You are on page 1of 90

IKN Nusantara Branding Proposal Latar Belakang

!"#"$
%&'"(")*
MATA Studio 2022
IKN Nusantara Branding Proposal Latar Belakang

5'/$(#$-$
!"#$%&'#$(%)$(*
+,-.$/%.$(
0,-1,/2($34'(*$(
!"#$%&'()(%#*+#,-.'/0$.(%'1*%2

MATA Studio 2022


Gambar: (C) Tim Kolaborasi, Urban Design Development KIPP IKN, Kementrian PUPR, 2021
IKN Nusantara Branding Proposal Latar Belakang

9(:"#$%#%(;+%.%(<7=(=02%#+%3%
! " #

!"#$%&'%()* $%&'()%*&+,' -+./010$%&2%3+(


!"#$%&%'()*+%(,%#-(!"!#$%&$'()* 7*+%(&'#+%3(,%#-(+"310/0#-(2"$%3%( 7*+%(.*8"3#(8%#($"38%2(,%#-(
."./0+01)%#()*#2"34%2'(%5%.(2"3+%( 6'2')%5(8%#(8'-'+%5 ."#'#-)%+)%#()0%5'+%2(1'80&(
&"#--0#%%#("#"3-'("6'2'"# .%2,%3%)%+

MATA Studio 2022 Gambar: (C) Tim Kolaborasi, Urban Design Development KIPP IKN, Kementrian PUPR, 2021
IKN Nusantara Branding Proposal Latar Belakang

!"#" 1 !"#$%&'()"*+",-'("04-0*"*+#'
0+#")0+5'6+#7+/+8+*'
$%&'()*+',-.+/+ $04)0-#"+
,&#+0*+/+
2
./0%(&"#1%#(8-#-"6%+0.+0'
-8)0)6"9'#)#"+59'4+0'
5"0.8&0.+0(2%#1(&'(+"-0%)',%#

3
3"45%6(!"#$%&'"()*$+',-%.(
&"#1%#(5-:-5'.5)%+5

MATA Studio 2022 Gambar: Mu d Majnun - unsplash.com (1), (C) Tim Kolaborasi, Urban Design Development KIPP IKN, Kementrian PUPR, 2021 (2,3)
fi
IKN Nusantara Branding Proposal Latar Belakang

!"#$%&'(!)')*+$#,$-$'%".&/'0"1$,
7-8/(*'$0!,%-,'-9 <'-,'-9'-!4-,4) "#$%&'#$%!()$(*
7:;!;4$'-,'('! 7:;!;4$'-,'('! +,-!-(.%)$%/%

"!=4$',!+%*%(0-,'5'- "!!"#$#%&#!?!:%>%('3''-! !"#$%&'()"*)+,-."/$0*'12'%"3%(-%$*)'

"!=4$',!+%(%)/-/*0'- !!!0-,%(-'$0/-'1!2'-9!>%14*!&4)4+! !"#$%&'()"4-%1-5"6-1'"(2%)'!!"#$$%&'(#$)*&+,*-.


"!#$%&'()"*(/&"0(120&$+(%(3,+&/(4$#
"!:/,'!2'-9!>%()%$0-'*>4-9'-! !!!)4',!4-,4)!30)%-'1
"!#$%&'()"6'+/2%7"5'.'+'%"2%126"*$+2'"
!!!3%-9'-!'1'* "!@'$05!'3'-2'!0$4!+%(>%3''-!'-,'('!
"""+'*8'0'6'1"3%(-%$*)'
"!:/,'!*/3%(-!3'-!+0-,'( !!!>%>%('+'!)%1/*+/)!','4!9/1/-9'-! "!#$+,$0)"6$'().'%"+$0'1'"2%126"*$+2'!
!!!,%(,%-,4!$%&'('!3/*%$,0) !!!#$%&'('!)%$%*+','-.!%)/-/*0.!$/$0'1.!
!!!)%+%(&'2''-.!3'-!)4'10,'$!5034+6

MATA Studio 2022 Photos: (C) Tim Kolaborasi, Urban Design Development KIPP IKN, Kementrian PUPR, 2021 (Kiri), Martin Wyall - unsplash.com (Tengah), Mu d Majnun - unsplash.com (Kanan)
fi
IKN Nusantara Branding Proposal Latar Belakang Foto: Oleg Brestavlev - envato.com

!"#$%&'()*'+,&"
-%$"#"'-*."/&"#"

!"#"$%&'()*"*&+&&,)&#&-).)/01&+&
2,13,"$(&)+&,4)/"'&4&-
Foto: Hobi Foto - unsplash.com Foto: Photo: (C) Tim Kolaborasi, Urban Design Development KIPP IKN, Kementrian PUPR, 2021 (Kiri),

!",<(6%&)'0&,4)1&,)6"#0&,4)+&,4)(,*#0$(=>) 53%&)!"#$%"&'(#)#*+(&,-.'/&.#0'/
$"'%&)-01&7)1(&*$"$)/&4()$"-0&)3'&,4? 6&1&)%&70,)89:;
IKN Nusantara Branding Proposal Latar Belakang

9"%"#:+#++#'%$+#3'-$*06.',62+$
!"#$#%&'()'*'$&+,'-'. !+;'!"#$%&'()*+%(,

/0)'$-10,'1$2%(.' <+5+#+#'4+#'9"%"#:+#++#'=#.0$)6>

-./0(*1)/2(3*+4..'&%(%)5
!"#$%$&'!"#$%&&"(')"*$+,'-"%$)+,++#'
!/*606&+)?'@"%4+)('-'5(/%&/62)('4+#'A"%6#&"3%+)6
./#)$0&+#'1+#+2"1"#'30/*+0('&"%4+-+&'
'()*+%&"+%,'5+#3'466.$&6'/0",'./&+7./&+'46' B./)6)&"1'=#/C+)6'D636&+0

4$#6+('-"./,.)&010,.)2".%./*,&*,.) B./#/16'*"%."0+#2$&+#
*0,#%&,3)4%-05)6,+/,.7,8 !"1-%/4$.)6')":+%+'0/.+0

9+%&6)6-+)6'1+))+?'+'5(4.)0#7%(%8)&#7)&(0%7%(,

E"+1+#+#'+,6)0'4+#'.")+4+%+#'+.+#'-%6C+)6

F+#3$#+#'4+#'=#>%+)&%$.&$%'5+#3':"%4+)

9"#3"#4+06+#'./&+'1"0+0$6'G=

9"#2+3++#'4+#'-"#3+H+)+#'-%"46.&6>'1"0+0$6'G=
MATA Studio 2022
;<
IKN Nusantara Branding Proposal Latar Belakang

+ Foto: Oleg Stuart Jansen - unsplash.com Foto: Oleg Brestavlev - envato.com

!"#$%&'$(%)"(*%!$+","#-"(%./0"1%!$%+"0"(-"(%'0/1%
2,3%4'."%5/*"#"%536"(."#"7%8$!"-%1"()"%$.39% Foto: pxhere.com Foto: Atharva Tulsi - unsplash.com

!"#$#%&'()'*'$!"#$%$&'$#()*#+',#+$#(
-"#+$#('"'$.$$#(&$+$!(/,-$.$(-$#(0$.$1*2%
:/(+"!$-"(()"%-'."%3($-%)"(*%.$!"-%!"&".%
!$./:3-"(%!$%./:&".%:"("&3(7

MATA Studio 2022 Foto: Colin + Meg - unsplash.com Foto: Li Yan - unsplash.com
IKN Nusantara Branding Proposal Latar Belakang

!"#$%&'(%&()%*+",%-.
!"#$"%&'()(#&*+(,+-(.(/(#(,

MATA Studio 2022


IKN Nusantara Branding Proposal Latar Belakang

!"#$%&'()!"#$%&'(%&()%*+",%-.*

!"#$""% !"!#$%&'%()*+$(!*,"-%(./%+$-(0$%&(,$.$+(!"-".-"1"%+$1/)$%()"#"-$&$!$%(2%,*%"1/$
8/+$(9'+'5

23,& !"!/3/)/(+'4'$%(,$%(%/3$/(5/1+*-/1(#"-1$!$6
<$%&

231'4)3 ."%/%&)$+$%()'$3/+$1(3/%&)'%&$%(,$%(5/,'.(!$10$-$)$+%0$(,$3$!(1"&$3$($1.")
;"3$3'/

0$#'1%"1#&' !"-"$3/1$1/)$%()*+$(5$-!*%/1(0$%&(."%'5(5$-$.$%6(1/$.('%+')(!"%4$,/(&'(#)*'+,*#-.&/7
:&$-(,$.$+

MATA Studio 2022


IKN Nusantara Branding Proposal Latar Belakang

!"#$"%&'$($%
)*!%!+,$-'$.$ .*/0%#

!"#

!"#$%&'%()* +',)"#&-

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual

!"#$%&%'(
)&(*'+
MATA Studio 2022
IKN Nusantara Branding Proposal Identitas Visual - Filosofi

!"#$%&$'$($)$*$+(,-"(./&$(!01$'$(-$'"(2$%1($.$%(30%4$)5

!"#$%#&$'#(#)#&
*&+,-$./,$01(+232

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Filosofi

!"#$#%&'()'*'$+%,'$'-'.'/$!"#$%"&'0'(,$
'1'($12)'$)%*%(1'($134'-'
()&)#"%$'*+,"'-&,.&)%$"'*"%"',)/"&5

MATA Studio 2022


Gambar: (C) Tim Kolaborasi, Urban Design Development KIPP IKN, Kementrian PUPR, 2021
IKN Nusantara Branding Proposal Identitas Visual - Filosofi

!"#$%&$'$ (&)*+,+-)
!!!"#$%&'()*+,'-%*,'./#0%#.'1%"
!!!!!!!!!!!!!!!!!%"(%*%&'()*+,'-%*,'.0#%*.

"#$%&'&'!(#$'&)&!*&+,!-&+&)!*,'&.!
/#0&$&*#$'&0&)&!12'1*!)#200&).&$*&2
*324#(!*#2#0&$&&2!5&20!-,&21'!6&7&(&8,'9!
5&20!*&:&4&225&!)#2%&*1(!4#.&0,&2!.#4&$!
;4,&!"#200&$&<!'#$1'&)&!(&-&!:,+&5&8!*#(1+&1&2=

>?@,!+1&$!A2-32#4,&<!,4',+&8!/14&2'&$&!-,012&*&2!12'1*!)#$171*!*#(&-&!
!!!B#(1+&1&2!6#+&51!C!"#"$%&'()*+,#"-.?<!5&20!'#$+#'&*!-,!&2'&$&!-&$&'&2!
!!!1'&)&!A2-3%8,2&!D!A2-3%8,2&!'#$-,$,!&'&4!65&2)&$<!"8&,+&2-<!E&34<!
!!!B&).37&<!F,#'2&)<!6&+&54,&!D!-&2!-&$&'&2!;14'$&+,&=

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Filosofi

Gambar: (C) Tim Kolaborasi, Urban Design Development KIPP IKN, Kementrian PUPR, 2021 (Atas), googlemap.com (Kanan)

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Filosofi

!"#$"%"&'(%)*
+,%-,.,/)
01%(&'($(

MATA Studio 2022 Gambar: (C) Tim Kolaborasi, Urban Design Development KIPP IKN, Kementrian PUPR, 2021
IKN Nusantara Branding Proposal Identitas Visual - Filosofi

!"#$"%"&'(%)*
+,%-,.,/) !"#$%&'()*#+&'*(,$#-*#
01%(&'($( #'.*'(%$.+/+0*#

!"#$%&'()*#+&'*(*#1*0()*#+&'*

!"#$%&'()*#+&'*(,$#-*#(*.*)

MATA Studio 2022 Gambar: Michael Halbert


IKN Nusantara Branding Proposal Identitas Visual - Filosofi

!"#"$ !"#"$%!"#"$&%'()*$+,-.*%/*'(012%'(0-+-*%
!"#"$%3(#*/14-$&%!"#"$%51$*-%-2-1%!"#"$%

%&'&(
!($+(2-#1-$&%61$71.%/*%6*2"."+*%/-$%7()*2-%)-,8-2
/-)*%0()0-+-*%$(+-)-%/*%/1$*-%91+-%/*%:$/"$('*-;

!"#"$%!"#"$%!"#"$%$&$!'()$!*'+,!-#.$&$)!
!"#$%"&$$%'(%)*($+ /#(/#.'!.'($!-')0!/0.'*'!.#+,'+!/0.'*'!%'$+1

23+-#4!0)'"'!.'($!!"#"$%!"#"$%0"0"+*'!/#(&'$)'+!
.#+,'+!4353+!&#('"')!*'+,!6($+#101$+,-$%'(+-.-%
0($21,%7*42--$&%0-*,%<*'*,%6-141$%'4*)*21-.;

!"#"$%!"#"$%'(.-)-'%/($+-$%3"'6"."+*%<1$/-6($2-.%
*'+,!"#+6'.$!&3+-#4!"#+.'-'(!0+)0&!"#+.0&0+,!9*=-%
/-$%,(9-8--$%:01%3"2-%>(+-)-%>1'-$2-)-;

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Filosofi

!"#$%&"'#()*%+%,)!"#"$
! " # $

9(%"4*- 9"41$0$% !"#01/+1)$% 9"3$)-#$%&9"/+$3-

!"#$%&'(')%*+$#*,#-%.#/(%"+%0#1#*% 7'(')%*+).#02%&21#$%"+"/#-#)%8#)5% 7'(')%-/*,/(%&+$1#(#)%;+1#*#%$#-/;#)% 7'(')%*+*212"2%$+;212+);2%8#)5%-2)552%


,/*23%0#/)%*/)4/1%0#$2%&+$*/"##)% ,+$#"#$%0#1#*6!9+$#&%"#12%2#%,+$-#(#)% -#(/)6%:#$2%,+)2(3%-/)#;3%(2)55#%0+<#;#3% 0#)%&+)/(%"+(20/&#)6%=+$+"#%#"#)%
-#)#(%0#)%,+$-/*,/(%-2)5526% 0#$2%,#0#2%0#)%,+)4#)#%#1#*6% '()(%&+"#$2$&2$3$/&*-431*& -+$/;%-/*,/(%0#)%+"#$2$'0$*-&2-&*"0-$'&
!"#$%&'()(%&*"+$,$-&."/+$0$%& :2,/-/("#)%"+"/#-#)%,+;#$%/)-/"% '"#01/+1)$%&5$%,&+"#4"3$%.10$%6 /1*-/7&*"#0$&$4$%&0"#1*&/"/+$8$&
'"%,)1+1%,&+1/-&2$%&3$%,-0&/"%.$2-& *+)4#,/-%;+,/#(%'()(%7&-013$)& '"31$%,&+$#1&1%014&'"#1+$)$%6
*-/+(3&4"0"#)1+1%,$%%5$&4-0$&2$%& /"%,$'$&*-/+(3&-%-&/"8$4-3-&
3-%,4$#$%&4")-21'$%6 4"41$0$%&2$%&*0$+-3-0$*6

MATA Studio 2022 Foto: Mike Holford - unsplash.com (01), Jeremy Bishop - unsplash.com (02), Veronica Gomez Ibara - unsplash.com (03), Pavlenko - unsplash.com (04)
IKN Nusantara Branding Proposal Identitas Visual - Filosofi

;:1%(;:#6:0%,%#(<%*%/(='%+
!"#$#%&'()(*+&$'(>#$8#:+'%

4'#%#*2%0%" 5%6%2 78,%9%

5%#%"(!:#1%#'

-%1%2

3%.'%#$%

3%.'%#$%
!"#$% &%#$'()"#"#* -%.' !"/0%
)%#*+',
! " # $ %&'& & $ ( ! !"#$"%&'"("&)"*"#"+&,+,&)"+-"*")&.+/.0&12+/2)&03$./.)"+&'3*3+40"'&'%353+/"5,6&7"#,&/,("0&#3+40*",#&03'3#,*,0"+&"0"+&0.#'.*"+&4"#$"%&-"+4&(,4.+"0"+8&9.4"&/,("0&#3+("'"/0"+&03.+/.+4"+&302+2#,5&("%,+-"6&:3/,"'&4"#$"%&,+,&(,#,*,0,&2*3)&'3#,*,0&5");+-"&#"5,+4;#"5,+46
!"#"$%&'(()*%++,-./012.3450670.8+9.-,*+8.*3:+;;<+=/)(12.345))>?8->-,456@.*74>AABCD>::>12.345_->.0)89&E&FEG"GH$"!"I%&J.65/.-&86@.&/131&KL42?3,(&F.262?36/61M&4-,'&J,N62&$,@6=.262&G6*.426-&E&J"O"$%&'(()*%++NNN06@(49(',627,*(4@*0745+/4@2,4P&'(()*%++NNN03./@.*)8@04@?+8,(6.-><D+/6(62?>?6@.2?>)2?0'(5-P&'(()*%++N,2('4-(,Q),@(.*,0745+.2842,*.62>6@(>67'.R,+<B:S+BS+<D+BB:<:S>/4@2,4>7,2(@6->36-.562(62>51@12?>@.R,@
>2?6=1>86T63>7,@,542.6->56(+&E&#UV"W"%&'(()*%++NNN05,(51*,1504@?+6@(+74--,7(.42+*,6@7'+;X:AA:P&'(()*%++'.--(@./,=,N,-@T0N4@8)@,**0745+<B:A+BA+<D+(4@6=6>.36(>628>74((42>)6.2(.2?*>*1-6N,*.+&E&$"YE"GJ"%&'(()*%++NNN06@(49(',627,*(4@*0745+/-4?+*'.)*>628>)6**6?,*>R4-3,@3128,>51*,15>12.R,@*.(6(>Z1@.7'&E&LIGJ"%&'(()*%++=1@26-0.*/.0670.8+.28,Q0)')+6(@6(+6@(.7-,+R.,N+S:X+XS:&E&["GJE&HIGIGH&H"GHLEV%&'(()*%++NNN051*,15
26*.426-04@0.8+@,-.,9>36-)6N@,3*6>AC:<P&E&!"YE%&'(()*%++NNN026(6-4360745+-.23+&E&LIF!"%&'(()*%++NNN06@(49(',627,*(4@*0745+*15/68,34@6*.>@156'>54(.9>36T4262&E&J"G"I&L\G#"GE%&'(()*%++NNN06@(49(',627,*(4@*0745+)6)16>/6@6( &&

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Logo IKN Nusantara

%./+,0,*)$10)(*2

!"#"$%&'
'()*+,*-*
MATA Studio 2022
IKN Nusantara Branding Proposal Identitas Visual - Logo

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Logo

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Logogram Elemen Pada Logo

Samudera

MATA Studio 2022 Foto: Shifaz Shamoom - unsplash.com


IKN Nusantara Branding Proposal Identitas Visual - Logogram Elemen Pada Logo

Kepulauan & Pegunungan

MATA Studio 2022 Foto: Raschel Osoa- unsplash.com


IKN Nusantara Branding Proposal Identitas Visual - Logogram Elemen Pada Logo

Keberagaman Masyarakat Indonesia

MATA Studio 2022 Foto: Sarah Richer - unsplash.com


IKN Nusantara Branding Proposal Identitas Visual - Logogram Elemen Pada Logo

Burung Garuda - Kebangsaan & Nilai Luhur

MATA Studio 2022 Foto: Birger Sthral - unsplash.com


IKN Nusantara Branding Proposal Identitas Visual - Logogram Elemen Pada Logo

Pohon Hayat

MATA Studio 2022 Foto: Mint Images - envato.com


IKN Nusantara Branding Proposal Identitas Visual - Logogram Logomark IKN Nusantara

Logomark Ibu Kota Negara NUSANTARA

MATA Studio 2022 Foto: Tampatra - envato.com


IKN Nusantara Branding Proposal Identitas Visual - Logogram Kosmologi Logogram

!"#$"%"&'()*+*(!"#"#$%&

&1 !"# $! %&' ( )# *%&)' + $#, )# ' # &- )&' -*0 */


,-./01(?*70+*(3*.@*#'%*
7%/$+%'8%-9%*)5%'+)':$9$;'!"#"$%#&'&(3',"5)-+$-0)';)4%
+)'#%.%&';":%;'*%<%:-<%6'4-5*1'%'(A'5*(3*.@*#'%*(+*.
.'%*'B.'%*'(%0807(9-71-9*.&#**.;

&&1 !"# $! %&' )# .)/' ( )# *%&)


,-./01(4*.0#'*(<*%'.&(,-7&*.+-.&*.
!"#$%&'()*)'+),%-%'*",$%'.%/0%'1-+2-"*)%3'#"/0%-+"-0%-'
4%-0%-'+%5%,'*25)+%/)4%*6'='+0)(9-7+*$)'.&*.(+*.(
$-7*6*1*.()-79-+**.(+'(>90(!"/*(:-&*7*(:0#*./*7*;

&&&1 !"# $! %&' ( )# *%&)' + $#, )# ' )- )(


,-./01(2*0/(+*.(3-&0.0.&*.
4-5*1'%'(1-1*6**.(*1*.(1-*.-1*7*&*$*.(*%*$
+*.(8*6*/'(+'(90$'(:0#*./*7*;

)*+$,,-$&&$%.&/$&%0$0%10(-2-3&$%-$(-3%3+4-(-#&$%!+54&,0&$%4+$(-3%+6+5+$%!&1&%6",",/&57
8-3&$%9+4&,&0%.&/$&%&960%6","7

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Logogram Simbolisasi Logogram

!"#$%&"'('")*(+()!"#"#$%&

! "#"$%#&'&(
"515$(9':'-!"#"$"%!&'()*$!+*,-+&'.!+-+/"0",.!
1-20/()/%",.!#",!+-$"%'2",!+-()"$'3

4*%*,!(-('$'+'!"+"2!5",6!(-2"()"0!7"/%!+-!
#"$"(!)/('3!8"#",,5"!0/()/%!0',66'!%',66"!
#"/,,5"!(-,5-,0/%!$",6'03

9"2'!)-,'%!%',66"!#-:"&".!&-)/"%!1*%*,!)'&"!
0/()/%!&-$"("!;<<!0"%/,3!="!"+",!0-2/&!%'#/1!
#",!)-2"#"10"&'!#'!(/&'(!"1"1/,3

>"5"+,5"!1*%*,.!=)/!?*0"!@-6"2"!@/&",0"2"!
"#"$"%!&-)/"%!2/("%!#'(","!!"#$"%&'"()
*"#+%&"),"#)"'"*)-+*.+/).01%"*"()
*0#+2+)*"%"),03"#)4"#5)*"6*+1
,"#)%02"/-01"7
!"#$%%&$''$()'*$'(+$+(,+-&.&/'$(&$-&/(/#0&-&1'$(2#30'%+'$(0#$-&/(#4#3#$(2','(45%5%*'36
7&/'$(8#0'%'+()'*$'('84+(45%56

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Logotype Desain Logotype

!"#"$%&'(?0@&@$7()2(+(

!"#$%&%'"( )* $ +( , '"( , +- . "/ 0/1 % & - "$ +/ (% & % #+3 * !#+ %& )5( ', *"(0#
'#+ 0/ 0../"0'20!# + 4' 0# 0!#+ &%0$0., *6 +
!"#$%&'()&*"+,(-(&./+/ 01)2"341+"+&'()&5"6(7 81'"+)&'()&9(3(% !"+:(,(&'()&!"+$;$+ <$)#7/1)(6&'()&='(42/>

!"#$$%&'%()%#*+,-%*.%(,* :%(,7*$"/&"0(,7* <"#$)2#$%#*4%.%*2+2#$* @,(%#5%#$*2#02) A,%4*2#02)*.,4%)%,*.,*


)/0%*1%#$*'"(.,(,*0"$23*.%#* &"#5,40%)%#*7"'2%3*)"7%#* %#%0/&,*32(2;*&"#2#+2))%#* &2.%3*.,'%5%*.%8%& '"('%$%,*;/(&%06*4(/4/(7,*
4"(5%1%*.,(,6*'"(.%7%()%#* )/#0"&4/("(6*(";8")7,*.%(,* 7,)%4*=>?*?27%#0%(%*1%#$* 2)2(%#*%4%42#9 .%(,*&".,%*5"0%)*3,#$$%*
#,8%,*)"'%#$%%#*#%7,/#%89 )/0%*1%#$*7,%4*&"#$3%.%4,* (%&%3*.%#*5"(.%76* .,$,0%89
&%7%*."4%#9 &"(%#$)28*7"&2%6*
&"#"(,&%*7,%4%42#
0%#4%*0"()"52%8,9
MATA Studio 2022
IKN Nusantara Branding Proposal Identitas Visual - Konfigurasi Logo

!"#$%&'()*%+,"&"+-(%./(
0)#1)+234'+!"5)+6/&)()7+8)#+0)&9%#/

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Konfigurasi Logo

!"#$%&'()*%+,"&"+-(%./(
0/#&)#+123'+!"4)+5/&)()6

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Konfigurasi Logo

!"#$%&'()*%+,"&"+-(%./(
0/#&)#+1)&2%#/

1)&2%#/+3)4)*)+5#6"#/*%) 1)&2%#/+3)4)*)+5#&&(%*

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Konfigurasi Logo

!"#$%&'()*%+,"&"+-./'#0.(
!1'*'*+'#2'/+3.#&&'#))#+3)0)+)(.)+3%3%1+0)#+3)#4)#&
5"#2"16+789':;'89':<+,)#=)(0

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Konfigurasi Logo

!"#$%&'()*%+,"&"+-(%./( !"#$%&'()*%+,"&"+0/1'#2/(

!"#$%&'()*%+,"&"+-(%./(+2/#&)#+3)&4%#/

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Perbandingan Logo

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Warna Korporat

)*+(,-./0,$(*("+

!"#$"
%&#'&#"(
MATA Studio 2022
IKN Nusantara Branding Proposal Identitas Visual - Warna Logo Utama

!"#$%&'"('%)*+*%,#'-' Foto: unsplash.com

!"#$%&#'#()*)+' !"#$%
+,-%
&'%%'(%%)**%%)&
)./%%)00%%''
,-.#)%,#/"#01(#
1234536% 7()%!

892:%12;2<=>=3;%96<6?<6:6342:@A23%21.#*##+3%21"#2")(#+%4#+%212#*##+%#/#"% G2<32%H@I2=%J2K92H6<2%96L2A@K@%CD=%$542%E6;2<2%E=:2342<2%:6D2;2@%267#%0)7#+%
B23%5)4#*#%>23;%46<B2?24%B@%C3B536:@2%B23%CD=%$542%E6;2<2%E=:2342<2F *#+'%81(4#$%B23%51(21$-+#"5)+'#+%41+'#+%#/#"9

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Palet Warna

!"#$%&'"()" Foto: unsplash.com, pexel.com, pixabay.com


IKN Nusantara Branding Proposal Identitas Visual - Palet Warna
IKN Nusantara Branding Proposal Identitas Visual - Grouping Warna

!"#$%&'(&$)* !"#$%&'(&$),
!"#$%&'()(*+,++)&- !"#$%&5$7/,+)&-
.()*/0/0+)&.()1$)*& 8+9+&5$6/#

!"#$%&'(&$)+ !"#$%&'(&$)-
!"#$%&23+0&- !"#$%&.()6$6$%+):
4$)*%/)*+)&5$6/# !(%)"3"*$&-&;$<)$<
IKN Nusantara Branding Proposal Identitas Visual - Elemen Grafis

,*+-#$./0#%-*-(+

!"#$#%
&'()*+
MATA Studio 2022
IKN Nusantara Branding Proposal Identitas Visual - Pattern

!"#$%&%'#()*
+',,$%-

!"#$ %#&'()# *#+',#-.#&/#()"#

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Pattern

()"*
!"##$%&'()"*'+',.

!"#$%&'()*%&+,-.&/
0*"1%$"1-"&2*3$)

!"##$%&'()"*'+',-

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Pattern

-"&.*+"
!"##$%&'()$*+",
-"&.*+"'/'0,"1'2'35

/'0,"1
!"#$%&'()*%&+,-./&0-"$1*-&2
3*"4%$"4-"&5*6$)

!"##$%&'()$*+",
-"&.*+"'/'0,"1'2'34

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Pattern

!"#$%&"
'"(()*#+!"#$%&"+,+-/

!"#$%&'()*%&+*,$-."&/
0.1.&+*2$)

'"(()*#+!"#$%&"+,+-.

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Pattern

!"#$%"
&"''(#)*!"#$%"*+*,.

!"#$%&'()*%&+,",-./.."&0
1,"-$2$2."&1,"#*"-&

&"''(#)*!"#$%"*+*,-

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Pattern

!"#$%&"
,"--.*#(/0.%&"1
!"#$%&"('()"*$+"(2(35

'()"*$+"
!"#$%&'()*%&+,",-./.."0&+,1./-.",-./.."
2&3,"-$4$4."&3,"#*"-&

,"--.*#(/0.%&"1
!"#$%&"('()"*$+"(2(34

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Sistem Font

!"#$%&'()%*$"$+#

!"#$%&
!"#$
MATA Studio 2022
IKN Nusantara Branding Proposal Identias Visual - Type Setting

!"#$%&'!"#$ ABCDEFGHIJKLMNOPQRSTUVWXYZ
4) 4,%
;,N&O$'9%G")&

abcdefghijklmnopqrstuvwxyz
%%&'"()%!"#$*

()#*+$*,*
1234567890,.:;/?!!&%$#

35 "4) 4,%
-F)&"+'@*,"*EM%'/N+F%O$
!"#$%&'()*+,-./0123456789:
;<=>?@ABCDEFGHIJKLMNOPQRST
''9%G")&
''%&'"()%!"#$*

UVWXYZ[\]^_`abcdeefghi

"/ $9# / 0 9
-F)&"+'@*,"*EM%'/N+F%O$
-./0123456789(:;<=!>?@ABCD
''=%I)M*,
''&'"()%!"#$*$ *EFG%HIJ"KLM&+NOP,#$)QRSTU
VWXYZ[\]^_`abcdeffghij

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Aplikasi Desain

!"#$%&'$

!"#"$%&#'(

MATA Studio 2022


IKN Nusantara Branding Proposal Identitas Visual - Aplikasi Gold Finishing

MATA Studio 2022


Stationary Set
Business Card
ID Card & Lanyard
IKN Nusantara Branding Proposal Identitas Visual - Aplikasi Desain

-./0%)+0

!"#$%&'$()%
*$+),
MATA Studio 2022
Poster
Umbul-Umbul
IKN Nusantara Branding Proposal Identitas Visual - Aplikasi Billboard Sambutan

MATA Studio 2022 Photo: Ainun Jamila - unsplash.com Photo: Anna Tarazevich - pexels.com
Poster

Foto: Esmile - pixabay.com (Kiri), (C) Tim Kolaborasi, Urban Design Development KIPP IKN, Kementrian PUPR, 2021 (Kanan)
Busway Station Banner

Foto: (C) Tim Kolaborasi, Urban Design Development KIPP IKN, Kementrian PUPR, 2021 (Kiri), Steven Allen- envato.com (Kanan)
Digital LED Billboard

Foto: Barkah Wibowo- unsplash.com


Busway Station Banner

Foto: Irman Andriana - vecteezy.com


Poster

Photo: Cok Wisnu - unsplash.com (Kiri), Adi Goldstein - unsplash.com (Tengah), Tamilanban - pexels.com (Kanan)
Umbul-Umbul

Foto: Li Yan - unsplash.com (Kiri), Rian Ardi Saputro - unsplash.com (Tengah), Unsplash+ in collaboration with Getty Images - unsplash.com (Kanan)
Bus Besar
IKN Nusantara Branding Proposal Identitas Visual - Aplikasi Desain

-.,(%+/(

!"#$%&'()(*+,

MATA Studio 2022


Social Media

Foto: unsplash.com , pexel.com, pixabay.com (Kiri), (C) Tim Kolaborasi, Urban Design Development KIPP IKN, Kementrian PUPR, 2021(Kanan)
Website

Foto: unsplash.com
Website Template

Gambar: (C) Tim Kolaborasi, Urban Design Development KIPP IKN, Kementrian PUPR, 2021
IKN Nusantara Branding Proposal Identitas Visual - Aplikasi Desain

!"#$%&'$

!"##"$%

MATA Studio 2022


T-shirt
Aplikasi Kemeja
Jaket Olah Raga
Tote Bag
Enamel Pin
Debit Card

Foto: Li Yan - unsplash.com (Burung Rangkong), Rian Ardi Saputro - unsplash.com (Wanita Dayak)
Payung
IKN Nusantara Branding Proposal Identitas Visual - Aplikasi Desain

()*%+$#%

!"#$%&'
!"#$%#&
MATA Studio 2022
Signage Logo
Signages & Objek Luar Ruang

You might also like