Phrasal verbs are commonly used in various contexts, including marketing and commercial

areas. Here are some examples along with practical applications:

1. Bring out: To introduce a new product or service.

- Example: "We're planning to bring out a new line of eco-friendly packaging next quarter."

2. Cash in on: To take advantage of an opportunity, often for profit.

- Example: "With the growing trend of online shopping, we're aiming to cash in on the
e-commerce boom."

3. Phase out: To gradually remove or discontinue something.

- Example: "We're phasing out our older models to make room for the new and improved
version."

4. Drum up: To generate or increase interest or support for something.

- Example: "We need to drum up excitement for our upcoming product launch through
social media campaigns and influencer partnerships."

5. Sell out*: To exhaust the supply of something by selling all of it.

- Example: "Our limited edition holiday gift sets sold out within hours of their release."

6. Roll out: To introduce something new gradually or systematically.

- Example: "We're rolling out our new customer loyalty program across all stores next
month."

7. Turn over: To generate a particular amount of revenue or sales.

- Example: "Last year, our company turned over $1 million in profits."

8. Sign up: To register or subscribe to a service.

- Example: "Customers can sign up for our newsletter to receive exclusive offers and
updates."

9. Stand out: To be noticeably different or better than others.

- Example: "Our unique packaging design helps our product stand out on store shelves."

10. Cash out: To convert assets into cash.

- Example: "Investors decided to cash out their shares after the company's IPO."

11. Back up: To support or endorse something.

- Example: "We have data to back up the effectiveness of our product in increasing
productivity."

12. Ramp up: To increase or escalate something, often in a rapid manner.

- Example: "We need to ramp up our production to meet the growing demand."
EXERCISES

Here are some exercises using the phrasal verbs provided:

Phrasal Verbs:
- Bring out
- Drum up
- Phase out
- Sell out
- Sign up
- Cash out
- Ramp up
- Back up
- Stand out
- Cash in on

Exercise 1: Fill in the Blanks

Fill in the blanks with the appropriate phrasal verbs:

1. The company plans to ____________ a new line of products targeting the younger
demographic.
2. We need to ____________ support from influencers to promote our new campaign.
3. Our competitor decided to ____________ their older inventory at discounted prices.
4. It's essential to ____________ excitement for the upcoming product launch through social
media.
5. The limited edition merchandise ____________ within a few hours of its release.
6. We're gradually ____________ our new customer loyalty program across all branches.
7. Last quarter, the company ____________ $2 million in revenue from online sales alone.
8. Customers can easily ____________ for our monthly subscription service on our website.
9. Our product's unique features help it ____________ among competitors.
10. We need to ____________ production to meet the increasing demand for our product.

Exercise 2: Match the Definitions

Match the definitions with the correct phrasal verbs:

1. To introduce a new product or service.

2. To generate or increase interest or support for something.
3. To gradually remove or discontinue something.
4. To exhaust the supply of something by selling all of it.
5. To register or subscribe to a service.
6. To convert assets into cash.
7. To increase or escalate something, often in a rapid manner.
8. To support or endorse something.
9. To be noticeably different or better than others.
10. To take advantage of an opportunity, often for profit.
Exercise 3: Write Sentences

Write sentences using the given phrasal verbs. Try to create sentences that reflect real-world
scenarios related to marketing or commercial activities.