PROJECT REPORT ON

A STUDY ON E- COMMERCE INDUSTRY IN INDIA

Submitted in Partial Fulfilment of the requirements for the

Post Graduate Diploma in Management (PGDM) 2019-21

Submitted To: Submitted By:

Dr. Amitabh Pandey Aruna singh
Associate Professor PG/25/023
 DECLARATION

I Aruna Singh declare that the Dissertation Report entitled as “A Study on E-

Commerce Industry in India” is an authentic record of my own work carried out

at "School of Management Sciences, Varanasi" as demanded for the PGDM

Dissertation Study, under the guidance of Dr. Amitabh pandey Associate professor,

School of Management Sciences, Varanasi.

I hereby declare that the information presented in this report is correct to the best of

my knowledge. This report has not been published anywhere else.

Aruna Singh

PG/25/023
 ACKNOWLEDGEMENT

At the outset, I take the privilege to convey my sincere gratitude to those whose

cooperation, suggestion and support helped me to accomplish the project work

successfully.

I would like to thanks our Mentor Dr. Amitabh Pandey Associate Professor,

School of Management Sciences; Varanasi for his valuable guidance and regular

support that greatly helped me through the project. It was my great pleasure to be

working under his inspiring guidance.

 PREFACE

It is great honor to work on a project assigned to me n to prepare a project report. I

feel immense pleasure to work upon the topic and know about the present scenario

of E-commerce industry in India and understand its various aspects.

This report shall give an overview of the tasks completed by me. The results obtained

shall be discussed and analyzed. I have tried my level best to keep the report simple

and understandable by correctly presenting the work done by me. I hope, I get

succeeded in this attempt.

Aruna Singh
PGDM4th Semester
PG/25/023
 TABLE OF CONTENTS

1 Industry Overview 3-11

2 Company Overview 12-25

3 Introduction of the project 26-52

4 Significance of the project 53-54

5 Literature Review 55-58

6 Objectives of the report 59-60

7 Research Methodology 61-62

8 Findings 63-66

9 Conclusion 67-69

10 Recommendations 70-72

11 Bibliography 73-75
 A STUDY
ON
E-COMMERCE
INDUSTRY
IN INDIA

1
2
CHAPTER 1-INDUSTRY OVERVIEW

3
 INDUSTRY OVERVIEW

The online business has changed India's method of working together. The Indian E-
Commerce market is relied upon to ascend from US$ 38.5 billion starting at 2017 to
US$ 200 billion by 2026.A part of the business' development was brought about by
rising enetration of the Internet and the Smartphone. The country's continuous
advanced change is relied upon to build India's complete Internet client base from
636.73 million in FY19 to 829 million by 2021.India's web economy is projected to
twofold from 125 billion US dollars by April 2017 to 250 billion US dollars by 2020,
to a great extent upheld by E-Commerce. India's web based business income is
required to jump from US$ 39 billion out of 2017 to US$ 120 billion of every 2020,
increasing at the world's most noteworthy yearly pace of 51%.

4
Market Size

Impelled by expanded Smartphone use, 4 G networks dispatching and The Indian

internet business market is relied upon to extend to more client abundance US$ 200
billion by 2026 from US$ 38.5 billion out of 2017 In India online retail deals In
2018, it is projected to ascend by 31% to hit US$ 32.70 billion, driven by Flipkart,
Paytm Mall and Amazon India. Cell phone shipments in India developed 9.9 percent
in the April-June quarter of 2019Some 36.9 million shipments year-on-year. In 2019
it is required to hit 160 million. All things considered hardware is the biggest
supporter of online retail deals in 2018India, with a 48 percent share, was firmly
trailed by clothing at 29%.

5
Investments/ Developments

A portion of the significant advancements in the Indian web based business part
are as per the following:

 In August 2019, Amazon acquired 49% stake in a unit of Future Gathering.

 Reliance to contribute Rs 20, 0000 crore (US$ 2.86 billion) in its telecom
business to expand its broadband and E-exchange proximity and to offer 5G
organizations.

 In September 2019, PhonePe pushed super-application stage 'Change' to offer a

one stop response for customers fusing a couple of other merchants' applications.

 In November 2019, Nykaa opened its 55th disengaged store checking

accomplishment in level II and level III metropolitan networks.

 Flipkart, resulting to getting acquired by Walmart for US$ 16 billion,is needed to

dispatch more detached retail stores in India to propel private imprints in parts,
for instance, plan and equipment. In September 2018, Flipkart acquired Israel
based examination fire up Upstream Commerce that will assist the firm with
costing and position its things in a capable way.

 As of March 2019, Flipkart pushed its internal store of about US$ 60-100 million
to contribute from starting stage to seed improvements related to electronic
business industry.

 Paytm has impelled its bank - Paytm Payment Bank. Paytm bank is India's
initially deal with a record with zero charges on online trades, no base equality
essential and free virtual check card

6
 As of June 2018, Google in like manner needs to go into the E-exchange space
by November 2018. India is needed to be its first market.

 Dependence retail is going to dispatch online retail this year. It has as of now
propelled its food and basic food item application for beta testing among its
workers.

 E-trade industry in India saw 21 private value and adventure capital arrangements
worth US$ 2.1 billion out of 2017 and 40 arrangements worth US$ 1,129 million
in the primary portion of 2018.

 Google and Tata Trust have teamed up for the task 'Web Saathi' to improve web
entrance among country ladies in India

7
Government initiatives

 Since 2014, the Government of India has revealed various exercises

specifically, Computerized India, Make in India, Start-up India, Skill India
and Innovation Fund. The ideal and effective use of such undertakings will
presumably reinforce the online business advancement in the country. A
segment of the critical exercises taken by the public authority to propel the
electronic business part in India are according to the accompanying:
 Government e-Marketplace (GeM) denoted a Memorandum of Understanding
(MoU) with Union Bank of India to energize a credit in particular, paperless
and direct portion system for an assortment of organizations in October 2019.
 In February 2019, the Government of India released the Draft National web
based business Policy which upholds FDI in the business community model
of electronic business.
 In solicitation to construct the interest of new parts in the online business field,
the Indian Government climbed the limitation of new direct endeavor (FDI)
in the E-exchange business focus model for up to 100% (in B2B models).
 The overpowering endeavor of Government of India in uncovering the fiber
network for 5G will help support online business in India.
 In the Union Budget of 2018-19, government has assigned Rs 8,000 crore
(US$ 1.24 billion) to BharatNet Project, to offer broadband sorts of help to
150,000 gram panchayats
 As of August 2018, the organization is managing the second draft of online
business methodology, combining commitments from various industry
accomplices.

8
Achievements

Following are the achievements of the organization in the past four years:

•Internet endorsers in India stayed at 665.31 million in June 2019.

•In the glad arrangement (September 29-October 4, 2019), the e-backs in India
achieved US$ 3 billion of Gross Merchandise Value (GMV).

•Amazon India impelled the Amazon Marketplace App store which will offer
responses for dealers.

•Value of Unified Payments Interface (UPI) trades recorded 1.15 billion trade worth
more than Rs 1.913 trillion (US$ 27 billion) in October 2019.

9
Under Internet Saathi adventure in excess of 26 million women were benefitted in
India and it showed up at 2.6 lakh towns and showed up at 20 states.

• Under the Digital India advancement, government pushed various exercises

like Udaan, Umang, Start-up India Portal, etc.

• Under the endeavor 'Web Saathi', the organization has affected in excess of
16 million women in India and showed up at 166,000 towns

• Udaan, a B2B online trade stage that partner close to nothing and medium size
creators and wholesalers with online retailers and moreover give them
coordination's, portions and advancement support, has merchants in excess of 80
metropolitan networks of India and passes on to in excess of 500 metropolitan
networks.

• According to the UN's eGovernance record, India has jumped 11

circumstances to 107 out of 2016 from 2018 of each 2014.

• The organization introduced Bharat Interface for Money (BHIM), a

fundamental convenient based stage for mechanized portions. .

Street Ahead

The online business industry been clearly influencing the more limited size, pretty
much nothing and medium endeavors (MSME) in India by giving strategies for
financing, development and planning and fallingly affects various undertakings too.
The Indian online business industry has been on a vertical improvement heading and
is required to beat the US to transform into the second greatest online business

10
feature on the planet by 2034. Development engaged progressions like mechanized
portions, hyper-neighborhood coordination's, examination driven customer
responsibility and automated advancements will probably help the improvement
nearby. The advancement in electronic business region will likewise support work,
increment incomes from trade, increment charge assortment by exchequers, and give
better items and administrations to clients in the long haul. E-retail showcase is relied
upon to proceed with its solid development, by enlisting a CAGR of more than 35
percent and to arrive at Rs 1.8 trillion (US$ 25.75 billion) by FY20.

11
 CHAPTER 2 - COMPANY OVERVIEW

PROFILE OF E-COMMERCE COMPANIES IN INDIA

Amazon India

12
Amazon is an American online business company with its Washington base camp.
The business was established on 5 July 1994 by Jeff Bezos. It is the world's greatest
web retailer as far as deals and market capitalization, hitting number 1 in India's top
internet business firms.

Amazon.In gives a wide assortment of kinds of things, including garments,

hardware, applications, recordings, books, and so forth

Both Amazon.In clients and the Amazon, the Smartphone application has simple and
fast admittance to many classifications of in excess of 160 million things.

Flipkart

13
Flipkart is an Indian-based web based business and has produced extensive interest
among Indian shoppers throughout the long term. It has opened up the potential
outcomes that are an extraordinary route for the Indian e-tail market. It began as an
online book shop and now has an assortment of books, garments, hardware,
advanced music, home consideration, and excellence things. It has now become
besides a uber market. Flipkart was established in October 2007 by Sachin Bansal
and Binny Bansal, the two graduated class of the Indian Delhi Institute of
Technology and earlier working for Amazon.

The fundamental property of Flipkart is the steady nature of the store network
unequivocal flow of things. Customer support has been continually advanced and
improved. The site is fundamental, trouble free and supportive to get to.The limits
and the money on - conveyance alternative that gives clients more trust in buying
merchandise are two of the critical explanations behind Flipkart's incredible
achievement. Flipkart has huge client reliability with clients returning 70%.

Beside the shopping experience, the biggest web based shopping celebration of
Flipkart – Big Billion Days is quite possibly the best missions and it conveys a great
many orders during that shopping season.

14
WalMart has purchased Flipkart: On May 4, 2018, it was accounted for that the
American corporate store WalMart had won an offering battle with Amazon to
obtain a 77% dominant part stake in Flipkart for the US $ 15 billion. On May 9,
2018,

Aside from the shopping experience, perhaps the most well known advancements is
Flipkart's greatest internet shopping celebration – Big Billion Days and it conveys a
huge number of requests during the shopping season.

WalMart purchased Flipkart: it was declared that the US grocery store goliath
WalMart won an offering battle with Amazon on May 4 , 2018 to purchase a greater
part stake of 77% in Flipkart for US$ 15 billion. Starting at 9 May 2018,

Indiamart

15
In 1999 Indiamart Intermesh Ltd. was established. It is situated in Noida, UP, and
upholds the Internet B2B Marketplace. The business is among India's biggest web
based business ventures.

The firm was established by Dinesh Aggarwal and Brijesh Agarwal. Begun as a
catalog for little organizations, it has now become a significant B2B organization.
This has raised various assets in the previous few years, and got grants.

The business has its base camp in Noida , India.

The Port of Indiamart made 200 crores in 2014 and dealt with income more than
20,000 crores. Indiamart was India's biggest online commercial center until 2012,
and is the world's second-biggest B2B commercial center after Alibaba, as per the
Economic Times. In 2014 the internet business entrance Tolexo of Indiamart was
dispatched.

Snapdeal Pvt Ltd (Jasper Infotech)

16
Snapdeal is an online market area settled in New Delhi , India.

Kunal Bahl, a Wharton move on from the M&T Engineering and Business double
degree program at Penn, and Rohit Bansal, an IIT Delhi graduate, started the
business in February 2010.

The business is one of India's main 10 online business organizations in roughly

6,000 urban communities across the world.

Myntra

17
Myntra is an Indian web based business attire organization situated in Bangalore,
Karnataka, India. The organization was established in 2007 to sell customized
blessing items

Another motivation behind why Myntra is the awesome all online stores is that it
gives all out accommodation. You can show your number one brands in a single
area, with value decisions for different things. You will be passed through the
choice cycle through a natural interface. Full-size maps, item portrayals and high-
goal photos settle on the best buy decisions conceivable. You will reserve the
privilege to pick your installment alternatives, on the web or in money down.

Myntra gives a merchandise exchange of 30 days which gives you more force as a
purchaser. Furthermore, the preliminary decision for the picked merchandise takes
convenience to a more significant level for shoppers.
One97 Communications Ltd (Paytm)

18
Paytm is an online business site with base camp in Noida , India. Dispatched in
2010 it claims One97 Communications.

The organization started giving portable re-energize, including charge installment

and internet business, with professional applications like Flipkart, Amazon.com,
and Snapdeal.

This moreover added travel by booking transport in 2015. In 2016 Paytm

additionally started booking film tickets by collaborating with Cinépolis. It is one
of India's Top 10 online business firms.

Shopclues

19
Shopclues is a Clues Network Pvt claimed online commercial center. Ltd. It was
established by Sanjay Sethi, Sandeep Aggarwal, and Radhika Aggarwal in Silicon
Valley in July 2011.

The business is settled in Gurgaon , India, professing to have in excess of 6 lakh

dealers and 2,8 crore products on its site, offering in excess of 32,000 PIN codes
across the world.

ShopClues gives unstructured classifications of kitchen and family merchandise,

attire, machines, and ordinary utilities. Level II and Tier III procure around 70% of
the Gross Merchandising Value (GMV).

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BookMyShow

BookMyShow is India's driving entryway and merchant of tagging shows. After its
dispatch in 2007, BookMyShow has developed its deals to incorporate great many
tickets each month for films, games, plays and that's just the beginning.

BookMyShow has developed to incorporate others with the organization's

development, building up branches in Indonesia, the United Arab Emirates, Sri
Lanka and the West Indies.

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MakeMyTrip Ltd

The Indian Travel Business organization - MakeMyTrip is known for its solid
presence on the web. The organization gives a full scope of movement
administrations including flight, occasion bundles, stopping, lodging reservations,
and so on

It gives travel bundles from all traveler objections. Their movement applications
have been dispatched. This top online business organization was established by
Deep Kalra in 2000.

The business has likewise introduced all around the world through workplaces in
Sydney and New York City.

22
Brainbees Solutions Pvt Ltd (Firstcry.com)

In the year 2010 Brainbees Solutions Pvt Ltd was framed. It is situated in Pune ,
India. It is one of India's Top 10 internet business firms.

Today the organization has gotten one of the main online child merchandise stores.
It gives a wide assortment of child things for various age gatherings like child and
youngsters' garments , embellishments, toys , books and Dvds, school supplies,
birthday celebration supplies, child gear, and presents; and diapering and baby care,
taking care of and breastfeeding, shower and healthy skin, wellbeing and security,
nursery, and mother and maternity products.

All through India the organization has stores and distribution centers.

Nykaa E-Retail Pvt Ltd

23
Nykaa was established by Falguni Nayar in the year 2012. She recently
functioned as overseeing chief at Kotak Mahindra Capital Firm.

The business has workplaces in Mumbai , Maharashtra. It is a multi-

brand excellence retailer situated in Mumbai which sells makeup and
ladies' wellbeing items.

The business is one of India's Top 10 online business organizations.

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25
 CHAPTER 3 - INTRODUCTION OF THE PROJECT

INTRODUCTION

To organization today, the forefront is online business. Electronic exchange

represents internet business. It incorporates managing labor and products through
the electronic media and the Internet. In the web, it includes a seller's site that offers

26
merchandise or administrations straightforwardly from the organization to the client
utilizing a computerized shopping basket or advanced shopping container
framework and permits installment with Visa , charge card or EFT (Electronic Fund
Transfer) installments. Online business or e-business incorporates the utilization of
the Internet and the utilization of data innovation like Electronic Data Interchange (
EDI), to work an organization. All the more in a real sense, E-Commerce is the
market progress into the World Wide Web. Web based business has become the
predominant online activity, practically overnight. There is no regular idea of web
based business, it implies just business activity that Electronic Communication
directs or interfaces with or upholds. Online business' effects are currently apparent
in all parts of industry, from client care to imaginative item plan. It empowers new
types of business measures zeroed in on information for coming to and speaking
with shoppers, like online notice and promoting, web based requesting and online
client assistance. Online business today utilizes the WWW probably some point in
the lifecycle of the exchanges. This may likewise limit costs all together preparing
and speak with a wide assortment of merchants and exchanging accomplices, regions
which as a rule add significant overheads to the expenses of labor and products.
Online business gives gigantic freedoms to non-industrial nations , including India.
It is as yet incipient in India yet even the most miserable gauges recommend a blast.
In the new past there has been an ascent in the quantity of organizations that take up
e-commerce.Big Indian sites have moved to E-Commerce, as opposed to ad income.
Most organizations presently offer a scope of labor and products from blossoms,
welcoming cards, and film passes to supermarkets, electronic gadgets, and PCs, etc.
For stock trades coming on the web the time has at last shown up for genuine E-
Commerce in India.

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Meaning:

Electronic exchange represents internet business. This implies managing items and
administrations through the electronic media and web. The fast development of
online business in India is driven by more prominent decision of client and improved
comfort with the guide of web the seller or trader who sells products or
administrations straightforwardly from the entrance to the shopper utilizing a
shopping bushel framework or advanced truck and permits check card, Mastercard
or electronic asset move installments to be made.E-trade area and its room is filling
popular in the current situation, just as a noteworthy show or decision of a particular
type of administrations. In all fields of account, client care, new item creation and
plan, online business as of now exists. In India, online business area is developing a
direct result of a wide item assortment with a low cost wide scope of providers and
web clients. Every specialty unit in this advanced age needs to enter the online
market on the grounds that the proportion of Internet clients in India is rising.
Internet business is as yet ascending in India however gives critical freedoms.

Definition:

Organizations and buyers buy and sell merchandise and administrations on

electronic media, without having any paper records. Web based business is by and
large characterized as the purchasing and selling of products over the web, albeit any
exchange that is finished by electronic measures alone can be known as web based
business. Web based business is grouped into three classes: business-to - business or
B 2 B (Cisco), market-to-business or B 2 C (Amazon) and market C 2 C (eBay).

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CATEGORIES/MODELS OF E-COMMERCE

29
The different categories or Models of E-Commerce are as follows:

B2B (Business to Business):

Under B2B model one business is offering to another. Meanings of the B2B online
business model are organizations working with each other, for example, producers
offering to merchants, wholesalers offering to retailers. Estimating is reliant upon
amount of request under this model, and is consistently debatable. The case of the
B2B model is Chinese online business goliath Alibaba.

B2C (Business to Consumers):

It is the standard web based business material. In this model organization markets
labor and products straight over the web to clients. Through their sites or
applications, they show their merchandise or administrations and clients may
30
arrange the item or administration straightforwardly from their sites or applications.
At the point when a man buys a couple of shoes by submitting a request with
Flipkart.com, then, at that point this is an illustration of a B2C model.

C2B (Consumer to Business):

Market to Business online business model incorporates clients selling business

merchandise or administrations. Shoppers create interest in C2B and business
assimilates that interest. For example, when a purchaser peruses, remarks or when a
buyer gives a helpful thought for new item creation, the client produces an incentive
for the business if that criticism is carried out by the business. Purchasers in C2B
will sell organizations labor and products and the customer should pay the shoppers.
We can see the C2B model at work in websites or web discussions where the creator
gives an association back to an online business, in this manner empowering the
buying of an item for which the creator may acquire member pay from a productive
organization.

C2C (Consumers to Consumers):

C2C is an enterprise model that enables the transaction between consumers of goods
or services. C2C offers an creative way for clients to communicate with each other.
C2C includes the electronically facilitated transactions by some third party between
consumers. A typical example is the online auction where a customer posts an item
for sale and another customer offers to buy it, a flat fee or commission is usually
paid by the third party. The sites are merely intermediaries, only there for customers
to suit.

RECENT TRENDS IN INDIAN E-COMMERCE INDUSTRY

31
India is currently a colossal internet business commercial center with
each age bunch executing effectively on the web – picking web based
shopping as a rule to visit actual stores for a more extensive assortment
of alternatives and arrangements.

In India, the online business industry is ascending at an astounding

speed and is projected to represent 1.61% of worldwide GDP by 2018.
India is set to turn into the quickest developing business sector in the
Asia-Pacific district, with an expected development pace of in excess of
57% somewhere in the range of 2012 and 2016, as per a Forrester
overview.

A. Men in India shop 3X more than women

While ladies will in general overwhelm in-store markets, men with expendable
livelihoods have accepted a more noteworthy part in internet shopping.
B. Cash-On-Delivery (COD) remains the most preferred online payment
method
We Indians love the money on - conveyance choice; it gives us more influence
over online buys, as we don't need to pay until the item is near our entryway.
COD decision has likewise been demonstrated to improve motivation buys during
checkout.
C. 60% of online purchases happen during business hours. (9AM –
5PM)

32
 This demonstrated wonder is a fantasy buster appearance how significant a
piece of internet shopping in our regular daily existences has become.
Advertisers will utilize the truth to sort out their missions appropriately through
publicizing channels.
D. The Rural Pitch
Internet business organizations will depend more on drawing in country clients.
Just as this, customary business houses like Tata Group and Reliance Industries
will enter the E-Commerce market all the more enthusiastically.
E. Smartphone Apps:

In any case, clients peruse items on work areas or workstations, due to their
quicker associations with installment entryways, they like to execute through
PDAs. Cell phone E-Commerce applications are likewise preferred in light of the
fact that they give more customized shopping experience to clients and a more
noteworthy comprehension of the E-Commerce organization's purchasers. New
applications likewise give the capacity to clergyman custom-made advancements
dependent on the historical backdrop of perusing or shopping baskets.

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 OPPORTUNITIES OF E-COMMERCE IN INDIA

At present internet business is India's most wanted area and moves towards the No.
1 objective. Because of the developing online business area and the developing
business, buyers will regularly disappear with the assistance and the web based
business area will turn into the profoundly employable market. The customer can
get our every day needs arrangement under one rooftop through the web based
business stage. This is either a homegrown product or a worldwide one.

34
1. Strategies for growth

India's e-commerce growth rate is worthy of notice and higher than other countries.
As regards e-commerce, it places third place in the world but faces challenges for its
growth due to the lack of proper IT infrastructure, logistic support and financial
infrastructure. India's mobile users and internet subscribers are increasing rapidly,
stimulating India's e-commerce growth. E-commerce traders now provide logistics
with a broad range of services ranging from daily needs to help them spread the e-
commerce sector across India.

2. Low inventory cost

Price of inventory is an essential factor for sustaining industry. E-commerce traders

are profiting from living as a big country like India to which their inventory expense.
By storing the commodity at any place in India, it helps them cut costs. It also offers
e-commerce traders a huge opportunity to provide just in-time ( JIT) services and
more accurately predict the product 's demand.

3. Better customer service

E-commerce is the perfect method for providing customer service at the highest level
in terms of low cost, quality goods, and just in time. Customer satisfaction is an
opportunity for entrepreneurs to fuel their growth in industry. E-commerce company
should have highest level of customer satisfaction. In this market, it benefits both
the traders and customers. This is an alternative conventional business method that
offers an opportunity to deal with their company from faraway places and without
physical contact by saving time , expense and reducing risk.

35
4. Reducing distribution costs

Because e-commerce is based on virtual market , i.e. internet, this decreases the cost
and time of delivery by offering in-time ( JIT) services only. Buyers and sellers have
a great opportunity to deal with their company by seating their own locations. It
helps avoid danger of all kinds. Typically, traditional companies need a specified
amount for their delivery costs, but e-commerce is an alternative traditional business
mechanism that allows minimizing distribution costs and easily distributing business
throughout the world and even beyond the country's borders.

5. Globalizing business
Internet business is a business network that can furnish its client with the very
sort of administrations that cross the limit of the world. Individuals can without
much of a stretch buy merchandise by online installment by charge or
Mastercard, m-cash and other comparative strategies from an online shop situated
inside the country or abroad. This likewise assists with selling the products inside
a brief time frame, advantageously to mass individuals all throughout the planet.
India is a country that is agreeable to globalizing both the internet business
industry and the crores of Indians.
6. Quick marketing of products
Since web based business is overwhelmingly web based and connected
to the worldwide world, it is an incredible open door for internet
business merchants to sell through different informal communication
stages and sites to countless individuals. It is a discussion to disclose
to its clients all the data about the medication. Through taking out such
a large number of types of problem and hazard, internet business offers

36
 a total answer for buying the merchandise from on the web and paying
electronically. It offers an impetus for both homegrown and global
buyers to get to the item subtleties inside a brief time frame.
7. Integration of E-commerce

Coordination between different partners is a significant asset for simplifying the

business. Web based business is commonly connected to other specialist co-ops,
for example, network access supplier, government division, business bank, national
bank, installment entryway, business fellow, and business helpful society to keep
web based business moving along as planned. There should be participation among
all stakeholders.Integration ought to be accomplished through the incorporation of
internet business in the scholarly schedule, including the most recent business-
related internet business innovation, cooperation among online business
organizations, college teachers, specialists, IT specialists and government office to
present and improve internet business appropriately in India.

GROWTH FACTORS OF E-COMMERCE IN INDIA

India is among the quickest developing economies on the planet as indicated by

contemplates delivered by the International Monetary Fund (IMF) and the Central
Statistics Office (CSO). A purposeful patronization of online business and a rise of
retail as a prevailing business sector portion have prompted India's unmatched
development of online business, among a few components. For the 2016-17

37
monetary year, internet business incomes hit US$ 16 billion with a conjecture of a
seven-overlay ascend over the course of the following two years, as Morgan Stanley
estimates. Online-exchange incomes are relied upon to reach $120 billion by 2020.

The drivers of the growth in India 's E-Commerce sector are:

38
1. Participation of Niche Companies
With the developing consciousness of the advantages of web based exchanging,
interest in E-Commerce area has gone up essentially. Many existing business houses
have set up online exchange organizations, related to disconnected exchanging. In
the present trade internet retailing is the 'in-thing.' In the online retail fragment
another organization is set up some other day.

Specialization and adaptability are the signs of internet exchanging. Web based
business firms are spent significant time in interesting items and have intentionally
pulled back from the possibility of one for all. Each new business centers around a
particular thing or focuses on a particular segment of the populace. So as opposed to
tending to universally, it's simpler to focus on a particular field and carry out it as

39
well as could be expected. Shoppers appreciate these special treatment and
customized administration.

India, being a land loaded with variety gives adequate space to new organizations to
partake in this outburst of E-Commerce. Thinking about the bountiful garments,
food, and social acts of Indian populaces, business openings are perpetual.

2. Role of FDI

Unfamiliar Direct Investments (FDIs), up to this point, for single-brand or multi-

brand retail firms, was not allowed in E-Commerce. Just B2B organizations were
allowed to do as such. Presently, FDI is permitted in discount exchanging cases or
in situations where investment is confined to innovation stage use. The always
growing Indian E-Commerce market has drawn European and U.S. organizations
that are entering as combinations.

While FDI has been dynamic in loaning assortment to India's online market,
government laws confine their full cooperation.

3. Implementation of GST

Unfamiliar Direct Investments (FDIs), up to this point, for single-brand or multi-

brand retail firms, was not allowed in E-Commerce. Just B2B organizations were
allowed to do as such. Presently, FDI is permitted in discount exchanging cases
or in situations where investment is confined to innovation stage use. The always
growing Indian E-Commerce market has drawn European and U.S. organizations
that are entering as combinations. While FDI has been dynamic in loaning

40
 assortment to India's online market, government laws confine their full
cooperation.

4. Inclusion Of food And Grocery in Online Retailing

Prior, food and staple were never viewed as items for exchanging on the web.
With the adjustment of working propensities, notwithstanding, and clients
deciding on flexibility and comfort, incalculable little and huge E-Commerce
firms are currently selling arrangements and food items. Indian E-Commerce
industry is equipped for supporting itself as a reasonable market opportunity for
existing names as well as for new companies.

5. Localization of Internet content

Google India representative says web content inquiry in Hindi has risen an
astounding 155 percent in the previous year, which is fundamentally higher than web
search development in English. In a similar time, Hindi substance looked by means
of versatile Internet developed at a significantly higher pace of 300%. There was
wonderful advancement in rush hour gridlock in different dialects, as well. Detecting
a chance, Snapdeal dispatched its Local language interfaces. "We delivered a
multilingual application for Snapdeal in Hindi and Tamil dialects in January 2014
and saw a huge reaction from clients to that .We will without further ado be
presenting four more territorial language interfaces, " says Ankit Khanna, senior VP
(item the executives) at Snapdeal.com. In November 2014, the online travel
organization MakeMyTrip revealed its Hindi application and plans to add four
additional dialects — Gujarati, Tamil , Telugu and Malayalam — in the coming
months. With continuous development in portable supporter coming basically from
individuals who are alright with dialects other than English, online retailers consider

41
this to be section as another impetus for advancement. Mohit Bahl of KPMG's
counseling organization says content restriction is a fabulous headway that will help
later on. There'll be first mover advantage for the individuals who have effectively
accomplished it. Others would presumably stick to this same pattern, he adds.

6. Growth in cities beyond metros

Approximately 20 per cent of India's population lives outside of metro cities. There
are many measures that say this large group of city dwellers has significant
purchasing power. For example, Honda sells 60 per cent of its Amaze car in cities
of Tier-II and Tier-III. Such cities make up 55 per cent of City models from Honda.

In small towns and cities consumer demand is growing rapidly. Speaking of the
potential of the fast-moving consumer goods (FMCG) industry, a 2012 Nielsen study
says: "While metros will remain a staple for marketers and growing a rural footprint
will be critical to volumes in the long run, there is an opportunity for growth that is
largely underestimated by many marketers today, which could emerge as a key
growth driver for the next 10 years. Middle India, a area consisting of approximately
400 towns each with a population of 1-10 lakh, is home to 100 million Indians. "It
further states:" These towns are ready to act like tomorrow's metros ... The annual
per capita FMCG consumption of Middle India towns touched Rs 2,800, "which is
far higher than the national average of Rs 1,600.

7. Growth of mobile commerce

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The rising presence of online retailers in non-metro urban communities is
persuaded by the nation's increment in versatile web use. The quantity of
versatile web clients in the nation remained at 173 million in December 2014,
as indicated by the Internet and Mobile Association of India. The assortment
is required to ascend by 2020. A report from the Confederation of Indian
Industry appraises the quantity of individuals getting to the web through
portable is required to surpass 600 million over the course of the following six
years. "This development will be controlled by a fast ascent in Smartphone
reception, projected to hit 50% by 2020, "the examination says."Seeing the
developing web infiltration and Smartphone appropriation in these districts,
web is unquestionably one of the critical drivers of this wonder," adds
Snapdeal.com's Khanna.

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8. Growing usage of debit cards for cashless transaction
Almost 140 million check cards have been added net in the country in the
previous two years. Besides, in a similar period, the utilization of check cards
at retail location terminals has seen an increment of 86%. It is intelligent of
expanded capacity to utilize check cards for reasons other than pulling out
cash from ATMs. It is a much needed development with numerous online
retailers actually depending on utilizing cards for high worth buys. This will
permit e-rears to enter numerous spots in the coming years, and a lot more
clients.

Money down presently represents just about 70% of all online retailer
exchanges. However online retailers state they are progressively developing
the utilization of cards for online buys.

9. Growing interest in coordinations and distribution centers

Online retailers gauge that out of almost 100,000 pin codes in the country they
have extended their extension to "12,500-15,000 pin codes" Online retailers
likewise report attempting to restrict with India Post and petroleum siphon
stations to contact more clients. Likewise, the normal aeronautics blast in
unassuming communities could likewise extend the range of online retailers.

With a normal speculation of almost $2 billion in coordinations and

stockrooms by 2020, online retailers' interest for far off areas to convey their
products is set to increment. "A few organizations are required to put
resources into expert coordinations administrations to advance the

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 dissemination of online retailers in the years to come," takes note of KPMG's
Bahl.

Indian internet business' after fundamental drivers are practically exceptional to

India, as a portion of these are natural for Indian buyer conduct:

• Convenience and Trust: · It took some effort for internet business players to
assemble client premium and shed the underlying conviction that merchandise sold
at the absolute biggest online commercial centers were utilized. It is on the grounds
that e-cove, which used to sell utilized products in India, working in a commercial
center setting, ruled the Indian internet business space for long. By and by, the
quintessential Indian client understood the comfort of internet business and
assembled a certainty with the stage, as conspicuous players entered the market
upheld by a solid inventory network and extraordinary advertising and interchanges.

45
• Price: An ordinary Indian purchaser is exceptionally valued and intensely
exchanged. They generally pay special mind to offers. The supposition that is by and
large viewed as substantial. Cost has consistently been the ace in the hole for Indian
internet business players, since a large portion of the items accessible online are less
expensive than something very similar disconnected items.

• Payment Options: Payment choices have developed over the course of the
years with the rise of advanced wallets and UPI (Unified Payments Interface). Prior,
most internet business players created because of the prevalence of the Cash on
Delivery (COD) model, which was predominant in India because of a lot of money
flowing in the economy. It is just as of late that Indians have bounced onto the
electronic installments trend due to the demonetization drive.

• Digital India: The Government of India's Digital India drive has been a critical
factor in improving web entrance across the area, adding to the computerized
conveyance of an entire host of administrations. The constant outcome of that web
entrance has been the way that separated from carefully burning-through basic
administrations, the client has set aside large effort to shopping on the web and
paying electronically.

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• Domestic Consumption: Any incredibly famous financial specialist would
disclose to you that India's development story was driven by the always hopeful
Indian purchaser's homegrown interest and maximum usage. In the online business
room the undeniable macroeconomic situation likewise needed to work out.

• Language: Most of India's online business entrances are in English, and that
has assumed a significant part in industry development, as India has the biggest
English-talking working class populace. Also, the well known locales' provincial
language forms have regardless assumed a basic part in the development of online
business entryways for a huge scope.

47
CHALLENGES IN THE E-COMMERCE SECTOR IN INDIA

48
Areas of internet business have confronted a few difficulties in their business tasks,
for example,

1. Increasing tasks and productivity

B2C internet business firms gathered and put away financial backers ' cash to
increase their activities. The misfortunes have risen quicker than income,
notwithstanding, from a productivity point of view. Lion's share of organizations
take part in offering solid limits for buyer securing adding to the absence of feasible
plans of action in the long haul.

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2. Expense system

Because of the shortfall of a typical expense framework , different assessment

structures have been received by States and development of between state items is a
test. It not just expands working and consistence costs, it additionally postpones the
conveyance of products on schedule. The presentation of the Goods and Services
Tax will cure this issue.

3. Fake products

Today the business is confronting a developing plague of digital wrongdoings and

installment violations. Also, the vendors' accessibility of false, fake merchandise on
the stage is on the ascent

4. Exceptionally specialized boundaries to advertise section

The B2B online business market is at present exceptionally divided because of

variables like the need of area aptitude, extensive information on item usefulness
and necessities, with less firms.

5. Absence of vigorous innovation reconciliation

Shoppers are probably going to utilize independent applications prior to receiving

B2B internet business for item and request dealing with. The reconciliation of
existing frameworks with B2B internet business is significant, however is regularly
not effectively executed for information trade and online deals

6. Significant expenses related with complex coordinations prerequisite The

errand of transportation arranges quickly and proficiently additionally relies upon
size , volume and area; it includes the utilization of specific cargo organizations to
significantly expand the expense of conveyance.
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7. Unbending acquisition measures in enormous corporate

Large companies have strict procurement and approval processes for the bulk
purchase of goods that restrict their procurement teams from buying on B2B e-
commerce platforms

8. Cash on Delivery (CoD) as a method of installment

The client's inclination for CoD improves the probability of profits, securing both
the retailer and merchants working capital.

9. Network and transfer speed reliance

Admittance to web based business destinations depends on the organization transfer

speed across work areas, mobiles and different gadgets

10. Vendor's absence of online experience

Little brokers are baffled and in fact unpracticed and should be taught in the
utilization of internet business innovation

11. Computerized installment exchange disappointment

Due to the absence of high velocity data transmission and shortcomings in

installment entryway innovation, the web based business industry faces high
exchange disappointment levels prompting disappointment among clients

12. Reliance on Telecom Operators for provincial infiltration

Internet business organizations wishing to venture into level 2 and 3 urban

communities are subject to the media communications administrators to send 3G/4
G administrations in these availability regions

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13. Turn around coordinations

Turn around coordinations is as of now incredibly wasteful, bringing about high

stocktaking and increasing expenses

14. Significant expense of client securing

Extreme contest and solid limiting have brought about costly client securing and
maintenance for E-trade firms.

CHAPTER 4 - SIGNIFICANCE OF THE REPORT

52
 SIGNIFICANCE OF THE REPORT

This study helps in understanding the current

situation of web based business area in India.

• The concentrate additionally distinguishes the significant central participants

in online business industry in India.

• This study helps in understanding the elements that are answerable for
development of E-Commerce industry in India.

• The study helps in understanding the different difficulties looked by E-

Commerce industry in India.

• This concentrate additionally recommends a few measures for conquering

difficulties looked by E-Commerce industry.

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 CHAPTER 5 - LITERATURE REVIEW

LITERATURE REVIEW

Researcher- Abhijit Mitra

Exploration Paper-E-trade in India-an audit
Discoveries - E-Commerce is the Retail Present. The web economy will keep on
growing heartily with the presentation of 3 G and 4 G remote systems administration
advances. India will have 30 to 70 million web clients in the following 3 to 5 years,
which will be equivalent, if not surpass, to a considerable lot of the created nations.
In India, then, at that point, the Internet economy is more significant. Online business
will assume a vital part in the 21st century with the remarkable development of the
web, the new business sectors that will be opened up will be accessible to huge
endeavors just as independent companies. Government's responsibility is to give a
legitimate construction to E-Commerce so that while homegrown and global
exchange can expand its viewpoints, fundamental rights like security, licensed
innovation, misrepresentation counteraction, purchaser insurance, and so forth are
totally dealt with.
Scientist Nisha Chanana, Sangeeta Goele
Exploration Paper-Future of E-trade in India
Discoveries - It is hard to conjecture the eventual fate of E-Commerce. There are
numerous sections that will grow later on, for example, travel and the travel industry,
electronic gadgets, equipment and attire items. There are additionally some
significant components that will contribute essentially to the blast of the internet
business industry in India , for example substitution ensure, M-business

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administrations, area based administrations, numerous installment choices, fitting
substance, transporting decision, lawful prerequisite to deliver online exchange
solicitations, quick help, T&C ought to be straightforward and useful, item quality
ought to be acceptable. The perspective on said studies and specialists for the above
showed that the eventual fate of internet business in India would be splendid in the
coming years if every one of the vital components were executed.
Scientist - Pradeep Kaur, Dr. Mukesh M Joshi
Exploration Paper - E-Commerce in India: A Review
Discoveries – E-trade has dispatched one more advancement that is changing the
manner in which organizations buy and sell labor and products. Internet business is
the Shopping Present. Along these lines, it is well-suited to cite "Here is what's to
come. This isn't yet broadly distributed"— William Gibson. The Internet economy
will start to powerfully extend with the presentation of 3 G and 4 G remote systems
administration advances. These advancements will end up being a factor in the
development of online business and web buyers buying more merchandise and
shopping all the more consistently on the web; online incomes will be made by both
new and existing organizations.
Analyst Rajendra Madhukar Sarode
Examination Paper-Future of E-Commerce in India: Challenges and Opportunities
Discoveries E-trade is changing the way that products and administrations are
bought and sold in India. Internet business is Shopping Future. In light of online
business the distance among maker and client was decreased. As indicated by the
Indian populace their tremendous online business potential as of now just 19% of
individuals in India utilize the web to sell and purchase items and administrations,
so we can track down the excess rate that we have space in the Indian market. The
development of online business has been set up in both country and metropolitan

55
regions at rule competent consumption rates, as a result of which more people are
being related to e-commerce and the ratio of this is rising day by day.

Researcher - Dr Kishore Kumar Das, Affreen Ara

Research Paper- Growth of E-Commerce in India
Findings -In both urban and rural cities Internet access has become a basic
requirement. E-Commerce's rapid growth is threatened by regulatory hassles,
logistics and various factors that need to be tackled early. Growth in E-Commerce
is inevitable as Indian E-Commerce industry has access to local as well as
international investment funds. The E-Commerce industry will face obstacles as it
matures but there is growth opportunity due to growing internet usage and
technological innovation. Companies will need to work harder to provide quality
customer service as more firms will be foraying into industry in the future.

Researcher- Chaithralaxmi.T and Shruthi.N

Research Paper- E-Commerce in India – Opportunities and Challenges
Findings-Typically speaking, today's companies will constantly aspire to produce
the next best thing consumers will want as consumers tend to expect their goods ,
services and so on to be better, quicker and cheaper on an ongoing basis. Businesses
need to meet the different types of customer needs and developments in this modern
technology environment, as it will prove crucial to the success and sustainability of
their business. E-commerce is continually evolving and is becoming increasingly
important to companies as technology continues to evolve and is something that
should be embraced and put into action.Like everything else, though, e-commerce
has its drawbacks like market uncertainty, but nothing that sound decision-making
and business practices can not address or prevent. If the right methods and practices

56
are practiced, a company will flourish with a lot of success and productivity in an e-
commerce environment.

CHAPTER 6 - OBJECTIVES OF THE REPORT

57
 RESEARCH OBJECTIVES

1. To discover the present scenario of e-commerce industry in India

2. To study essential factors for growth of E-Commerce industry in India

3. To study the various challenges faced by e-commerce industry in India

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 CHAPTER 7 - RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

Methodology of study is the basic methods or techniques used to classify, collect,

process and analyze information about a subject matter. The methodology portion,
in a research report, helps the reader to objectively determine the overall validity and
reliability of a study. The section on methodology addresses two main questions:
How was the data collected or generated? How was this analyzed?

Type of research: - Descriptive research

Data type used:-Secondary data
Tool for gathering data:- Journals, blogs, annual reports

Only secondary data has been used that is collected from various articles, journals,
books, websites etc. This has been used to study the conceptual framework,
definition, present trends and some of the challenges and opportunities of e-
commerce in India. All the data included is the secondary base and proper references
have been given wherever necessary.

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 CHAPTER 8- FINDINGS

FINDINGS

Growth and Prospects of E-Commerce in India-

• India's online business is as yet in the arising stage however gives tremendous
freedoms in agricultural nations like India. Profoundly thought metropolitan regions
with exceptionally high proficiency levels, a huge rustic populace with progressively
increasing education rates, a quickly developing Internet client base, advancement
and acknowledgment of innovation and numerous different components make India
a fantasy objective for online business players.

• The Internet economy will start to grow powerfully with the presentation of 3
G and 4 G remote systems administration innovations. These developments will end
up being a factor in the development of internet business and web customers buying
more products and shopping all the more consistently on the web; online incomes
will be made by both new and existing organizations.

60
• However, short PC costs, a developing introduced Internet client base and an
inexorably more aggressive Internet Service Provider (ISP) market have fanned the
fire in rising the development of web based business in Asia 's second-most crowded
country.

• India's E-Commerce industry is on the bend of development and is

encountering a development flood. The Online Travel Industry is the biggest E-
Commerce section and twists to a great extent because of the Internet-sharp
metropolitan populace. Different classifications, which are recorded in the online
non-travel industry, incorporate e-following (online retail), online classifieds and
computerized downloads (which are as yet thriving).

• Mobile Commerce is additionally expanding quickly and has demonstrated to

be a dependable and safe E-Commerce supplement because of record development
in India 's Smartphone client base as of late. Development drivers and difficulties
for new E-Commerce projects are available in equivalent measure.
Challenges in the E-commerce Sector in India-

• E-trade organizations have confronted various obstructions in their market

tasks, like tax assessment issues, misrepresentation occurrences and network
protection concerns, outrageous rivalry and customer cash installment inclinations
(CODs), lacking framework and low advanced proficiency. There is no basic
expense structure across different states, and the order of arrangements into
'merchandise' or 'administrations' is hazy. Rules are not explicitly settled for the tax
assessment from such buys, for example, e-wallets, money down, blessing

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vouchers and so on Any of these issues should be defeated once the Goods and
Services Tax (GST) has been presented.

• Distribution occasions of fake items by means of web based business stage

have likewise expanded, adding to the troubles of the two clients and web based
business firms. This is part of the way because of the absence of a dependable
framework that would empower clients to confirm venders or their products.
Information/digital protection is another large test confronting players as they
manage huge measures of customer data, the majority of which is traded with
outsiders, for example, coordinations suppliers that suggest conversation starters
about outer elements' maltreatment.

• Payment by shoppers in real money is another deterrent. Getting cash

installment (COD) makes the activity difficult, more dangerous and all the more
exorbitant for the organizations as their requirement for working capital
increments. Better yield rates for items sold online are likewise demonstrating
costly and presenting issues for organizations. By chance, the return level of COD
requests contrasted and online installments is a lot higher.

• Customer buys in real money are another test. As their requirement for
working capital ascents, acquiring cash installment (COD) makes the interaction
arduous, more dangerous and all the more expensive for the organizations. Lower
paces of return for merchandise sold online are likewise demonstrating costly and
causing difficulties for organizations. By chance, there is a fundamentally better
yield pace of COD requests contrasted and online buys.

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 CHAPTER 9- CONCLUSION

CONCLUSION

Internet business is India is a dawn market, and organizations wishing to receive the
rewards of this rising industry will before long have to venture into the trend. Online
business is gaining moderate yet consistent headway in India, as an elective
promoting instrument. With schooling spreading and expanding quantities of
individuals getting cordial with innovation, they are gradually acquiring trust in
online administrations. This area 's fast development is driven by different
socioeconomics, expanding pay rates and advancing ways of life, expanded web
infiltration, and banking, and other installment choices, for example, e-wallets and
so on However, difficulties, for example, immature IT foundation, less Mastercard
clients, coordinations issues and absence of administrative motivating forces plague
this area somewhat. Infrastructural bottlenecks, monetary imbalance, installment
door frameworks weaknesses, lacking legitimate construction are difficulties that all
partners need to handle to work with online business inside the country. Despite the
difficulties, India's online business industry is offering gigantic degree because of
the tremendous likely size of the market and rising individuals' optional spending.

63
 LIMITATIONS

Some of the major limitations that were encountered during the course of the
research were:

1. Secondary data- The research is largely based o the secondary data, hence
all the limitations of the same consequently apply in some degree, like lack of
verification of data, etc.
2. Resource constraints- Since only secondary data is considered, availability
of the data in a particular dimension was sometimes hard to find and, in some
cases, not available at all.
3. Wide area of study- The area taken for the study was very wide. Hence,
limitations due to lack of expertise knowledge and skill was also present in
the study.
4. Time constraints- Shortage of time becomes a very big constraint
considering the topic chosen for the study is quite to study properly
5. Lack of availability of direct source of information- Most of the
information collected is from in direct sources and in some cases information
data was not available.

64
6. Future analysis- Since the whole study is based on the historical data; hence
the usefulness of the study analysis and prediction of the future can be very
limited.

CHAPTER 10-RECOMMENDATIONS

RECOMMENDATIONS

 Providing easy access and inexpensive access to information networks

 Legal recognition of e-commerce transactions
 Consumer protection from fraud
 Protection of consumers‘ right to privacy
 Legal protection against unauthorized access to computer systems
 Protection of intellectual property
 Full implementation of Cyber Law and IT Acts
 Educating people about online shopping and its benefits
 Reduction of delays in delivery
 Reaching remote and rural areas
 Providing and helping the farmers to sell the agricultural and tropical products
to sell online by quoting their rates as per market regulations

65
 Food processing industries, agricultural markets would provide farmers with
access to cooperative societies in all areas where farmers and traders can sell
their goods online and equally to these industries by eliminating the
intermediaries principle
 Government agencies will be able to transact electronically with all suppliers
using open standards through agency enabling programs, supplier enabling
programs and information systems for e-procurement
 Customer convenience: By providing cash on delivery payment option service
to customers
 Replacement guarantee: Should be offers 30 days replacement guarantee to
their customers
 Multiple payment option: Standard credit cards, debit cards and bank
payments options should be there
 Price comparison: Providers offering instant price comparison are highly
popular amongst the price conscious customers
 Shipment option: There should be low cost shipping. There should be the ease
of gathering orders after work when you head home
 Legal challenges: There should be legal requirement of generating invoices
for online transactions
 Quick service: Timely service provided by the company
 Terms and conditions: Terms and conditions should be clear and realistic
 Quality: The product quality should be same as shown on the portal
 Customer care centre: A dedicated 24/7 customer care centre should be there

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 CHAPTER 11-BIBLIOGRAPHY

BIBLIOGRAPHY

Journals:

 Abhijit Mitra,E-Commerce in India-A Review, International Journal of

marketing, Financial Services & Management Research, Vol.2, No.2, February
(2013).
 Bala R, Kaur G, “Barriers to the growth of E-commerce in Developing
Countries”, International Journal of Scientific Research and Review, Volume 07,
Issue 05, May 2019.
 Chanana, N. and Goele, S., (2012), ―Future of E-Commerce in India‖,
International Journal of Computing and Business Research, ISSN (Online):
2229-6166.
 Chaithralaxmi.T and Shruthi. N, “E-Commerce In India – Opportunities And
Challenges”, International Journal of Latest Trends in Engineering and
Technology Special Issue SACAIM 2016, pp. 505-510 e-ISSN:2278-621X
 Das,K and Ara, A , “Growth of E-Commerce in India”, ternational Journal Of
Core Engineering & Management (IJCEM) Volume 2, Issue 4, July 2015

67
 Dr.M.Prasanna Kumar, E-Commerce: Issues and Challenges in Indian banks,
International Journal of advanced Research in Computer Science and Software
Engineering, Volume 4, Issue 5,May 2014.
 Hariharaputhiran, S., “challenges and Opportunities of E-Commerce”,
International Journal of Marketing ,Financial, Services & Management Research,
Vol.1, No.3,March 2012,pp-98- 108
 Kaur, P. and Joshi, M. M., “E-Commerce in India: A Review”, IJCST, Vol. 3,
Issue 1, Jan.- March 2012, pp- 802-804
 Kaur,D and Kaur, H, “E-Commerce in India – Challenges and Prospects”,
International Journal of Engineering and Techniques - Volume 1 Issue 2, Mar -
Apr 2015
 Mamta, “E-Commerce In India: Current Scenario”, CASIRJ , Volume 7 Issue 12
[Year - 2016] ISSN 2319 – 9202
 N. Kiranmayi, “A Study On Barriers To E-Commerce In India”, International
Journal Of Innovations In Engineering And Technology (IJIET)
 Sarode,R.M., “ Future of E-Commerce in India Challenges & Opportunities”,
International Journal of Applied Research 2015; 1(12): 646-650
 Shivani, Grewal, H.,”E-Commerce: Security Challenges & Growth: An Indian
Perspective,” IJMRS’s International Journal of Management Sciences,
Vol.01,Issue 02,june 2012,pp-44-51
 Taranjeet Singh, “E-Commerce Scenario in India”, International Journal of
Research in Electronics and Communication Technology (IJRECT 2016), Vol.
3, Issue 4 Oct. - Dec. 2016

Websites:

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 https://www.ibef.org/
 https://www.statista.com/topics/2454/e-commerce-in-india/
 https://ecommerceguide.com/
 https://www.researchgate.net/
 https://scholar.google.com/

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