Professional Documents
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UNIVERSITY OF ECONOMICS
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BUSINESS NEGOTIATION
Title
NEGOTIATION PROJECT
Class : 47K01.1
Group : 01
Ho Bao Bao
(EDGE, 2021)
Israeli major trade partner is United States with $16,322,520 thousands
USD of exporting and $8,638,151 thousands USD of importing. Following is
China with $4,398,394 thousands USD of exporting and $10,728,046 thousands
USD of importing. The third trade partner of Israel is Germany according to
Global EDGE’s Statistic.
GDP growth rate annually is 8.612% and total GDP is $409,409 million.
Among Total GDP, Services makes up more than 72%, Industry rate is 17.17%
and Manufacturing is 10.16%
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(EDGE, 2021)
1. Technology
Science and technology are Israel's leading field.” And yet, 50 years after
its establishment, Israel has become an economic and technological powerhouse.
It has the 21st highest per-capita GDP in the world”. The majority of labor force
here are involved in this field and are the most skilled ones. It is also a place
where the world’ leading technology enterprises are located.
According to industrialist Efi Arazi, “Israel now has a critical mass in high
technology that is far ahead of anything in Europe.” In fact, one in three workers
in the electronics industry is a software specialist. “Educational software is one
of the newest and fastest growing fields. More than 20 companies produce
programs for kindergartens that develop visual and reflective thinking, sense of
color, optical orientation and basic mathematical concepts. Other developments
include computer-aided language and math training for elementary and secondary
schools” (History & Overview of Science & Technology in Israel.)
2. Agriculture
One of the achievement in agriculture of Israel is the drip-irrigation
systems. In drip irrigation, water and nutrients are discharged directly into the
area around the plant's root system, so smaller amounts of water and nutrients can
be used more efficiently. This also allows farmers to supply the exact amount of
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water required by different crops. Today, this progress is controlled by
computers.
Besides, Israel also invented a merchanised system that used to speed up
harvest.
II Analysis of economic sectors with strengths of the partner country
(import-export goods or technologies)
Israel has a diverse and thriving economy, with several key sectors
contributing to its overall strength. There are some of the key economic
sectors and their strengths in Israel:
1. Hi-Tech Manufacturing:
Israel has a strong presence in the hi-tech manufacturing sector. Companies
in this sector produce a wide range of products, including semiconductors,
electronics, industrial machinery, and medical devices,... The country's
manufacturing sector is known for its advanced production techniques,
high quality, and innovation-driven approach, which enables it to export
products to global markets. Exports of the Technology sectors have
reached over 45% of the total exports of the Israeli economy. It occupies
4.9 percent of Israel's GDP is consumed the highest among OECD
countries. In recent years, the government has collected a fair dividend
from its shares in these funds, in addition to repaying loans to successful
startups.
The information technology has helped Israel's economy, specifically its
high-tech industries, lead the world's development in this field. Some
companies are internationally recognized and have been acquired by large
business corporations for billions of dollars. The number of start-ups is
growing thanks to Israel's innovative and skilled workforce. The high-tech
industry is also reflected in the growing presence of companies on Wall
Street and the European stock exchanges.
2. Agriculture:
Israel has made remarkable achievements in agricultural technologies,
particularly in arid and semi-arid regions. The country is known for its
advanced irrigation techniques, water management systems, and crop
enhancement methods. Israeli companies have developed innovative
solutions for drip irrigation, desalination, wastewater treatment, and
precision agriculture. These advancements enable efficient use of water
resources, increase agricultural productivity, and have significant potential
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for export to other water-scarce regions across the globe. The country's
exports in water and energy technologies are approaching the 1$ billion
annually and are forecasted to rise as the country continues to invest
heavily in the industry.
Between 1950 and 2008, the share of agricultural products in GNP fell
from 11% to 2.6%. At the same time, the share of agricultural exports
decreased from 60% to less than 2% of total exports. This, despite the
absolute increase in annual exports from $20 million in 1950 to $1.2 billion
in 2009, was, among other reasons, due to the widespread adoption of
agricultural methods. innovation, modern irrigation and water treatment
technologies as well as export-oriented agriculture. (Central Intelligence
Agency, 2023); (EDGE, 2021); (https://web.archive.org/, 2023)
3. Cybersecurity:
Israel has gained a strong reputation as a global hub for cybersecurity.
Because of the geopolitical situation in Israel, the country has developed
advanced technologies and expertise to tackle cyber threats, making it a
leader in the field. Israeli cybersecurity companies offer solutions in areas
such as network security, data protection, encryption, threat detection, and
incident response. Over 300 companies offer automated systems in border
control, biometrics scans, IED and UAV jamming systems, video
surveillance and intelligence gathering. The country's military experience,
coupled with a culture of innovation and collaboration between academia
and startups, has fueled the growth of this sector.
4. Financial Services:
Israel's financial services sector plays a vital role in the economy. Israel
has one of the most developed Fintech markets in the world. The country
has a well-regulated banking sector and a strong stock exchange (Tel Aviv
Stock Exchange). Israel's financial institutions offer a wide range of
services, including banking, insurance, investment management, venture
capital, and fintech. The country's robust financial ecosystem and
international financial institutions support local businesses, attract
international investors, and foster entrepreneurial activity. Nowadays, 250
companies operate in Israel in the field of Fintech including: payment
technologies, loans, capital management and savings, money transfers and
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virtualcurrencies. (Tech profile Israel, 2019); (Economy: Sectors of the
Israeli Economy, 2021); (Nam, 2022);
III Evaluate companies in the industry, select partners (with back-up
choice)
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A non-mechanical water treatment system that uses filter media with a huge
surface area packed into a small volume to grow bacteria.
- Water flow from the Setting Tanks is controlled automatically.
- The bacteria turn oxygen, alkaline water, and fish waste products into
nitrate, CO2, and hydrogen ions.
- Two phase process of ammonia' s nitrification: turn ammonia to nitrite and
then convert nitrite to nitrate
Harvesting of the fish is carried out when they have reach their desired weight in
line with the Fish Stock Management Plan
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- The fish are transferred stress-free, from and between the tanks via
the Harvest Channel
- A fish Screw Elevator (Pescalator) transfers fish from Harvest
Channel to Fish Grader
- Fish Grader sorts the fish into prefixed sizes, undersized fish
returned to tanks for further breeding
Monitor all critical components and water parameters 24/7; alarms and provide
SMS notification of critical faults. Automatically activates emergency backup
system: electricity generator, oxygen supply, process. Monitor parameters:
- Water: level, temperature, dissolved oxygen, pH, ORP, NH4-N, NO2-N,
…
- Environment:
- Equipment: biofilter, pumps, blowers, oxygen generator, feed system.
The AquaMaof fish production tanks are designed to hold the growing fish as
well as removing some of the solids from the water. A sediment trap for
collecting fish waste solids is located in the center of the production tank and is
covered by a grid and fine mesh screen to prevent the fish from escaping. The
production tanks have an individual Feeding System and "monk" gate openings
for exiting the fish into the Harvest Channel.
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2. Atlantium technology company (back-up choice)
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The firm’s experts have dedicated their time to expanding the knowledge base of
UV treatment industry-related waterborne pathogens and developing new and
innovative ways in which UV light can be used to ensure water safety.
For almost two decades, Atlantium’s innovative HOD UV solutions have ensured
water safety across aquaculture, beverage, biopharma, food, general industry,
hydro, municipal, and power markets. The System’s innovative approach to
control, monitoring and performance has earned us a global leader position in UV
treatment solutions.
The UV technology is field-proven and third-party validated for 4-log*
Adenovirus, and 5-log microbial inactivation.
The technology is applied in various ways, some main applications are:
● Contaminant Removal
● Dechlorination
● Drinking Water
● Effluent / Reuse Water Treatment
● Intake Water
● Recirculation
● Reuse
● Wastewater Treatment
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international business development sectors, backed by a skilled and professional
management team.
Among the company’s solutions, its patented water treatment systems minimize
water consumption with full parameter monitoring, to deliver a year-round
harvest of premium-quality fish. This is achieved by shifting the water treatment
process from traditional bacteria-based filters (biofilters), to a cloud-based and
fully controlled industrialized system. Powered by a robust user-friendly
Command & Control interface, BioFishency helps lower the carbon footprint,
resulting in significant water and energy savings, and reduced greenhouse gas
emissions.
Key benefits
Customers. With BioFishency, you can significantly lower operational costs, save
valuable resources, reduce the space required for indoor fish farming, and
minimize water exchange, to maximize RAS ROI by lowering CAPEX and
OPEX.
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BioFishency is fundamentally more than a water treatment solution – it redefines
the future of the RAS industry.
BioFishency solutions help lower the carbon footprint in urban areas, yielding
significant water and energy savings, and reduced greenhouse gas emissions
while maximizing fish production. In turn, BioFishency helps its customers make
land-based fish growing profitable, save valuable resources and the space
required for efficient indoor fish farming, and eliminate the number one challenge
of off flavor.
BioFishency China
ACHIEVEMENT
Born as a smart biological equipment technology company in 2013, BioFishency
expanded its scope a decade later into wastewater treatment technology, ensuring
sustainability for fish farming systems looking to transition from biological
filtration to fully controlled cloud-based water treatment processes.
In early 2023, BioFishency was honored as the world's first technology company
to successfully manufacture a device for removing MIB and geosmin odor
compounds from water and fish tissue.
Since its founding in March 2013, BioFishency has installed its systems in
countries such as Norway, Denmark, China, India, Bangladesh, Nigeria, Congo
and Iraq. In November 2018, Biofishency won first place in the Fishtech Awards
held in China. In March 2019, the company raised $2.4 million.
• BioFishency ELXTM
• BioFishency SPBTM
https://biofishency.com/technology/
1.1 Definition
This is a contract to be used by companies for technology transfer, either through
granting rights of industrial ownership (license of patents and trademarks) or
technical assistance and know-how.
In the first case, the industrial property and exclusive rights are granted,
acknowledged and internationally registered, in order to manufacture and trade
products. In the second case, the contract deals with the transfer of industrial
property which has no international legal recognition, but does have intrinsic
value.
1.2. Parties to the contract
Usually both the Licensor and de Licensee are companies.
For each party, the following has to be included:
• Name of company, full address and nationality.
• Company type: public limited company, limited liability company, etc.
• Name and position of company representative who signs the contract.
• Tax ID number of both parties
1.3. Main clause and sample
Some of the most important clauses in the International Technology Transfer
Contract are as follows:
• Object
• Territory
• Front-end fee
• Royalties
• Control of transactions
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1.3.1 OBJECT
“The object of the present Technology Transfer Contract is:
(a) The license to manufacture the products described in Annex of the present
contract;
(b) All know-how and technical assistance necessary for the exploitation of the
said patents and the manufacture of the aforementioned products;
(c) The use of the trademarks as set out in Annex I, for products manufactured
under license.”
1.3.2 TERRITORY
“The licensed rights of patent, trademark and know-how granted by the Licensor
to the Licensee shall be valid only within the following territory ....................
[insert country or countries].”
“The Licensee shall not exploit the licensed technology, nor shall it sell products
manufactured under license, in countries covered by parallel patents as set out in
Annex of the present Contract for a period of .......... years as from the date on
which the said products were first put on sale in the territory described in the
present Contract
1.3.3 FRONT-END FEE
“In exchange for the use of the license of patent and trademark, the Licensee shall
pay the Licensor the sum of ..................... as front-end fee. This amount shall be
paid on the signing of the Contract and shall not be returnable.”
1.3.4 ROYALTIES
“The Licensee shall pay the Licensor royalties of:
Alternative A. ........ % on the price per item of sales to customers, to be calculated
on the net amount as it appears on invoices, not including additional factors such
as packaging, transportation and insurance, taxes or duties of any other kind.”
Alternative B. The sum of ................... [insert amount and currency] for each item
sold of the licensed product.”
1.3.5 CONTROL OF TRANSACTIONS
“The Licensor shall be entitled to inspect the register of transactions made by the
Licensee and their correspondence to the latter’s general accounting activities.
The cost of such inspection shall be borne by the Licensor, but shall be repaid by
the Licensee where the inspection is prolonged or repeated on account of
accounting errors made by the Licensee or where transactions exceeding ....... %
of the amounts declared by the Licensee are detected.”
1.4. APPLICABLE LAW
International Law standards are not applied to this type of Contract.
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The parties are free to submit any conflicts regarding the contract to International
Arbitration or to the Laws of the country of one of the parties. They will normally
be subject to the Laws of the Licensor´s country.
V . Important terms that may cause conflicts and issues that will have
to be resolved when negotiating related to those terms.
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mediation before resorting to legal action. This can help prevent conflicts
from escalating.
● Professional Translation Services: Ensure that all language versions of
the agreement are professionally translated and reviewed for accuracy.
Using qualified translators who are familiar with legal terminology can
reduce the risk of discrepancies.
● Legal Counsel: Seek legal counsel experienced in international
agreements and multi-language contracts. Legal experts can provide
guidance on the potential implications of the language clause and help
negotiate terms that are fair to all parties.
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• Withholding Taxes: Withholding taxes may be applicable when
royalty payments are made from one jurisdiction to another.
Disagreements can occur regarding the rate of withholding tax, the
party responsible for withholding and remitting the tax, and the
eligibility for any tax exemptions or reductions.
To address these issues, the parties should carefully review the tax laws
and regulations in both jurisdictions and seek advice from tax
professionals. They can then negotiate and agree on the withholding tax
obligations and any applicable exemptions or reductions.
- To enforce the confidentiality obligation, the parties can include clear and
reasonable consequences for breaching it, such as contractual penalties,
compensations, injunctions, or termination of the contract. The parties can
also specify how to prove the breach and how to calculate the damages or
penalties.
- To resolve any disputes arising from the confidentiality clause, the parties
can agree on a dispute resolution mechanism, such as negotiation,
mediation, arbitration, or litigation. The parties can also choose a
governing law and jurisdiction that are favorable or neutral to both sides.
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VI REFERENCES
1. Anh, N. (2022). Tọa đàm gặp gỡ doanh nghiệp Việt Nam – Israel: Chia sẻ
giải pháp phát triển ngành thủy sản. Người nuôi tôm.
2. EDGE, G. (2021). Israel: Kinh tế. Global EDGE.
3. Hjul, J. (2019). Israeli RAS expert targets shrimp market. Fish Farmer.
4. http://aquamaof.com/. (2019). ECOshrimps . http://aquamaof.com/.
5. http://www.vinhthinhbiostadt.com. (2021). Kì tích nông nghệp, Isarael
nuôi cá trên sa mạc. vinhthinhbiostadt.
6. https://atlantium.com/. (2023). Atlantium Home. atlantium.
7. https://atlantium.com/technologyandapplications/. (2023). Technology
and Applications. atlantium.
8. https://web.archive.org/. ( 2023). History & Overview of Science &
Technology in Israel.
9. https://www.aquamaof.com/. (2021). Next Generation RAS Aquaculture
Technology. https://www.aquamaof.com/.
10. https://www.aquamaof.com/. (2021). The New Nature of Aquaculture.
https://www.aquamaof.com/.
11. https://www.gov.il/. (2021). Economy: Sectors of the Israeli Economy.
https://www.gov.il/.
12. https://www.linkedin. (n.d.). AquaMaof Aquaculture Technologies Ltd.
linkedin.
13. https://www.rivieramm.com/. (2019). Disruptive best-in-class UV
solution for the ballast water treatment market.
https://www.rivieramm.com/.
14. linkedin. (2022). Biofishency Ltd. linkedin.
15. LinkedIn. (n.d.). Atlantium Technologies. LinkedIn.
16. Linh, M. (2023). Giới thiệu Công nghệ Nông nghiệp Israel cho trồng trọt
và nuôi trồng thủy sản. Cổng thông tin điện tử Sở nông nghiệp và phát
triển nông thôn.
17. Nam, K. (2022). Bí quyết dẫn đầu thế giới về công nghệ nông nghiệp của
người Israel. . Tạp chí tài chính, 2.
18. Tech profile Israel. (2019).
19. Thu, M. (n.d.). Hội thảo Công nghệ Nuôi trồng thủy sản Israel. Hiệp hội
nuôi biển Việt Nam.
20. web.archive.org. (2023). Central Intelligence Agency. web.archive.org.
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