Weightage Does Not Meet

Tasks Meets Expectations

(Marks) Expectations

• The executive
summary concisely
• The executive
presents the
summary lacks
business, problem,
clarity, fails to cover
Executive target audience, and
15% essential elements,
Summary key financial
and exceeds the
information within
recommended
the recommended
length.
length of one to two
pages.

• The company
• The company description lacks
description provides essential details
a comprehensive about the business
overview of the structure, business
Company business, including model, industry
15%
Description its structure, landscape, and
business model, mission and vision.
industry landscape, It does not provide a
and mission and clear understanding
vision statement. of the company's
identity and purpose.

• The market analysis • The market analysis

Market provides a lacks thoroughness
15%
Analysis comprehensive in estimating the
assessment of the market size,
 target market, conducting a
including estimating comprehensive
its size, conducting a SWOT analysis,
SWOT analysis, analyzing
analyzing the competitors, or
competition, and highlighting a
identifying the unique selling
unique selling proposition.
proposition (USP) of • It fails to provide a
the business. clear understanding
of the market
dynamics and the
business'
competitive
advantage.

• The products or
• The products or
services section
services section
clearly and concisely
lacks clarity and
describes the key
detail in describing
offerings,
the key offerings. It
highlighting their
Products or fails to highlight the
15% distinct qualities and
Services distinct qualities and
benefits.
benefits, leaving
• It provides relevant
readers without a
details that help
clear understanding
readers understand
of what sets the
the value proposition
products or services
and differentiation of
 the products or apart from
services. competitors.
• It lacks the
necessary
information to
demonstrate the
value and appeal of
the offerings to the
target market.

• This section clearly • This section lacks

defines the target clarity in defining
audience, provides the target audience,
differentiation, and insufficient
highlights unique differentiation, and
features and benefits highlighting unique
of products or features and
services. Pricing and benefits. There is
Marketing
distribution channels limited
and Sales 15%
are considered, and a consideration of
Strategies
comprehensive pricing, distribution
promotion plan is channels, and
developed. promotion plans.
• It includes a brief • There are no or
note on sales minimal mentions of
strategies and sales strategies and
business business
development. development.
 • This section
provides a detailed
• This section lacks an
discussion of the
in-depth discussion
supply chain,
of the supply chain
including
and operational
production, demand
aspects. There is
fluctuations,
insufficient
Operations shipping, and
10% consideration of
Management inventory
production
management. It
processes, demand
covers the relevant
fluctuations,
aspects of operations
shipping, and
and management to
inventory
ensure the smooth
management.
functioning of the
business.

• This section • This section lacks

provides detailed detailed sales and
sales and revenue revenue projections.
projections, taking It fails to consider
into account various key factors such as
Financial factors such as market size, pricing
10%
Projections market size, pricing strategy, and target
strategy, and target audience when
audience. projecting sales.
• It includes a • Limited or no break-
comprehensive even analysis is
break-even analysis provided, making it
 that demonstrates difficult to assess the
when the business financial viability
will reach the point and timeline for
of profitability. profitability.

• This section includes

a comprehensive
appendix section • This section lacks a
with supporting thorough appendix
documents, research section with
Appendix 5% findings, and clear supporting
references. documents,
• Assumptions made references, and
during the creation assumptions.
of the business plan
are clearly stated.

Total 100%