ANALYTICS:

FROM DATA TO INSIGHTS

Integrated with Generative AI
Programme Summary
ANALYTICS: FROM DATA TO INSIGHTS

Institute Name Programme Duration Cost Learning Mode Weekly effort

NUS School of 5 Months USD 2100 Online 6-8 hours/week
Computing

Faculty Guest Faculty/ Certificate

NUS Faculty Industry Experts Upon successful completion
Senior Industry of the programme, partici-
practitioners pants will be awarded a
verified digital certificate by
NUS.

Learning Experience

Live Sessions - Pre-recorded videos with NUS High-quality videos -

Pre-Recorded Video Lectures School of Computing Faculty - Great learning experience,
interspersed with live lectures from Learn at your own pace, around even while on-the-move
renowned NUS faculty and industry your busy schedule
practitioners
On Demand learning - World-class faculty -
Re-watch any lesson/ concept Learn from the best faculty and
for deeper understanding industry practitioners

Frequently Asked Questions

Are there any LIVE sessions with the institute faculty in this course?
Pre-Recorded Video Lectures from NUS faculty for self-paced learning interspersed with live lectures from renowned NUS faculty and
industry practitioners.

Who grades/ gives inputs on the assignments and projects?

Assignments will be graded by industry practitioners who are available to support participants in their learning journey,and/or by
the Emeritus grading team.

What if I miss the assignments for a particular week? Can I attempt them later?
An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme
end date, which is published on the programme homepage.

Will Emeritus/ Institute help with placement services?

This course is designed with some of the best faculty and to cover relevant topics in a manner that creates positive career outcomes.
As an additional service, we provide resume writing guidance, navigating job search and interview prep along with this course.
However we do not offer placement services with our courses.

What if I don’t find the course appropriate for me after starting the sessions? Can I seek a refund?
We encourage our learners to complete the course to fully understand the concepts and derive valuable learning outcomes. Should
you still feel the need to stop your learning journey, a refund request can be initiated within 14 days of course commencement.
However, after 14 days the course fee becomes non refundable.

What type of certificate will I receive?

Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared
with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn
profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.

How long will I have access to the learning materials?

You will have access to the online learning platform and all the videos and programme materials for 12 months following the
programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

This Programme Summary is provided only for your convenience. You are advised to refer to the Programme Brochure for more information.
Overview
Apply analytical techniques and methodologies to
uncover key insights and drive business strategy.
The importance of data cannot be overstated when Analytics: From Data to Insights, an
it comes to business success. Not only does data online programme offered by NUS
enable companies to understand the current state School of Computing, is designed to
of the business and its many processes, but it also give you the hands-on experience you
provides a solid foundation to identify need to master analytics and make
opportunities and predict future outcomes. But better business decisions. No prior
collecting data isn't enough. It must be visualised, coding experience required.
filtered and broken down into actionable insights
by the right data tool for the job.

Cutting-Edge Tools
Gain hands-on experience using the latest, most
in-demand tools to transform and present your data.

SQLite Excel Power Pivot Excel Tables and Charts Power BI Desktop

Orange Data Mining DAX Python

Note: All product and company names mentioned in this material are trademarks or registered trademarks of
their respective holders. Their use does not imply any affiliation with or endorsement by them

-The tools will be taught by teaching faculty, industry practitioners, or linked to relevant knowledge bases for
your reference and self-guided learning
Programme
Highlights
50+
Pre-Recorded Video Lectures* from
NUS faculty for self-paced learning
interspersed with live lectures from
renowned NUS faculty and industry
practitioners’.

10+ Discussion Boards

10+ Real-World Examples

2 Case Studies

1 Capstone Project

Note: The programme highlights mentioned

Capstone Project
above are subject to change based on faculty
availability and the desired outcomes of the Toward the end of the programme, you will
programme.
demonstrate your newly gained analytics
*This programme is primarily self-paced online skills by applying what you learned to build
with some live sessions conducted by a simulation of real-life projects.
programme faculty. The availability of post-
session video recordings is at the
discretion of the faculty members, and Emeritus
or the institute cannot guarantee their
availability. We have a curated panel of
distinguished industry practitioners who will Interactive Activities
conduct weekly live doubt-clearing sessions.
The programme will give you hands-on
**Assignments will be graded by industry
experience using the latest, most
practitioners who are available to support
participants in their learning journey, and/or by in-demand tools, including SQLite, Excel
the Emeritus grading team. The final number of Power Pivot, Power BI, Orange Data Mining,
quizzes, assignments, and discussions will be and DAX to view, organise, and present
confirmed closer to the start of the programme.
data via an interactive report/dashboard.
Who Is This Programme For?
Analytics: From Data to Insights programme is designed for analysts, engineers, managers and
professionals seeking for a career in data analytics. Both professionals with a tech or non-tech
background can benefit from the programme.

The programme is applicable across major industries, including IT Services, Financial Services,
BFSI, Management, Consulting, and across all functions.

This programme is beneficial for professionals aspiring to:

• Understand how to solve business problems with analytical skills in real-world scenarios

• Develop skills to use large data sets to derive insights for making critical decisions
Modules
Module 1

Introduction to Analytics

Database
Module 2 Module 3

Data Source Data Queries

Data Warehouse
Module 4 Module 5 Module 6 Module 7

Load and Data Model Data Analysis Time-based

Transform Data Expressions (DAX) Analysis

Data Visualisation
Module 8 Module 9 Module 10

Pivot Tables Power BI I Power BI II

and Charts

Data Mining
Module 11 Module 12

Introduction and Classification

Clustering and Regression
Python Bootcamp
The bootcamp is designed for professionals interested in learning practical coding skills to leverage
the massive data stream their company already generates or data that they would like to collect.

This program will support the participants with valuable instructions in the most popular and
fastest-growing programming language and provide skill sets to solve business problems, plan, and
communicate more fluently with coders and developers.

Note: This bootcamp is a value add by Emeritus to ensure comprehensive learning journey and enable holistic
development of your data analytics skills.
 Generative AI

Modules on Generative AI Generative AI Tools Masterclass

Note: - The above highlights are included as a part of bonus content. The bonus content is optional and does
not count towards your final evaluation.
-Please note that the bonus content is provided solely for self-study and does not come with any assistance

Tools Covered

Note:
-All product and company names are trademarks or registered trademarks of their respective holders. Use of
them does not imply any affiliation with or endorsement by them.
-The tools showcased will be taught through pre-recorded demo videos.
-The bonus content is optional and does not count towards your final evaluation.
-Please note that the bonus content is provided solely for self-study and does not come with any assistance.
What Will This Programme Do
For You?

Master
critical processes, tools and
concepts in analytics

Apply Prepare
appropriate SQL queries data for creating data
to retrieve information models and use
and answer real-world analytical expressions to
questions create calculations and
measures

Employ Create
analytical expressions Decision Tree models
to perform time-based to find patterns and
analyses and visualise make predictions from
data data

Develop
interactive visualisation
reports and dashboards
Emeritus Career Support
Stepping into a business leadership career requires a variety of job-ready skills. Below given services
are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the
skills needed to succeed in your career; however, job placement is not guaranteed.

Emeritus provides the following career preparation services:

Interview preparation
Resume building videos
videos

Linkedln profile building

Interview guidebooks
videos

Glossary of resume templates

Note: NUS or Emeritus do not promise or guarantee a job or progression in your current job. Career
Services is only offered as a service that empowers you to manage your career proactively. The Career
Services mentioned here are offered by Emeritus. NUS is not involved in any way and make no
commitments regarding the Career Services mentioned here.
Real-World Examples
Through real-world examples from multiple industries, you'll see how the theories are put into
practice.

Baseball Movie Sales

The usage of analytics in Analytics in movie sales
professional baseball as transaction database
shown in the movie
Moneyball

Sunglasses Retailer RDBMS

Analysing data to provide Popular Relational Database
insight for a sunglasses Management Systems
retailer (RDBMs) software examples

Data for Businesses Airlines Delay Data

Turning sales, marketing Transforming airline delay
and customer data into data to a user-friendly
valuable information for interface
businesses

Case Studies
Reseller Sales Analysis Sales Quota Analysis
Case Study using Power Case Study using Power BI:
Pivot: Reseller Sales Sales Quota Analysis
Analysis

Note: All product and company names are trademarks or registered trademarks of their respective holders.
Use of them does not imply any affiliation with or endorsement by them.
Faculty

AI XIN
PhD in Electrical and
Computer Engineering

Dr Ai Xin is currently a Lecturer with the School of Computing at the National University of
Singapore. She has over a decade of experience teaching Artificial Intelligence and Data Science
courses such as machine learning, deep learning, data mining, etc.

Dr Ai Xin graduated from NUS with a PhD in Electrical and Computer Engineering. Her research
focuses on Game Theoretical Modelling, Optimisation Methods, Algorithm Design and Wireless
Networks. She worked in BHP Billiton Marketing Asia for eight years and gained plenty of industry
”experience through different functions, e.g., risk management, supply chain management, sales
and marketing planning, and beyond.

For many companies, nowadays the problem is not where to get the
data but how to get relevant and thoughtfully analysed data. In this
course, we teach you how data flows from database and data
warehouse to visualisation dashboard and data mining models, so
that you can fully utilise the technology and your domain expertise
to get the most relevant data for decision making and predictions.

”
Note: Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised
details will be shared closer to the programme start date.
Certificate
Upon successful completion of the programme, participants will be awarded a verified digital
certificate by NUS School of Computing.

Note: All certificate images are for illustrative purpose only and may be subject to change at the discretion
of NUS School of Computing

*Emeritus or the institute does not guarantee availability of any live faculty session recordings.
 Learning Journey
Orientation Week
The first week is orientation week. During this week you will be introduced
to the other participants in the class from across the world and you will
learn how to use the learning management system, discussion boards, and
other learning tools provided.

Weekly Goals
As you begin the programme, meet your
learning goals set for the week. The goals
would include completing the assignments,
which have weekly deadlines

Support and Guidance from Programme Leader

The Programme Leader is a subject matter expert who guides
learners through their learning journey. They conduct Office Hours
to clarify learner queries related to the learning content and grade
a few designated assignments.

Follow-Up
Emeritus Programme Support Team follow-up over
email and phone calls with learners who are unable
to submit their assignments.
Participant Profiles
On your journey to master the analytical skills, you’ll have the opportunity to connect with
experienced professionals looking to grow their skills. Past participants come from a wide range of
industries, job functions, and management levels from around the world.

Participants by Industries
Years of Experience

4.55%
16% 4.55%

4.55% 0

31% <5 Years 6.82% Consumer Products/Retail

13% 5-9 Years Consulting

6.82%
10-14 Years 63.64% Others

15-19 Years Adver tising/Marketing/PR

9.09% Health care/Health Services
>20 Years
20% 20%
Financial Services

Participants by Industries & Job Functions

Top 10 Industries Top 10 Job Functions

• Banking & Financial Services • Engineering
• Education • Information Technology
• IT Services • Finance
• Healthcare • Manufacturing and Operations
• Transport - Logistic • Accounting and Control
• Retail • Sales and Business Development
• Electronics/Hardware • General Management
• Industrial Goods • Marketing/Communications/PR
• Consulting • Logistics/Purchasing
• IT Products • Project Management
Programme Details
5 months, online USD 2100 + GST
6—8 hours/week *Singapore residents who wish to enrol
for this programme will be charged
GST.

Programme Starts:
28 June 2024

About NUS School of Computing

The NUS School of Computing traces its roots back to the Nanyang University Department of Computer
Science that was established in 1975 – the first of its kind in Singapore. Since then, we have developed into
one of the top 10 computing schools in the world, with faculty members who are both internationally
recognised researchers and inspiring teachers.

We offer outstanding undergraduate and graduate degree programmes across the full spectrum of the field
of computing, including Computer Science, Information Systems, Computer Engineering, Business Analytics
and Information Security, as well as specialisations in emerging areas of importance such as artificial
intelligence, fintech, blockchain, analytics and security. Correspondingly, we attract excellent students and
produce talented graduates who are making their mark in the world.

The exceptional education that students experience here, coupled with the demand for computing talent in all
fields and industries, make NUS Computing graduates highly sought-after. We instil our students with
leadership qualities and a spirit of entrepreneurship through mentorship, community service initiatives and
special programmes, including The Furnace, a start-up incubator which offers funding, infrastructure and
management support to bring original ideas to commercial fruition.

The NUS School of Computing Advanced Computing for Executives (ACE) was established to help business
leaders and computing professionals to learn about emerging technology and leverage it for digital
transformation and business competitiveness. Our three-pronged raison d’etre is to (1) partner with the
industry and government to upskill and re-skill the workforce in information communication technology (ICT),
(2) collaborate closely with NUS School of Computing (SoC) faculty members in launching continuing
education and training (CET) programmes for adult learners, and (3) support and empower organisations to
embark on digital transformation projects.

We are pleased to have been educating and training Singapore and the world's business leaders and
computing professionals for the past four decades and are proud to count many locally and internationally
prominent leaders in the field among our large and accomplished family of alumni.
About Emeritus

NUS School of Computing is collaborating with online

education provider Emeritus to offer a portfolio of
high-impact online programmes. Working with Emeritus
gives NUS School of Computing the advantage of
broadening its access beyond their on-campus offerings in a
collaborative and engaging format that stays true to the
quality of NUS School of Computing.

Emeritus’ approach to learning is built on a cohort-based

design to maximise peer-to-peer sharing and includes video
lectures with world-class faculty and hands-on
project-based learning.

More than 250,000 students from over 160 countries have

benefitted professionally from Emeritus’ courses.
www.emeritus.org

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