Professional Documents
Culture Documents
GROUP 1aa Edited - 071738
GROUP 1aa Edited - 071738
GROUP 1
FEASIBILITY REPORT ON
SUBMITTED TO
APRIL, 2024
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GROUP 1
LEADER
OLUWASEGUN
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EXECUTIVE SUMMARY
sustainable building material, contributing to economic growth and job creation. We also aim to
be a responsible corporate citizen, actively participating in the social and environmental well-
Master Build resource seeks loan of N15,000,000 to establish a building materials supply in
western Gate of Federal University Of Technology Akure, Ondo state. Our financial plan
i. Equity: The project will be partially funded through founding partners contributing 70%
Debt Financing: We are discussing with potential lenders, including banks to secure a loan of
about 30% of the total project cost. The loan will be a long-term loan, and its payment will span
Financial Risks: The project acknowledges potential financial risks such as fluctuating bitumen
prices, operational cost increases, unexpected delays, and economic instability. Mitigation
strategies will be implemented to minimize the impact of these risks, such as securing long-term
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The global supply of building materials is experiencing growth driven by infrastructure
development. In Nigeria, the demand for bitumen is projected to outpace the global average due
Master build resource is designed to achieve a production capacity of 2700 bags of cement per
i. Market Demand Analysis: Detailed market research indicates a growing demand for
building materials in Nigeria that our production capacity can effectively serve.
ii. Phased Expansion Potential: Our initial capacity can be expanded in future phases to
ii. Optimization Strategy: We will implement efficient production processes and utilize
iii. Financial Implication: By efficiently utilizing our production capacity, we can achieve
economies of scale, reduce production costs per unit, and become a more competitive
iv. Monitoring and Adjustment: Based on market conditions and demand fluctuations, we
may adjust operational strategies to optimize capacity utilization and maintain financial
sustainability.
The financial summary for the establishment of this proposed project is that a sum of N6,000,000
will be used for all the activities that are required for the successful implementation of the
project.
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TABLE OF CONTENTS
TABLE OF CONTENTS…………………………………………………………………….vi
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3.2 Processing Activity ........................................................................................................ 12
5. CONCLUSION ............................................................................................................... 24
REFERENCES .....................................................................................................................25
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CHAPTER ONE
It is located Asunde, West gate Federal University Of Technology Akure, Ondo State. Akure is
chosen by the board of Master build resources because of the recent rapid development at the
site. The site is also known to be found in a developing area, where our target customers can be
found and it provides a road network which aids an easy distribution of construction materials
Master Build responsible for supply of construction materials such as; cement, roofing sheet,
nails which can be used for the constructions of residential homes, schools, hotels, companies
and lot more. Master build will serve as a source of income generation and employment for the
vast majority of the western gate of Federal University of Technology Akure, area.
The sales of building materials is a long term investment which can last for over many years
because of the rapid growth of the university environments and the high demand of the
At Master Build, our client’s best interest comes first and everything we do will be guided by our
values and professional ethics. We will ensure that we hold ourselves accountable to the highest
We will cultivate a working environment that provides a human, sustainable approach to earning
a living in our world for our partners, employees and for our clients. Master Build was founded
by Samuel Olatunji and his other eleven course mates. They are 300level undergraduates of the
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1.4 Company’s Objectives
In other to meet all our target projections, we have created strategic objectives which are
emboldened to:
i. Achieve 100% high quality interlock slabs that meet statutory and regulatory
specifications.
ii. Achieve minimum customer satisfaction rating of 80% through constant monitoring and
v. Sustain the company as a profitable company that consumers, workers, and partners are
proud of.
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CHAPTER TWO
2. MARKET FEASIBILITY
demand, supply, pricing, key players, innovations, and sustainability factors. Here's a breakdown
Market Trends: Investigate current trends in the building materials industry. This might include
shifts towards sustainable materials, increased use of smart technology, or changes in consumer
Demand Analysis: Analyze the demand for different types of building materials in various
sectors such as residential, commercial, and industrial construction. Consider factors influencing
Supply Chain Dynamics: Examine the supply chain for building materials, including raw
material sourcing, manufacturing processes, distribution channels, and logistics. Identify any
Competitive Landscape: Research major players in the building materials market, including
manufacturers, suppliers, distributors, and retailers. Assess their market share, product offerings,
Price Analysis: Study pricing trends for different types of building materials, including
fluctuations in raw material costs, pricing strategies of manufacturers, and price competitiveness
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Regulatory Environment: Understand regulations and standards governing the production, sale,
and use of building materials. This could include building codes, environmental regulations,
advances in energy efficiency, durability, and recyclability. Highlight any emerging materials or
Sustainability and Green Building: Assess the growing importance of sustainability in the
building materials industry. This might involve analyzing the market for eco-friendly materials,
Consumer Preferences: Survey consumer preferences and buying behavior regarding building
materials. Consider factors such as brand reputation, product quality, environmental impact, and
cost-effectiveness.
Future Outlook: Provide insights into the future outlook for the building materials market,
including anticipated growth trends, challenges, and opportunities. Consider factors such as
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2.1.2 Market Analysis
The table below shows the possible yearly growth progression of interlocked to be supplied to
our customers over the period of five years. The table shows an increase of 1.05% per year
BUA 450 Bags 500 Bags 550 Bags 570 bags 600 bags
CEMENTS
CEMENT
SHEET Bundles
The marketing and sales strategy for our company will be based on generating long-term
personalized relationships with customers. In order to achieve that, we will ensure that we offer
top notch interlocking services at affordable prices compared to what is obtainable in Akure. We
are not ignorant of the fact that there is stiffer competition in the interlocking industry; there are
loads of interlocking industry jostling for contracts which is why we have been able to hire some
of the best marketing experts to handle our sales and marketing. Our sales and marketing team
will be recruited based on their vast experience and they will be trained on a regular basis so as
to be well equipped to meet their targets and the overall business goal of Master Build. Master
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Build is set to make use of the following marketing and sales strategies to attract clients and win
interlocking contracts;
key stake holders in the real estate industry, and residence by informing them of Master
iii. Attend relevant international and local expos, seminars, and business fairs et al. - Create
different packages for different category of clients in order to work with their budgets and
iv. Leverage on the internet and different social media platforms e.g. LinkedIn, Facebook,
v. Encourage word of mouth marketing and referrals from loyal and satisfied clients.
vi. Engraving our logos on interlocks with the consent of the customer. 6
vii. Place adverts on both print (newspapers and magazines) and electronic media platforms
ix. Install our Bill Boards on strategic locations all around Futa environment.
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2.3 Distribution System
The distribution system that we are going to use is the Dual Distribution System. This system
ii. Producer - Consumer We will be using these methods because during the production of
our interlocks, we will be producing based on the customized designs of the consumer
and then, delivering the products to them (producer to consumer) or producing some sets
of designs for other consumers where we will be delivering the products through the
wholesalers
RETAILER
PRODUCER
CONSUMER CONSUMER
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2.4 SWOT Analysis
A number of risks have been identified in running sales of building materials in Nigeria and we
would attempt to proffer mitigation strategies to the identified risks. A major mitigation strategy
is working with suppliers whose base of operations is close to ours in other to militate against
raw materials delivery breakdown After several considerations, the company came to the
decision of evaluating the core areas, strength and weakness of the organization by carrying out a
well detailed research and analysis to serve as a set of guidelines for the company’s operation.
The management of the company itself performed the whole operation. The result of the analysis
STRENGTH
The strength of our company includes:
WEAKNESS
i. Master build resources are new to business
OPPORTUNITIES
The proximity of the industry to the major deposits of limestone
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THREAT
Just like any other business, the major thread which is likely to be faced is economic downturn.
Others are;
iii. Theft.
A number of risks have been identified in running sales of building materials in Nigeria and we
would attempt to proffer mitigation strategies to the identified risks. A major mitigation strategy
is working with suppliers whose base of operations is close to ours in other to militate against
Positive impacts on sales of building materials can arise from various factors, including:
lead to increased construction activity, driving up the demand for building materials.
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iv. Consumer Trends: Changing consumer preferences towards sustainable, eco-friendly, or
aesthetically pleasing building materials can create new market opportunities for
v. Natural Disasters: After natural disasters like hurricanes, earthquakes, or floods, there's
often a surge in demand for construction materials for rebuilding and repair efforts.
vi. Infrastructure Projects: Large-scale infrastructure projects, including roads, bridges, and
public buildings, require significant quantities of building materials, boosting sales for
suppliers.
vii. Seasonal Factors: Seasonal fluctuations, such as higher demand for construction materials
during the spring and summer months, can influence sales patterns.
viii. Supply Chain Improvement: Streamlining the supply chain, reducing lead times, and
optimizing inventory management can enhance efficiency and positively impact sales.
ix. Marketing and Branding: Effective marketing strategies, branding efforts, and customer
engagement initiatives can increase brand visibility and attract more customers, driving
sales growth.
typically decreases, leading to lower demand for building materials as consumers and
policies can affect the demand for certain types of building materials or increase
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iii. Material Costs: Fluctuations in the prices of raw materials, such as lumber, steel, or
concrete, can impact the affordability of building materials for consumers and
iv. Competition: Intense competition within the building materials industry, including from
global suppliers, online retailers, or alternative construction methods, can pressure prices
demand for traditional building materials that are perceived as less environmentally
friendly.
vii. Natural Disasters: While natural disasters can stimulate short-term demand for building
materials for reconstruction efforts, they can also disrupt supply chains, damage
affected regions.
viii. Seasonal Variations: Seasonal factors, such as harsh weather conditions during winter
months, can impede construction activity and slow down sales of building materials.
ix. Consumer Confidence: Changes in consumer sentiment, such as concerns about job
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x. Credit Availability: Tightening credit conditions or higher interest rates can make it more
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CHAPTER THREE
3. TECHNICAL FEASIBILITY
3.1 Product
The major product of the company is sales of various kinds of building materials such as;
Cement (Dangote and Bua), Roofing sheet, nail ( roofing, concrete etc), reinforcements of
Implementing effective market strategies for selling building materials in remote areas requires
creativity, adaptability, and a deep understanding of local market dynamics. Here are some
strategies tailored to address the unique challenges and opportunities of remote areas:
i. Localized Marketing: Tailor marketing efforts to resonate with the specific needs and
preferences of customers in remote areas. This could include highlighting the durability
ii. Partnerships with Local Businesses: Forge partnerships with local construction
companies, hardware stores, or home improvement contractors to extend your reach and
iii. Mobile Sales Units: Deploy mobile sales units or pop-up shops equipped with a selection
of building materials to travel to remote areas and engage directly with customers. This
approach brings the products closer to customers who may have limited access to
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iv. E-commerce with Last-Mile Delivery: Invest in an e-commerce platform that offers last-
mile delivery services to remote areas. Ensure that the platform is user-friendly, mobile-
responsive, and capable of handling orders from customers in areas with limited internet
access.
tips, or the benefits of using specific building materials. Building trust and rapport within
vi. Value-Added Services: Provide value-added services such as free consultations, project
customer loyalty.
strategically located in or near remote areas to reduce transportation costs and improve
viii. Bulk Purchasing and Group Discounts: Offer incentives such as bulk purchasing
ix. Digital Marketing and Social Media: Leverage digital marketing channels and social
media platforms to raise awareness, showcase products, and engage with potential
remote areas to understand their evolving needs and preferences. Use this feedback to
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refine product offerings, adjust pricing strategies, and tailor marketing messages
accordingly.
For a start, the company can begin operations with at least 15 personnel. This workforce could
GENERAL
MANAGER
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3.4 Project Location and Layout Location:
The building has the required facilities and is located where the raw materials and amenities
like water, electricity, and an averagely ranked road and drainage system are readily
available. This proves to be a perfect site of establishment with less cost and commendable
facilities
3.5 Utility
i. Electricity
We are aware of the importance of building a solid business structure that can support the
picture of the kind of world class business we want to own. This is why we are committed to
only hire the best hands within our area of operations. As a matter of fact, profit-sharing
arrangement will be made available to all our senior management staff and it will be based on
their performance for a period of five years or more as agreed by the board of trustees of the
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company. In view of the above, we have decided to hire qualified and competent hands to
i. General manager
ii. Lawyer
v. Accountant
vii. Cleaners
viii. Drivers
iii. Creating, communicating, and implementing the organization’s vision, mission, and
overall direction – i.e. leading the development and implementation of the overall
organization’s strategy.
iv. Responsible for signing checks and documents on behalf of the company
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Lawyer:
i. Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
ii. Defines job positions for recruitment and managing interviewing process
vi. Oversees the smooth running of the daily office and factory activities.
Security men:
i. They are in charge of securing the building, products and staffs from perpetrators
Cleaners:
Drivers:
i. They will be in charge of transferring the finished products to the customers
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Worker’s list and Salaries
Position Number Monthly Total salary Total salary
salary per per month per annual
Required
person
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Our Products
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CHAPTER FOUR
ii. 70% of the ₦ 50,000,000 will be provided by the partners and 30% will be secured from
iii. The 30% loan sourced from the bank will be made at 20% interest opportunity cost of
capital.
iv. The loan from the bank will be agreed upon by the partners to be paid annually, and the
payment would start in the first year of the establishment of the firm.
v. 5 plots of land would be leased for the start-up of the project. Buildings and facilities
would be erected on the said land. The lease fee of ₦ 2,500,000 will be paid every 10
years.
vi. Saving will be set apart each month for the repayment of the loan from the bank. vii.
viii. Interest will be calculated using declining balance with equal installments.
ix. Salaries will be paid monthly to the labour force through the Human Resource Manager.
The other workforce such as Chief Executive Officer, Chief Technology Officer and
other board members might not require a monthly salary because they are the partners
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x. All the equipment, technologies and software that is used will last for a longer period of
time before renewal. xii. The firm will collaborate with established companies and firms
in the land management industry so that there would be access to their funding,
In arriving at financial estimates, various findings and realistic assumptions were made.
They are:
iii. Revenue will be rising yearly by 6% Based on the findings and assumptions, various
measures of investment worthiness were undertaken and results are the following:
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Partners equality 70% 35,000,00
Year Cost (#) Revenue Increment Discoun NPV @ 22% Discount cost @ Discount factor @ Discount VPV @
benefit t factor 22% 56% factor @
@ 22% 22%
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CHAPTER FIVE
5. CONCLUSION
In conclusion, the feasibility study conducted for Master Build Resource has provided invaluable
insights into the potential success and viability of the company. Through detailed analysis of
comprehensive understanding of both present opportunities and prospects has been attained. The
findings of the study strongly advocate for the establishment of Master Build Resource.
The technological assessment affirms the feasibility of building materials outlining the necessary
cost, marketing schedules, and staffing requirements for success. Additionally, financial
projections indicate potential for long term revenue, with careful management and adherence to
regulatory frameworks ensuring legal compliance and stakeholder confidence. The financial
assessment of the study affirms that the business is profitable. Since the NPV was positive, it
indicates that the sales and supply of building materials is expected to generate more cash
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REFERENCES
Asekunowo, V.O., Fakokunde, T. O. and Adebayo, O. (2024). Essentials of Entrepreneurship.
How to Start sales of building materials Business In Nigeria. Business Finance Daily. Retrieved
interlocking-paving-stone-productionbusiness-in-nigeria/amp/
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