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Inter and Post War Tourism in Western Europe 1916 1960 1St Ed Edition Carmelo Pellejero Martinez Full Chapter
Inter and Post War Tourism in Western Europe 1916 1960 1St Ed Edition Carmelo Pellejero Martinez Full Chapter
Edited by
Carmelo Pellejero · Marta Luque
Palgrave Studies in Economic History
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London School of Economics
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Contents
1 Introduction 1
Carmelo Pellejero Martínez and Marta Luque Aranda
v
vi Contents
9 Conclusions207
Carmelo Pellejero Martínez
Index211
Notes on Contributors
vii
viii Notes on Contributors
Saida Palou holds a PhD in Social and Cultural Anthropology from the
University of Barcelona (Spain). Since 2018, she is a researcher at the
Institut Català de Recerca en Patrimoni Cultural (ICRPC). Since 2010,
she is a professor at the University of Girona (Spain). She has participated
as an expert in the City of Barcelona Strategic Tourism Plan 2015. She is
a researcher of the project “The tourism during the Civil War and the first
Francoism, 1936–1959. State and private companies in the tourist recov-
ery of Spain. A comparative perspective”, funded by the Ministry of
Science, Innovation and Universities of the Government of Spain and
European Regional Development Fund.
xi
List of Tables
xiii
1
Introduction
Carmelo Pellejero Martínez and Marta Luque Aranda
Battlefields of the Great War have been perceived in France as a new tour-
ism market since 1915 and its growing exploitation since 1919 has
inspired other European States impacted by the war, like Italy, until 1939.
Its development has generated benefits in the devastated regions, after
almost five years of warfare. In addition, large travel agencies such as the
British Thomas Cook have taken advantage of that vein, achieving sig-
nificant success in the 1930s.
According to these pioneering initiatives in the field of memory tour-
ism, Franco takes advantage of the still burning tracks1 of the civil war to
inaugurate the War Routes in 1938, in order to generate foreign exchange
1
Free translation of “huellas aún candentes”. Notas sobre la Ruta de Guerra del Norte [Notes on the
North War Route], 05.1938. Archivo General de la Administración [General Administration
Archives] – AGA, Alcalá de Henares (Spain), section AA.EE, 54, box 11710.
M. C. Rodríguez (*)
University of Fribourg, Fribourg, Switzerland
e-mail: maricarmen.rodriguez@unifr.ch
and publicity for the New State, raising the interest of Thomas Cook
in 1939.
This article aims to study the phenomenon of “battlefield tourism”
from one (post)war to another, from a transnational perspective. This
approach studies an object from the angle of circulatory regimes (Saunier
2008), historicizing the phenomena of interdependence, interconnec-
tion, relations between and across societies and the entities that structure
them. Issues of non-domestic inputs, rejections and appropriations are
presented. The crossings between sociohistorical contexts in which motor
individuals and those groups that are formed in different spaces and tem-
poralities emerge and then evolve are described. The networks of influ-
ence revealed by the study of their relations are essential to understanding
the reception, export, translation and hybridization of theoretical and
practical models. In this sense, it seems appropriate to identify the distri-
bution channels such as sociability spaces, journals, translations, official
and unofficial diplomates and travel agents that contribute to it. Finally,
the survey of transfers between Tourings of the Great War and the Spanish
Civil War is placed in a diachronic perspective to better perceive the
dynamics of the process, but also to identify its limits (Werner and
Zimmermann 2004, p. 19).
Actually, as Louise Bénat and Serge Gruzinski write, the exchanges
from one world to another, the crossings, but also the individuals and
groups that act as intermediaries, smugglers who pass between the blocks,
whom we are just spotting, build bridges between semiotic universes and
configure skills to criticize and transform legacies (Bénat Tachot and
Gruzinski 2001, pp. XI–XII & 8).
the civil war of 1861–1865 in the United States, the commune of Paris
in May 1871 and, above all, the First World War have contributed to
consolidate “battlefield tourism” as a genre of the tourism industry.
suitable space to spread its national defense speech, and the private busi-
ness interests, which aim to position themselves in a promising market.
In 1917, the first Michelin guide was published while the third anni-
versary of the battle of the Marne was celebrated. The guide was dedi-
cated to the Ourcq region, where the Battle of the Marne took place, a
destination that already enjoyed a certain reputation (Guides Michelin
pour la visite des champs de bataille. Bataille de la Marne I, 1917). The
book and the itinerary were inaugurated at a garden party organized on
the afternoon of September 27, 1917, in the castle of Chantilly, the head-
quarters of General Joffre from 1914 to 1916 and later of the great allied
war councils. The presence of the prestigious French historian Ernest
Lavisse consecrated the event. Twenty-seven journalists, including three
American correspondents, attended with some personalities, ministers
and academics. The ONT and the TCF sponsored a “visit of Ourcq” to
which the French and foreign press was invited. Visitors were onboard
military cars following the tracks of the Great War, with the guidebook in
their hand (Harp 2008, p. 121; Champeaux 2005, pp. 527–532; Moulin-
Bourret 1997, p. 190).
This is how the physiognomy of the battle of the Marne is outlined, won by the
same soldiers who have just suffered the failure of the battle of the borders and
retired, “exhausted of fatigue”, as never before in history, traveling two hundred
14 M. C. Rodríguez
kilometers in ten days. The firmness of the soul of the General, the clear and
judicious plan that he has thought of and that he has carried out in close col-
laboration with high-ranking military leaders, in addition to the superhuman
heroism of the troops, such are the factors of what was called the Miracle of the
Marne. (Guides Michelin pour la visite des champs de bataille. Bataille de
la Marne I, op. cit., p. 15)3
Following the same ideological line, the proposal of visits to the cities,
funerary monuments and devastated places that reveal traces of fighting,
offered a unilateral vision of the conflict. The violence was mainly attrib-
uted to the German army, which made the tourist an agent to relay the
propaganda arsenal of the French Nation. Political use of the past was
also mobilized for the same purpose. During the visit of the bombed city
of Senlis, the Melingue painting exhibited in the town hall stood out,
representing the execution of four Burgundy hostages besieged in 1418
by the Armagnac, beheaded in the city walls. The guide concluded thus:
Six centuries have passed since then, but we see that the Germans continue
with the mentality of the Middle Ages regarding hostages (Guides Michelin
pour la visite des champs de bataille. Bataille de la Marne, I, 1917,
pp. 50–53)4
In this tour of the battlefields of France represented by the Michelin
guidebook, it is essential to mention the place reserved for the emblem-
atic “Battle of Verdun”. As a metonymy of the Great War, the story of
that famous relic from the interwar period to this day—the battlefield of
Verdun in France—became the most popular volume of the Michelin
collection produced by the firm itself in 1919 (Guides Michelin pour la
visite des champs de bataille: La Bataille de Verdun, 1914–1918, 1919).
3
Free translation of “Ainsi se trouve esquissée la physionomie de la bataille de la Marne gagnée par
ces mêmes soldats qui viennent de subir l’échec de la bataille des frontières et d’effectuer, «halluci-
nés de fatigue», une retraite sans précédent dans l’histoire, atteignant en dix jours deux cents kilo-
mètres de profondeur. La fermeté d’âme du généralissime, le plan clair et judicieux qu’il a arrêté et
qui a été exécuté dans une étroite collaboration avec des chefs d’armée d’une haute valeur, par-
dessus tout l’héroïsme surhumain des troupes, tels sont les facteurs de ce qu’on a appelé le Miracle
de la Marne” (Guides Michelin pour la visite des champs de bataille. Bataille de la Marne I,
op. cit., p. 15).
4
Free translation of “Six siècles ont passé depuis, mais on a vu que les Allemands ont conservé vis-
à-vis des otages la mentalité du Moyen Âge” (Guides Michelin pour la visite des champs de bataille.
Bataille de la Marne, I, 1917, pp. 50–53).
2 Battlefield Tourism, from One (Post)War to the Other… 15
Like the previous narratives, the story recomposes, in the long term, the
typological construction of the “fortress city” as “one of the oldest cities
in France”, besieged by iconic conquerors of history, such as Attila in 450
or Carlos I in 1544. It is also presented as the headquarters of the Prussian
army in 1792, and obviously also in 1870, when “Verdun defended itself
longer” against 10,000 men of the Prince of Saxony troops, before play-
ing a “capital role” in the Great War.
However, as historian Antoine Prost demonstrates, Verdun’s symbolic
weight does not predate the conflict. That feature has been created after-
wards. What underlies the weight of the place is the German offensive in
February 1916, quoted by Michelin, which caused an imposing French
setback and dramatic disorganization of the front. In June, Verdun
became a symbol; while the combatants saw it as a pointless place which
rather evoked death and sacrifice, although it did not have the same
meaning for the rear guard who heroized the battle, it became the battle-
ground of the Great War because the entire French army, or almost all of
it, passed over it due to the strategy of the Ferris wheel designed by Pétain
(continuous relay of soldiers). Fighting in Verdun was an act of initiation
that almost all soldiers shared. It became a common space that could be
commemorated. With the victory, it gained exceptional stature. That
symbolic burden extended by commemorative rituals gave Verdun the
rank of a hegemonic tourist destination. The 1919 Michelin guide offers
aerial views, maps and accounts of the struggle from the point of view of
the military chief ’s strategy. But, in addition, the volume dedicated to
Verdun is often reissued and the 1919 version is constantly updated. New
commemorative elements such as the ossuary of the fallen opened in
1932 and even new legends that are emerging are constantly added. Thus,
the myth of “the bayonet trench”, already denounced by Jean Norton
Cru in 1929 (Norton Cru 1929, pp. 33–36) as a creation of the same
tourists, appears in later editions to 1919. The bayonet trench monument
tells the legend of the 137th regiment of infantrymen who were allegedly
buried alive:
The men waited for the attack with the shotgun loaded with bayonet, but the
weapon was resting on the parapet within reach of the combatant who was
holding grenades, ready to repel, first with the grenade, the probable attack.
16 M. C. Rodríguez
Falling in front, behind and in the trench, bombs brought their lips closer,
burying our brave soldiers from Vendée and Bretagne. It was because they did
not have the shotgun in hand that the bayonets remained standing, emerging
from the mound of slippery dirt. From that night of June 11, 1916, the trench
presented that aspect that was discovered in times of armistice. (Guides
Michelin pour la visite des champs de bataille: Verdun, 1934, p. 100)5
5
Free translation of “Les hommes attendaient l’attaque avec le fusil, baïonnette au bout, mais cette
arme était appuyée au parapet à portée du combattant qui avait dans ses mains des grenades, prêt à
repousser, d’abord à la grenade, l’attaque probable. Les obus tombant en avant, en arrière, et sur la
tranchée, rapprochèrent les lèvres de cette dernière, ensevelissant nos vaillants Vendéens et Bretons.
C’est par le fait qu’ils n’avaient pas le fusil à la main qu’il s’est trouvé que les baïonnettes émer-
geaient après l’écroulement des terres. Dès ce soir-là, le 11 juin 1916, la tranchée avait l’aspect que
l’on a retrouvé à l’armistice” (Guides Michelin pour la visite des champs de bataille: Verdun, 1934,
p. 100).
2 Battlefield Tourism, from One (Post)War to the Other… 17
A. H. Ford,
The Warfare of Railways in Asia
(Century, March, 1900).
"Siberia and the Amur lands are rich beyond belief. … This
vast territory, long looked upon as a barren waste, is
destined to be one of the world's richest and most productive
sections. In northern France, wheat ripens in 137 days; in
Siberia, in 107. Even heavy night frosts do not injure the
young seed. Under such conditions, the possibilities of
agriculture are practically unlimited. I may add that oats
require, in Siberia and in the Amur country, only 96 days, and
in the regions of the Yenisei only 107. The frost period lasts
only 97 days in the Irkutsk country. Transbaikalia lies
entirely within the agricultural regions; so, too, almost the
entire territory traversed by the Amur as far north as it
runs. Efforts are being made to obtain along the Amur at least
300,000 square kilometers (115,835 square miles) for the
higher forms of northern agriculture. Climatically, the best
of northern Asia's territory, for planting purposes, is the
Usuri country, which, in spite of its vast tracts of wood and
grazing lands, has 195,000 square kilometers (75,292 square
miles) of arable ground. The building of the Trans-Siberian
Railroad has already added to the Empire's wheat product.
1893, 65,000;
1894, 76,000;
1895, 109,000;
1896, 203,000;
1897, 87,000;
1898, 206,000;
1899, 225,000.
Total, 971,000.
{430}
S.
SAGHALIEN.
Harry de Windt,
The Island of Sakhalin
(Fortnightly Review, May, 1897).
{431}
SALVADOR.
"ARTICLE II.
Germany renounces in favour of Great Britain all her rights
over the Tonga Islands, including Vavau, and over Savage
Island, including the right of establishing a naval station
and coaling station, and the right of extra-territoriality in
the said islands. … She recognizes as falling to Great Britain
those of the Solomon Islands, at present belonging to Germany,
which are situated to the east and southeast of the Island of
Bougainville, which latter shall continue to belong to
Germany, together with the Island of Buka, which forms part of
it. The western portion of the neutral zone in West Africa, as
defined in Article V of the present Convention, shall also
fall to the share of Great Britain. …
"ARTICLE IV.
The arrangement at present existing between Germany and Great
Britain and concerning the right of Germany to freely engage
labourers in the Solomon Islands belonging to Great Britain
shall be equally extended to those of the Solomon Islands
mentioned in Article II, which fall to the share of Great
Britain.
"ARTICLE V.
In the neutral zone the frontier between the German and
English territories shall be formed by the River Daka as far
as the point of its intersection with the 9th degree of north
latitude, thence the frontier shall continue to the north,
leaving Morozugu to Great Britain, and shall be fixed on the
spot by a Mixed Commission of the two Powers, in such manner
that Gambaga and all the territories of Mamprusi shall fall to
Great Britain, and that Yendi and all the territories of Chakosi
shall fall to Germany.
"ARTICLE VI.
Germany is prepared to take into consideration, as much and as
far as possible, the wishes which the Government of Great
Britain may express with regard to the development of the
reciprocal Tariffs in the territories of Togo and of the Gold
Coast.
"ARTICLE VII.
Germany renounces her rights of extra-territoriality in
Zanzibar, but it is at the same time understood that this
renunciation shall not effectively come into force till such
time as the rights of extra-territoriality enjoyed there by
other nations shall be abolished."
{434}
SAN DOMINGO.