Color google analytics, Search console

Color Microsoft Clarity

User Acquisition and Engagement

 Total Impressions
 Total Clicks
 Average CTRA
 Average position in Search
 Page Indexing (Not indexed and indexed) --------------------- if it’s important
 Pages Per session
 Scroll Depth
 Active Time spent
 Top 10 searched queries which attracted most clicks
 List of our top content is growing at higher rate and attracting clicks (gives idea of trends)
 List of most popular content of dawaa dost which have attracted most clicks (gives idea of all
Time Performance of a page)
 Retention: What percentage of first-time users, still use dawaa dost in further weeks
 During a purchase cycle, the number of people drop at each step

User Experience

 Rage clicks
 Dead clicks
 Quick Backs
 URL health (Google analytics)
 How many are poor URL, need improvements or are in good health

Demographics

 Live user, Unique Users

 New users, Returning users
 Which channel they have come from
 Operating system of users
 User city
Products

 Most selling products

 Trending products in searches

Sales and Revenue (if data available)

 Conversion rate
 Average order value
 Revenue by product category
 Total Money saved. (Popular product price - our offering)

Others

 Average time taken to deliver the product.

 Number of time Chat support is used
 Customer support satisfaction.
 How much complaints resolved.
 Mobile App related insights
 Social Media Insights
 Error not found occurrences

Unique Partner( E Mitra)

 Sales per center