Chonicle of a character

María Estella Robayo Rodríguez

Ficha: 2758461

Sena
Englesh
Ruth Liliana Millan

23-04-2024
 CAROLINA ALZATE
“El miedo imposibilita la innovación”. Carolina Alzate
Pioneer in Colombian Advertising Development, Carolina
Alzate, born in Medellín, Colombia, has become a prominent
figure in the country's advertising development landscape.
Her professional career, marked by innovation, creativity, and
leadership, has positioned her as one of the most successful
and recognized women in this field.

PHOTO MAGAZINE” SEMANA” Her passion for advertising was evident from the beginning. A
graduate of the School of Social Communication of the Universidad Pontificia
Bolivariana, Alzate embarked on a path of constant learning and growth. Her
experience in renowned agencies such as McCann Erickson, JWT and Leo Burnett
gave her the opportunity to work on projects for major brands such as Coca-Cola,
Nestlé, Bancolombia and Avianca, among others.

In 2007, Carolina Alzate took a fundamental step in her career by founding Imasd, a
creative studio that has become a benchmark in the development of innovative and
disruptive advertising strategies. Under her leadership, Imasd has garnered
numerous awards and recognitions, including the Effie Award, the El Dorado Festival
and the Ojo de Iberoamérica.

His innovative and consumer-centric approach has been key to Alzate's success.
Her ability to understand the needs of the public and translate them into memorable
and effective campaigns has made her an invaluable figure for brands looking to
connect with their audiences in a meaningful way.

Her entrepreneurial spirit and commitment to the industry have led her to actively
participate in different initiatives. She is a member of the board of directors of the
Colombian Creative Circle and has been a speaker at important events such as the
National Advertising Congress and the Ibero-American Advertising Festival.

Carolina Alzate is an inspiring example for women seeking to make their way in the
world of advertising. Her talent, determination and passion for the industry make her
a role model for new generations of professionals.
Beyond her professional achievements, Carolina Alzate is a woman committed to
society. Her participation in projects such as "Niñas con Valor", an initiative that
seeks to empower Colombian girls, demonstrates her interest in generating a
positive impact in the country.

In short, Carolina Alzate is a woman who has left an indelible mark on the
development of Colombian advertising. Her legacy of innovation, creativity and
leadership will continue to inspire women who seek to build a successful career in
this exciting field.