Ashley Madison User, Growth And Cheating

Statistics (2022)

Updated April 9, 2023

By Sebastian

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Cheating has never been this easy, thanks to Ashley Madison.

It’s an online dating platform dedicated to adultery: targeting married

couples.

This concept can only work in the digital age.

A cheater can easily find someone who’d indulge their fantasy on the
Internet.

They can even do it in bed with their smartphone next to their spouse, and
their partner wouldn’t even know.

As controversial as it sounds, the idea has found success.

Check the following Ashley Madison statistics to see the platform’s reach
and impact.

TA B L E O F C O N T E N T S

Privacy - Terms
 Ashley Madison App Usage Statistics (Top Picks)

How many users does Ashley Madison have?

Ashley Madison Revenue

How popular is Ashley Madison in the United States?

What percentage of Ashley Madison users are female?

Top cities in the US with the highest numbers of Ashley

Madison Users

Ashley Madison Members’ Political Beliefs

Ashley Madison Cheating Statistics

How many matches and affairs happen through Ashley

Madison?

How many married people cheat?

Why Do Ashley Madison Members Cheat?

What counts as cheating for Ashley Madison members?

What do Ashley Madison members look for?

When do Ashley Madison members prefer to cheat?

How do Ashley Madison members hide their affairs?

How did lockdowns affect married couples?

How did lockdowns affect the behavior of Ashley Madison

Members?

What did the 2015 Ashley Madison hack reveal?

Ashley Madison App Usage Statistics (Top Picks)

4.7 million new members joined in 2021, averaging 389,436 monthly.

Ashley Madison is the 8th most popular dating site worldwide by

average monthly visits.

70% of Ashley Madison’s business is in North America.

More men than women on Ashley Madison have had actual affairs.
- 44% of men
- 39% of women

50% of Ashley Madison users would rather cheat than leave their
spouse because they love their partner but still want to be sexually
fulfilled.

Ashley Madison User Growth Statistics (2003 - 2021)

1. Average registrations of both male and female accounts.

These are the number of users who've joined Ashley Madison since 2003.
They do not represent the actual number of current active members.

Here's a complete breakdown of Ashley Madison's user growth since 2003.

Year Member Growth Year Over Year

2003 90,000

2004 300,000

2005 720,000

2006 1.17 million

2007 1.68 million

2008 3.03 million

2009 5.01 million

2010 7.93 million

2011 12.04 million

2012 17.12 million

2013 23.22 million

2014 31.32 million

 Year Member Growth Year Over Year

2015 43.45 million

2016 50.67 million

2017 57.70 million

2018 60.00 million

2019 65.70 million

2020 71.20 million

2021 75.90 million

Source: Ashley Madison

Ashley Madison Revenue

There are no exact recent numbers about Ashley Madison’s revenue as it’s
a private company.

2. I found out that its revenue in 2021 jumped by 15% in the US compared
to its former peak in 2015.

3. The revenue worldwide in 2015 was $109 million.

4. 70% of Ashley Madison’s business is in North America.

Sources: Ashley Madison, NY Post, Venture Beat

How Popular Is Ashley Madison In The United States?

5. In 2019, Ashley Madison was the 10th most popular dating app in the
US by audience size and usage.

6. Ashley Madison is tied with Tinder and Badoo as the second most
popular dating app for paying users in the US.

7. Ashley Madison is the 8th most popular dating site worldwide by average
monthly visits.

Sources: Statista, Statista, Statista, Statista

Active Paid Male To Female Ratio On Ashley Madison (2021)

8. There are 10 active male accounts per 6 active female accounts, so
37.5% (global average).

9. In the US, there were 10 active male accounts per 5 active female
accounts in 2021, so 33% are female.

Source: Ashley Madison

Top Cities In The US With The Highest Numbers Of Ashley

Madison Users

10. In 2020, Miami and Orlando ranked first and second, respectively as
the top US cities with the most Ashley Madison users. The top 20 US cities
are as follows:

1. Miami, Florida

2. Orlando, Florida

3. Las Vegas, Nevada

4. Atlanta, Georgia

5. Cincinnati, Ohio

6. Minneapolis, Minnesota

7. Boise, Idaho

8. St. Louis, Missouri

9. St. Paul, Minnesota

10. Tampa, Florida

11. Richmond, Virginia

12. Spokane, Washington

13. Pittsburgh, Pennsylvania

14. Buffalo, New York

15. Anchorage, Arkansas

16. Denver, Colorado

17. Cleveland, Ohio

18. Tucson, Arizona

19. Colorado Springs, Colorado

20. Baton Rouge, Louisiana

Source: NY Post

Ashley Madison Members’ Political Beliefs

11. 49% of US members are Republicans, making up the largest political

block on the platform.

Almost 75% of them prefer to have an affair with someone that shares their
politics.
12. 44% of Democrat members prefer Republicans to have an affair with.

Source: Insider

Ashley Madison Cheating Statistics

The rise of Ashley Madison is undeniable.

And with its growing user base, more eyes are on its users.

This increase in attention has led to more insight on the cheating behavior
of Ashley Madison members and cheaters at large.

Consider the following statistics to gain a better understanding of how and

why people cheat.

Related: Infidelity Statistics: Cheating in Relationships Exposed

How Many Matches And Affairs Happen Through Ashley

Madison?

13. Over 1.4 million matches are made every month.

14. 40,000 affairs happen every day.

Sources: Dating News, Business Insider

How Many Married People Cheat?

15. Several studies show that 25% to 65% of married people cheat.

Source: Venture Beat

Why Do Ashley Madison Members Cheat?

16. 75% of cheaters say the lack of catering between them and their
partner’s dominant love language causes the lack of intimacy in marriage.

17. 85% think having an affair is a form of self-care.

18. 76% said affairs let them meet their sexual needs.

19. 10% of fathers-to-be cheat on their pregnant wives because of a lack of

sex.
20. Cheaters have reported different positive responses about why they
had affairs:

47% felt sexy

45% felt excited

44% felt desired

32% felt appreciated

30% felt relaxed

28% felt confident

19% felt acknowledged

21. Married people that have affairs prioritize physical intimacy with their
affair partners and quality time with their spouses.

Sources: Venture Beat, Venture Beat, Business Insider, Ashley Madison,

What Counts As Cheating For Ashley Madison Members?

22. Ashley Madison users have different boundaries for cheating:

13% said fantasizing counts.

16% said staying in contact with an ex counts.

29% said keeping an online dating profile counts.

46% said sending nudes counts.

Related: 87 Eye-Opening Online Dating Statistics

Source: Insider

What Do Ashley Madison Members Look For?

23. 61% of 2,000 surveyed users said they joined to find sex.

Related: Sexless Marriage Advice: 10 Tips to Fix a Sexless Relationship

24. 54% of members were only interested in short-term affairs and weren’t
planning on leaving their spouses.
25. 50% of Ashley Madison users would rather cheat than leave their
spouse because they love their partner but still want to be sexually fulfilled.

26. 44% also look for affection, while 42% seek friendship in affairs.

27. User preference breakdown from the 2015 hack:

18,336,616 — Attached male seeking female

12,661,807 — Single male seeking female

2,384,824 — Attached female seeking male

1,892,878 — Single female seeking male

777,794 — Female seeking female

344,955 — Male seeking male

Sources: Business Insider, USA Today, Thrillist

When Do Ashley Madison Members Prefer To Cheat?

28. More men than women on Ashley Madison have had actual affairs.

44% of men

39% of women

29. Over 25% of members prefer autumn for cheating, while 33% prefer
winter.
30. October is the peak month for men signing up.

For women, it’s July.

Sources: Insider, Insider

How Do Ashley Madison Members Hide Their Affairs?

31. 58% of Ashley Madison members store data such as sext messages
and nudes on a private or secure app.

32. 24% of cheaters say they’re too attached to their phones to be more
cautious about hiding their affairs.
Source: Venture Beat

How Did Lockdowns Affect Married Couples?

33. Married couples’ sex lives were significantly affected during lockdown.

75% had less or no sex with their spouse

58% said their spouse was not initiating sex

53% still spent more time with their spouse

41% were less attracted to their spouse

25% said not having sex was the most challenging part of lockdown.

34. Married couples reported all sorts of pet peeves with their spouses
during lockdown.

28% said their spouse was glued to their phone or computer

 19% said their spouse was rude, moody, and constantly picking fights

15% said their spouse was messy and that they had to clean up after
them continually

35. 87% of married people that have affairs said their marriage hasn’t
changed since social distancing started.

Source: Ashley Madison

How Did Lockdowns Affect The Behavior Of Ashley Madison

Members?

36. Before vaccines were available, cheaters changed their behavior when
going on dates.

65% were more selective about who they’d go on in-person dates

with

56% got creative with socially distanced dates

41% regularly used hand sanitizer during dates

 36% avoided crowds

11% only went on outdoor dates

Related: 50+ Date Night Ideas

37. Cheaters also changed their attitudes about having sex before
vaccines were available.

55% were likely to stop having multiple physical partners

simultaneously

43% were likely to wait longer before having sex with someone

32% still had sex with their affair partner

38. Cheaters looked to have affairs during lockdown for different reasons.

64% cited sexual needs not being met at home

34% said it gives them something to look forward to

23% said it’s a great distraction

14% said it gives them someone to talk to

13% said it helps maintain a sense of normalcy

39. 20% missed dating and casual sex the most during lockdown.

40. 47% said that having an affair helped them get through lockdown.

41. 95% were interested in finding or maintaining affairs during the

pandemic.

42. 80% planned on meeting their cyber affair partner once restrictions
were lifted.
43. 21% said they couldn’t wait to do in-person dates once everything is
back to normal

44. 36% were more excited to see their affair partners than anyone else
after things return to normal

45. 57% are likely to pursue physical and emotional affairs after the
pandemic.

Source: Ashley Madison

What Did The 2015 Ashley Madison Hack Reveal?

46. More than 15,000 email addresses from .mil and .gov domains were
found.
47. Email addresses from Fortune 500 companies featured heavily in the
hack, including Microsoft, Apple, and Bank of America.

804 from Microsoft

313 from Apple

76 from Bank of America

48. The hack also exposed addresses from US members of Congress and
three Ashley Madison accounts with a Vatican.com email address.

49. 12 emails had profiles that claimed to be Barack Obama.

50. The hackers claimed that 90% to 95% of users are male and that most
female accounts are fake profiles.
51. 34% of the email addresses were invalid.

52. Most male users were in their late 30s to early 40s, while female users
mainly were younger.

53. Countries where Ashley Madison had the most users include:

United States —28.6%

Brazil — 7.2%

Canada — 5.9%

Spain — 5.7%
54. Most users in the US were from New York and Los Angeles.

55. 45% of the site’s visitors were referrals from other sites.

56. Top 10 cities with Ashley Madison accounts in 2015:

1. Sao Paulo — 374,542

2. New York — 268,171

3. Sydney — 251,813

4. Toronto — 222,982
 5. Santiago — 218,125

6. Melbourne — 213,847

7. Houston — 185,795

8. Los Angeles — 181,918

9. London — 179,129

10. Chicago — 162,444

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About the author

Sebastian

Sebastian loves analyzing statistics about anything that has to do with the dynamics in a love
relationship. He enjoys researching why people behave the way they do (and drinks
horrendous amounts of coffee when he's in the zone).

He uses his knowledge to help couples in troubled relationships reconnect with their partners
and create a perfectly imperfect relationship.