SUBMITTED TO: DR.

CHITHAMBAR GUPTA

SUBMITTED BY: SYED MANSOOR

20192MBA0240
What is affiliate marketing?

Affiliate marketing is when you promote other companies’ products. When someone buys
through your affiliate link, you get a commission.

As an affiliate, you’re a salesperson for the company. You help to make a sale, the company
rewards you.

The best thing about affiliate marketing is that you can do it at scale. A typical salesperson
only sells products from one company. As an affiliate marketer, you can promote products
from many different companies and earn commissions from all of them.

How does affiliate marketing work?

The merchant gives each affiliate a unique link so they can track who was responsible for a
sale.

When someone clicks that link, a small file called a cookie gets stored on their device.

An affiliate cookie does two things:

1. It helps the merchant attribute the sale back to the right person;
2. It (usually) holds an expiration date, so you get paid even if the buyer delays their
purchase.

Here’s an example of how this works.

Imagine that a reader visits your post about the best winter jackets. They click on one of your
affiliate links, leading them to a product on Amazon.

But they realized they have to pick up their daughter from school. So they leave their house,
pick up their daughter, have dinner, and then finally go back to Amazon where they find the
product again.

Since they’re already shopping on Amazon, they decide to purchase some ski gear too.

Here’s the good news. Earlier, they clicked on your affiliate link and a cookie was stored on
their device. Because Amazon has a 24-hour cookie duration, you get compensated for both
the winter jacket and ski gear—even though you didn’t promote the latter.
 STEPS IN AFFILIATE MARKETING

1.Decide on a platform
2. Choose your niche
3. Find affiliate programs to join
4. Create great content
5.Drive traffic to your affiliate site
6.Get clickd on your affiliate site
7.Conver clicks to sales
6 Awesome Affiliate Marketing Strategies to Generate More Sales

1. Choose the Right Affiliates

Affiliate marketing allows you to leverage the power of influence to get people to buy from
you.

If you want to influence consumers' buying decisions, you should choose to work with
someone who has an engaged audience that trusts them.

When choosing an affiliate to help you with your product promotions, check whether or not:

 They have a good rapport with their audience

 Their audience might be interested in your products or brand
 They have a good following, site ranking, views, engagement, and authority
All of this is important to ensure that your efforts aren't in vain.

For instance, if you are a food company, choosing a coupon site that offers discounts on
travel tickets wouldn’t make any sense.
2. Attract Sales with Coupons, Deals, and Promotions

Everybody loves a great deal.

Leveraging coupons and deals is one of the best affiliate marketing strategies to boost sales.
That’s because many consumers love the savings power of coupons. They often search for
discount vouchers on various coupon and deals sites before shopping for any product.

Coupons work best in markets that are highly competitive such as food, beauty, travel, or
gadgets. However, you need to manage them well as an extravagant discount offer might
simply eat into your margins.

3. Leverage the Power of Niche Influencers

Influencer marketing has become much more than a buzzword in recent years. And brands
are continuously learning to tap into this source of referrals effectively.
Many brands choose to work with a large number of social influencers and bloggers in their
niches. Influencers have more authentic relationships with their followers. They can
effectively get their audience to trust your brand and convince them to use your products or
services.
 4. Build a Robust Affiliate Network

Instead of tapping into various affiliate networks, build your own. It can be really difficult to
recruit your first few affiliates. But expanding your affiliate network is comparatively easier.

To attract affiliates, you should follow a clear, to-the-point approach. Provide your potential
affiliates with all of the necessary information such as what to do, how it works, and the
commission you’ll pay.

5. Leverage Affiliate Promotions from Multiple Sources

Instead of focusing on just Istagram influencers or coupon sites, spend the time to reach out
to your audience through affiliates from multiple sources.

You can test a variety of affiliate marketing strategies to see which audience responds the
best and is the easiest to reach.

Some promising sources to leverage affiliate promotions include:

Product review blogs

Email marketing

Webinars

YouTube videos

6. Optimize Your Product Pages for Conversions

Many brands invest in affiliate marketing strategies and expect their affiliates to drive
conversions on their own. You can't rely completely on your affiliates and sit back to watch
sales come in.

Affiliate marketing can help you to drive interested consumers to your product pages. But it’s
your job to make sure that they buy your product once they reach there.

If you want to generate more sales, you should deliver a good customer experience to them.
For this, you need to optimize your product pages to boost conversions. It’s simple, just make
sure that:
  Your site loads fast
 You provide sufficient information to help your customers buy the product they want
 You display impressive, high-quality product photos that grab your visitors’ attention
 Your product descriptions include engaging copy that speaks of your brand and tells
them why they should buy from you
 You should clearly feature customer reviews to build trust
 For this, you can use leverage tools such as Volume. It has a traffic distribution AI
that can help you direct traffic to the high-impact pages.
 You can also set up customized rules for directing traffic to various pages of your
website. It’s also possible to conduct A/B tests to figure out which campaign paths are
performing better.

Conclusion
Affiliate marketing is a good way to earn a living, but before you can start counting
your commission earnings, there are a lot of things to be done. You need to find the
product or service you want to promote, identify your target audience's needs, and
adjust your website for affiliate marketing purposes

REFERNCE

https://shanebarker.com/blog/affiliate-marketing-
strategies/amp/#aoh=16066436398439&csi=1&referrer=https
%3A%2F%2Fwww.google.com&amp_tf=From%20%251%24s