RESEARCH METHODOLOGY

1. Approach:

Our study will adopt a qualitative and descriptive research approach. This
approach is suitable for analyzing secondary data of digital business
companies to understand their business models, products, strategies, pricing,
advertising plans, strengths, weaknesses, opportunities, and strengths.

2. Justification:

Secondary data analysis is chosen for several reasons. Firstly, it provides

access to a vast amount of pre-existing data, including financial reports,
market analyses, and industry trends, which are valuable for studying digital
business companies. Additionally, using secondary data reduces time and cost
compared to primary data collection methods.This study was viable and could
be undertaken along with classes.

3. Scope:

The scope of our research will focus on analyzing financial performance

indicators, digital strategies, customer engagement metrics, and technological
innovations of a selected digital business company. We will utilize data from
reputable sources such as company annual reports, industry publications, and
academic journals.

4. Limitations:

One limitation of secondary data analysis is the potential for data inaccuracies
or inconsistencies. We will address this by cross-referencing data from
multiple sources and validating key findings. Additionally, the availability of
comprehensive data on certain aspects of digital business companies may be
limited, which could impact the depth of analysis in those areas.

5. Secondary Data Sources Used:

Company Reports: Utilize annual reports, financial statements, and corporate
filings to gather information on the company's performance, strategies, and
key metrics.
 Industry Reports and Publications: Access reports from market research firms,
industry associations, and trade publications to gain insights into industry
trends, market dynamics, and the competitive landscape.
Academic Journals and Research Papers: Refer to scholarly articles and
research papers on digital business models, digital transformation, e-
commerce trends, and technology adoption for theoretical frameworks and
empirical studies relevant to your research.
Government and Regulatory Bodies: Obtain reports and data from government
agencies, regulatory bodies, and industry regulators to understand market
regulations, policy changes, and industry benchmarks.
Online Databases and Platforms: Explore databases such as Bloomberg,
Statista, and IBISWorld for industry data, market analysis, and company
profiles that complement your research.
Social Media and Online Presence: Monitor the company's social media
channels, website content, and online interactions for insights into digital
marketing strategies, customer engagement efforts, and brand perception.
Case Studies: Review case studies and whitepapers from consulting firms,
business schools, and industry experts for in-depth analysis and best practices
related to digital business strategies and innovations.
Financial Analyst Reports: Refer to reports from financial analysts, investment
banks, and equity research firms for assessments of the company's financial
performance, market position, and growth prospects.

This research design aims to provide a structured and rigorous approach to analyzing
secondary data related to digital business companies, ensuring the reliability and validity of
our findings.