TOPIC:- MEANING AND REASONS FOR INTERNATIONAL

MARKETING.
SUB-TOPIC:- MEANING AND REASONS FOR INTERNATIONAL
MARKETING, IMPORTANCE.

MEANING OF INTERNATIONAL MARKETING

International marketing can be said as the marketing activities carried out by
companies across the national borders. It is the act of marketing goods and services
of a country in another country.
International marketing involves the firm in making one or more marketing mix
decisions across national boundaries.

REASONS FOR INTERNATIONAL MARKETING

1. Access to wider market.
2. Build brand image.
3. Access to scarce resources.
4. Avoid competition.
5. Comparative advantage.
6. Technology advantage.
7. Reduces exposure to risk.

IMPORTANCE OF INTERNATIONAL MARKETING

1. Increase standard of living.
2. Creates employment opportunities.
3. Encourages survival.
4. Leads to increase in sales and profits
5. Encourages diversification of risks.
6. Access to varieties of goods.