Marketing Management (18B12HS611)

Assignment

Students are supposed to form a group (Maximum 4-5 students in each group) and identify a
workable business proposal. The students will present a business plan for a prospective business
idea focusing on its marketing strategies applying all the concepts taught in the course. Students
need to focus on Strategic planning, Marketing mix, Consumer behavior, Branding and Pricing
strategy while presenting their business plan. Report (Hard copy) must be submitted on or before
6th May’2023. This is the part of Teachers assessment (TA) and carries 10 marks.