Correlations

PurchaseIntentio
PositivePortrayal BrandCauseFit EmotionalAppeal n
PositivePortrayal Pearson Correlation 1 .853** .840** .711**
Sig. (2-tailed) <.001 <.001 <.001
N 277 277 276 276
BrandCauseFit Pearson Correlation .853** 1 .853** .759**
Sig. (2-tailed) <.001 <.001 <.001
N 277 277 276 276
** **
EmotionalAppeal Pearson Correlation .840 .853 1 .692**
Sig. (2-tailed) <.001 <.001 <.001
N 276 276 276 276
** ** **
PurchaseIntention Pearson Correlation .711 .759 .692 1
Sig. (2-tailed) <.001 <.001 <.001
N 276 276 276 276
**. Correlation is significant at the 0.01 level (2-tailed).

Correlations
PositivePortraya PurchaseIntenti
l on
PositivePortrayal Pearson Correlation 1 .711**
Sig. (2-tailed) <.001
N 277 276
**
PurchaseIntention Pearson Correlation .711 1
Sig. (2-tailed) <.001
N 276 276
**. Correlation is significant at the 0.01 level (2-tailed).
 Correlations
PurchaseIntenti
BrandCauseFit on
BrandCauseFit Pearson Correlation 1 .759**
Sig. (2-tailed) <.001
N 277 276
**
PurchaseIntention Pearson Correlation .759 1
Sig. (2-tailed) <.001
N 276 276
**. Correlation is significant at the 0.01 level (2-tailed).

Correlations
EmotionalAppea PurchaseIntenti
l on
EmotionalAppeal Pearson Correlation 1 .692**
Sig. (2-tailed) <.001
N 276 276
**
PurchaseIntention Pearson Correlation .692 1
Sig. (2-tailed) <.001
N 276 276
**. Correlation is significant at the 0.01 level (2-tailed).