BALOCHISTAN UNIVERSITY OF INFORMATION TECHNOLOGY, ENGINEERING & MANAGEMENT SCIENCES (BUITEMS), QUETTA Department Of Management Sciences Strategic Brand Management BSBA 8— MKTG Teacher Name: Mateeullah Khan ASSIGNMENT #1 Note: Assignments cubmitied after the due date will not be accepted. Question 1: Explore and explain the concept of “brand” and “brand management”. Question 2: Select a brand of your choice from the intemet. Identify and explain the decisions taken for the brand elements for that particular. brand including brand name, Logo/Symbol, Slogan, and brand character. Question 3; Search the internet and identify the top 5 brands operating in the same industry on_ the b: f their brand valuation. Question 4: Choose one of your favorite brand and tell why do you like this brand? You must ‘come up with at least five core brand associations you have with that brand. Note: It is a group assignment. Each group must have only 2 members.