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Bus495 - Team Red - Final Team Project
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Companies have the constant objective to improve their position, by either making more
profits or increasing their market share, this could be achieved with the correct assessment of
experts that evaluate entities’ internal and external environments and formulate strategic plans
for the companies to be successful. The purpose of this paper is to perform assessments that
consulting experts do to boost an organization's scope. The assessments will be covered in a set
of sections evaluating Trane Technologies´ (a global HVAC company) current situation. Starting
with the “Executive Summary”, “Current State”, and “Internal Assessment” sections, by giving a
background of the company, detailing how it is doing internally on its processes; then “External
Assessment”, showing how variables outside the company interact and how they might impact it;
later “Goals and SMART Objectives” together with “SWOT Analysis” outcome will allow
developing “Alternative Strategies” for Trane, leading to the “Strategy Evaluation and Selection”
where the best strategy will be chosen by analyzing the strategies developed from the
information collected in the SWOT analysis; finally, the “Strategic Implementation Plan” section
will take place, describing the milestones needed to complete the strategic plan.
Executive Summary
Trane Technologies is a global climate innovator founded in Ireland in 2009, through its
strategic brands “Trane” and “Thermo King” it offers efficient and sustainable solutions to
buildings, homes, and transportation. Its profits come primarily from the designing,
manufacturing, selling, and offering services for Heating, Ventilation, and Air Conditioning
(HVAC), transport refrigeration, and custom refrigeration (Regnery & Kuehn, 2023).
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Trane Technologies manufactures a wide range of products related to air conditioning and
refrigeration. These products are made in 38 different plants worldwide, including Puerto Rico,
the United States, Brazil, Mexico, Spain, Italy, France, Germany, Ireland, Saudi Arabia, the
Czech Republic, Thailand, and China with about 39,000 employees involved in the
manufacturing process. Roughly 14,000 of these employees are located outside of the United
Current State
Trane Technologies one of the most relevant companies in climate innovation. It has
continually worked to develop innovative HVAC products throughout the years, such as low-
pressure steam heating systems and transport refrigeration technologies for both individual
consumers and business-to-business markets through the different brands that make up Trane
Technologies, which are Trane, Thermo King, Life Science Solutions, American Standard,
The company is dedicated to sustainability and seeks to lead the sector by providing
adequate and environmentally friendly climate solutions for homes, businesses, and
transportation. This overview will analyze the current state of Trane Technologies’ developments
History
The company started as a family plumbing business in 1885, later in 1913 the “Trane”
company was incorporated after the creation of an innovative low-pressure steam heating
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system, afterwards, the company kept launching new products including “Turbovac”, a water
chiller suitable for large-building air conditioning systems. In the 1940s, Fred McKinley created
the transport refrigeration technology, this innovation was patented, allowing trucks to transport
fresh, perishable food anywhere, having a considerable impact on the supermarket and restaurant
industries. After that, in 1997 “Thermo King” was acquired and in 2008 “Trane” also faced the
same outcome, eventually, in 2020 Trane Technologies was formed (Trane Technologies PLC,
2023).
Mission Statement
According to (Trane Technologies PLC, 2023) their mission statement states that “they
are climate innovators with the courage to look at the world’s challenges and see endless
opportunity. There are not afraid to make bold commitments that set new standards to enhance
the health and well-being of the communities, customers, employees, and the planet through
Vision Statement
Trane´s vision states that they are "propelled to boldly challenge what's possible for a
sustainable world” (Trane Technologies, 2023). According to (Trane Technologies, 2023) the
company aims to be a leader of the industry by example using sustainable innovation to improve
the quality, reliability, and energy efficiency of its products and services to create a more
sustainable future.
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Core Values
in its products and services. They have established three main objectives for their sustainability
initiatives, which include setting a positive example, offering equal opportunities, and tackling
the issue of greenhouse gas emissions. These goals guide their actions and help them make
responsible decisions to minimize their impact on the environment (Williams, 2022), as well as
make them a trustworthy brand. On the other hand, Trane Technologies is a company that wants
to make the world better by coming up with new ideas and using advanced technology betting on
Internal Assessment
strengths that set an organization apart from competitors, as well as identifying weaknesses that
can be leveraged to gain a competitive edge and better position Trane in the market. This section
will examine important internal aspects of Trane Technology, including management, marketing,
finance, and production. It will assess how these areas impact the company's dynamics to achieve
Management
minimizing its environmental impact by placing high value in innovation and sustainability. The
planning, organizing, motivating, staffing, and controlling processes of Trane will be deeply
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analyzed to highlight the strengths and weaknesses of Trane´s internal actions to propose
Planning
Trane is actively aligning with external social trends in the industry as part of its planning
efforts. For example, they have committed to reducing their environmental impact in line with
the 2030 Agenda, resulting in a significant decrease in operational emissions. They have also
focused on promoting inclusion within their culture, leading to a notable increase in the
Trane is also adaptable to external factors such as political and economic trends, as seen
in their active support for policies to decarbonize buildings. They conduct thorough assessments
to ensure their long-term plans are well-informed. The company's owners/founders suggest both
long-term and short-term objectives, which are then analyzed and finalized by the board. The
facilitating collaboration and strategy development. Trane's ability to adapt to current trends is a
strength in its internal operations, allowing it to stay relevant in the market and environmental
Organizing
standpoint is displayed in a matrix structure, which according to Asana (2023) is a work structure
where team members report to multiple leaders, including a project manager as well as their
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department head, who has a considerable level of authority in the decision-making process for
standardize cross-functional tasks. However, there can be instances in which Trane faces several
Motivating
Despite the previously mentioned actions, Trane’s organizational dynamics can lead to lower
motivation since the matrix structure minimizes subordinate involvement, leading to inter-team
competition and distrust, as well as a defined control structure that can affect the teams’ inner
relationships.
Staffing
engineering, sales, and technical skills. Beyond recruitment, Trane emphasizes comprehensive
training and development to enrich existing team members’ skills. Specific degrees and technical
know-how are pivotal, spanning HVAC technology, engineering prowess, sales acumen, and
more. One positive aspect of Trane´s staffing strategy is that according to Trane (2023). The
company hires engineering graduates from prestigious universities and provides them with
comprehensive training in sales, engineering, and HVAC system design. The program focuses on
ethical and professional standards and is considered one of the most extensive in the industry,
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with over 8700 graduates. However, the company faces difficulties in integrating new talent due
to cultural differences caused by the retention of senior management, which can be a weakness.
Controlling
According to Trane Technologies (2018) Trane holds multiple certifications, among them
ISO 9001, ISO 14001, lSO 45001, and ISO 50001, which show how Trane has been able to
comply with international high-quality standards over the years. Some of the standards that
Trane capitalizes on are low operating costs, optimal indoor air quality, and establishing multiple
partnerships to deliver for the facility (Trane, 2015). Project managers analyze variances in
plans, make decisions on cost, time, quality, and safety, and ensure compliance with designs and
regulations. Quality control and assurance are identified as strengths for Trane.
Marketing
The company aims to provide easy access to product information through its marketing
strategy. Each Trane brand serves a specific market, but all websites provide clear information
for online and in-store purchases. The global website is also available for customers worldwide
to find sales offices, dealers, distributors, or service networks in their locality. On the other hand,
despite its competitors having higher sales, Trane maintains the same level of profit, suggesting
that its production and distribution costs are more efficient. (Craft, 2023). However, Trane is
The company has several opportunities to take advantage of. These include using
efficient production and low distribution costs to offer competitive prices to attract customers.
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Additionally, customizing information and marketing strategies based on regional markets can
help the company focus on the products that are popular in specific areas.
In 2022, Trane generated $15,991 million in revenues, with $10,930 million coming from
products and $5,060 million from services. The costs of products sold were $7,935 million, while
the costs of services sold were $3,091 million. Net earnings for the year were $1,774 million.
Trane's total assets, liabilities, and equity amounted to $18,081 million. At the end of 2022,
Trane had $1,220 million in cash and cash equivalents. The company's inventories totaled $1,993
million, with $509 million in raw materials, $333 million in work-in-process, and $1,280 million
in finished goods. Also, property, plant, and equipment represent a total of $1,536 million
(Regnery & Kuehn, 2023). Since Trane is a public company, its stock price is 198 American
Trane Technologies uses two inventory management methods, FIFO and LIFO, in its
plants across 100 countries. The company's machinery has a lifespan of 2 to 10 years, buildings
last 10 to 50 years, and software lasts 2 to 7 years. This allows Trane to plan for future property
purchases. The demand for HVAC products is higher in the second and third quarters due to the
spring and summer seasons in the U.S. (Regnery & Kuehn, 2023).
The company has experienced growth, but it is crucial to effectively manage inventory. If
there is too much inventory, it can harm the company's profitability by tying up funds and losing
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value. Additionally, it can limit the company's potential for growth by preventing the allocation
External Assessment
examination of the market to analyze factors in the industry that impact the company and its
success. Therefore, the purpose to be achieved through the evaluation directed to Trane is to
identify the opportunities in the sector to improve the competitiveness and positioning of the
organization, and to identify the threats that hinder its growth. On this basis, the research will be
PESTEL Analysis
A PESTEL analysis is a tool that strategists use to assess the external factors that can
technological, environmental, and legal factors. This analysis helps identify potential threats and
weaknesses, which can then be used in a SWOT analysis (Washington State University, 2023).
It is crucial for the HVAC industry to prioritize energy efficiency by adhering to global
standards and agreements. Trane, for example, the Paris Agreement which aims to limit global
warming by reducing environmental impact (European Commission, n.d.), and initiatives such as
the Next Generation Energy Act in Minnesota and the Minneapolis City Climate Action Plan
also focus on reducing greenhouse gas emissions and achieving net zero emissions by 2050
(Banks, 2023). Consequently, Trane aims to align with the global goal of achieving net-zero
emissions economies by 2050 by reducing its emissions by 50% in line with its 2030
Additionally, the industry is subject to regulations set by the government, among those
the recent minimum accepted efficiency for air conditioners in the U.S. will be raised to 14-15
SEER depending on the region (Pomeroy, 2022) which requires the improvement of the
efficiencies of aerothermal heat pumps by increasing their seasonal heating performance factor,
as well as the regulations by the (ICC, 2022) in which the units having to fulfill the energetic
efficiency ratios established per state that were defined by the aforementioned institutions. The
energetic regulations are aspects that Trane considers when designing your products and
Economic
The HVAC industry is heavily reliant on manufacturing and selling worldwide, making it
susceptible to changes in currency exchange rates. The Euro and Chinese Yuan are particularly
important as they generate the most revenue from non-U.S. operations. A 10% difference in the
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average exchange rate used would lead to a decrease of around $140 million for the Euro and
$60 million for the Chinese Yuan. (Regnery & Kuehn, 2023). On the other hand, inflation
increases impact the products and services of the company and consequently, the consumption of
clients decreases. Global inflation is located at 6.6% (International Monetary Fund, 2023), these
numbers must be considered when performing analysis regarding the purchasing of any material
Conversely, the Labor Cost Index reveals a notable rise from 2.1% to 4.5% in labor costs
in the American private industry between 2012 and 2022 (U.S. Bureau of Labor Statistics,
2023b). This is a significant factor for Trane, which has a substantial workforce in the US.
However, the sector is facing a scarcity of skilled workers due to wage structures being
determined by experience (Faraday, 2023). To address this situation, Trane offers training
programs for college graduates but still faces challenges in retaining employees in management
roles.
The public now expects corporations to prioritize more than just making money. The
current warming trend, caused by human activities, is occurring faster than previous warming
trends (NASA,2023). Consumers around the world are increasingly requesting that companies
prioritize sustainability by reducing pollution and offsetting carbon emissions. They also want
businesses to take on corporate social responsibility by partnering with local communities, and
nonprofits, and prioritizing the well-being of employees and customers. (We Think It Matters,
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2023). Trane is aware of these trends and demands and has set goals to promote sustainability
The demand for convenient and ready-to-eat meals is expected to continue growing with
various distribution channels available due to factors such as busy lifestyles, higher income
levels, and improvements in the cold chain sector (Adams, 2023). Trane has already addressed
this opportunity as it has brands focused on B2B and can enhance its market penetration strategy
Technological Forces
The market for industrial temperature controller automation is poised for significant
growth, with a projected Compound Annual Growth Rate (CAGR) of 2.9% from 2018 to 2022
(FMR,2023), also Rate (CAGR) of 2.9% from 2018 to 2022 (FMR, 2023). Moreover, Artificial
intelligence (AI) is increasingly being used and accepted, with future applications expected to
have a significant impact (European Parliament, 2023). Given this scenario, the company's
implementation of smart technology and artificial intelligence, such as predictive services using
data, analytics, AI, and machine learning, is also becoming increasingly important to meet
industry standards and identify potential problems before they escalate (Trane, n.d.-B).
Porter’s 5 Forces
This analysis model allows organizations, investors, and stakeholders to evaluate the
attractiveness and profitability of a sector or industry, it consists of five forces: “New entrants
competitive advantage and disadvantage in the corresponding industry, as well as understand the
As previously mentioned, Trane has both B2B and B2C business models. From the point
of view of the B2B model, one of the largest barriers for new entrants is that multiple parties are
involved in cold chains with varying perspectives on balancing product quality, economic
factors, and sustainability, and it can lead to conflicts of interest among the stakeholders.
sold. This requires companies to invest in obtaining patents and certifications that meet each
country's specific criteria. If a new brand wants to compete with established brands such as
Trane, they would either fulfill a unique need that no other brand does or offer their products at a
significantly lower price. However, doing so may compromise the quality of their products as
they would need sufficient funds for product development, which could negatively impact the
brand's reputation.
There are two main substitutes that Trane faces. For the residential sector, there are more
affordable air Conditioning options for the public, they are called “Window Units or Portable Air
Conditioner”, they can cost $150 to $800 U.S. dollars and they are available almost in any Lowe
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´s, Bed Bath & Beyond and Home Depot, this scenario is strictly related to the U.S. nation
(Thorsby, 2023).
Talking about the commercial sector, Trane offers a wide variety of air conditioning
options for buildings, hospitals, and more, however, nowadays experts are trying to reduce the
gas emissions coming from air conditioning systems through the reduction of the cooling energy
in large buildings, this by enveloping them in “fabrics” and repel the sun rays, reducing the
demand of more energy to cool offices and spaces, there are few pilot buildings in Europe,
however, this represents a substitute in the medium/long-term because there won’t be a need to
Power of Customers
Given that Trane Technologies is a member of the HVAC industry, its customers include
building owners, individuals who need HVAC solutions for residential spaces, and/or contractors
because, according to Trane (n.d.-A), they have a team of experts who have experience working
on both commercial and residential projects. Given the variety of competitors on the market (for
example Carrier or Goodman) who offer alternatives to Trane's products, it is important to note
that customers hold power due to the availability of multiple options. However, this impact could
be reduced by working to build a solid reputation for quality, innovation, and dependability,
Power of Suppliers
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Since having the right stocks in the production facilities is crucial for the development of
HVAC solutions, suppliers in the HVAC industry have a significant power. For companies such
as Trane, the most crucial suppliers are those that can supply the need for raw materials,
systems, and Danfoss, a producer of compressors and flow controllers, are two examples of
suppliers with significant influence (Trane, n.d.-C). By leveraging Trane's infrastructure, they
can take advantage of negotiations and fulfill their obligations under several product and service
agreements. The suppliers have a significant amount of influence because of all the factors that
affect Trane's manufacturing and the various technological requirements to manage the supplier
relationships properly.
of market share in three industry sectors, being the air and gas compressor manufacturing is the
one that reflects the highest rate with 25.2% of total revenues within the segment. At the same
time, market rivalry is an element that drives Trane to adopt new strategies in its operations to
generate innovative and sustainable solutions in the industry, since it faces competitors being
new companies seeking to penetrate the market and consolidated enterprises, among which
Carrier and Johnson Controls emerge as the leading players (IBIS World, n.d.). According to Just
Capital (2023), "Trane Technologies, a global climate innovator, is ranked 18th on the 2023
JUST 100 list, named first in the Building Materials & Construction industry, and ranked as the
best company in the industry for communities and workers". In this regard, the firm has managed
to consolidate its position among the top organizations in the industry by promoting
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sustainability to generate a differentiator in its processes and products through the development
of innovative solutions that meet its commitment to energy efficiency and decarbonization.
volunteering by 2025.
This management tool allows decision makers to understand the whole situation of a
company, helping them to formulate strategies and plans to achieve goals and objectives.
Alternative Strategies
Basing on the patterns that were established in both the internal and external assessments
The first alternative strategy will focus on exploiting the increase in demand for indoor
air solutions by working on a global expansion plan, which will have the main objective of
expanding the company's market share globally, which will consist on entering new markets by
using their expertise as a mean to provide optimal indoor air solutions, while using their current
data to generate a sense of reliability from the consumer's perspective, the company could take
advantage of data analysis tools for quality monitoring and demand trends, to demonstrate the
efficiency of their HVAC solutions through both descriptive and prescriptive analysis.
The second plan to mitigate the challenges in the organizational aspects of the operation,
that lead to unhealthy competition and distrust among the employees will rely on actions
including the development of mentorship programs in which experienced senior managers can
collaborate with new talents to promote new ideas and more fluid communication; the second
and final phase of this plan will consist of a feedback mechanism to collect insights from the
mentorship program to improve and adjust the matrix structure as the teams see necessary. By
implementing this plan, the company can prevent human capital from leaving the company,
especially when considering the growth in terms of competence in the HVAC industry.
The third alternative strategy will capitalize on the supply chain disruptions, given that
Trane is a company that requires a great number of components to support their operation, the
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component shortages and the supply chain slowdowns that result in greater lead times, can turn
out to be detrimental. For the previous threat there will be a plan that will diversify the supplier
base to increase the number of options and reduce the risks of delay or manufacturing pauses due
to limited options, this diversification strategy will be carried out using a strategic partnership
program, to achieve a priority status, and ensure that the procurement of materials is more
Given that there are multiple regulatory changes affecting sustainability goal, the fourth
strategy will focus on optimizing Trane´s operative actions to better align with environmental
regulations, such as some units having to fulfill the energetic efficiency ratios established per
state that were defined by (ICC,2022). To achieve this goal, the company will closely monitor
the structural processes of the manufacturing of the products for them to comply with regulatory
requirements in terms of sustainability. The strategy will consist of proactively adapt to the
regulations in terms of the sustainable technologies´ standards. The final phase will consist on
investing on research and development to stay in the forefront when it comes to sustainable
technologies.
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Linking Objectives to Corresponding Alternative Strategies
SPACE Matrix
The SPACE matrix operates as a tool employed to analyze the strategic position of
companies and their competitiveness. The assessment is based on the evaluation of the proposed
strategic alternatives, establishing a correlation between the matrices and the organizations to
eventually lead to the identification of the alternative approach to be followed by the firm and to
define its strategic position, which can be classified as aggressive, competitive, conservative, or
Based on the previously developed space matrix, Trane Technologies must take a
defensive standpoint when considering its decisions, based on the internal and external analyses,
one of the most prevalent strengths of Trane is their ability to adapt their processes for
operational excellence. On the other hand, there is an area of opportunity when it comes to the
increase in demand for HVAC solutions; therefore, one strategy that work for a defensive play-
style is to diversify the supplier base, since this allows the company to mitigate the vulnerability
in the current supply chain disruptions, by implementing this strategy the company can reduce
the supply chain derived risks, since having multiple options will eliminate overdependence
The selected strategy will focus on current supply chain disruptions since this affects
Trane´s operations due to its stocks being fundamental for manufacturing. To be up to speed with
the current supply chain challenges, such as shortages or slowdowns, the plan will consist of
diversifying the current supplier base. By doing this, the company will mitigate risks such as
delays or production shutdowns due to scarce supplies. The diversification strategy will be
carried out through a strategic partnership program to secure priority status with key suppliers,
Focuses on diversifying the supplier base to address the problem of insufficient stock of
pieces available for the production process and long lead times that slow down the processes
causing loss of profits and time. Consequently, the organization seeks to collaborate with
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different suppliers that can provide the needed components for the manufacturing process to
ensure the efficiency of the operations and the availability of the materials required.
Estimated
Milestone
Time
1.Evaluate the strengths and weaknesses of existing suppliers and
clearly outline the qualities and criteria sought in new potential 2 weeks
suppliers.
2. Create a dedicated space where the operational, financial, and
executive teams can collaborate to establish the necessary guidelines
2 weeks
and parameters for selecting new suitable suppliers (local or
international)
3. Conduct an in-depth field investigation of a supplier that fulfills
3 weeks
all the criteria and meets the specified requirements.
4. Conduct thorough research on potential suppliers to ascertain
whether they have existing partnerships with your competitors and to 1 week
gain insights into how their objectives align with Trane’s.
5. Schedule confidential gatherings to connect with the sales team
4 weeks
and initiate negotiations.
6. Create a document that includes a roster with the supplier's
contact information, along with one preferred option and two 1 week
alternative options to consider in case of a shortage.
In the first instance, “On-site and Online Meetings”. Communication is essential within a
strategy to share the progress and development of milestones established and allow the parties to
weekly meetings between managers and stakeholders to address milestones and provide
information concerning them. The key benefits are flexibility by on-site or online modality
worked on specific projects and activities to track productivity. They can be physical (paper
forms) or electronic (spreadsheets), including: employee information, date range, days of the
week, time in/out, breaks, total hours, project/activity codes, overtime, manager/supervisor
approval, signature and date (Kumar, 2023). The advantages of it are time tracking, performance
evaluation, resource allocation, and legal compliance with labor laws and regulations. Talking
about the “Corrective Actions”, the manager can implement the methodology DPIC (Define,
Plan, Implement, and Control) known as “Just do it”. It consists of requirements including: the
solution must be known, the improvement made should be reversible, the enhancement must be
low-cost and quick to implement, the solution must not do harm or affect more, and the
improvement must be sustainable (Francisco, 2010). On the other hand, A3 is another method
consisting of a one-sheet paper report. Its process ranges from weeks to months and gathers
information to define problems, an analysis to arrive at the root cause, propose solutions and
implement them. The benefits offered are to address effective solutions and carry out the
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