REPORT: MAHINDRA AND MAHINDRA

NAME: ANUP ARJUN GUPTA

ENROLLMENT NUMBER: 92301423248
SUBJECT: PRODUCTION AND OPERATIONS MANAGEMENT
DATE OF SUBMISSION: 20/03/2024
ASSIGNMENT 1: INDIVIDUAL TASK: REPORT ON A PRODUCT
MANUFACTURING COMPANY
 INDEX

1.INTRODUCTION
2.SUPPLY CHAIN
3.SCHEMATIC DIAGRAM
4.PHOTOS OF DIFFERENT OPERATIONS
5.RISK EVENTS
6.MITIGATING MEASURES TO MANAGE THE
RISKS
7.MEASURES TAKEN TO IMPROVE
RESILIENCY OF THE PRODUCTION
PROCESS
 INTRODUCTION

Mahindra & Mahindra was founded as a steel

trading company on October 2, 1945, in Ludhiana
as Mahindra & Mohammed by brothers Kailash
Chandra Mahindra and Jagdish Chandra
Mahindra, along with Malik Ghulam Muhammad.
Anand Mahindra, the present Chairman of
Mahindra Group, is the grandson of Jagdish
Chandra Mahindra.
Mahindra & Mahindra Limited (M&M) is an Indian
multinational automotive manufacturing
corporation headquartered in Mumbai. It was
established in 1945 as Mahindra & Mohammed
and later renamed Mahindra & Mahindra. Part of
the Mahindra Group, M&M is one of the largest
vehicle manufacturers by production in India. Its
unit, Mahindra Tractors, is the largest
manufacturer of tractors in the world by volume.
It was ranked 17th on a list of top companies in
India by Fortune India 500 in 2018.
 SUPPLY CHAIN OF THE COMPANY
Mahindra & Mahindra Ltd. (M&M) is a prominent
Indian multinational conglomerate engaged in various
sectors including automotive, farm equipment,
aerospace, defines, hospitality, and more. Here's an
overview of the supply chain of Mahindra & Mahindra:

Raw Material Procurement: M&M's supply chain starts

with the procurement of raw materials required for
manufacturing. This includes metals, plastics, electronic
components, and various other materials depending on
the products being produced.

Manufacturing Plants: M&M operates manufacturing

plants across India and in certain international
locations. These plants are responsible for the
assembly and production of vehicles, farm equipment,
and other products. The company focuses on lean
manufacturing principles to optimize efficiency and
minimize waste.

Supplier Network: M&M relies on a network of

suppliers for components and parts required in
manufacturing. These suppliers can be local or
international depending on the sourcing strategy of the
company. M&M works closely with its suppliers to
ensure quality, timely delivery, and cost-effectiveness.

Logistics and Distribution: Once the products are

manufactured, they are transported to distribution
centres and warehouses. M&M manages a complex
logistics network to ensure products reach dealerships
and customers efficiently. This involves transportation
by road, rail, and sometimes air or sea depending on
the destination.

Dealer Network: M&M has a vast network of

dealerships both domestically and internationally.
These dealerships play a crucial role in selling M&M's
products to end customers. They also provide after-
sales services, maintenance, and support.

After-sales Service and Spare Parts: M&M ensures

availability of spare parts and provides after-sales
service through its authorized service centres. This
includes maintenance, repairs, and warranty services to
ensure customer satisfaction and loyalty.
Information Systems and Technology: M&M employs
various information systems and technologies to
manage its supply chain efficiently. This includes
enterprise resource planning (ERP) systems, supply
chain management (SCM) software, and advanced
analytics for demand forecasting, inventory
management, and optimization.

Sustainability Initiatives: M&M places emphasis on

sustainability across its supply chain. This involves
initiatives to reduce carbon emissions, minimize waste
generation, promote renewable energy usage, and
ensure ethical sourcing practices.

Overall, Mahindra & Mahindra's supply chain is a

complex network involving multiple stakeholders,
processes, and technologies to ensure the timely
delivery of quality products to customers while also
focusing on sustainability and efficiency.
SCHEMATIC DIAGRAM OF THE
SUPPLY CHAIN
PHOTOS OF DIFFERENT OPERATIONS
RISK EVENTS FACED BY THE COMPANY
As with any large corporation, Mahindra & Mahindra
(M&M) faces various risk events that can impact its
operations, financial performance, reputation, and
overall business continuity. Some of the key risk events
faced by M&M may include:

Economic Downturn: Economic downturns can lead to

decreased consumer spending, impacting demand for
automobiles and other products manufactured by
M&M. Economic instability can also affect currency
exchange rates, inflation rates, and interest rates,
which can further impact the company's profitability.

Competition: M&M operates in highly competitive

markets both domestically and internationally.
Competition from other automotive manufacturers,
farm equipment manufacturers, and companies in
other sectors can impact M&M's market share, pricing
power, and profitability.

Regulatory and Compliance Risks: M&M operates in

highly regulated industries such as automotive and
agriculture.
MITIGATING MEASURES TAKEN BY THE
COMPANY TO MANAGE THE RISKS
Environmental Sustainability: M&M is committed to
environmental sustainability and adopts measures to
reduce its environmental impact, including energy
efficiency initiatives, waste reduction, water
conservation, and adherence to environmental
regulations.

Market Intelligence and Forecasting: M&M utilizes

market intelligence and forecasting techniques to
anticipate market trends, customer preferences, and
potential risks. This helps the company make informed
decisions and adjust its strategies accordingly.

Contingency Planning: M&M develops contingency

plans to mitigate the impact of various scenarios such
as natural disasters, economic downturns, geopolitical
instability, and pandemics. Contingency plans outline
response strategies to ensure business continuity and
minimize disruptions.
THE MEASURES TAKEN BY THE
COMPANY TO IMPROVE RESILIENCY
OF THE PRODUCTION PROCESS:
Dual Sourcing Strategy: Where feasible, M&M may
adopt a dual sourcing strategy for critical components
or materials. This involves sourcing certain components
from multiple suppliers to ensure redundancy and
flexibility in the supply chain.

Inventory Optimization: M&M optimizes its inventory

levels to maintain adequate stock of critical
components while minimizing excess inventory. By
closely managing inventory levels, the company can
better respond to fluctuations in demand and mitigate
the impact of supply disruptions.

Lean Manufacturing Practices: M&M employs lean

manufacturing principles to streamline production
processes, eliminate waste, and improve efficiency.
Lean practices enable the company to operate with
greater agility and flexibility, allowing for faster
adjustments in response to changes in demand or
supply chain disruptions.