Professional Documents
Culture Documents
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted
digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about
JSTOR, please contact support@jstor.org.
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at
http://about.jstor.org/terms
INFORMS is collaborating with JSTOR to digitize, preserve and extend access to Information Systems
Research
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
The Impact of Information Technology
Investments on Firm Performance and
The impact
subject ofofactive
information
research intechnology
recent years. (IT) investments
However, onalmost
findings of firmallperformance has been the
studies are based
on data collected in the United States. Little work has been done elsewhere to validate these
results and to see if they are applicable across national boundaries. In this study, we fill this
gap by comparing four newly-industrialized economies (NIEs) with regard to the impact of
IT capital on business performance. Secondary data collected from various sources are used
to assess the impact over the period from 1983 to 1991. Findings based on four business
measures and a market valuation model based on Tobin's cj are reported. While the current
results are consistent with work done in the United States in general, discrepancies among the
four NIEs are observed. Combined with findings from previous work, three pieces of evidence
seem to emerge that are generally observed across country boundaries. First, IT investment is
not correlated with shareholder's return. Second, there is little evidence that the level of com
puterization is valued by the market in developed and newly-developed countries. Third,
there is no consistent measurement of IT investment as indicated by the mixed results across
different performance ratios. Modeling and measurement concerns expressed in previous U.S.
based studies are also observed in our comparative study. Our findings provide a starting
point to accumulate a body of comparative studies for the development of a theory that links
IT investment, firm performance, and macro factors such as national technology policy in an
integrated framework.
(Information Technology; Computers; Investment; Performance; Valuation; Economics; Business Value)
1047-7047/98/0901 /0085$05.00
Information Systems Research
Copyright © 1998, Institute for Operations Research
and the Management Sciences Vol. 9, No. 1, March 1998 85
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
Computer Capital Market value of central processors plus value of PCs and terminals. Asian Computer Directory
Deflated by Computer price.
Total Shareholder Return Price change plus accumulated dividends divided by initial price. PACAP and Global Vantage
Return on Equity Pretax income divided by total shareholders equity. PACAP and Global Vantage
Return on Assets Pretax income divided by total assets. PACAP and Global Vantage
Return on Sales Pretax income divided by total sales. PACAP and Global Vantage
Computer Price Deflator Rate of price decline (ranging from 15% to 30%). Asian Computer Directory
Book Value (of Assets) Assets deflated by GDP deflator. PACAP and Global Vantage
Market Value Total Liabilities plus Market Value of Common Equity (yearend). PACAP and Global Vantage
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
Table 2 Data Sample Summary Hong Kong shows a significant coefficient with a neg
ative sign. The same regressions are rerun with differ
Hong Kong Singapore Malaysia Taiwan
ent price deflators (0.15,0.25, and 0.30). The coefficients
Number of Firms 38 26 24 18
are not sensitive to changes in the price rate. The sign
Total Number of Observations 201 140 112 97 and magnitude of coefficients remain the same. Note
Market Capitalization of firms as of that the explanatory power of models for TSR, ROE,
December 1991 (% of total and ROA is in line with previous studies. To probe
market) 18% 28% 19% 14%
further into the findings, a power test for each hypoth
Industrial (% of sample) 55.4% 64.3% 51.7% 87.6%
16.4% 8.1% 39.7% 3.4%
esis is performed according to Cohen (1977) and
Trading (% of sample)
14.1% 27.6% 8.6% 9%
Baroudi and Orlikowski (1989). The results are sum
Service (% of sample)
Utilities (% of sample) 3.4% 0% 0% 0% marized in Table 8. As can be observed, the power tests
Transportation (% of sample) 10.7% 0% 0% 0% conducted for Hong Kong, Singapore, and Taiwan (ex
cept TSR) score higher than the acceptable value of 0.8
suggested by Cohen (1977). Thus, the chance of not
not sensitive to the rate of price decline. As shown in reporting an IT impact if one exists in these three econ
Tables 4-7, IT capital does not correlate with return on omies is quite small. The lower power for Malaysia,
stock value (TSR) in all four countries, thus H2 is not which averages 0.67, should be taken into account in
supported. The TSR model explains a fair amount of interpreting the insignificant results.
variance, ranging from 20.8% for Hong Kong to 31.9% To account for any lag effects of IT capital on firm
for Singapore. performance, the above analysis is repeated using IT
Results for HI are mixed for the four economies. capital with a one-year lag. Results of the estimation
Hong Kong and Malaysia show no correlation between based on a 20% price deflator are shown in Table 9.
IT and ROA. Singapore shows a significant positive For TSR, all four economies are found to be insignifi
relationship but the contrary is observed for Taiwan.
cant, thus H2 is not supported. Like the analysis with
For ROE, while Hong Kong shows no sign of correla no lag, the results for HI are mixed. The results of ROA
and ROS are identical to those without a lag. For ROE,
tion, Singapore and Malaysia demonstrate a significant
positive relationship. On the other hand, a negative
Hong Kong shows a positive correlation, indicating the
relationship is observed for Taiwan. For ROS,existence
only of a lag effect. However, the significance re
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
Total Shareholder
Return on Return on
Return Equity Assets Return on Sales
** = p< 0.01, * = p< 0.05. Heteroskedasticity-consistent standard errors are enclosed in parentheses.
suits observed before for Singapore and Malaysia no two values suggest either the market is in disequilib
longer exist in our lag analysis. For Taiwan, a negative rium or that there are sources of rent-generating assets
relationship is detected. The above analysis is repeated that do not appear on the books. Tobin's q has been
for price deflator = 0.15,0.25,0.3. The results are iden suggested for use in evaluating firm performance
tical. Again, the power of the tests are calculated to (Wernerfelt and Montgomery 1988) and many have
determine the validity of the results. As shown in Table adopted this method to evaluate such intangible cor
10, the power for all tests decrease slightly due mainly porate assets such as R&D (Cockburn and Zvi 1988).
to a reduction of sample size across all economies. The We extend the use of the Tobin's q to the study of IT
overall results are similar.
investment. In particular, we hypothesize that com
4.1. Market Value of the Level of IT Capital puter capital measured as a percentage of book value is val
ued by the market. A number of rationales are given for
As indicated by the small adjusted R2 for some NIEs,
the market to value IT investment. IT is considered as
there may be factors which affect share return and
business performance that are not captured by athe means to save costs by automating labor-intensive
operation processes. Also, IT is generally regarded as
model. To fine-tune our analysis, we adopted the
an enabler for business process reengineering whose
Tobin's q theory proposed in Hitt and Brynjolfsson
aim is to streamline the structure and operation of a
(1994). The theory postulates that the long-run equilib
rium market value of a pool of assets held by a firm
firm. The saved expenses can be viewed as a stream of
equals its book value. Any discrepancies between the
income in the future. Also important is the strategic
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
** = p < 0.01, * = p < 0.05. Heteroskedasticity-consistent standard errors are enclosed in parentheses.
** = p < 0.01, * = p < 0.05. Heteroskedasticity-consistent standard errors are enclosed in parentheses.
Hong Kong ns (0.83) ns (0.98) ns (0.98) -(0.98) log (MVu) = a + E Dk a log (BV„ ) + (3 (5)
Singapore ns (0.81) + (0.82) + (0.82) ns (0.82)
Malaysia ns (0.66) + (0.67) ns (0.67) ns (0.67)
where MV,( is the market value, Cit is the stock of IT
Taiwan ns (0.78) - (0.82) - (0.82) ns (0.82)
capital, and BV,( is the book value of firm i at time t
adjusted for industry difference by the dummies Dk. It
ns: not significant; +: significant positive correlation at 5%; -: significant
negative correlation at 5%. The power of the test is stated in parenthesis; it
follows that the sign and magnitude of P in Equation
is based on a medium effect size with a 5% significance level and a nondi (5) indicate the significance of IT capital as a revenue
rectional test according to Cohen (1977). generating source. If (3 is significant, one can conclude
that IT investment is valued by the market.
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
Total Shareholder
Return Return on Equity Return on Assets Return on Sales
(1 Year) (1 Year) (1 Year) (1 Year)
** = p < 0.01, * = p < 0.05. Heteroskedasticity-consistent standard errors are enclosed in parentheses.
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
Adjusted R2 0.836 0.685 0.653 0.914 nations. So far, almost all empirical research on IT in
vestment is based on a single nation and can be clas
** = p < 0.01, * = p < 0.05. Heteroskedasticity-consistent standard sified as context-excluded. The validity of the findings
errors are enclosed in parentheses. as universal knowledge needs to be evaluated in dif
ferent national settings. A key findings of the current
study is that market expectation of firm performance
is not correlated with IT investment. Thus, when com
5. Discussion and Limitations
bined with findings by Hitt and Brynjolfsson (1994),
The impact of IT investment on firm-level performance
there is strong evidence that the relationship could be
in four NIEs is empirically investigated in this paper.
established with universal applicability. In other
Using previously adopted methodology, we test the
words, the level of IT investment is not an explanatory
correlation between computer capital and a number
variable inof
shareholder return when the market is ef
performance ratios and determine whether the market
ficient. The latter condition implies the ability of in
value IT investment by firms. The findings reveal dif
vestors to discern discrepancies in national settings
ferences across NIEs and across performance
measures.
and incorporate them in calculating the expected re
turn. In an efficient market, investors will consider dis
When compared across performance measures, one
crepancies in accounting procedures and evaluate a
can observe that results on shareholder return are very
consistent while results on other ratios are mixed for firm based on its future profitability rather than on its
historical performance. The short-run competitive ad
the four NIEs. The finding of null impact on share
holder return does not contradict with the mixed re vantage such as first mover advantage of new IT ap
plications cannot be sustained for a prolonged period.
sults of the accounting ratios. Such a difference could
Eventually, the novel applications will become routine
be explained by the general belief that shareholder re
turn represents the market's expectation of the future
operations and will be copied by competitors in the
industry.
profitability of a firm while the other three ratios (ROE,
Thus, all gains in performance will disappear
ROA, and ROS) are mainly historical measures.eventually.The In a forward-looking market, this infor
mation is properly discounted in the security's price.
current work indicates that this is indeed supported
empirically across the four NIEs. An insignificant impact is expected and this is dem
onstrated in our findings in the four NIEs.
The advantage of cross-national research is to allow
On the other hand, our findings suggest that the re
researchers to establish the generality of findings and
lationship
the validity of interpretations across different nations between IT investment and accounting ra
(Kohn 1987). Given the increasing amount of IT tios
incould be confounded by institutional factors and
are societal specific. The findings on ROE, ROA, and
vestment worldwide, results based on a single nation
need to be tested and confirmed in different national ROS, when combined with empirical studies con
settings to establish external validity. Cheng (1994) deducted in the United States, indicate the impact of IT
fines two types of research findings with universal ap investment on firm performance is not a direct one and
plicability that can be obtained from cross-nation stud is likely moderated by the different management ori
ies. The first type is called a context-embedded entation and financing decisions unique to a national
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
be quite different. For these firms, the impact of IT on mance in a way which facilitates systematic compari
son with studies done across national boundaries. The
business performance will be averaged out because
our data set is limited to aggregated IT investment at main contribution of this study to IT impact studies is
the firm level and performance measures at the busi to investigate IT investment at the firm level in a cross
national setting. Our findings add to the validity of
ness unit level are not available. Similarily at the in
observed relationships between IT investment and
dustry level, effects of specific industries are averaged
firm performance reported in previous studies. While
out because our classification of firms into five indus
it is important to explain the difference between NIEs
tries may be too coarse for some firms. as they relate to environmental factors and govern
Another concern is the insignificant results of the
ment policy, this is beyond the scope of the current
accounting ratios (ROE, ROA, and ROS). We share the
study. However, work in this area is far from complete.
More work needs to be done in theory development
view of Hitt and Brynjolfsson (1994) that the results
may due to the bluntness of our model which postuand empirical analysis, especially through compara
lates a direct relationship between IT capital and ac studies at the country level. Our study provides a
tive
starting point for accumulating empirical findings
counting performance ratios. Although there is a dra
across national boundaries for the development of a
matic increase in IT capital for all four countries from
theory that links IT investment, firm performance and
1983 to 1991, IT capital as a percentage of the firm's
macro factors such as national technology policy and
total assets is still very small. By 1991, IT capital ratio
environmental factors in an integrated framework.4
is 0.98%, 5.1%, 3.3%, and less than 1% for Hong Kong,
Singapore, Malaysia, and Taiwan, respectively. Given
4This research is partially supported by a grant from the Hongkong
Telecom Institute of Information Technology. The author would like
such a low ratio, contributions of IT capital may not be
to thank faculty members of the Department of Information and
detectable using the current model. Systems Management at HKUST, the associate editor, and four re
viewers for their helpful comments on early drafts of the paper. Dis
cussion with country representatives of the Asian Productivity Or
6. Conclusion ganization Symposium on Applications of IT in National
Development provided helpful feedback on preliminary findings of
Our objective is to document empirical findings of the
the project. The author also appreciates the excellent research assis
relationship between IT investment and firm perfor
tance provided by Gloria Choy.
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms
TAM
Peter Weill, Associate Editor. This paper was received on July 13,1995, and has been with the author 5 months for 3 revisions.
This content downloaded from 134.84.192.101 on Thu, 08 Sep 2016 04:35:13 UTC
All use subject to http://about.jstor.org/terms