Meta Communication Plan

Meet The Team

Idan Bailey Jack

Paul Aiden Payton

 Situation

Meta’s Narrative v. Unintended Narrative

Responsibility Irresponsible

Safety Unsafe

Security Insecure
“Giving people the power to build community and
bring the world closer together”

Build Keep
Connection Serve People
and Everyone Safe and
Community Protected
 Loss of Trust

Disconnect
Dissatisfaction between Meta and
Parents/Guardians

Lack of Awareness
January 31st, 2024 Congressional Hearing
<10% of young users have the
parental supervision settings
enabled
Recommendation One:
Updates To Parental Controls
Open Transparency

Create A Sense of
Togetherness
A Platform For All
 Leaving Parents
Guessing on Social
Media Use

Create SECURITY
For Adolescents
Take Away Social
Media Itself
 Enter Age:
→ Access a
Meta Platform
With Guardian

Instructional Guide:
→ Inform Parents of
each Parental
Control Capabilities Guardian Confirms Age:
→ Account is set up
→ Parent are Aware
→ Controls are set
● Plethora of
Controls
● Ever-changing
Settings
● Becoming
Increasingly
Difficult to Monitor
● Apps Resort to
Default Settings
● Categorized
Parental Controls

● Have Different
Default Control
Levels For Parents
That Update
Automatically
KPIs (Key Performance Indicators)

Adoption Rate User Satisfaction Incidents Reduced

 Recommendation 2:
INFLUENCER AD CAMPAIGN

EMPOWER CORRECT
parents and misconceptions
youth to optimize about Meta’s
Meta’s parental commitment to
controls. youth safety.
Why Influencers?

23%
$2.02 Billion

R&D
Outreach
What would it look like?
KPIs (Key Performance Indicators)

Engagement Rate Traffic Increase Survey Feedback

Timeline (Parental Control Update)

Research and Creating a

Analysis Comprehensive Plan

3-5 Months 9-12 Months

1-2 Months 6-8 Months

Upgraded Parental Revised Parental

Controls Controls
Timeline (Influencer campaign)

Planning and Campaign Launch

Strategy and Engagement
Development

3-5 Months 9-12 Months

1-2 Months 6-8 Months

Influencer Evaluation and

Outreach and Optimization
Content Creation
Budgeting

Cost Allocation

($100,000) Research + Analysis

($500,000) Advertisement/ Marketing

Team
($60,000) Monitoring + Evaluation

($660,000) + Meta’s desired influencer

payments
Meta Communication Plan