SALES AND MARKETING

Name : BHASKAR DAS

Roll Number : 26584921020
Subject Name : SALES AND MARKETING
Subect Code : HPM-606
Topic : ROLE OF MARKETING
 MOBILE MARKETING
• Mobile marketing is any promotional activity that takes place
on smartphones and other handheld devices such as tablets.
Mobile marketing aims to reach an audience of mobile device
users through methods such as push notifications, marketing
emails, and advertisements.
 ENSURE ORGANIZATIONAL SURVIVAL,
GROWTH & REPUTATION
• Marketing Supports Organization's Survival, Growth, and
Reputation of Business. No organization or business will grow
or survive the business climate without customer retention.
Marketing is one of the potent tools for retaining customers.
When a company retains more consumers, its business or
market share increases.
WIDEN ECOMMERCE MARKET
There are a number of strategies a company can put to work to
increase market share. These include improving innovation,
building and solidifying customer loyalty, employing a talented,
dedicated workforce, acquiring other companies, deploying
effective advertising, and pricing products and services
efficiently.
 ADOPTING THE RIGHT PRICE

Define Your Target Customers' Needs. ...

Segment Customers Using Buyer Personas. ...
Don't Lower Your Value. ...
Go After Quality Versus Quantity. ...
Offer Flexibility. ...
Study Your Competition And Determine The
Minimum Price To Cover Costs. ...
Provide A Low Cost For High Volume. ...
Cut Competitors' Prices By Only A Few Cents.
UNIQUE QUALITY OF PURCHASE
Unique
products must
offer
customers
something
different or
better than
what is
already
available on
the market.
 BETTER PRODUCTS OFFERING
• Review your product portfolio. Take
a look at the products and services
you offer. ...
• Respond to change. ...
• Expand your existing offer. ...
• Encourage your customers to leave
reviews. ...
• Invest in automation. ...
• Give customers more. ...
• Develop new sales channels. ...
• Motivate your staff.
MILKPRODUCT
 CONCLUSION
• I , HEARBY DECLARE THAT THE ABOVE MADE
PRESENTATION IS MADE BY ME AND IN FULL
CONSIOUS MIND.
THANK YOU