The DataViz Challenge - Transforming EDA

Projects to Dashboards

Play Store App Review Analysis

Problem Statement: Developers and businesses continually seek ways to not only create
innovative apps but also ensure their success in the Google Play Store, one of the world's
largest app distribution platforms. To thrive in this environment, it is imperative to harness
the power of data analytics. Over 1.5 billion Android smartphones were shipped last
year(2022) . This is the rough estimation that shows the number of users of the play store.
The most popular downloaded apps all over the world are TikTok, Instagram, Facebook,
WhatsApp, Telegram till now. This shows that these apps got better reviews by so many
users. Some apps which got very few downloads, this tells us these apps are negatively
reviewed.
The Play Store Apps Review Analysis project aims to unlock the vast potential hidden within
app reviews and metadata to provide actionable insights for developers, thereby driving app-
making businesses towards success.

Dataset Selection: The core of the Play Store Apps Review Analysis project revolves
around two datasets:
Play Store Apps Dataset: This dataset contains comprehensive information about various
Android applications available on the Play Store. Each entry provides valuable details such as
the app's category, user ratings, size, and several other attributes.
Customer Reviews Dataset: Complementing the primary dataset is a repository of customer
reviews for these Android apps. These reviews are a valuable source of user-generated
content, offering insights into user sentiments, opinions, and feedback.
The journey of this project begins with an extensive data exploration phase. Here, the team
conducts comprehensive data cleaning and preprocessing, ensuring that the datasets are in
optimal shape for subsequent analysis. This crucial step lays the foundation for all subsequent
insights and findings.
Sentiment analysis is a pivotal aspect of the project, leveraging advanced natural language
processing techniques to delve into the Customer Reviews Dataset. The objective is to extract
sentiment insights from user-generated content, shedding light on how users perceive and
engage with different apps. This analysis goes beyond quantitative metrics, providing a
nuanced understanding of user sentiments, opinions, and feedback.
Identifying the key factors responsible for app engagement and success is a fundamental goal
of the project. This involves a multifaceted approach, including the identification of trends
among highly-rated apps, an examination of the impact of app size on download rates, and an
investigation into whether specific app categories possess a more substantial user appeal. By
identifying these factors, developers and businesses can make data-informed decisions about
their app development, marketing strategies, and user experience enhancements.
DATASET LINK:
https://docs.google.com/spreadsheets/d/1kZJzvrLfTen60tZjU81EdPDWuTIbm9zr/edit?
usp=sharing&ouid=116334337376855622197&rtpof=true&sd=true

Benefits

The Play Store Apps Review Analysis project offers several benefits:
Informed Decision-Making: Developers and businesses can make informed decisions based
on user data, enhancing their app's design, marketing strategies, and user experience.
Competitive Advantage: Access to actionable insights can give businesses a competitive edge
in a crowded app marketplace, helping them stand out and attract more users.
Improved User Satisfaction: Addressing user preferences and pain points can lead to
increased user satisfaction, reflected in higher app ratings and more downloads.
Data-Driven Growth: Businesses can use data-driven strategies to drive growth, expand their
presence in the Android app market, and adapt to changing trends.

Key Attributes:
1. Review ID: A unique identifier assigned to each review.

2. App Name: The title or name of the app being reviewed.

3. User ID: Unique identifier for the user who submitted the review.

4. Review Text: The content of the review written by the user.

5. Rating: The numerical rating provided by the user (e.g., on a scale of 1 to 5 stars).

6. Date: The date when the review was submitted.

7. Version: The version of the app being reviewed at the time the review was submitted.

8. Likes: The number of users who found the review helpful or liked it.

9. Dislikes: The number of users who found the review unhelpful or disliked it.

10. Reply Status: Indicates whether the app developer has replied to the review.

Problem Areas to Explore:

When exploring Play Store app reviews, consider investigating the following problem areas
to gain insights and identify areas for improvement:

1. Bug Reports: Look for reviews mentioning bugs, crashes, or technical issues users
encountered while using the app. Analysing these reports can help prioritise bug fixes
and improve app stability.

2. Performance Concerns: Explore reviews that mention slow loading times, lagging, or
performance issues. Understanding common performance concerns can guide
optimization efforts to enhance the user experience.

3. User Interface (UI) Complaints: Identify reviews expressing dissatisfaction with the
app's UI design, navigation, or layout. Addressing UI-related issues can lead to a
more intuitive and user-friendly interface.

4. Feature Requests: Analyse reviews requesting additional features or improvements to

existing functionalities. Prioritise feature development based on user demand and
preferences.

5. Compatibility Issues: Investigate reviews from users experiencing compatibility

issues with specific devices, operating systems, or screen resolutions. Ensuring broad
compatibility can expand the app's user base.

6. Customer Support: Examine reviews mentioning poor customer support experiences

or lack of responsiveness from the app developer. Improving customer support
processes can enhance user satisfaction and loyalty.

7. In-app Purchases and Ads: Look for feedback related to in-app purchases,
advertisements, or monetization strategies. Balancing monetization with a positive
user experience is crucial for retaining users.

8. Localization and Translation: Analyse reviews that highlight issues with localization,
translation errors, or cultural insensitivity. Improving localization efforts can make the
app more appealing to diverse audiences.

By exploring these problem areas within Play Store app reviews, you can pinpoint areas for
improvement and prioritise efforts to enhance the app's performance, usability, and overall
user satisfaction.

How to proceed with the dashboard:

To proceed with creating a dashboard for analysing Play Store app reviews, follow these
steps:

1. Define Objectives: Clearly define the objectives of the dashboard. Determine what
insights you aim to derive from the Play Store app reviews and what questions you
want to answer.

2. Data Collection: Collect the relevant data from the Play Store, including app reviews
and associated metadata such as ratings, review text, dates, and user interactions
(likes, dislikes, replies).

3. Data Cleaning and Preprocessing: Clean the collected data to remove duplicates,
irrelevant information, or incomplete entries. Preprocess the text data by performing
tasks such as tokenization, removing stop words, and stemming or lemmatization.

4. Feature Engineering: Extract additional features from the data, such as sentiment
scores, topic labels, or user engagement metrics. This step can provide valuable
insights for dashboard visualisation.

5. Dashboard Design: Choose a dashboarding tool or framework (e.g., Tableau, Power

BI, Plotly Dash) to design and build your dashboard. Consider the layout,
visualisation types, and interactivity features that best suit your objectives and
audience.

6. Visualisation Selection: Select appropriate visualisation types to represent different

aspects of the Play Store app reviews data. Common visualisations include bar charts,
line charts, scatter plots, word clouds, and heatmaps. Ensure that each visualisation
effectively communicates the intended insights.

7. Interactive Elements: Incorporate interactive elements into the dashboard to allow

users to explore the data dynamically. Add filters, dropdown menus, sliders, and
search bars to enable users to drill down into specific aspects of the data.

8. Dashboard Testing: Test the dashboard to ensure that it functions correctly and
provides meaningful insights. Solicit feedback from stakeholders or potential users to
identify any usability issues or areas for improvement.

9. Deployment: Deploy the dashboard to a suitable platform where it can be accessed

and utilised by stakeholders. This could be a web server, cloud service, or internal
network depending on accessibility requirements.
10.Iterative Improvement: Continuously monitor and evaluate the dashboard's
performance and user feedback. Iterate on the design and content based on new
insights or changing requirements to maintain its effectiveness over time.
By following these steps, you can create a comprehensive dashboard for analysing Play Store
app reviews, enabling stakeholders to gain actionable insights and make informed decisions
to improve the app's performance and user satisfaction.

VIDEO LINK: