The Numbers

OK. So now that you know what to look for in a product listing in the marketplace, you might
be wondering whether a specific average payout or gravity score is good enough to make an
offer worth promoting. Here's the thing, these numbers are all relative, which is why you also
need to know what type of traffic you're using to promote an affiliate product. When it comes
to traffic sources, we break these down into two major types, free traffic and paid traffic. Now,
free traffic includes seo blogging, youtube, organic social, like Instagram, tiktok, and even
email while paid traffic includes things like Facebook ads, youtube ads, Google ads and even
native ads. So here's a quick primer on how to think about the kinds of products you should
gravitate towards in the Clickbank marketplace and how to evaluate them based on your
traffic source for free traffic. Now, free traffic affiliates primarily leverage blogs, youtube,
social media and email to promote products on Clickbank.

Their biggest asset tends to be their audience and their brand. And there's five key
commonalities that we see all of these free traffic affiliates share. The first is they all have a
warm audience, which means basically people who already know you and your brand. So
you'll want to use trust and connection to encourage your audience of readers followers,
subscribers to follow your product recommendations and then eventually go make a
purchase. Now this is usually gonna take multiple touch points as they get to know you. And
it's gonna be across multiple posts, videos, social media posts or even emails. The second
commonality is the products they're promoting usually have a lower gravity score. So if you're
a blogger, email marketer, social media influencer, anything like that, you may want to avoid
the affiliate products with the highest gravity scores of 100 plus. That's because those offers
tend to be created for cold traffic and will be much more aggressive in how they're sold. But
more importantly, you want a product that you can potentially build your business around and
promote for the long term and the highest gravity products are more likely to saturate and
then fall off the map.

Another commonality we see with these free traffic affiliates running is they pick products
with a lower average payout value or do per conversion or sale. And that's ok because again,
you're working with free traffic sources, which means you can easily make a profit, even if the
product you're promoting is lower ticket with a payout of like 20 to $50 rather than the higher
ticket $100 payouts.

All else being equal, a little higher initial payout is obviously better. But there are other factors
that also matter to you as a free traffic affiliate such as rebuilds and building your brand. Also,
you might be content with a revenue sharing commission structure since that gives you a
greater potential payout for a warm audience that trusts your product recommendations and
is less likely to ask for a refund. Another commonality we see these affiliates promoting
products with higher rebuild or subscription revenue.

Now, ongoing revenue is a huge opportunity for free traffic affiliates because you can
leverage your reputation to promote products that rebuild after each month. This is passive
income and it's the key to maximize the lifetime value of your followers and customers. And
then the last commonality is brand reputation is the priority. The goal with free traffic is to
connect and build trust with your audience.

You want to be careful to vet the products that you promote to ensure that they reflect well on
you and your brand so that you can continue to promote them for the long haul. Again, this
will help you grow your monthly revenue with both initial sales and subscriptions or rebuilds.
Now, let's talk about paid traffic, paid traffic affiliates primarily use paid campaigns on ad

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networks like Facebook ads, youtube ads or native ads to promote affiliate products on
clickbank, their biggest asset is scale. So let's talk about the five commonalities that we see
with paid traffic affiliates. The first is these affiliates are promoting to a cold audience. Now
again, your audience is going to be cold traffic or people who don't know you or the product
that you're promoting at all for them. You want to use curiosity and intrigue to stop the scroll
and encourage them to engage with your ads.

Move down the funnel and ultimately purchase the product all from one single touch point.
Second thing is these affiliates look for products with a high gravity score, realistically, a paid
media buyer will want to see a higher gravity score of 100 plus for any product that they
promote. Because their ultimate goal is to scale and create a successful campaign in order to
capture more profit and the gap between what they spend on ads and what they earn in
affiliate sales.

Another commonality we see these paid traffic affiliates doing is they're promoting products
with a high average payout value or dollar per conversion or sale. Now, this is extremely
important because you're gonna want to see products in the triple digits. I'm talking $100 plus
payouts in order to profitably back out with your ad campaigns.

Another things that they do is they look for products with the CPA or cost per action. Now, like
we mentioned earlier, there's two different commission structures. On one hand, you have
revenue sharing, which you get a percentage of the commission. But if the customer refunds
you're responsible and your commissions will get dinged Now, what we see a lot of these paid
traffic affiliates do is they promote products with CPA or cost per action, which eliminates the
risk for refunds for you. Basically, you get paid a flat fee for every sale that you drive and you
get to keep the commissions no matter what happens after the sale. Now, another
commonality we see affiliates using paid traffic is they promote products with low or no
rebuild subscription revenue. Ongoing revenue is not a top consideration for most paid media
buyers because they literally cannot afford to wait months to see if their campaigns turned
out to be profitable or not.

And then so as a media buyer, you want to make sure that you're profitable on the very first
day, in order to know when you can scale and the way to do that is by measuring your
earnings per click versus your cost per click for your campaigns in real time. Now, if you're
earning more per click than it costs you per click, then you're making a profit makes sense
guys, the key to paid media is scale. That is the priority. The whole goal of a paid campaign is
to scale or hit a point where you're consistently profitable and able to invest more and more
into your ads while maintaining a profitable row as or return on your ad spend.

Now, the timing and momentum for these offers are gonna be a much bigger deal for media
buyer affiliates because you're gonna wanna jump on board a product that seeing rapid sales
growth and create winning ads sets in order to scale profitably early. So hopefully, you found
it helpful to learn about the important factors to consider for free traffic versus paid traffic.
Now, you're gonna be able to take a look at the most important metrics on the marketplace
and the product listings and know how to read them based on your chosen type of traffic
source.