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There is not a single universally accepted definition of management. Different scholars have
different definitions of management. However, they all agree that management refers to all those
activities which are concerned with:
❖ Formulation of objectives/goals, plans and policies for the whole organization.
❖ Assembling men, money, materials, machines and methods to be used in order to
accomplish the goals.
❖ Directing and motivating the human resource.
❖ Coordinating both the physical and human resources
❖ Supervising and controlling performance.
CHARACTERISTICS OF MANAGEMENT
Management is purposeful – all activities of management are goal oriented. The success of
management is measured by the extent to which the desired goals are achieved. Management exists
for the achievement of specific goals.
Management is a continuous process – the cycle of management continues to operate as long as
there is organized action for the attainment of group goals. Management is a dynamic and an on-
going process.
Management is universal - the basic principles of management are universal in character. They
are applicable in different organizations, businesses, government etc. The functions of management
are required at all levels of organizations and in all areas of business.
Management is a social process – management is done by people, through people and for people.
It is concerned with interpersonal relations. According to Appley, Management is the development
of people, not the direction of things”. A good manager is a leader, not a boss.
Management is an integrative force – the essence of management lies in the coordination of
individual efforts into a team effort. Management integrates human and physical resources. It
reconciles individual goals with organizational goals.
Management is intangible – it is an invisible force. It cannot be seen but its effects can be felt in
form of results.
Management is multi-disciplinary – management draws heavily upon other fields of study. It
depends upon a wide range of knowledge derived from several disciplines as it deals with human
behaviour under dynamic conditions.
LEVELS OF MANAGEMENT
The number of levels of management differs from one organization to another. This is determined
by the size, technology and diversity in the range of products of an organization. A large
organization will need a large number of levels so that activities at different stations are properly
planned, organized, directed and controlled. A firm that uses complex technology of manufacture
in which a product passes through several stages to become a final product will need several levels
of management. A firm that produces a large number of diverse products will also need several
levels of management. In order to ensure greater efficiency and productivity, the levels of
management should be kept to a minimum. An unnecessary increase in the number of levels will
increase costs and create problems in communication between the various levels. This could lead
to difficulties in the coordination and control of activities.
Level so management could be classified into 4 categories:
1. Top management
2. Intermediate/upper middle management
3. Middle management
4. Supervisory/operating management
Top Management
Top management of a company consists of the board of directors and the chief executive. The chief
executives are known by different titles such as managing directors, general managers, president,
chairman etc. Top management is the overall source of management authority and is accountable
to the shareholders. The main functions of the top management include:
1. Establishing the long-term goals and policies of the company and prepare the master budget.
2. Analyze, evaluate and deal with the environmental forces
3. Appoint departmental and other key executives.
4. Represent the company to the outside world e.. trade unions, government, trade associations
etc.
5. Coordinate the activities and efforts of the various departments.
Middle Management
This level links the top management with the operating management. It consists of the deputy heads
of departments and sectional heads e.g. branch managers, area sales managers etc. They perform
the following functions:
1. Interpret and explain the policies framed by the top and intermediate management.
2. Compile and issue detailed instructions regarding operations
3. Cooperate among them so as to integrate various parts of a division/department
4. Motivate supervisory personnel to work for organizational goals
5. Develop and train supervisory and operative personnel.
Supervisory/Operating Management
This is the lowest level of management. They consist of foremen, sales officers, supervisors etc.
They serve as the link between management and workers. The functions of supervisory management
include:
1. Plan the day to day running of the organization
2. Assign jobs to the workers and organize for their training
3. Supervise and control workers (maintain personal contact with them)
4. Arrange for materials and tools and maintain machinery
5. Advice and assist workers by explaining work procedures and solving problems
6. Maintain discipline and good human relations among workers
7. Report feedback information and worker’s problems which cannot be solved at the
supervisory level.
SKILLS OF MANAGEMENT
ROLES OF MANAGEMENT
Essentially, the role of managers is to guide the organizations toward goal accomplishment. All
organizations exist for certain purposes or goals, and managers are responsible for combining and
using organizational resources to ensure that their organizations achieve their purposes.
The role of the Management is to move an organization towards its purposes or goals by assigning
activities that organization members perform.
Management expert Professor Henry Mintzberg has argued that a manager’s work can be boiled
down to ten common roles. According to Mintzberg, these roles, or expectations for a manager’s
behavior, fall into three categories: informational (managing by information), interpersonal
(managing through people), and decisional (managing through action).
Informational Monitor Seek and acquire work- Scan/read trade press, periodicals,
related information reports; attend seminars and
training; maintain personal contacts
Communicate/ disseminate Send memos and reports; inform
Disseminator information to others staffers and subordinates of decisions
within the organization
Communicate/transmit Pass on memos, reports and
Spokesperson information to outsiders informational materials; participate in
conferences/meetings and report
progress
Interpersonal Figurehead Perform social and legal Greet visitors, sign legal documents,
duties, act as symbolic attend ribbon cutting ceremonies,
leader host receptions, etc.
Direct and motivate Includes almost all interactions with
Leader subordinates, select and subordinates
train employees
In the real world, these roles overlap and a manager must learn to balance them in order to manage
effectively. While a manager’s work can be analysed by these individual roles, in practice they are
intermixed and interdependent. According to Mintzberg: “The manager who only communicates or
only conceives never gets anything done, while the manager who only ‘does’ ends up doing it all
alone.”
Interpersonal Category
1. Figurehead – As a manager, you have social, ceremonial and legal responsibilities. You're
expected to be a source of inspiration. People look up to you as a person with authority,
and as a figurehead.
2. Leader – This is where you provide leadership for your team, your department or perhaps
your entire organization; and it's where you manage the performance and responsibilities
of everyone in the group.
3. Liaison – Managers must communicate with internal and external contacts. You need to
be able to network effectively on behalf of your organization.
Informational Category
1. Monitor – In this role, you regularly seek out information related to your organization and
industry, looking for relevant changes in the environment. You also monitor your team, in
terms of both their productivity, and their well-being.
Decisional Category
1. Entrepreneur – As a manager, you create and control change within the organization. This
means solving problems, generating new ideas, and implementing them.
2. Disturbance Handler – When an organization or team hits an unexpected roadblock, it's
the manager who must take charge. You also need to help mediate disputes within it.
3. Resource Allocator – You'll also need to determine where organizational resources are
best applied. This involves allocating funding, as well as assigning staff and other
organizational resources.
4. Negotiator – You may be needed to take part in, and direct, important negotiations within
your team, department, or organization.
Principle of Management
A Principle is a fundamental truth or proposition that serves as the foundation for a system of belief
or behaviour or for a chain of reasoning.
1. a general or basic truth on which other truths or theories can be based scientific principles
2. a rule of conduct based on beliefs of what is right and wrong
3. a law or fact of nature which makes possible the working of a machine or device : the
principle of magnetism
Practice of Management
Practice is the actual application or use of an idea, belief, or method, as opposed to theories relating
to it. Eg. "the principles and practice of teaching"
1. A method, procedure, process, or rule used in a particular field or profession; a set of these
regarded as standard.
Management theories are implemented to help increase organizational productivity and service
quality. Not many managers use a singular theory or concept when implementing strategies in the
workplace: They commonly use a combination of a number of theories, depending on the workplace,
purpose and workforce. Contingency theory, chaos theory and systems theory are popular
management theories. Theory X and Y, which addresses management strategies for workforce
motivation, is also implemented to help increase worker productivity
Contingency Theory
This theory asserts that managers make decisions based on the situation at hand rather than a "one
size fits all" method. A manager takes appropriate action based on aspects most important to the
current situation. Managers in a university may want to utilize a leadership approach that includes
participation from workers, while a leader in the army may want to use an autocratic approach.
Systems Theory
Managers who understand systems theory recognize how different systems affect a worker and how
a worker affects the systems around them. A system is made up of a variety of parts that work
together to achieve a goal. Systems theory is a broad perspective that allows managers to examine
patterns and events in the workplace. This helps managers to coordinate programs to work as a
By far the most influential person of the time and someone who has had an impact on management
service practice as well as on management thought up to the present day, was F. W. Taylor. Taylor
formalized the principles of scientific management, and the fact-finding approach put forward and
largely adopted was a replacement for what had been the old rule of thumb.
Frederick Taylor is often called the “father of scientific management.” Taylor believed that
organizations should study tasks and develop precise procedures. As an example, in 1898, Taylor
calculated how much iron from rail cars Bethlehem Steel plant workers could be unloading if they
were using the correct movements, tools, and steps. The result was an amazing 47.5 tons per day
instead of the mere 12.5 tons each worker had been averaging. In addition, by redesigning the
shovels the workers used, Taylor was able to increase the length of work time and therefore decrease
the number of people shoveling from 500 to 140. Lastly, he developed an incentive system that paid
workers more money for meeting the new standard. Productivity at Bethlehem Steel shot up
overnight. As a result, many theorists followed Taylor's philosophy when developing their own
principles of management.
ii) Henry Gantt
Henry Gantt, an associate of Taylor's, developed the Gantt chart, a bar graph that measures planned
and completed work along each stage of production. Based on time instead of quantity, volume, or
weight, this visual display chart has been a widely used planning and control tool since its
development in 1910.
iii) Frank and Lillian Gilbreth
Frank and Lillian Gilbreth, a husband‐and‐wife team, studied job motions. In Frank's early career
as an apprentice bricklayer, he was interested in standardization and method study. He watched
bricklayers and saw that some workers were slow and inefficient, while others were very productive.
He discovered that each bricklayer used a different set of motions to lay bricks. From his
observations, Frank isolated the basic movements necessary to do the job and eliminated
unnecessary motions. Workers using these movements raised their output from 1,000 to 2,700 bricks
per day. This was the first motion study designed to isolate the best possible method of performing
a given job. Later, Frank and his wife Lillian studied job motions using a motion‐picture camera and
a split‐second clock. When her husband died at the age of 56, Lillian continued their work.
Thanks to these contributors and others, the basic ideas regarding scientific management developed.
They include the following:
• Developing new standard methods for doing each job
• Selecting, training, and developing workers instead of allowing them to choose their own
tasks and train themselves
In the 1960s, Douglas McGregor proposed two theories related to employee motivation and
management. His theories divided employees into two categories. Theory X employees avoid work
and dislike responsibility. In order to motivate them, employers need to enforce rules and implement
punishments. Theory Y employees enjoy putting forth effort at work when they have control in the
workplace. Employers must develop opportunities for employees to take on responsibility and show
creativity as a way of motivating Theory Y employees. A third theory, Theory Z, was developed by
Dr. William Ouchi. It encourages group work and social interaction to motivate employees in the
workplace.
ii) Bureaucracy
Weber believed in a more formalized, rigid structure of organization known as a bureaucracy. This
non-personal view of organizations followed a formal structure where rules, formal legitimate
authority and competence were characteristics of appropriate management practices. He believed
that a supervisor's power should be based on an individual's position within the organization, his or
her level of professional competence and the supervisor's adherence to explicit rules and regulations.
Weber believed that all bureaucracies have the following characteristics:
i) A well‐defined hierarchy. All positions within a bureaucracy are structured in a way that
permits the higher positions to supervise and control the lower positions. This clear chain of
command facilitates control and order throughout the organization.
ii) Division of labor and specialization. All responsibilities in an organization are specialized
so that each employee has the necessary expertise to do a particular task.
iii) Rules and regulations. Standard operating procedures govern all organizational activities
to provide certainty and facilitate coordination.
iv) Impersonal relationships between managers and employees. Managers should maintain
an impersonal relationship with employees so that favoritism and personal prejudice do not
influence decisions.
v) Competence. Competence, not “who you know,” should be the basis for all decisions made
in hiring, job assignments, and promotions in order to foster ability and merit as the primary
characteristics of a bureaucratic organization.
vi) Records. A bureaucracy needs to maintain complete files regarding all its activities.
To better understand the idea of bureaucracy, let's look at some of its characteristics.
Characteristics of Bureaucratic Organizations
a) A well-defined formal hierarchy and chain of command distinguishes the level of authority
within an organization. Individuals who hold higher positions will supervise and direct lower
Under this approach, decision-making is considered to be the essence of management and, therefore,
this approach is also known 'decision theory approach'.
Operations research began to be used in military operations during the Second World War. The
quantitative approach began with model building and later on several sophisticated techniques like
games theory, queuing theory, sampling theory, simulation theory, computerized management
information system and linear programming were developed for making rational decisions.
Herbert A, Simon, the noble laureate has made notable contribution in the field of decision theory.
He published several famous books 'Administrative Behavior', The New Science of Management
Decision', 'Public Administration', etc.
Simon defined organization as 'complex network of decisional process' and considers decision-
making synonymous with management. He also paves the concepts of bounded rationality and
administrative man. James G. March, Cyber, Forester and Robert Schaefer, have also contributed to
this approach.
The quantitative approach has provided sharp tools for rational decision-making. The mathematical
formulation enables practicing managers to discover significant relationships that they could control.
This approach provides a rational base for making decisions with precision and perfection.
It has been widely used in planning and control activities. But it is not common in organizing,
staffing and leadership where problems are more human than technical in nature. This approach does
not take the total view of management.
PPM Notes 2018
Page 28 of 39
Management is much more than decision-making. Moreover. Operations research cannot take final
decisions. It can merely suggest best possible alternatives. In the final analysis, human judgment and
experience is required. Quantitative techniques can be valuable supplements rather than a substitute
for management.
Socio-technical theory has at its core the idea that the design and performance of any organisational
system can only be understood and improved if both ‘social’ and ‘technical’ aspects are brought
together and treated as interdependent parts of a complex system.
Organisational change programmes often fail because they are too focused on one aspect of the
system, commonly technology, and fail to analyse and understand the complex interdependencies
that exist.
We have used this systems approach in a wide range of domains including overlapping projects
focused on:
• Computer systems • Behaviour change
• New buildings • Safety and accidents
• New ways of working • Crowd behaviours
• New services • Organisational resilience
Personalization
Since management practices rely upon the opinions of managers and employees or a case study in a
particular area of business, they work best for informal organizations. Little doubt exists as to
whether a management model will work, because the track record of the model speaks for itself.
Management practices focus more on dynamics between groups, which allows managers more
flexibility in making decisions and helps employees function together as a unit when they work
together on a project.
Application
Business owners should mix management practices and theories together based upon their business
model. A small business owner will usually study and implement management practices, because he
requires flexibility to sustain his business mode. As his business grows, he may add some elements
of management theory in order to formalize the decision making and leadership qualities of
management.
Directing – is concerned with the execution of plans and policies. It deals with guiding, supervision,
motivating and leading people towards the achievement of the desired goals. In the process of
directing, the manager takes an active part in ensuring that the employees accomplish their tasks
according to the established plans. Directing embraces the following activities:
1. Issuing orders and instructions
2. Supervising people at work
3. Motivating employees (creating willingness to work)
The process of management can be analyzed by describing the various functions performed by
management. Fig. 1.13 shows some aspects of the various managerial functions.
LIST OF PRINCIPLES
There is no exhaustive list of management principles but a list as given by Henry Fayol is widely
accepted. They are:
Division of Work – helps a person to acquire the ability and accuracy with which he can perform
more and better work with the same effort. Therefore, every person in the organization should be
limited as far as possible to the performance of a single function. This principle can be applied at
all levels of the organization.
Unity of Command – every subordinate should receive orders and be accountable to only one
superior. According to Fayol, “as soon as two superiors wield their authority over the same person
or department, uneasiness makes itself felt”. Dual or multiple command is a perpetual source of
conflict. Unity of command avoids conflicting orders and ensures order and stability in the
organization.
Unity of Direction – each group of activities having the same objectives must have one head and
plan. This principle seeks to ensure unity of action. All employees should work to achieve the same
objectives.
Authority and Responsibility – authority is the power to command others to act of not to act in a
manner deemed by the possessor of the authority to further enterprise. It is the power to make
decisions which guide the actions of others. The person making decisions is called the superior and
the one who accepts them is the subordinate. Responsibility is the obligation of a subordinate to
whom a duty has been assigned to perform the duty. The essence of responsibility is then obligation.
Authority should not be conceived of apart from responsibility. Whenever authority is exercised,
responsibility arises.
Discipline – “respect for agreements which are directed at achieving obedience, application, energy
and outward marks of respect”. It must prevail throughout the organization as it is essential for the
smooth running of the firm. The rules and regulations of the organization must be observed by all.
Remuneration of Personnel – the amount of remuneration and the methods of payment should be
fair and just and should provide satisfaction to both the employer and employee.
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