Consultancy Team 2: Student Entrepreneurship

The traditional employment destination of graduates is large organisations, particularly for students
studying Masters in Management. However this behaviour seems to be changing with rising student
numbers indicating that they would like to start or be involved in starting their own enterprises.

If this is the case then there may be a niche market for organisations which support students in the
process of setting up their own company. GoGetters Worldwide are exactly this type of organisation
and are dedicated to foster potential entrepreneurs and they need to know more about student
attitudes to entrepreneurship.

What the client currently thinks they want to know

GoGetters Worldwide are interesting in finding out whether there are budding entrepreneurs in the
post graduate Management student population. Do Management students just want to work for
others, or develop ‘through the ranks’? If not, and they are interested in setting up their own
business, then what sort of business ideas do they have? Is there evidence of entrepreneurial
activity before they study, or has studying at management at post-graduate level changed their
minds about entrepreneurship possibilities? How do MSc Management students see entrepreneurial
activity? Are their ideas related to gender, nationality or some other factor – the client wants to
know and wants you to find out by comparing the results of your research to what other researchers
have found out.

List your search terms

What are your overall Research Questions?

MSc Management Suite –Team Briefs 3