O2OMODE

We are making Discovery of Fashion Stores Easy

 Product : Discovery & Omnichannel Fashion Marketplace for भारत

Unorganized Fashion Retail Stores

Large & Medium Format Stores( LFS/MFS )
भारतीय Shoppers Not Small Stores

B2C Marketplace B2B SAAS Workspace

For For
1. Discovery of Renowned Large/Medium Format ( LFS/MFS ) 1. To sell on ONDC & Omnichannel Platforms by Syncing online +
D2C New Age Labels, Fashion Designers, Ethnic, Western Wear offline Inventory, Orders & Sales.
Stores & Their outfits of any location/City to Shop online
as well as offline. o2omode
2. In-store Technologies Provider: Omnichannel Marketing Campaigner,
2. Provides Geography-wise & Category-wise Trending Outfits Omnichannel Analytics & CRM.
→ Shoppers of Bangalore, Mumbai, Delhi, Chandigarh, Jaipur
gets Trends of outfits which are famous at their locations Through Low Cost Retail Technology Platform
Geography-wise. Unlike Myntra, Aza & Pernia Syncing & Merging All
Scattered Platforms into One
 You Might be thinking, WHY are We building this ?
Fashion is already Sorted & So Competitive…

We are building this Since,

New Consumer Segments are Emerging.
GEN-Z, Millennials and Post Adults in Metro & Tier 2,3,4 cities
BVP Report: https://www.bvp.com/atlas/internet-marketplaces-in-india
 We are Building this, since
The Choice of New Consumer Segments are Developing
New Distribution Channels
And
New Fashion Trends
BVP Report: https://www.bvp.com/atlas/internet-marketplaces-in-india
And on Top of New Distribution Channels & Fashion Trends,

New Platforms are Emerging and Growing Successfully

Influencer Fashion Startups Zaamo, HYPD

Ethnic Fashion Brands DSLR

Live Commerce & Video Commerce Apps

ET tech Report
But, We identify few key Insights leading to few unsolved Problems in Fashion
 Problems for भारतीय (INDIA) Shoppers and Retailers
Buying/Selling from Large/Medium Format ( LFS/MFS ) Unorganized Retail Stores
Not Small stores only Large
LargeNot Small stores
Unorganized Fashiononly Large
Retail Stores
भारतीय Shoppers brick
Not Small& Mortar
stores Storesbrick
only Large &
brick & Mortar Stores

1. India not a Country, It is a Continent of 29 Countries Mortaris not

1. ONDC infrastructure & Accessibility Stores
available to these Retail stores.
→ Trends in UP, Punjab, Bengal, MP, Bangalore are not same. → for ONDC & For Omnichannel, I.e. Selling on Shopify website, Amazon,
→ Geography-wise Discoverability of Category-wise Regional Trends not Synced Online + offline Inventory/Orders/Sales Management SAAS tool is not
Accessible on Myntra, Meesho, Aza, Pernia. available for this segment of Retailers.

2. First consumer instinct is to Buy offline.

→ Apparel Shopping offline होती थी, है औरऑफलाइन रहेगी। 2. Shopify, Dukaan & Instamojo Storefronts do not bring New Customers
→ Offline Shopping Experience is Broken Because of Time Consuming → Online availability on Storefronts does not increase sales but Marketing
Offline Browsing & Store Hopping​ does & stores have to do marketing on their own.

3. Discovery of Western Fast Fashion, Ethnic, Designer & 7 lac D2C Homegrown
Brands, which are Renowned Regional Large & Medium Format 3. No SAAS One Workspace for Discovery, Marketing, Sales & logistics
Brick & Mortar Stores ( Not Small Scale Stores ) → Dependence on Following Multiple Tools is increasing cost & complexity.
→ No platform to discover D2C Brands in South Delhi, Bangalore, Chandigarh. → Since Data of Tools is not synced & automated.
→ From Discovery to Purchase, shopping is Inconveniently Scattered in
these Multiple Platforms.

No Tool Available
to Retailers for
Retaining the customers
Shopping Platform
Intent based Impulsive Discovery Shopping Platform by
after Discovery,
discovery on or after Discovery payment & address Automated Retargeting
i.e. by Entering Keywords Trends Discovery with Payment facilities needs to be shared to on Fb, Insta, WhatsApp
store on WhatsApp through their CRM ?
 Half A Billion
Shoppers are still dependant on Youtube, Google for Discovering Fashion Stores & New Age D2C Fashion Labels,
Since there is no platform for Discovery of Stores

In GOOGLE's
2019
60% 64% Youtube,Pinterest
shoppers Indians use having Millions of Searches of

Buy from Unorganized Apparel Stores, Both Online + Offline modes Nearby Saree & Costume Stores Best Saree, Lehenga, Sherwani Stores in

before Apparel Shopping were Among TOP 5 Nearby Searched Ludhiana, Delhi, Bangalore

Results

https://www.slideshare.net/shiprocketindia/omnichannel-retail-infographic?qid=c0fac581-43c3-4d7e-9288-293dbc62e06f&v=&b=&from_search=5
 Competition

Branded outfits & Indian Customers ( Metro, Tier 1 )

Traditional Omnichannel
Ecom 1.0 Ecom 2.0

भारत 1.0 E-commerce 2.0 for भारत

Non-Branded outfits & भारतीय Customers ( Tier 2,3,4 )

 Competitive Advantage to Tap Tier 2,3,4 Customers

SEARCH ENGINE

• In Unorganized Non-branded Sector, there are too many Western, Ethnic

and Designer Wear stores in Fashion Markets of Every City.

• More the stores, more the Choices, more the Confusion for what to buy,
where to buy from. Since every Store has its own Catalogue specialty &
Pricing.

• Search Engine for Store Discovery not just for Outfit Discovery
Making online + offline Consumer journey Easy. Not just online.
→ Myntra, Urbanic, Stumbl : No option to find Fast Fashion Stores for Gen-z
of Bharat's in cities like Ludhiana, Chandigarh.
→ Aza, Ogaan, Pernia : No option to find Party/Wedding Wear offering
Designer & D2C New Age Labels in South Delhi, HSR Bangalore, Jaipur,
Chandigarh, Kolkata, Ahmedabad.
→ Craftsvilla: No option to find Ethnic stores in chandani Chowk Delhi,
Kanpur, in Banaras etc.
Competitive Advantage to Tap Tier 2,3,4 Customers

HYPERLOCAL

• India is not a country of 29 states. India is a continent of 29 countries.

→ o2omode Provides Geography-wise Trends. Displays the Shoppers, The
Famous trends at their locations.
→ Shoppers of Jaipur, Kanpur, Ludhiana, Bangalore, Banaras gets the
Trends which are famous in their respective locations.

• Myntra, Meesho sell on basis of profile personalization

 Competitive Advantage to Tap Tier 2,3,4 Customers

OMNICHANNEL

• Online is not the norm. Now, online + offline is the norm for Sustainability to
Reduce CAC & Customer Retention.

• Not just Fashion Brands but Marketplaces have also started Adopted Omnichannel :
1. FYND ( Reliance ) 2. AJIO
3. Shoppers Stop 4. FABALLEY | Indaya
5. NNNOW ( ARVIND Group ) 6. MAX ( Landmark Group )
7. New one launching of ABRFL Group ( Aditya Birla )
8. Myntra is also changing its business model towards omnichannel Experimenting
with Roadster & HRX
Competitive Advantage to Tap Tier 2,3,4 Customers

Target Persona

• o2omode's Positioning is always on Latest Trends, Quality, Variety.

Target Audience is Middle Class & Upper Middle Class.

• Myntra's Positioning continues to be Discounting & Seasonal Outfits, not

like us Fast Fashion trends, Direct from Stores.
Target Audience is Middle Class & Upper Middle Class.

• Meesho's Positioning continues to be Cheap Pricing & Cheap Quality.

Target Audience is Lower Middle Class.
 RetailTech Competition

Large Brands use

WHY RETAILTECH ?
Mid Size Brands & Retailers use

• Due to Vast Fashion Sector, there are different Brands for different levels in
Fashion.
• Big Brands use Vinculum, Unicommerce, Browntape, Anscommerce, Capillary.
• Mid Size Brands/Retailers use FYND, Omuni, 6Degree and now o2omode.
• Unorganized Market's Brick & Mortar stores have no right company to provide D2C HomeGrown Labels use
them Omnichannel & ONDC Tech.
• o2omode is targeting Retail Stores + D2C Homegrown Labels.

D2C HomeGrown Labels & Retailers use

O2OMODE
 Team
Pritish Sharma, Founder ABC 1, Working in Stealth
6 Years of Experience in Founding Member
Sales & Marketing 10 Years of Experience
LinkedIn Profile Ex Category Head at
CityMall, Wmall & Bulbul
Tech Mentor
ABC 4
Ex Head of Engineering Fampay
Ex Meta Engineer
ABC 2, Working in Stealth ABC 3, Working in Stealth
Founding Member Founding Member
3 years of Experience SDE 2 Goldman Sachs
Tech Lead Spyne.ai IIT Bhubaneshwar
Finance & Supply
Chain Mentor
ABC 5
Ex-Finance Lead@ Shoppe India
Ex-Lead - Supply Chain Business
Finance@ Udaan
Audit - 3 years
FP&A - 5 years
 Building
Largest Discovery & Omnichannel Fashion Marketplace for भारत
+
Full-Stack RetailTech Platform for Unorganized Fashion Retail Sector

Fastest Fastest Fastest

Discovery Checkout Delivery
as fast as 3 Hours

THANK YOU !
https://www.linkedin.com/in/pritish-sharma24/
pritishsharma24@gmail.com
https://www.o2omode.com/
9915916707