Certification Program in

BUSINESS ANALYTICS
Course duration: 4.5 months
About Us

upGrad Campus is a

video learning platform

for online education,
with certificate courses specially curated for college students
and young adults. As an affiliate of upGrad, India's largest online
higher education company, upGrad Campus aims at making
every graduate job-ready, with professional skills and practical
know-how for the most sought-after fields of work.

Our aim is simple: We strive to create

high-impact, hands-on experiences
that prepare learners for meaningful
and productive careers.

Ronnie Screwvala
Co-founder and Executive
Chairman, upGrad
Business Analytics is
transforming companies
across all industries
What is it?
The collection of enormous amounts of data is common to all companies. A lot

of valuable insights and results can be gained from an in-depth exploration of

past data. This is what Business Analytics is about. To be more precise, it is a

subset of Business Intelligence that involves the use of techniques such as data

visualisation, predictive analytics, and statistical analysis for iterative

investigation of past business performance in order to identify and forecast

trends and consequently make data-driven business decisions.

Thus, a Business Analyst plays a significant role in identifying areas that need

improvement, forecasting trends, and steering the company towards new

business opportunities.

Who should sign up for

our certification course?
Beginner candidates or recent graduates from various quantitative

backgrounds, like Engineering, Finance, Maths, and Management,

who are looking for Business Analytics training to start their career

in top organisations.
Why Become a
Business Analyst?
Various Career Opportunities
Upon becoming a certified Business Analyst, there are
numerous career options available to you as Associate
Consultant, Data Analyst, Business Analyst, Associate
Analyst Manager and more.

Versatility of the Field

There are plenty of opportunities to explore in Business
Analytics, especially if one is planning to start their own
venture in the future. Some Business Analysts handle the
technical aspects of the projects, while others manage
the overall business part.

Increasing Demand
Companies across the globe have realised the
potentiality and importance of Business Analytics for the
efficient functioning and growth of their company,
resulting in huge demand for expertise in the field.
Studies state that the profile is expected to grow at the
rate of 19% over the next 10 years.

Lucrative package
Given the growing demand for Business Analysts, they
are paid extremely well. The average salary of a Business
Analyst in India is Rs. 6.75 lakh per annum. As they go
higher up the ladder, they can earn as much as Rs. 15
lakhs per annum.

Creates huge impact

Business Analysts, who are considered as agents of
change, introduce and manage shifts to the business
model after a thorough analysis of the past business
performance. They assist in finding cost-efficient
solutions, reducing projects costs and ultimately,
increasing the ROI of the company.
Why Opt for Certificate Course in
Business Analytics with upGrad
Campus?
The Best Mentors
Learn everything about Business Analytics from the top
experts in the field, who have an advanced understanding
of the current market scenario. Attend live lectures,
doubt-clearing sessions and more.

Customised Curriculum
This course curriculum is specifically designed to give
beginners a strong foothold on the Business Analytics
concepts. From covering the tools you will be needing
on a day-to-day basis to helping you make data-driven
decisions at an organisational level, this curriculum
equips you with the skills that top organisations are
looking for.

Student Support
Strong and friendly assistance from dedicated students
throughout the program helps you clear your doubts. Our
TAs will help you in learning the subject with doubt-clearing
sessions during the week and practical hands-on training
over the weekend. Join the hangout sessions, where you can
learn and enjoy with subject matter experts and strengthen
your conceptual learning. Be a part of the discussion forums,
to resolve your queries and reinforce learning.

Ready Set Go for Your Job

You will get to learn industry-relevant skills that will give you
an understanding of the challenges and opportunities in the
top organisations, and apply these learnings in live projects.
Benefits of the Program

Acquire the essential skills Gain expertise

Learn key analytical, modeling and After completing this course, you will be
statistical skills with the help of tools able to contribute like an experienced
like Excel, SQL and Tableau. team member in driving smart business
decision-making.

Get practical industry knowledge Receive personalised assistance

Apply your learnings in live projects, Get personalised subjective feedback on
assignments and case studies. your submissions and improve your skills.

Stand out with an impressive certificate

Receive a personalised certification,
signed by the CEO of upGrad Campus,
that is sure to open doors to lucrative
opportunities.
Course Structure

Get 200+ Learning hours of content

through

Recorded Videos
Learn through world-class pre-recorded lectures on major
concepts delivered by industry leaders.

Live Classes
Interact with industry experts in LIVE sessions.

TA Sessions
Get timely doubt resolution and hands-on guidance for
projects and tools.
Course Curriculum

Certification in Business Analytics

Course Overview
Get a boost in your Business Analytics career by mastering the full functionality of
Microsoft Excel and working knowledge of SQL. This Business Analytics certification
course teaches you the basic concepts of data analysis and statistics to help
data-driven decision-making. Further, it introduces you to Tableau and Power BI,
and delves into the statistical concepts that will help you derive insights from data
and present your findings through intuitive and executive-level dashboards.

Introduction to Data Analysis Understanding the Domain

Understanding the Excel Interface Research the Domain
Slicing and Dicing Data Interviewing the Internal and External
Complex Functions Clients
Cell Referencing and Text Functions Different Frameworks such as SPIN, 5Ws
Creating and Formatting Charts Documentation
Creating a Pivot Table Business Model Canvas
Analysing Data in a Pivot Table Issue Tree Framework
VLOOKUP - Linking Data from Multiple Specialised Frameworks
Files and Tables 4Ps Framework
5C Framework

TableauBASICS

DATA OVERVIEW
Analysing Patterns and Introduction to Database and
Storytelling MySQL (Optional)
Five Patterns of Insights Database Design and Data Warehouse
Analysis Approach Data Modelling
Insights Demonstration SQL Querying
Pyramid Principle Joins and Set Operations
Logical Flows and Usage of Words Business Problem-solving using Data
Visualisation of Quantitative Data Modelling

Visualisation of Qualitative Variables

Visual Design Principles and
Storyboarding Predictive Analytics
Linear Regression
Clustering
Visualisation with Tableau and Classification
Power BI Logistic Regression
Getting Started with Tableau/Power BI Decision Trees
Charts
Plots
Hierarchies
Grouping and Tree-Maps
Dashboards Creation
Storytelling

Exploratory Data Analysis

and Statistics
Inferential Statistics
Hypothesis Testing
Data Sourcing
Data Cleaning
Univariate Analysis
Bivariate Analysis
Derived Metrics
Placement and Career Support

Polish your CV Get access to upGrad’s exclusive

An impressive CV will help you introduce job portal

yourself to the industry before you appear Here you can increase your

for an interview. We provide constructive chances of landing an interview

feedback from industry experts, that with a prospective employer by

makes sure your CV stands out. three-fold.

Get job-ready Soft skill training

Mock interviews with industry experts is Get trained on group discussions and
the key to preparedness as you face work on your presentations skills with
the employers in the real world with dedicated training sessions.
confidence.

Pick what’s best for you Job offers

Talk to our experts to identify the You can secure a job after 3-6
best-suited career opportunities for you. months of enrollment with us
through our hassle-free process.

*These benefits are a part of the Placement Plus program, available at an additional fee.
Sign up for these add-on programs to take your career
to your dream company!

Programs to get you Guaranteed Internship/Job Opportunities

Join these programs at just Rs. 18000 or opt for these programs in combination
with the Business Analytics Course and get 22.2% off!

Internship Plus Placement Plus

2 months program 5 months program

Guaranteed Internship Guaranteed Job Opportunities

Opportunities in top companies in top companies

Designed for 1st year, Designed for 4th year students

2nd year & 3rd year students and freshers

Our Placements Team will guide you in every step

towards your dream company

Step 01 Step 02 Step 03

Resume Aptitude Soft Skills

Building Training Sessions

Step 06 Step 05 Step 04

Access to Mock Group

upGrad’s Exclusive Interviews Discussions
Placement Portal
 Program Details

Course starts Duration

Please refer to the website 4.5 months

for program start dates

Program hours
Fee structure

 60,000 200+ Learning Hours

 40,000/-(+GST) Live Sessions every
weekend

For admissions, contact

+91 8035241332
+91 8048160842
admissions.campus@upgrad.com

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