Deejay Coconut Farm Pvt. Ltd.

Under the guidance of Late Prof. Anthony Davis, a UN Expert, Company at a glance
Deejay Coconut Farm Pvt. Ltd. was started in Madurai, Tamil
Company at a glance
Nadu on 80-hectare of land. The Breeding Farms cover an area of
approximately 550 acres with about 30,000 Deejay Dwarf Mother
Palms. Today with over 35 years of experience and research in Established in
1983
coconut hybridization, Deejay has transformed the lives of over
25,000 farmers.

Crossed 3 mn
Man behind Deejay Coconut Farm Pvt. Ltd. Hybrids in sales
Mr. David J. Lobo

David J. Lobo started his first business in 1969

Yield of our
which grew to become the Deejay Group – hybrid
one of the largest Poultry Farms and Breeding
organizations in the Country. He believes, as taught by his father,
that
. there is only one way to do a task, The Best Way. This meant
constant learning and constant improvement. He co-founded the Data on 30,000
Mother Palms
Xavier Institute of Management and Entrepreneurship (XIME). He
was instrumental in bringing McDonalds Fast Food chain to India,
running their food processing factory for almost a decade.
Selected
In 1983, he started two organizations – The Bridge varieties of
Foundation and The Deejay Coconut Farm. The former has become coconut gene
pool
a leader in the NGO space, winning awards for the best run NGO
among several countries. The latter has become the most
recognized Coconut Breeding Project, acclaimed for its ideal of Mother Palms
are replaced
Coconut Hybrid Palm, the Deejay Sampoorna® Hybrid Coconut every year
Seedling. In 2018, on our Independence Day, he launched the
Deejay Agri Support Foundation, by giving 60 poor farm women 10
seedlings each to help them gain financial security. Only the New trial
coconut tree gives a monthly income continuously for the next 50 hybrids under
testing
odd years. He went on to distribute 3150 hybrid coconut seedlings
to 315 women in total during the rest of the year and would be
targeting 2000 beneficiaries for this year.
acres under
development
Our Mission

To breed a coconut palm with the highest productivity, resulting in

the lowest cost of producing a coconut and value-added products,
thereby improving the quality of life of all stakeholders with special Deejay’s farms are located in
emphasis on the small farmer. Madurai, Ambur in Tamil Nadu,
Honnavar in Karnataka,
Salaulim, Bali, Pirla and
Our Vision
Uguem in Goa,
Penukonda, Rajahmundry
 To move one million small farmers from poverty to a better
and Vizianagaram in
quality of life
Andhra Pradesh.
 To be at the cutting edge of coconut farming technology,
and value-added coconut products
 Deejay Coconut Farm Pvt. Ltd.

Deejay Sampoorna®
Hybrid Coconut Seedling

The Deejay Sampoorna® hybrid is the result of more

than 25 years of research. It’s a general purpose hybrid
coconut seedling. It yields very early, flowering from 3rd
year, conservatively producing 250 mature nuts per
palm per year. When seedlings nuts are harvested at 6.5
Deejay’s Breeding Farm
to 7 months of age, yields can increase by 30%.
The Sampoorna hybrid has created a shift in
farmer incomes, making the large land owner very
wealthy and even taking the small land owner [less than
3 acres] from poverty to a better quality of life. 10
Sampoornas would earn approximately Rs. 3000 per
month, keeping the money lender away and thus giving
financial security.

Deejay Regular
Particulars Deejay Dwarf
Sampoorna® Tall
Yield (per
250 plus nuts 80 nuts
tree/year)
Flowering
3rd Year 6th Year
from
125
Copra 210 gms
gms
Oil content 68% 63%
Tender
Coconut
500 ml 200 ml
Water per
nut Deejay Sampoorna®
Nuts per
5600
year per 17500 nos.
nos.
acre
Copra per
700
year per 3675 kgs.
kgs.
acre
Oil per
455
year per 2499 kgs.
kgs.
acre

Resultant Sampoorna Hybrid