Decision Analysis

Major Project
GROUP 4 - ADAM LAHKIKY, ANGEL MCGILVEARY,
JONATHAN LAPLANTE, AHMED SROUR
 Proposal

 Our group chose to talk about Social Media Campaigning because we feel that this is very important in everyone’s daily
life. Wentworth has bought a lot of awareness to many students through social media. For example, Wentworth spread
awareness about what they have to offer on Instagram and Twitter. One thing they offer is different pages for the
clubs/organizations etc. Social media has also been a convenient way for many students to connect. For example, many
students have connected with one another on Facebook and Snapchat.
 Proposal Cont.
 Another reason why we choose to talk about Social Media Campaigning is because of the different platforms we use
today. It has been over a year when everyone’s lives changed due to Covid-19. We went from being social with everyone
in person to becoming introduced to Zoom. Majority of classes and events has taken place over Zoom. Lastly, WIT has
took the time to develop their own app called “myWentworth” which is used to help us navigate to Blackboard,
Brightspace, and other useful resources we would need to access.
 SWOT Analysis of Social media apps/
myWentworth app

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

• myWentworth app • Everyone may not • Voices can be heard • Social media can
makes it more have a social • Nice way to spread lead to harassment
accessible to useful media account or awareness and and other negative
resources the WIT app learn more about issues
• Social media apps • Time consuming Colleges of the • Social media pages/
makes it easy for to view many Fenway (COF) WIT app could be
Students to connect to different posts/ • Many resources at risk of becoming
one another pages within one app hacked
• myWentworth app instead of using
has bad rating different
(2.3/5 stars) apps/pages
 Decision Analysis Steps
- Clarify the decision - Gather information
1. Structuring 2. Evaluation
- Raise and sort issues - View pros and cons

- Develop
- Check for
3. Clear Course of implementation plan
refinement 4. Agreement
Action - Choose the best
- View alternatives
option

- View resources
5. Implementation
- Evaluate
 Decision “Tree”

 Instead of having an actual decision tree, our group chose to use this slide for the estimated costs of social media
marking and app developing. Normally, the decision tree would be to decide if WIT should continue spending money
towards the different social media platforms and their app or not. As a group, we felt this shouldn’t be up for debate
due to how beneficial this is for everyone. Although it may be pricey, it is well worth it due to how much awareness
everyone is brought with.
 Colleges can spend up to $100,000 + on social media marketing per year
 An estimated cost to developing an app can be around $40,000 +
 Discount Rate / NPV / Cash Flow Explained

 A discount rate is the minimum rate set by the Federal Reserve for lending to other banks. It
can be used to pay interest on a bank loan or an investment.
 Net present value (NPV) is the difference between the present value of cash inflows and
the present value of cash outflows over a period. NPV is used in capital budgeting and
investment planning to analyze the profitability of a projected investment or project.
 Cash flows is to provide information about cash receipts, cash payments, and the net
change in cash resulting from the operating, investing, and financing activities of a
company during the period. (In this case  WIT spending money on Social Media
Marketing)
 Our group felt that it was easier to use estimates because all the data varies due to how
much the college may want to advertise. Estimates may also vary on how much students the
school has and how much money they would like to spend.
 Net Present Value (NPV)

Social Media Campaign  As previously stated, colleges can

spend up to $100,000 on social
media marketing per year, we
Discount rate 10% 100,000/8 = 12,500 decided to use that number as the
estimate WIT would spend on social
Period in Months Mo. Payments media marketing then divided it by
0 -100,000 the # of months in the school year
1 12,500
2 12,500  We chose to use 10% as the discount
3 12,500 rate because a good discount rate is
4 12,500 within 6-12% and 10% is easy to
5 12,500 calculate out of $100,000.
6 12,500
7 12,500 *We used Excel to calculate the NPV
8 12,500

NPV  Estimated profit $30,284.93

 Internal Rate of
Return (IRR)

Initial investment:
$100,000  estimated yearly cost for
social media marketing (campaign)

Discount rate:
Cash flows: 10% $12,500 for 8mo.
Paying

IRR: According to Excel, it would be

0%
Return on Investment
(ROI)

 Estimated yearly cost for Social

Media Marketing ($100,000)
 Investment gain: 10,000
 ROI: 10%
 Annualized ROI: 10%
Payback Over Time

7.731 years

15.074 years

-87.%0 per year

 Conclusion

 Social media and the other social platforms that Wentworth

creates and buys licenses for is very beneficial for the students
and the Wentworth community. Although the cost of these can be
pricey it is very important for Wentworth to continue with social
media marketing as well as licenses for a very long time.