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Introduction to the Industry
Born in 1976, HCL has a 3 decade rich history of inventions and innovations. In 1978, HCL developed the first indigenous micro-computer at the same time as Apple and 3 years before IBM's PC. During this period, India was a black box to the world and the world was a black box to India. This micro-computer virtually gave birth to the Indian computer industry. The 80's saw HCL developing know-how in many other technologies. HCL's indepth knowledge of Unix led to the development of a fine grained multi-processor Unix in 1988, three years ahead of Sun and HP.
HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software services arena. During the last eight years, HCL has strengthened its processes and applied its know-how, developed over 28 years into multiple practices - semiconductor, operating systems, automobile, avionics, bio-medical engineering, wireless, telecom technologies, and many more.
Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's largest BPO operation, and manages the network for Asia's largest stock exchange network apart from designing zero visibility landing systems to land the world's most popular airplane. HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of technologies in India. We have been in the forefront in introducing new technologies and solutions.
In the early 70’s a group of young and enthusiastic and ambitious technocrats embarked upon a venture that would make their vision of IT revolution in India a reality. Shiv nadir and five of his colleagues got together and 1975 set up a new company MICROCOMP to start with; they started to capitalize on their marketing skills. Micro comp marketed calculators and with in a few month of starting operation, the company was out selling its major competitors. On 11th August, 1976 HINDUSTAN COMPUTERS LIMITED was incorporated as joint venture between the entrepreneurs and UPSCE, wit an initial equity of Rs.1.83 Lacs. 1
2. Introduction to the Organization
HCL Technologies Ltd.
Type Public Traded as BSE: 532281 NSE: HCLTECH Industry Founded Founder(s) IT Services November 12, 1991 Shiv Nadar Noida, UP, India
Area served Worldwide Key people Shiv Nadar (Chairman & CSO) Vineet Nayar (VC & CEO) Revenue Employees Parent HCL Website www.hcltech.com US$ 3.7 billion (2011) 80,520 (2011)
HCL Technologies Ltd. is an Indian IT major led by its Vice-Chairman and CEO Vineet Nayar. It is the IT services arm of HCL Enterprise, a US$6.0 billion global Technology and IT Enterprise. HCL Technologies is fourth largest IT company in India and is ranked 48 in the global list of IT services providers. HCL Technologies, along with its subsidiaries, had consolidated revenues of US$3.7 billion, as on 30 Sept 2011 (on LTM basis), and employs more than 80,520 people of diverse nationalities. HCL Technologies has global network of offices in 26 countries. The company is listed on the National Stock Exchange and Bombay Stock Exchange of India.
History HCL Technologies is one of the two businesses – both of them separately listed in India – falling under the corporate umbrella of, with combined annual 2011 revenues of US$ 6 2
billion. HCL Enterprise was founded in 1976 and is one of India's original IT garage start ups. HCL Technologies is a relatively young company, formed in 1991 when HCL's R&D business was spun off to focus on the growing IT services industry. During last 15 years, HCL has expaned its service portfolio in IT applications (custom applications for industry solutions and package implementation), IT infrastructure management, and business process outsourcing, while maintaining and extending its leadership in product engineering. Services This section may be written like an advertisement. If so, please help rewrite this section from a neutral point of view. (June 2011)
HCL provides services across SIX Business Lines • Engineering and R&D Services (ERS) - offering services in Hardware, Embedded,
Mechanical and Software Product Engineering. • Enterprise Transformation Services (ETS) - offering services in the areas of Process
Transformation, Data Management, Integration Services, Architecture Services, Disruptive Technology Services, IT Strategy, and Change Management. • Business Processing Outsourcing (BPO) - division of HCL Technologies Limited has
delivery offices across India, UK and USA. • Custom Application Services, - includes customized IT Applications development,
support & maintenance. • IT Infrastructure Management - focuses on End User Computing Services, Data
Center Services, Cross Functional Services, Enterprise Network Services, Security Services, Integrated Operation Management, and Mainframe & AS400 Services. • Enterprise Application Services (EAS) - focuses on areas like in ERP, SCM, CRM,
HCM, EPM, BI and Middleware. This group is now part of HCL AXON, subsidiary of HCL Technologies, formed after HCL Tech acquired Axon Group plc for £440m cash offer in 2008. Industries HCL serves a broad range of industries including Financial Services, Education, Hi-tech & Manufacturing, Aerospace & Defense, Telecom, Retail & CPG, Life Sciences, Healthcare, Media & Entertainment, Travel, Transportation & Logistics, Automotive, Government, Energy & Utilities. 3
 On 15 December 2008. Acquisitions and Joint Ventures The company acquired Capitalstream. HCLT acquired the UK based AXON Group for US$658 million.Management Philosophy In 2005. Today. HCL Technologies commenced on an internal management transformation program. which was 4 . the product that HCL launched in 2007. The philosophy recognizes employees as strategic elements of an organization.Penstock. It democratizes the company's functions and its way of working. Capitalstream's FinanceCenter product is an addition to HCL's current product addressing the BFSI market . President in 2005. this unique management philosophy has been recognized and praised worldwide for empowering employees to become the drivers of growth.” HCL has been cited by BusinessWeek as one of five “most influential emerging companies. The philosophy has been the subject of a Harvard Business School case study and have prompted Fortune magazine to characterize the company under his leadership as having “the world’s most modern management. Recently. Vineet Nayar. making employees at the center of the change in the organization. introduced a new working model & philosophy 'Employees First’.” and it was named Best Employer in India by the global human resources services company Hewitt Associates. a US BFSI product company for US$40 million in February 2008. HCL ws announced as one of the most Democratic Workplaces by WorldBlu.
Before moving to the US in 2006. One of the most respected and trusted brand. HCL Infosystems today is a Rs. Passionate about technology solutions. At Honeywell. In 2010 alone the company has been awarded ‘Business Superbrands’ by The Brand Council and rated among the Top 5 Trusted IT companies by Economic Times for 2010-11. Harsh believes that people are the most important part of the transformation process and key to growth and success of any 5 . 11. HCL Infosystems has today emerged not only as the country’s information-enabling powerhouse but a great place to work with industry accolades and awards received year after year. (HAIL) (erstwhile TATA Honeywell Ltd.) where he was responsible for building the System Integration and Lifecycle Services business in India. Harsh moves to HCL Infosystems after a successful stint from Honeywell Process Solutions. he was responsible for Strategy and Global Marketing for Honeywell Process Solutions. he has also served as a Vice Chairman of the board of HAIL for a period of 2 years. a wholly-owned subsidiary of Honeywell International Inc where he led the business for the North and South America region. among many more.542 crores (US $ 2. Harsh played a leading role in driving three strategic acquisitions of Honeywell Process Solutions in Europe and Canada.MANAGEMENT PROFILE Harsh Chitale Chief Executive Officer Harsh Chitale has recently joined HCL Infosystems as Chief Executive Officer and will be responsible for the overall business strategy and operations of HCL Infosystems. employing over 7200 people. Subsequently.6 billion) company. Harsh brings a wealth of experience as a senior business leader with rich business management experience in both Indian and global companies. Prior to which. Harsh was the MD and CEO Honeywell Automation India Ltd. He has handled various large System Integration and Lifecycle services businesses.
he has spearheaded company’s entry into number of new verticals and partnerships. In recognition of his contribution in championing the cause of the domestic Indian IT industry. 6 . the flagship company of the group. He brings 3 decades of diverse Industry experience and leadership to the company. Harsh is a recipient of the Director’s Gold Medal at IIT Delhi. as President and CEO in 1994. Ajai has been conferred the DATAQUEST ‘IT Man of the Year 2007’ Award amongst other awards. Ajai Chowdhry is one of the six founder members of HCL and took over the reins of HCL Infosystems. J V RAMAMURTHY President and Chief Operating Officer J V Ramamurthy is President and Chief Operating Officer. AJAI CHOWDHRY Chairman An engineer by training. A technocrat and a man of broad vision.company. He was appointed the Chairman of HCL Infosystems in November 1999. from where he completed his Electrical Engineering and thereafter started his career with TATAs in TATA Administration services (TAS). HCL Infosystems Ltd.
HARI BASKARAN EVP Hari. a graduate in Electronics & Telecommunications joined HCL in 1983. a BE graduate and alumni of IIM .Bangalore. He heads the Distribution and Marketing Services and Retail business division for HCL. 7 . He heads the Marketing Function along with HCL R&D. has been instrumental in building up the largest retail network for digital life style products in the country. GEORGE PAUL EVP George Paul. He is well respected amongst colleagues & customers for his financial acumen and management skills.SANDEEP KANWAR CFO & EVP Sandeep Kanwar joined HCL in 1988 and in a span of eight years progressed to the position of Chief Financial Officer at the young age of 35.
joined HCL in 1983. manufacturing & channel development. he heads the Enterprise Solutions & services of HCL. an engineering graduate. VP M Chandrasekaran joined HCL in 1984. With two decades of industry experience. he heads the office automation products business for HCL. 8 . support and marketing. M CHANDRASEKARAN Sr. With over two decades of industry experience in sales. RAJENDER KUMAR EVP Rajender Kumar joined in 1976.RAJEEV ASIJA EVP Rajeev. he heads the Corporate Initiatives including Quest for Excellence Program. With over three decades of industry experience in procurement..
This managerial approach was created to drive an inverted organizational structure. Leadership Team VINEET NAYAR Vice Chairman & CEO. where he incubated the Remote Infrastructure Management (RIM) industry. Vineet also developed and implemented many ground policies and practices. Customers Second: Turning Conventional Management Upside Down” (Harvard Business Press. Vineet joined HCLT in 1985 after earning his MBA from XLRI. he founded Comnet. Credited with innovative HR initiatives that has made HCL among the best companies to work for. In 2007. In 2005. which are core to the EFCS philosophy. June 2010).5 billion global information technology services company and author of the highly acclaimed management book “Employees First. which is today a multi-billion dollar IT outsourcing segment. starting in 2005. Vineet became President of HCL Technologies and during the next five years. HCL Technologies Vineet Nayar is Vice Chairman and Chief Executive Officer of HCL Technologies Ltd. create transparency and accountability within the organization and to encourage a value-driven culture.VIVEK PUNEKAR VP HR Vivek joined HCL in 1986. he heads the HR function for the company. (HCLT). He is also an acknowledged management visionary and a radical thinker who architected the company’s “Employee First. which transformed HCL’s business. he led a remarkable turnaround whereby the company expanded its employee base from 30. In 1993. 9 . An engineer by profession with over two decades of industry experience in various functions.000 to more than 75. a leading business management school in Asia. a $3. At Comnet. while tripling revenues and doubling its market cap. Customer Second (EFCS)” strategy.000.
its Vice Chairman in November 2010. a “Best Employer in UK” by CRF Institute. subsequently. He established a non-profit organization called SAMPARK in 2004. Vineet has also been honored with the “Beacon of Hope” award by the 2009 Asha for Education. business publications and influencers worldwide for his visionary strategy. straight-talking approach. He is a Governor for the ICT Industry and a member of the Global Advisory Board of Women Leader's and Gender Parity Program at the World Economic Forum (WEF)." SAMPARK is working with ill equipped schools in India to improve the quality of education through the “Teach the Teacher” program. and another at http://www. BusinessWeek named HCLT as “one of the world’s most influential companies” while Fortune recognized HCL as “the world’s most modern management. “Workforce Management Optimas Award for HR Innovation” in the U.vineetnayar. Ram Charan and Victor Fung. and his warm-hearted. thereby increasing the opportunity for young and bright minds to pursue education in engineering. Customers Second” received rich praise from influencers like the late C. delivering among the best sector return at more than 34 percent in the last year and greater than 100 percent during the past three years. and among the world’s “Most Democratic Workplaces” by WorldBlu. the company’s innovative management practices have been presented as case studies at Harvard Business School and London Business School.com 10 . He is also a Community Partner of the Forum of Young Global Leaders at WEF. He was also invited to join G100. Tom Peters.org/nayar. Vineet has been invited as a ‘Mentor’ (Co-Chair) of WEF’s 2011 Annual Meeting of New Champions conference.harvardbusiness. investing in basic infrastructure and creating science labs in schools. During that time. He spends his spare time reading management strategy and writing. Vineet represents HCLT at many prestigious national and international forums. Additionally. Lenovo and Cognizant as one of five technology companies in the world with revenues above $2 billion to achieve compound annual growth rate (CAGR) of more than thirty percent. Under Vineet’s leadership. Vineet has not restricted his value driven leadership to the corporate world. HCLT has been named “Best Employer” in India and Asia by Hewitt Associates. Gary Hamel. http://discussionleader. Vineet holds a graduate degree in mechanical engineering and a master’s in business administration. since 2007. which has a vision of "creating a million smiles. His book “Employees First.K. Vineet has emerged as a global thought leader and has been lauded by government leaders. Vineet is a member of board of governors of XLRI and Chairman of NASSCOM’s (National Association of Software & Service Companies) Forum on RIM. HCLT joined Apple. Today. Google. one at Harvard Business Review.S. In addition. HCLT stock has consistently and significantly outperformed the broader index (Sensex). Prahalad. He hosts two blogs.” Additionally. SAMPARK also funds engineering education for students from these schools by providing scholarship to meritorious students. an elite group of CEOs of the world's largest and most significant companies. his ability to create an entrepreneurial culture.Vineet was designated as the company's CEO and. NYC/NJ Chapter.
www. • Custom Application Services HCL's application development. maintenance and consulting services help increase productivity.. IT Applications..Business Lines • Business Services HCL's Business Processing Division (BPO) offers a comprehensive service range. Waste and Recycling Management • Healthcare Providers. Water.. Design..hclbpo. ODMs and ISVs.com • Enterprise Application Services HCL's Enterprise Application Services adopt a platform based approach. Prototype and Validation. • IT Infrastructure Management HCL's Infrastructure Services Division (ISD) is India's leading IT services provider. Clinical Trials • Semiconductors 11 ..com Industry Sectors • Aerospace and Defense Avionics...hclisd. fuelling business optimization . • Engineering and R&D Services HCL offers comprehensive range of R&D and Technology services to Component Vendors. OEMs.. • Enterprise Transformation Services HCL Enterprise Transformation Services (ETS) assists our forward-looking customers. reduce total cost.. Payers Pharmaceuticals • Medical Devices Concept.. Engineering Design. Defense. www. Manufacturing Services • Energy and Utilities Electric.
BPO Services • Hospitality Reservation & Bookings. Business Aligned IT Framework • Media & Entertainment Publishing. Enterprise Application Services • Financial Services Retail & Corporate Banking. Business Information Services. Managed Services. Electrical Engineering & Prototyping.Hardware Product Engineering Services. Engineering Services. Enterprise Application Services. iGOVERN Solutions • Industrial Manufacturing 12 . IT Services. Transforming Business Operations. Infrastructure Services. Revenue Management System. Infrastructure Services. Transportation & Logistics Travl. Capital Market Services. Customer Acquisition & Retention. Key Account Management System. BAIT Business Aligned IT Framework. Railroads • Automotive Sub-system Experience and Services. Gaming . HCL Differentiators. Embedded Engineering Services. Testing Services . Sales Incentive Management System. Enterprise Transformation Services. Mobility • Consumer Electronics Service Offerings • Government Capability and Offerings. Insurance • Independent Software Vendors Powering Revenue Growth. Enterprise Application Services.New Media • Servers and Storage Servers and Storage Services. Logistics. Transforming R&D. Mechanical Engineering Services • Travel.
. Middle East.Manufacturing and Execution Systems. Lean Manufacturing.. Its range of offerings. founded in 1976.. Malaysia. we believe in 'EMPLOYEES FIRST'. Latin America. Infrastructure Services. • Partners EMC.. • Careers At HCL.. Japan. is one of India's original IT garage start-ups. India. China. key service propositions and alerts. TIBCO. Supply Chain Management. Enterprise Application Services. In-Store and Corporate Systems • Telecom Engineering Cost Optimization..we have a Five Fold Path to Individual Enlightenment. Oracle • Services + 'Services +' focuses on some of the future looking and business oriented services of HCL aimed at creating more.. Merchandising and Demand Intelligence. Advanced Technologies Empowerment Services Everything HCL • Geo Spread Australia & New Zealand. Business Aligned IT Framework • Retail & Consumer Planning. Enterprise Transformational Services.. SAP. Ticket Life Cycle Management. Singapore. • Investors The trust and confidence our stakeholders exhibited in us is fundamental to our business. 13 . Hong Kong.. US • About Us The 3-decade-old enterprise. Microsoft.. Europe..... In an endeavor to build on. • Analysts & Advisors Register and share the latest presentations on HCL's strategic direction.
Scan soft. The Company adopts and adheres to the best recognized corporate governance practices and continuously strives to better them. Red Hat. • Webinars Listen and share your views with industry experts in our upcoming webinars. Toshiba. Bull.• News & Media See How HCL is making strides in Media and News. SAP. In focus. VERITAS. HCL Info systems has alliances with global technology leaders like Intel. Alliance & Partnership To provide world-class solutions and services to all our customers. These alliances on one hand give us access to best technology & products as well enhancing our understanding of the latest in technology.. we have formed Alliances and Partnerships with leading IT companies worldwide. Nokia. integrity. honesty and accountability and help the Company in its goal to maximize value for all its stakeholders. SCO. CA. • Events Meet at HCL's enlightened individuals in the upcoming events. AMD. Citrix. CISCO. Sun Microsystems. and enable us to be one stop shop for our customers. On the other hand they enhance our product portfolio. Oracle. Duplo. 14 . NVIDIA. IBM. Microsoft. Ericsson.. EMC.. A BRIEF STATEMENT ON COMPANY'S PHILOSOPHY ON CORPORATE GOVERNANCE The Company firmly believes that good corporate governance practices ensure efficient conduct of the affairs of the Company while upholding the core values of transparency. Samsung and Novell..
Apple iPod. HCL have won the "Best Distributor award" consecutively from last 2 years.000 plus Towns 3600 Trade Management: Trade Marketing Enhanced efficiency through process of rapid induction & training Our Retail Models HCL Digilife Stores Direct to Retail / Consumer Organized Retail The range of HCL digital lifestyle products encompass: Apple iPod and iPod Accessories HCL & Apple formed a strategic alliance to address jointly go to market and support strategy for Apple iPods in India on May 29th. 2006. Our core business activities and achievements: 27 Warehouses across 24 states Proven ability to manage Large Scale Operations 700 plus Re-Distribution Stockists 93.The Company is in compliance with the requirements of the guidelines on corporate governance stipulated in Clause 49 of the Listing Agreement with the Stock Exchanges. is one of the most successful product launch of recent times. Apple iPod has revolutionized the way people store & listen to their music and has inspired a totally new breed of technologies like 'Podcasting' as well as content development. Our digital lifestyle solutions are perfectly aimed to launch and distribute the best in technology state-of-the-art latest gadgets and gizmos to various retailers. initially launched in 2001 and followed by several "generation next" avatars.000 Outlets 11. HCL's Digital Lifestyle Products & Solutions HCL offers a complete range of Digital Lifestyle Products & Solutions through its various distribution channels and vast warehousing and logistics operations. 15 . Since then HCL have never looked back.
FCC and CE compliant & these products are based on the latest technology. The products primarily include products like TFT monitors. Kingston® now offers more than 2.in HCL IT Peripherals HCL is into distribution and marketing of its own IT accessories & peripherals through association with its channel partners.For more information on Apple products visit: www.000 hours and good response time of 5ms. FCC and CE.HCL caters to each range of TFT monitors from 15" to 22" having international certifications as ROHS. digital cameras and cell phones. retailers and OEM customers on six continents. TFT Monitors . Kingston's tenets of respect. and Keyboards to name a few. the company's sales exceeded $4. loyalty. is the world's independent memory leader. Founded in 1987 with a single product offering. For more information on Kingston products visit:www.000 memory products that support nearly every device that uses memory. Kingston believes that investing in its people is essential. The company also provides contract manufacturing and supply chain management services for semiconductor manufacturers and system OEMs.co.com/asia/ Kodak Products: Digital Cameras and Imaging Solutions 16 . All HCL peripherals are ROHS. The products have comparatively longer life up to 50. flexibility and integrity create an exemplary corporate culture. With global headquarters in Fountain Valley. from computers. catering to retail and wholesale segment. servers and printers to MP3 players. Kingston serves an international network of distributors. Kingston employs more than 4. resellers. Inc. Headsets.kingston. In 2007. Kingston Products: Kingston Memory Cards Kingston Technology Company. and each employee is a vital part of Kingston's success. Mouse.apple.500 people worldwide. California.5 billion. Regarded as one of the "Best Companies to Work for in America" by Fortune magazine.
Nokia has established itself as the market and brand leader in the mobile devices market in India.com Nintendo Products: Nintendo Gaming Hardware and Software Titles Nintendo is global leader in video games and is headquartered in Kyoto. India's First Converged Handheld Gaming Devices Enjoy best in class heart throbbing thrilling games like never before with HCL's range of ME gaming consoles. was established in 1913. Japan.kodakindia. For more information on Nintendo products visit:www. For more information on our spectacular range of gaming consoles please click here.. Since then it has continued to grow and develop.. Kodak is strongly established as the leader in Imaging. HCL has partnered with Kodak as an exclusive distribution and marketing partner to manage consumer digital camera business. Today. Benefit from additional features like Plug & Play on TV.Kodak is worldwide leader in imaging.nintendo. DS Lite and Nintendo Wii. Nintendo Entertainment System. in India. Kodak India Private Ltd. India is amongst the top three markets for Nokia globally.com ME Gaming Console. The company has built a diverse product portfolio to meet the needs of different consumer segments. 17 . Nokia Products: Mobile Handsets and Accessories Nokia is the world leader in mobility. music and gaming. Nokia has been working closely with telecom operators in India to increase geographical coverage and lower the total cost of ownership for consumers. wonderful picture quality. driving the transformation and growth of the converging internet and communications industries. It offers a range of digital products and services for both commercial and consumer uses. ranging from entry level phones for first time subscribers to advanced business devices and high performance multimedia devices for imaging. HCL is the official partner for distribution of video games and software titles in India. in-built cameras and FM radio. It has over the years released world famous products like Game boy. For more information on Kodak products visit: www.
Nokia manufacturing plant in Chennai 2007 .First mobile phone call made in India on a Nokia phone on a Nokia network 1998 . The information includes: .First Camera phone (Nokia 7650) 2003 . For more information on Nokia products visit: www.First Wi-fi Phone.nokia. first Indian ringtone in a Nokia 5110 2000 .Saare Jahaan Se Acchha.Saral Mobile Sandesh.First Made for India phone. India.Local UI in additional local language 2006 . Tips and tricks via sms Interactive demos via email Latest products and services My Nokia back up . . . Nokia 1100 2004 .First vernacular news portal My Nokia Nokia has a free service for Nokia phone owners where they can sign and receive tailored communication for their Nokia device. • • • • Pan India service network in 21 L3 locations All centres equipped with state of art equipments Mobile care vans across the country to increase remote coverage Nokia repair facility o 100+ repair benches o 75K handsets / month repair capacity 18 HCL is the single largest service provider for the repair of Nokia Mobile Phones in .First phone with Hindi menu (Nokia 3210) 2002 .in Services HCL Nokia Care .co.Nokia Communicator (N9500) 2005 . . Hindi SMS on a wide range of Nokia phones 2004 .HCL is in relationship with Nokia for distribution of GSM handsets and Mobile accessories.Some firsts for Nokia in India: 1995 .
that has the rights to both manufacture and sell every major flash card format. more than 550 foreign patents. For more information on Plantronics products visit:www. With flash memory's capability for storing large amounts of data in a compact. including the historic "One small step for man" transmission from the moon in 1969. SanDisk is the only company. SanDisk also licenses its technology to a number of other industry-leading companies. Plantronics headsets are widely used in many Fortune 500 corporations and have been featured in numerous films and high profile events. Serving both consumers (with more than 200. HCL is the distribution partner for Plantronics headsets in India and sells these products through its vast channel base.S.S. manufacturer and marketer of lightweight communications headset products. an internationally recognized authority on non-volatile memory technology. manufactures and markets flash storage card products for a wide variety of electronic systems and digital devices.o L4 repair capability HCL Digi Care . Inc.com/ Sandisk Products: Sandisk Memory Devices Founded in 1988 by Dr. SanDisk's products have helped drive the exponential growth in sales of digital cameras. worldwide. multi-function mobile phones. develops. introduced the first lightweight communications headset in 1962 and is today the world's leading designer. patents. SanDisk has grown to become the world's largest supplier of innovative flash memory data storage products.plantronics.000 retail storefronts worldwide) and original equipment manufacturers (OEMs). SanDisk currently has more than 860 U. SanDisk designs. Multi brand / multi product walk in service chain 21 such outlets across 20 locations Plantronics Plantronics. removable format. . Eli Harari. and more than 1440 patent applications pending in the U. digital audio/video players and other digital consumer devices. 19 . USB flash drives.
sandisk. For more information on Sandisk products visit:http://in. worldwide.com (POS. KIOSK. and in 2007 revenues grew to $3. microSDT. MultiMediaCardT. Memory Stick PROT and related Memory Stick® products. CUSTOMER SERVICE COUNTER PRODUCTS) 20 .9 billion. Reduced Size MultiMediaCard (RS-MMCT ). xD-Picture CardT and USB flash drives.including CompactFlash®. SanDisk is headquartered in Milpitas. SDT. miniSDT. California. With more than 3000 employees. SanDisk became a publicly traded company (NASDAQ:SNDK) in November 1995.
3. MAJOR PLAYERS IN THE MARKET HCL DELL IBM SAHARA APPLE HP-COMPAQ ZENITH ACER INTEX SONY 21 .
OTHERS 22 .
An accredited member of the Proudly South African campaign.4 billion Rand. It is the competency and dynamic attribute of Sahara Computers that 23 ..4. Sahara Consumables Pty Ltd. and is based in Johannesburg. Sahara Systems Pty Ltd. the U. company boast an annual turnover over 1. and Annex Distribution Pty Ltd. the Sahara business network stretches across South Africa to include Cape Town. chaired by Tokyo Sexwale. Sahara Computers is currently the largest operation of its kind in Southern Africa. a fully Broad-Based Black Economic Empowered entity. Owned by Sahara Holdings group. Sahara Holdings strictly adheres to the principles of Broad-Based Economic Empowerment and established itself among the frontrunners of empowered organizations within the ICT sector when it confirmed its participation in an empowerment deal valued at R640 million in 2006.. The company has established a strong presence globally. The company is owned by Sahara Holdings. It also reinforces Sahara’s pledge to provide access to high quality. COMPETITORS OF HCL SAHARA COMPUTER Established in 1997 Sahara Computers assembles and markets computers & peripherals through a global distribution network that covers established and emerging markets. affordable communication technology and infrastructure. a local investment company chaired by Lazarus Zim. The deal incorporates subsidiaries and associates of Sahara Holdings including Sahara Computers Pty Ltd. through to communities and individuals. Dubai. Sahara Distribution Pty Ltd.K and China. For the deal Sahara Holdings sold 27% of their shares to a newly established consortium represented by mining and mineral resource Group Mvelaphanda Holdings (Pty) Ltd. This venture signals a new era in the transference of the benefit and value associated with technology. including Nairobi & Mombassa in Kenya and Botswana. and Afripalm Consortium.. It is the official distributor and Original Equipment Manufacturer (OEM) for a variety of top international vendors. South Africa. Durban & Port Elizabeth. with offices across EMEA.
Indeed aiming to be ‘The ultimate in PCs’. leading hard disk and storage solutions provider. Samsung. total network solutions provider. representing key product and component ranges. technology giant.has won it the confidence of many major IT suppliers. Intel. and Epson and Lexmark. SMC. Thus. the fastest growing CPU vendor.2GHz HT CPU 800FSB OS Intel P4 .630 ® AMD Athlon64 ™ 3500+ 939-Pin 3. These Include Internationally Renowned Leading Brand Names Such As: Microsoft.0GHz CPU . SAHARA PROFESSIONAL PC:DT-7120FE Processor OS Memory VGA & Graphics Hard Drive 160GB 7200rpm AMD Athlon64 ™ 3500+ 939-Pin Genuine Windows® XP Professional Edition 512MB PC400 DDR Optical Drive 16X Dual Layer DVD Writer SAHARA WINDOW PC’S:Intel LGA775 541. With vast expansion goals set to by the Sahara team. high quality printing industry giants. and a strategic roadmap plan for expansion this multinational group of companies is set to be an explosive force in the future of IT in Africa and Asia. world’s leader in PC microprocessors. Maxtor. world leader in internet security. Symantec. the global leader in software. a leading manufacturer of connectors and cable assemblies in the world. global leader in PC entertainment products. Foxconn. services and peripherals.LGA775 2MB +XD+EIST+EM64T Genuine Windows® Genuine Windows® XP Genuine Windows® XP 24 . Processor 3. AMD. Creative Labs.
66Ghz CPU LGA775-EMT64T Linux 25 DT7120-FC AMD Athlon64 3500+ 939-Pin Genuine Windows® XP Home .Media Centre Edition 512MB PC533 DDR2 Memory 160GB SATA 7200 rpm hard drive Professional Edition Professional Edition Memory 512MB PC400 DDR 512MB PC400 DDR Hard Drive 160GB 7200rpm 16X Dual Layer DVD Writer 160GB 7200rpm 16X Dual Layer DVD Write Optical Drive SAHARA AMD PC’S:Models Processor AMD Athlon64 ™ 3500+ 939-Pin Genuine Windows® XP Professional Edition 512MB PC400 DDR DT7120-FC AMD Athlon64 3500+ 939-Pin Genuine Windows® XP Home Edition 512MB PC400 DDR OS Memory VGA & Graphics Hard Drive 160GB 7200rpm 160GB 7200rpm Optical Drive 16X Dual Layer DVD Writer 16X Dual Layer DVD Writer SAHARA VALUE PC’S:Models Processor OS DT2510-C2 Intel Celeron-D 331J 2.
700 team members around the globe. Dell was founded in 1984 by Michael Dell. The direct model allows the company to build every system to order and offer customers powerful. Dell also introduces the latest relevant technology much more quickly than companies with slow-moving.Edition Memory VGA & Graphics Hard Drive 256MB PC400 DDR 512MB PC400 DDR 40GB 7200 rpm 160GB 7200rpm Optical Drive 52X CD-RW Drive 16X Dual Layer DVD Writer DELL COMPUTER Dell Inc. richly-configured systems at competitive prices. 25 on the Fortune 500. The company is based on a simple concept: by selling computer systems directly to customers. Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs.9 billion and the company employs approximately 78. turning over inventory in just five days on average. Dell sells more systems globally than any computer company. indirect distribution channels. the longest-tenured executive to lead a company in the computer industry. listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model. Dell's climb to market leadership is the result of a persistent focus on delivering the best possible customer experience by directly selling standards-based computing products and services. or can diminish Dell's understanding of customer expectations. The Dell Effect 26 . placing it No. Revenue for the last four quarters totaled $57. This direct business model eliminates retailers that add unnecessary time and cost.
easier to use and more affordable. printers and other electronic accessories. including businesses. 1980s Compaq was founded in February 1982 by Rod Canion. The name "COMPAQ" was derived from "Compatibility and Quality". Their first venture capital came from Ben Rosen and Sevin-Rosen partners. mobility products. COMPAQ COMPUTER Compaq Computer Corporation was an American personal computer company founded in 1982. previously regarded as perhaps the most reputable manufacturer of mid-range hardware it existed as an independent corporation until 2002. Dell has revolutionized the industry to make computing accessible to customers around the globe. and now a brand name of Hewlett-Packard. three senior managers from semiconductor manufacturer Texas Instruments.000 to form the company. Once the largest supplier of computing systems in the world. such as network servers. Like many small startups with unique beginnings.For more than 20 years. Because of Dell's direct model—and the industry's response to it— information technology is more powerful. Each invested $1. Dell has demonstrated this effect time and again as it enters new. Jim Harris and Bill Murto — former Texas Instruments senior managers. giving customers the opportunity to take advantage of powerful new tools to improve their businesses and personal lives. standardized product categories. the original Compaq PC was first sketched 27 . as at its formation Compaq produced some of the first IBM PC compatible computers. This global reach indicates our direct approach is relevant across product lines.The company was formed by Rod Canion. institutional organizations and individual consumers. when it merged with Hewlett-Packard. Jim Harris and Bill Murto. workstations. Nearly one out of every five standards-based computer system sold in the world today is a Dell. regions and customer segments.
a portable IBM PC compatible personal computer. being capable of running all software that would run on an IBM PC. It was considerably faster than an IBM PC and was. Deskpro 386 When in 1986 Compaq introduced the first PC based on Intel's new 80386 microprocessor. they began a period of increasing performance leadership over IBM. also capable of running IBM software. a 16-bit desktop computer using an Intel 80286 microprocessor running at 8 MHz and capable of supporting up to 7 MB of RAM. who were not yet using this 28 . like the Compaq Portable. like the Compaq Portable. also capable of running IBM software. House of Pies. the Compaq Deskpro 386.out on a placemat by the founders while dining in a local Houston restaurant. It cost $2000 for the 40-MB hard disk model. It was the second IBM PC compatible. Compaq released the Compaq Deskpro 286. It was released in March 1983 at $2995. This was the first of the Compaq Deskpro line of computers. Deskpro On June 28th 1984 Compaq Released the Compaq Deskpro. Deskpro 286 In 1985. considerably more affordable than competitors at the time. a 16-bit desktop computer using an Intel 8086 microprocessor running at 7. In November 1982 Compaq announced their first product.14MHz. It was considerably faster than an IBM PC AT which ran at 6MHz at that time and was. The Compaq Portable was one of the progenitors of today's laptop. the Compaq Portable.
and was one of the first manufacturers in the mid-1990s to market a sub-$1000 PC. The price war resulting from Compaq's actions ultimately drove numerous competitors. most notably IBM and Packard Bell. An IBM machine eventually reached the market seven months later. Compaq became the first first-tier computer manufacturer to utilize CPUs from AMD and Cyrix. 29 .processor. but by that time Compaq was the 386 supplier of choice and IBM had lost its image of technical leadership Systempro This technical leadership and the rivalry with IBM was emphasised when the Systempro server was launched in late 1989 . In order to maintain the prices it wanted. in the early 1990s Compaq entered the retail computer market with the Presario. from this market.this was a true server product with standard support for a second CPU and RAID. but also the first product to feature the EISA bus which was designed in reaction to IBM's MCA (MicroChannel Architecture). 1990s At the same time as they began to dominate the server market.
PC Products Compaq Armada M300 Compaq Portable Compaq Deskpro Compaq LTE Compaq Presario Compaq ProLinea Compaq ProLiant Compaq Armada Compaq Evo iPAQ Compaq Professional Workstation AP400 Tc1000. a tablet notebook 30 .
The statement appeared in IndiaTimes Infotech on March 21.5. a 10.5% increase from 2006.7 Million units. However. “Emerging markets and mobile PCs will continue to provide growth. with a 31 . High demand for mobile PCs bolstered the growth. Now a day we see that each and every company endorsing brand ambassadors so that to attract customers and make their customer base more & more. falling average selling prices (ASPs).” as per George Shiffler. Gartner forecasts that PC makers will ship 255. overtaking sales in the desk-based segment.6% and reach US$ 213.7 million units worldwide this year. and further declines in mature market desk-based PC shipments will keep PC vendors under pressure to rationalize their operations or exit the market.7 billion. As said by IDC.6% to US$213. “The consumer and the SMB segments will be the major drivers of the Indian market. In 2007. However.7 Billion with continuous decline in average selling prices. On the other hand. worldwide shipments of PCs are expected to increase 10. slowing replacement activity.5% from last year to reach 255. Indian PC Market to Show Double Growth than the World PC market in India will likely grow at 20%. 2007. IBM has signed Saif Ali Khan to endorse his products Shahrukh khan was endorsed by compaq so that more & more computes can be sold out. research director with Client Platforms Markets Group of Gartner Dataquest. PC shipments in India increased 25% in 2006. Revenue. Emerging markets will play a key role in this growth. the growth in Indian PC market will be five percentage-points lower in comparison to what it was last year (2006). the revenues are anticipated to grow just 4. almost double of global PC market this year. the research firm. In addition. as per Gartner. as average selling prices continue to drop. ROLE OF ADVERTISEMENT Advertisement plays an important impact on consumers to purchase destop pc’s of brands. on the other hand. is projected to increase only 4.
IndiaTimes Infotech published this statement on March 21. the government spend is expected to propel the market further”. As per the RNCOS report “Portable Electronics Market .greater focus given to e-governance. 2007. “A fundamental move toward mobile computing going on in the market is making significant contribution to the top line growth.Worldwide (2006)”.” 32 . said Gartner India’s principal analyst. Diptarup Chakraborti while commenting on Indian market.
e. The consumer launch took place on 30th January across 70 countries. Microsoft will have 13 more Indian languages including Telugu and Marathi and support for these is expected by early 2008.” In India. improved parental control and an all new interface. Windows Vista. MARKETING STRATEGIES Marketing Strategies of Each company to attract Customers Now a days every companies playing strategies so as to attract customers and increase revenues and also customer base. Extending the Indian language support. Windows Vista is the first major Windows launch by Microsoft since the launch of Windows XP in 2001.Pent-up demand. Chairman. Office 2007 comes in two consumer editions—Office Home & Student 2007 and Office Basic 2007. Now it has launched the system customers software purchase Office for the masses. Microsoft released the latest version of its operating Windows Vista and Office 2007 for corporate in November 2006.6. with the design of this product we have dealt with the security issues. HP. 33 . Wipro and Zenith are launching Vista compatible PCs. and 2007 with a grand launch across 70 countries. According to Ravi Venkatesan. PCs are acting as entertainment centres with TV functionality. Windows Vista Home Premium. Microsoft India. i. Sahara. The consumer editions are Windows Vista Ultimate. Lenovo. attractive price points and economic stability propelled PC growth. supported by the digital sound experience and large screen displays Some Of The Strategies They Are Playing Vista and Office 2007 hit the market Microsoft has opened the doors for consumers to its latest Operating System. These products are launched to ‘wow’ customers with features like enhanced security. “This is the launch of the decade for Microsoft and the biggest for us in India. Windows Vista and Office 2007 will be made available to the public in several editions. OEMs including HCL. Vista is being shipped in 18 languages including Hindi. non corporate consumers. better search. Windows Vista Home Basic and Windows Vista Starter.
Chairman and CEO HCL Technologies Ajai Chowdhry and CEO HCL Infosystems J V Ramamurthy Officer HCL Infosystems Ltd Co-Founder HCL.7. Chairman Chief Operating Vineet Nayar President: HCL Technologies Ranjit President and CEO of the HCL Technologies (BPO) 8. MANAGEMANT HIERARCHY LEADERSHIP Shiv Nadar Founder HCL. KEY PARTNERSHIPS 34 .
7% 1. Even when PC sales were increasing by 39%. The momentum is 36 . printer sales increased by 41%.2% 3.000 in the past two years.5% 3. laser and dot matrix. The slowdown affected printer sales too and in 2001-02.9. In that year.122 printers were sold and that included inkjet. Sales of notebooks have averaged around 50.5% 7. Printers have been traditionally the fastest growing segment of the PC peripherals market. The share of the unorganized sector has been falling steadily with the fall in price of branded PCs. But still very high portion about 57.0% 4.6% 3. MARKET SHARES OF VARIOUS PLAYERS IN THE INDIAN PC MARKET (1998-99) HCL Compaq 8.5% is in favour of unbranded local companies.9% 57. share is highest in all branded companies.3% Zenith IBM Acer Hewlett-Packard Wipro Vintron Siemens Nixdorf Dell Others* 1. the increase was just 1%. which is still a challenge towards all. 836. A recent phenomenon has been the increasing share of Tier 2 towns and cities in the PC sales thereby indicating increased PC penetration into the hinterland.0% 1.9% From the above graph it is clear that in Indian Hardware Industry the HCL Infosystems Ltd.4% 7.
6 million-mark. 37 . IDC declared its numbers for the Indian PC market for financial year 2005-06 today. facilitated in part by the recent reduction in excise duties on PCs. especially the banking and financial services sector. may be affected by the likely removal of duty protection on manufactured PCs from the year 2005. in retail hardware sales. according to IDC's India Quarterly PC Market Tracker. HCL’s margins. it may be critical for HCL to establish an alternate supply chain based on imports of finished PCs.expected to pick up in 2002-03 and the printer market would grow at 8% to reach 900. a continued reduction of price points. Due to falling prices. May 2006 preliminary release. In future. Laser printer sales are growing fastest. and augur well for branded PC manufacturers like HCL.the market grew 30% over financial year 2004-05 to exceed the 4. Besides. In the medium term.000 printers. is likely to reduce the price advantage of the small assemblers. with sustained hardware spending by all the verticals. substantial liquid investments and unutilised working capital limits. 1Q 2006. The year recorded an impressive growth in terms of unit shipments . With imported PCs becoming cheaper. its financial risks are mitigated by its low gearing. HCL’s hardware sales to the institutional segment are likely to remain stable. despite its sales tax advantages. Nonetheless.
iNabling Technologies’ e-mail device. For nearly a decade this dream has struggled to become a reality. The buzz is in the air again. and now they are actually seeing that there is demand in that space and they are buying into it. which is a sign of commoditization of the industry. director for International Marketing at VIA attributes this sudden interest by vendors to the "real growth potential" of the low-cost PC market. And yet. those propagating low-cost computing solutions have taken a different route. the Simputer—all brilliant concepts that have not quite made it commercially yet. For a long time the industry has resisted moving to lower price points. Chris Ann Fichardo elaborates on the difference . The reason: India’s dream of an affordable PC (priced below Rs 10.000 PC appeared (introduced by Compaq). people wondered if the price point was for real. PC manufacturers are excited. And since then there has been a continuous push down in the price points for PCs. this time around. According to Richard Brown. iStation. Users are expectant.000 to 10. has made many noteworthy attempts in the past to introduce low-cost computing solutions. This potential gains further significance when one realises that the present market size is just two million PCs a year! In the last 20 years the installed base has barely crossed six million PCs in India. buyers are not holding their breath for these devices.10. The company netcore is doing groundbreaking work to make possible the Rs 5. MARKETING & SELLING STRATEGY REVISITING THE LOW-COST PC MARKET A computer at nearly one-third of current prices is a dream for most Indians. "I remember five to seven years ago when the first $1. or the much-talked about handheld device.000 PC (5KPC).000 per user. says that if the price point of a PC comes down between Rs 5." he says.000) is ready to hit the market. but in vain. India Inc. 38 . Even institutions like the IITs are enthusiastic. For experience has proved that expectations are seldom met. India has the ability to absorb 10-20 million PCs a year for the next several years. Be it Wipro’s Janata PC. However.
11. Linux might gain ground in the government and defense sectors. TCO. Depreciation period of IT products should be reduced to further boost growth. Service and support is going to be a critical aspect of vendor strategy. both in the consumer as well as in the commercial space will demand better service levels from vendors. 39 . Unicode will drive PC penetration into rural markets SME will continue to be a major segment. the education sector is expected to see a high demand for personal computers. among others Companies. Consumers are shifting their focus of PC computing from an average system to one that is closer to a high-end system and upwards. which will offer affordable innovation will gain market share. Customers. The industry has standardized on 80 GB HDDs. manageability and multiple levels of redundancy. The desktop space will see more and more entertainment-oriented features getting integrated into the normal PC. The need for the most powerful multimedia computers is increasing. CHANGING TRENDS IN PC MARKET With prices of PCs being slashed. The enterprise space will witness more stress on security.
2010 : HCL Info systems sets-up Development Centre in Thiruvananthapuram Nov 20. 2010 : HCL Infosystems partners with Ernakulam District Co-operative Bank to provide interest free Computer Loans Dec 14. 2010 : HCL Infosystems expands Jaipur facility. 2010 : HCL Learning enters into alliance with Resonance for launching Test preparation program 'Xcelerate' Dec 07. 2010 : HCL Infosystems ends the quarter with an all time high System Integration Order Book of over Rs. Chairman HCL Infosystems Oct 27. 2010 : HCL Infosystems to acquire 20% equity stake in Dubai-based Techmart Telecom Dec 27. 2010 : IIT Roorkee confers Honorary Doctorate to Mr. strengthens its SI capabilities Nov 13. Ajai Chowdhry.GENERAL PRESS RELEASE 2010 Dec 30. 4000crs Oct 01. Founder HCL. 2010 : HCL Infosystems introduces Kids Educational Computer Nov 19. 2010 : HCL Infosystems launches Project Kaushal for Indian Army Nov 19. 2010 : HCL Infosystems partners with NetApp to provide storage-efficient cloud services Dec 11. 2010 : HCL Infosystems appoints Harsh Chitale as Chief Executive Officer 40 .
3234 crores (USD 699 Mn) and for the year at Rs. 2010 : HCL Infosystems reported consolidated revenue for the quarter at Rs. 2010 : HCL Infosystems led consortium bags country’s largest PDS order from Madhya Pradesh Government July 30. awarded a Rs.Cloud Enabled Services Suite to provide end-to-end solutions to its customers Jun 09. 2010 : HCL Infosystems deploys Dial 100 solutions in Uttar Pradesh July 08. Aug 02.Sep 13. 2010 : HCL Infosystems bags a prestigious order from Census of India worth Rs 400 mn July 14. 2010 : HCL Infosystems launches HCL O’zone. 2010 : HCL Infosystems emerges as the leading System Integrator for Power Reforms.100cr RAPDRP project from HPSEB Aug 27. 2010 : HCL Infosystems picks up majority stake in Dubai-based NTS Group July 08. 2010 : HCL Infosystems joins hand with Wellogic to Offer Pathbreaking Healthcare Solution 41 . 2010 : HCL Infosystems deploys India’s largest Airport Operation Control Centre for Delhi International Airport Limited (DIAL) July 27. 12159 crores (USD 2628 Mn).
2010 : HCL Infosystems reports consolidated revenue of Rs. 2842 crores (USD 609 Mn) for the quarter ended 31st March 2010 Apr 26.May 31. 2010 : HCL Infosystems Inaugurates its Enterprise Resource Centre at Puducherry 42 . 2010 : HCL Infosystems reports consolidated revenue of Rs. 3054 crores (USD 648 Mn) for the quarter ended 31st December 2009. 2010 : Create a National Infrastructure Protection Plan: CII. exclusively for students May 12. Jan 19.0 . 2010 : HCL Infosystems launches First ‘Made in India’ PVC free notebook Jan 25. 2010 : HCL introduces Desktop Home Computing 2. 2010 : HCL Infosystems Celebrates World Environment Week May 25. 2010 : HCL Infosystems to deploy India’s first smart card based PDS solution in Chandigarh May 13. 2010 : HCL Infosystems launches limited edition range of products.launches the new Beanstalk range Mar 26. 2010 : HCL Infosystems launches BFR-free HCL ME Series 40 to celebrate Earth Hour 2010 Feb 15.HCL Whitepaper on ‘Safe City’ Apr 30. Ajai Chowdhry to represent India as Co-chair World Economic Forum Africa Summit 2010 Apr 01. 2010 : Mr. 2010 : Sangli Miraj Kupwad Municipal Corporation (SMKMC) partners with HCL Infosystems to implement Citizen Centric Project for Sangli Jan 19.
2011 : HCL Infosystems gearing up for future growth opportunities Apr 20.One collaborates with HCL Infosystems to bring unmatched cinematic experience this festive season Oct 17 . 2011 : HCL Learning to join hands with GSTF to introduce IT Training programs for Green Computing Apr 28. 2011 : HCL Infosystems Launches India’s first BEE-star compliant laptop Mar 29. 138 crores RAPDRP project from JSEB under its System Integration Utility Practice Apr 04. 2011 : HCL Infosystems launches its Next-Gen range of ME Tablets Mar 21. 2011 : HCL Infosystems joins hands with Dubai Based GEMS Education Apr 01. 2011 : HCL Infosystems Launches New Laptop and Desktop Series Mar 17. 2010 : HCL Infosytems Partners with Central Bank of India to provide Computer Loans GENERAL PRESS RELEASE 2011 Oct 19 . 2011 : HCL Infosystems Implements NOC project at ONGC under its System Integration Infrastructure Practice Mar 29. 2011 : Ajai Chowdhry awarded Padma Bhushan Apr 01. 2011 : Ra. 2011 : HCL Infosystems introduces Big Bang @ Campus. 2011 : First ever HCL Flagship Store launched in Delhi-NCR Oct 18 . 2011 : HCL Infosystems bags over Rs. 2011 : HCL Infosystems launches its new sleek Next-Gen ME Tablet – the X1 Sep 27 . integrating 'Interactive Learning' powered computing for students Aug 17. 2011 : HCL Infosystems launches ME Exclusive store in Pune Jun 02. 300 crores (approx USD $ 66 Million) order from Indian Air Force under its Systems Integration Defence Practice 43 . 2011 : HCL Infosystems reports drop in PBT on account of System Integration Projects July 11. 2011 : HCL Learning bags prestigious awards at World Education Congress Global Awards held in Dubai Sep 05. 2011 : HCL Learning forays into Management Education Oct 13 . 2011 : HCL Infosystems awarded a Rs.Jan 13.
Net profit up by 18% QoQ Jan 20. 2011 : HCL Infosystems consolidates service offerings. 2011 : HCL Infosystems on a growth path. 2011 : HCL Infosystems bags another prestigious Financial Inclusion project from Punjab and Sind Bank under its Systems Integration BFSI Practice Mar 08. 2011 : HCL Infosystems Bags order from Keltron for IT@School Project by the Government of Kerala Jan 12. 2011 : HCL Infosystems awarded LEED Platinum certification for its Data-Centre Jan 31. 2011 : HCL Infosystems Bags Order from Assam Electronics Development Corporation Ltd Jan 19. 2011 : McDonald’s join hands with HCL Infosystems to make learning Fun! Feb 22. Himachal Pradesh 44 . 40cr project from Department of Higher Education. to sell entire equity share in HCL Infinet to Tikona Jan 17. 2011 : HCL Learning bags a Rs.Mar 09. 2011 : HCL Infosystems bags Rs. 250cr order from BSNL under its System Integration Telecom Practice Jan 28.
history is not what sells. with more duty cuts expected. by Indian and MNC players alike. Thrust into the B & C class towns will be aggressive. Indian brands will survive. Zenith Computers. but the horrible spectre of negative growth. While 2011saw strong demand emerging from select sectors such as the government and BPO outfits. analysts believe branded PC players will gain further against assembled players. the one fact you cannot afford to ignore is the current slowdown not just falling growth. And in business. But then. If you want to know what the future holds for the Indian PC industry. sales 45 . The notebook market will show significant gains in 2002-03. PC MARKET: TOP TRENDS PC market revival may happen in second half of this year. Chairman and Managing Director. that’s history. but they need to decide on an unambiguous competitive pitch. Linux on the desktop is unlikely to make inroads in the enterprise. Prices of computers have been falling rapidly. which we hope to grow to 15000 by the end of 2009. promises of a rosier future do.Trends Expected In 2012 In the future.” While vendors are bundling in Linux to bring down costs. or a gentle trough. but vendors do not think prices of PCs will fall significantly in 2012. 2010 could be relatively flat as most BPO firms are in the process of consolidation and not growth. And that took the PC to almost commodity status in India. Retail may get a renewed thrust. analysts see desktop Linux confined to the government and education sector. The near panic the industry witnessed in the wake of this terrible time was reflected in the price slashes and bundling offers anything to kick start stagnating sales graphs was acceptable. Observes Raj Saraf. Post-Budget PC prices will remain constant or rise marginally. “We have1300 retail outlets today. According to industry association MAIT’s president Vinnie Mehta.
They are now seeking out the more profitable deals and aiming for better prices with lower volumes. and as of now.6 percent. Yes. will actually see marginal rises. one of the most important trends in the Indian PC business is the sight of MNC vendors turning leaders. “While the initial response to the slowdown was to slash prices. most PC vendors said PC prices would remain constant. will discourage speculative and rash pricing and margin policies that result in price wars the industry can ill afford.” Another factor that will contribute to stable prices is the move by the big distributors to cut credit periods down the line from 30 to 15 days. and the company’s leadership position seems in no immediate danger. coming in the wake of big defaults among IT channels. the leader in the desktop segment. when it began to hurt. Says Vasu Srinivas of IDC India. TRIUMPH OF THE MNC BRIGADE In recent times. HCL Infosystems. but it’s not insurmountable either. That should be one of the key differentiators between last year and the financial year ahead PC prices are not likely to come down. PC vendors began to take a profitability approach. 46 . and in all probability. PRICES DO AN ABOUT-TURN Immediately after this year’s Budget. they’re hoping that this will be a sustained phenomenon in spite of a lackluster Budget that did almost nothing to push up demand for PCs. and some even pointed out that prices would rise. thanks to increasing memory prices. This move. head-marketing. which currently stands at 8. according to George Paul. is as Indian as they come. and HCL will become No 2 to an MNC behemoth that will then control almost double of HCL’s market share.have picked up in the JFM quarter. which is traditionally a high sales quarter. All it will take is the HP-Compaq deal going through in the United States.
this issue generates a lot of heat and passionate arguments. and they’re expected to continue to be the saviours of the beleaguered PC industry this year too. this may just be the beginning of things to come in the Indian PC market. though he warns that heady growth rates will not return without policy measures like 100 percent depreciation from the government. the biggest buyers of PCs pretty much remained constant. And in many ways. Retail’s still in vogue MOBILE COMPUTING. ANYONE Mobile computing is also expected to have some effect on the PC market in the coming year. OUTLOOK When will the good times start rolling again? The pundits have differing opinions. Kochhar of Skoch says this year will see some revival. even though it revised industry sales projections for 2001-02 downwards from 2. The honours go to the government both at the Centre and the states. MAIT is hoping that the slight upturn in the JFM quarter is a portend of things to come. While everyone admits that the market share of MNC brands has gone up.1 percent in 2002.HCL Infosystems. and mostly at the expense of Indian brands. Another segment expected to contribute significantly to PC buying this year is the telecom sector. BIG BUYERS MATTER While the move to B & C class cities attracted attention. IDC India says the PC industry is expected to grow by 5.65 million units.45 million units to 1. 47 . when a growth rate of 20 percent is forecasted. and the banking and financial sector mainly PSU banks. and adds that PC buying is expected to revive in 2003.
48 . who are used to depending on their past experiences. the ability to successfully view the current situation through the traditional "good judgment" viewpoint is weakened through increasing external noise (a multitude of information sources on multiple topics) and changing. must make decisions and take actions in the rapidly changing world we face today. THE DECISION MAKING PROCESS Decision makers. In this turbulent environment.12.
Technology Leadership HCL Infosystems is known to be the harbinger of technology in the country. Right from our inception we have attempted to pioneer the 49 . ability to provide the cutting edge technology at best-value-for-money and on top of it. It offers onestop-shop convenience to its diverse customers having an equally diverse set of requirements.HCL Advantage HCL Infosystems (HCLI) draws it's strength from 30 years of experience in handling the ever changing IT scenario . thereby increasing the customer confidence in us. Last 30 years apart from knowledge & experience have also given us continuity in relationship with the customers. HCLI has a product range. Pan India support & service infrastructure. strong customer relationships. Long standing relationship with customers. Today.Our strengths can be summarized as: Ability to understand customer's business and offer right technology. Be it a large multi-location enterprise. Best-vale-for-money offerings. or a small office or a home. sales & support capability to service the needs of the customer. an excellent service & support infrastructure. HCL is country's premier information enabling company. or a small/medium enterprise.
Using our own R&D we have: Created our own UNIX & RDBMS capability (in 80s). developed firewalls for enterprise & personal system security. Country's first Media Center PC. Some of them are: Country's first DeskTop PC . launched our own range of networking products. This is one of the key ingredients that go into our strategic advantage.Beanstalk in 1995. launched our own range of enterprise storage products. HCL Infosystems has to its claim several technology pioneering initiatives. We strive to understand the technology from the view of supporting it post installation as well.technology introductions in the country either through our R&D or through partnerships with the world technology leaders. 50 .BusyBee in 1985. Country's first branded home PC . Country's first Pentium 4 based PC at sub 40k price point.
customer retention and customer extension. From the technology perspective. CLC is a summary of the key stages in a customer's relationship with an organization.13. However. However. CRM is far more than a new software package.customer acquisition. or an IT-based customer management system to support sales people. This is because CRM can be considered from a number of perspectives. the renaming of traditional customer services. the three perspectives are: 1. looks at the products of services that customers need throughout their lives. Our model contains three key phases . CRM from the Customer Life Cycle (CLC) Perspective. and indeed within the field of marketing itself. and three contextual factors . However. CRM from the Information Technology Perspective. 3. CRM from the Business Strategy Perspective.e. power and memory. Essentially. CUSTOMER RELATIONSHIP MANAGEMENT (CRM). 2. WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)? CRM is a term that is often referred to in marketing. In summary. The diagram below shows the Marketing Teacher Model of CRM and Business Strategy. For many. 52 . such as speed. It is marketing orientated rather than product orientated. The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC).marketing orientation. and has the payoffs associated with modern technology. companies often buy into software that will help to achieve their business goals. there is no complete agreement upon a single definition. value creation and innovative IT. The Business Strategy perspective has most in common with many of the lessons and topics contained on this website. ease of use. IT is vital since it underpins CRM. and so on. CLC focuses upon the creation of and delivery of lifetime value to the customer i.
The business strategy is based upon the recruitment. services. The relationship is supported (but not driven) by cutting edge IT. as follows: Customer Relationship Management is the establishment.14. retention and extension of products. and profits to companies. 53 . CRM MODEL A commonly cited definition of CRM is that of CRM (UK) Ltd (2002). development. This is the core of CRM. maintenance and optimization of long-term mutually valuable relationships between consumers and organizations. solutions or experiences to customers. The relationship delivers value to customers.
The business of HCL and the company through its researchers wants to know the potential in order to expand and retain its market share. The research frame included: NATURE OF STUDY The project on which the researcher worked is descriptive and inferential in nature. RESEARCH METHODOLOGY RESEARCH PROBLEM • • HCL Corporate selling and feedback and market share of HCL and compared to other IT companies. RESEARCH DESIGN • • Determined the Information Sources: The researcher gathered data through secondary sources. search and research through place where today's computer has been mostly used. • SECONDARY DATA is being search sites like magazines. magazines and journals. DEVELOPED THE RESEARCH FRAME: This included deciding upon various aspects for the project on which the entire research is based. PRIMARY DATA is collected through questionnaire. websites and the data has been collected through other approaches. DATA SOURCE: The researcher took the help of both primary as well as secondary sources. Secondary sources being interaction with various IT people of the selected and has been chosen 54 . journals. DATA COLLECTION The researcher collected information through the official websites. newspapers.15.
The Questionnaire was prepared by the researcher and Schedule was provided by the company in which the researcher did its research report. DATA COLLECTION The researcher collected information through the official websites. • SECONDARY DATA is being search sites like magazines. INSTRUMENT USED The researcher for the research used a Questionnaire cum Schedule for market research for both the segments horizontal and vertical. RESEARCH PROBLEM • • HCL Corporate selling and feedback and market share of HCL and compared to The business of HCL and the company through its researchers wants to know the other IT companies. • PRIMARY DATA is collected through questionnaire.for the research by the researcher. newspapers. search and research through place where today's computer has been mostly used. magazines and journals. journals. websites and the data has been collected through other approaches. RESEARCH DESIGN • Determined the Information Sources: The researcher gathered data through secondary sources. DEVELOPED THE RESEARCH FRAME: 55 . potential in order to expand and retain its market share. Secondary sources being the internet as the medium and the official sites of the companies of IT sectors and corporate selling and feedback of HCL.
Secondary sources being interaction with various IT people of the selected and has been chosen for the research by the researcher. The research frame included: NATURE OF STUDY The project on which the researcher worked is descriptive and inferential in nature. Secondary sources being the internet as the medium and the official sites of the companies of IT sectors and corporate selling and feedback of HCL. It counts to 55. 56 . SAMPLE SIZE Sample size for the research is fixed. DATA SOURCE: The researcher took the help of both primary as well as secondary sources. That is the HCL companies and corporate selling and feed of HCL in comparison between other IT sectors. INSTRUMENT USED The researcher for the research used a Questionnaire cum Schedule for market research for both the segments horizontal and vertical. The Questionnaire was prepared by the researcher and Schedule was provided by the company in which the researcher did its research report.This included deciding upon various aspects for the project on which the entire research is based.
The Managed Network Service offerings for corporates include VPNs.Linux. Core Values It is uphold the dignity of individual It is honour all commitments It is committed to quality. technical and consumer help desks. Company should take some positive action against it. ASP offerings. ERP implementation and software development. Samsung. This also includes a complete portfolio of systems and network services for Facilities Management. HCL Insys’ chosen platform of total technology integration lends itself to some very significant alliances with the global leaders. technology integration. Helpdesks. This also includes a complete portfolio of systems and network services for development. Pivota for CRM solution and ORACLE Sybase and Informix for RDBMS platform. for sales and servicing of its imaging and photocopier products.1 TITLE OF THE STUDY Corporate Selling and Feedback for HCL HCL Infosystems. Innovation and growth in every endeavor It is responsible Corporate Citizens. corporate internet telephony solutions. 24/7 Network Operations Centre monitoring and a host of value added networking services. HCL Infosystems product portfolio covers a range of other office automation and communication products through alliances with world leaders. India's premier information enabling and integration company. Co Location/ hosting.novell and SCO AG solutions. The menu of HCL Insys global services broadly covers IT consulting and professional services in the area of vertical applications. Japan. CDNs. Now it has an exclusive sale and support partnership with Toshiba Corporation. Red hat . to provide job security based on their performance. Telecom and Communication products solutions and services.15. Valufon calling cards and VoIP telephony devices. which they make possible. People Objective To help HCL Insys people share in the company’s success. 57 . Among its partner are HP for high end AISCE/UNIX services and workstation and HP Open view network management solution. Sysytems Supports and network and Internet Implementation. security. has received the ISO 9001:2000 certification specifies requirements for a quality management system where an organization needs to demonstrate its ability to consistently provide product and services that meets customer and applicable regulatory requirements. Intel for PC and PC server building blocks. HCL is having large number of channel partners but it is not supporting & taking care all of them equally which results in increasing discontentment among new channel partners because its not possible for company to support all of them equally. ISO 9001:2000 also aims to enhance customer satisfaction through the effective application of the system. Management Objective To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives. including processes for continual improvement of the system and the assurance of conformity to customer and applicable regulatory requirements. Microsoft. HCL Infosystems focuses on the ever-growing segment in Imaging. Consumer services include dialup PSTN/ISDN Internet access. to recognize their individual achievements and to help them gain of satisfaction and accomplishment from their work.
The training has given to me the chance to apply my theoretical knowledge that I have acquired in my classroom to the real business world. companies and other authorized and unauthorized areas which affected the result of the project being done by the researcher. I have completed my summer training project in which are involved in its successful completion. Every project has some limitations even the researcher came across some limitations while working on the project which made the analysis a little inappropriate at times. Theoretical knowledge of a person remains dormant until it is used and tested in the practical life. They Should pay proper attention towards checking of various components of PC before end user delivery. After completion of my summer training project I have gained several experiences in the field or sales marketing. I have got the opportunity to meet various people. I have realized this fact after completion of my summer training project. This summer training project has given me the opportunity to have first experience in the corporate world. I have tried my level best to find out the most relevant information for the organization to complete the assignment that was given to me. which will be of no value. l Companies that were contacted through telephone at times did not give correct information to the researcher. so then visited many places i. Conclusion: Marketing is a very crucial activity in every business organization. Every product produced within an industry has to be marketed other wise it will remain as unsold stock. • Need to expend customer care center as the consumer base of HCL Infosystem is increasing with tremendously fast pace. companies and other areas where it has been found 55 players was covered in the study. • Proper attention should be paid for advertisement planning otherwise it may lead to problem for dealer as well as for company. Some of the basic limitations faced during the research are listed below: l Only limited number of authorized. • • 58 . Otherwise it tends towards defame of brand name in comparison to rivals. • Company should tie up with some event management company to organize various promotional activities like canopy. which fluctuate in different situation and time.Company executive should visit dealers on regular basis. l The IT manager or the person heading the IT Department did not have the rights to give the authorized official information to people other then the members of the official itself and the high officials.e. This summer training project has enabled my capability in order to manage business effectively and in my career in future. l There was a bias on the part of the respondents. l At times there was a problem of non response from the hospitals. It gives enough knowledge about the computers market and the distribution process undertaken by an organization. In spite of few limitations and hindrance in the summer training project I found that the work was a challenge and fruitful. authorized and local areas and where it had not responded much. • Company should make policy for fixed end user price for all dealers so that fair game will be played & dealer would not to compromise on their margin. Carnival. l Most of the research was based on cold calls. Despite of various difficulties and limitations faced during my summer training project on the topic “Corporate Selling and Feedback ”.
Traders (Authorized dealer) and got Summer internship training from here Manager Mr. I am very much thank full of him. Sharma Guided me For this he gave me project title and instructed for 45 days and worked according to his guidance. L. Pawan kalyani sir Faculty of IT Management Global College Ajmer. K. And also Mr. Gunjan Madam Faculty of IT management .15. And also thank full of Mrs.2 Duration of the Project Duration of the summer internship training project report was 45 days I worked at Ajmer HCL info system at the V. 59 . K.
People Objective To help HCL Insys people share in the company’s success.3 OBJECTIVES OF THE STUDY Management Objective To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives. Innovation and growth in every endeavor ♦ It is responsible Corporate Citizens. 60 . to provide job security based on their performance. to recognize their individual achievements and to help them gain of satisfaction and accomplishment from their work.15. Core Values ♦ It is uphold the dignity of individual ♦ It is honour all commitments ♦ It is committed to quality. which they make possible.
15.4 Type of Research • Exploratory Research: • • • undertaken with the aim of clarifying ambiguous problems general problems usually known but not sufficiently understood the purpose is to get more information. not to uncover specific courses of action (subsequent research) Determining a specific course of action to follow is not a purpose of exploratory research! Example: Child-Care support programme for employees • Descriptive Research: • • • undertaken with the aim of determining the characteristics of a population or phenomenon Previous knowledge of problem exists High degree of precision or accuracy required Examples: Who are the main consumers of organic foods? How many students read the prescribed course literature? Where do most holiday-makers travelling overseas go? When do petrol stations tend to raise their prices? Causal Research: • • • undertaken with the aim of identifying cause and effect relationships amongst variables are normally preceeded by exploratory and descriptive research studies Often difficult to determine because of the influence of other variables (concommitant Variation and the presence of other hidden variables) Example: Higher ice-cream consumption causes more people to drown (indicative of a causal relationship (?)) 61 .
15.5 SAMPLE SIZE
Sample size for the research is fixed. It counts to 55. That is the HCL companies and corporate selling and feed of HCL in comparison between other IT sectors. Research refers to a search for knowledge. It is a systematic method of collecting and recording the facts in the form of numerical data relevant to the formulated problem and arriving at certain conclusions over the problem based on collected data. Thus formulation of the problem is the first and foremost step in the research process followed by the collection, recording, tabulation and analysis and drawing the conclusions. The problem formulation starts with defining the problem or number of problems in the functional area. To detect the functional area and locate the exact problem is most important part of any research as the whole research is based on the problem. According to Clifford Woody research comprises defining and redefining problems, formulating hypothesis or suggested solutions: collecting, organizing and evaluating data: making deductions and reaching conclusions. Research can be defined as “the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction of theory or in the practice of an art” In short, the search for knowledge through objective and systematic method of finding solution to a problem is research. Drafting Questionnaires The questionnaire is considered as the most important thing in a survey operation. Hence it should be carefully constructed. Structured questionnaire consist of only fixed alternative questions. Such type of questionnaire is inexpensive to analysis and easy to administer. All questions are closed ended. S. No. Description Particulars “CORPORATE SELLING & FEEDBACK” 1. Project Title 2. Sample Size 55 3. Sample Unit Shopkeeper, Housewife, Service men, Students etc. 4. Area Covered Ajmer 5. Sampling Procedure Random Sampling 6. Research Design Exploratory 7. Data Collection Method Survey 8. Research Instrument Questionnaire 9. Type of Questionnaire Structured 10. Type of Questions Close Ended, Open Ended Questions 11. Method of Survey Census Survey 12. Type of Sampling Stratified Sampling
SAMPLING It was divided into following parts: Sampling universe The entire respondents are the sampling universe for the research. Sampling technique (Judgment) Sample was taken on judgmental basis. The advantage of sampling are that it is much less costly, quicker and analysis will become easier. Sample size taken was 100 employees. DATA COLLECTION The task of data collection begins after the research problem has been defined and research design chalked out. While deciding the method of data collection to be used for the study, the researcher should keep in mind two types of data viz. Primary and secondary data. Primary Data The primary data are those, which are collected afresh and for the first time and thus happen to be original in character. The primary data were collected through welldesigned and structured questionnaires based on the objectives. Secondary Data: The secondary data are those, which have already been collected by someone else and passed through statistical process. The secondary data required of the research was collected through various newspapers, and Internet etc. Importance of research work: The purpose of this study is to examine the impacts of demographic Factors and computer benefits sought on consumer purchasing outcomes in the urban market. Research results show that age, household size, education, occupation and income significantly affect amount of money spent, computer purchased and purchase plans, but not average price paid. Gender and residence of respondent were not significantly related to purchasing outcomes. The study identified two groups of shoppers seeking significantly different benefits in purchasing pc products: the functional shoppers and the alpha shoppers. As compared to the functional shoppers, alpha shoppers purchased more pairs of pc, paid higher price for laptops and spent larger HRK1 amount on pc. The results are indicative for the segmentation strategy in the computer market. The research also helps computer manufacturers and retailers to better target their consumer segments RESEARCH OBJECTIVE The research study tends to follow and achieve specific objectives. The objectives of this particular study are:· To know the personal views of “Ajmer” people regarding choices among various branded Laptops. · To study which branded pc is mostly preferred by people as per their choices. · Comparison between various branded computers · Find out factor influencing the people at the time of purchasing PC (Desktop) QUALITY, DURABILITY, VARIETY, PRICE. 64
15.6 SCOPE OF THE STUDY
“It is the most preferred employer and principal taking leading edge IT products and services to the masses through sustained excellence.”
“We shall increase the shareholders value by improving the PAT through free cash flow, reducing the BR cycle, inventory levels, wastage.”
Quality Policy Statement
“We will deliver defect-free products, services and solutions to meet the requirements of our external and internal customers the first time, every time.”
15.)Branded b. 66 .7 DATA ANALYSIS & GRAPHICAL DATA INTERPRETATIOIN SAMPLE SIZE : 55 1.)Assembled Branded Assembled 37 18 It was observed that almost 67% of the people use branded computers or other gadgets for their business purpose. Hence can be concluded that more people want branded products as they are not ready to compromise with the quality and services being provided. What type of computers do you use? a.
2. So HCL should continue making efforts to attract new market and sustain the existing market.) HP b. Major part under the piechart goes to HCL. What brand computers do you use? a.) HCL c. 7 14 13 21 This observation showed that HCL is among the top used brands.) ACER d.)Others Brand used HP HCL Acer Others Total Nos. 67 .
19 21 11 3 1 Most of the surveyed and found the use of computers within the 15-55 range. What is the number of installed desktops? a. 68 .) <15 b.) 200-500 Installed desktops < 15 15-50 50-75 75-200 200-500 Total Nos.) 75-200 e. So it can be inferred that the main target market is which lies in the middle range.3.) 15-50 c. Thus we targeted mainly on SME (small and medium enterprise).) 50-75 d.
it was concluded that number of servers were directly proportional to the number of desktops used. 10 11 21 13 From this observation. 2 c. What is the number of used servers? a. 1 b.4. 3-5 d. 5 Servers used 1 2 3-5 >5 Total Nos. 69 .
This area can be focused.) 1-5 b.) 15-30 d.) 5-15 c. What is the number of installed laptops? a.) >30 Number of laptops 1-5 5-15 15-30 >30 Total Nos. 20 22 8 5 It was observed that maximum computers and laptop users ranging between 5-25. 70 .5.
) HCL b. What is the brand used for laptops? a. 11 19 13 12 71 .) Others Laptops brand HCL Toshiba Lennovo Others Total Nos.6.) Lennovo d.) Toshiba c.
HCL has also a good market share. are also used. 72 . Various other brands like HP and Samsung etc.Observation showed that Toshiba was the major brand used in laptops.
73 .7. This area can also be considered.) No Total Nos. Hospitals place having AMC Hospitals place not having AMC 30 25 According to above graphical data interpretation. Do you have AMC? a. that is the most important places where computer has been used and it has been observation and showed that less than 60% hospitals have their AMCs.) Yes b.
8. 74 .) Any other local player Type of AMC company Authorized regional office Local players Total Nos. 24 6 That the above graph shows that the use of AMCs in regional office and local players prefers authorized regional offices to select for the service rather than going for a local player.)Regional office of the company b. What type of company is having the AMC? a.
75 .)Not yet Total Nos. Facing problem Not facing problem Not faced problems yet 15 18 22 That the above graph shows that the above observation showed that major number of users are either not facing any problem or they have not being encountered with any.)No c.9.)Yes b.Are you facing any problem with current used product line? a.
9 17 29 That the above graph show that the most of the users have not planned about making a purchase and a very few are planning to make a buy. 76 . Are you planning to make any new purchase? a.) Yes b.) Not yet planned Planning about new purchase Planning to purchase No planning Not yet planned Total Nos.10.) No c.
11. 3 12 19 7 10 77 .) OK b. How do you find the HCL products? a.) Good c.) Not tried yet Reaction about HCL products OK Good Satisfactory Outstanding Not tried yet Total Nos.) Satisfactory d.) Outstanding e.
78 . but most of them have an experience about HCL. Very few have not tried yet HCL on a business scale.According to above graph shows that the maximum of HCL user are satisfied with the products and services provided.)No Wanted knowledge about HCL Yes No Total Nos.)Yes b. 12. Do you want to know more about HCL products? a. 42 13 That the above graph shows that the observation and the most of the people are interested in knowing more about the brand and have the urge to buy.
Interested in demo Not interested in demo 24 31 This observation showed that almost 45% of the sample was interested in demo. Do you require demo for any product? a.)Yes b. interested in demo interested in demo 79 .13.)No Total Nos.
8 19 28 That the above graph shows that the above observation showed that almost a huge chunk of hospitals surveyed either doesn’t want or they have not planned for any commercial proposal.8 Limitation of Study 80 .)Not yet decided Commercial proposal Yes No Not yet decided Total Nos.)No c.)Yes b.Do you want to buy any product? (Commercial proposal) a. 15.14.
Some of the basic limitations faced during the research are listed below: l Only limited number of authorized. l There was a bias on the part of the respondents. l Companies that were contacted through telephone at times did not give correct information to the researcher. l Most of the research was based on cold calls.e. companies and other authorized and unauthorized areas which affected the result of the project being done by the researcher. companies and other areas where it has been found 55 players was covered in the study. l The IT manager or the person heading the IT Department did not have the rights to give the authorized official information to people other then the members of the official itself and the high officials. so then visited many places i.Limitations: Every project has some limitations even the researcher came across some limitations while working on the project which made the analysis a little inappropriate at times. l At times there was a problem of non response from the hospitals. authorized and local areas and where it had not responded much. 81 .
companies and other authorized and unauthorized areas which affected the result of the project being done by the researcher. Some of the basic limitations faced during the research are listed below: Only limited number of authorized. At times there was a problem of non response from the hospitals. so then visited many places i. FINDINGS & LIMITATIONS Every project has some limitations even the researcher came across some limitations while working on the project which made the analysis a little inappropriate at times. Companies that were contacted through telephone at times did not give correct information to the researcher. 82 . companies and other areas where it has been found 55 players was covered in the study. There was a bias on the part of the respondents. authorized and local areas and where it had not responded much.16. The IT manager or the person heading the IT Department did not have the rights to give the authorized official information to people other then the members of the official itself and the high officials. Most of the research was based on cold calls.e.
but there is a definite increase in queries and tenders. surely even low two digit growth rates are better than negative growth. the next quarter will bring even broader smiles. registering a growth of 2. which he feels is very realistic.In conclusion. FUTURE SCOPE On the commercial front. registering an impressive growth rate of 74. the grey market remained flat. Kochhar of Skoch seconds that when he says. He feels that government funded projects need to increase. PARTY TIME FOR BRANDED PC PLAYERS The PC market is rocking with branded PC vendors grabbing marketshare from the assembled players.” And that seems to be the future that India’s PC brigade faces-but well. “It is unlikely that the market will return to the heady days of 30 percent growth.17.the market has been growing more in single digit to low two digit growth rates.2 percent in 2004.2 percent. not everyone in the industry seems to be ready to join in the chorus. which pulled in more than 5. while the total desktop PC market registered a growth of 28. and that’s the reason for the cautious smiles on the faces of PC vendors. though caution is still the prevailing sentiment.2 percent growth during calendar year 2004 as compared to the previous year. and points to the recent Andhra Pradesh schools project.” he explains. Munglani feels that decision cycles are still slow.. as a good example of what government enthusiasm for IT can do. What is significant is that branded PCs continue to make impressive gains against the grey market.3 percent.000 units. going by what the industry feels and what the numbers reveal. Interestingly.. According to IDC. says Kusum MakhijaThe overall market for desktop personal computers registered a 28. the share of branded PCs grew from 36. While IDC has predicted 22. 83 . recovery is definitely taking place in the industry.2 percent. the bottom line is that the days of super growth seem to be over. “We can no longer look at heady growth rates like 40 percent or 60 percent.3 percent growth in 2003. However.2 percent in 2003 to 49. HP’s Sai Chandrasekhar says that their assessment is an expectation of 10-15 percent growth. Hopefully.
11:12 IST Bangalore: HCL Infosystems announced financial results for its third quarter which ended on March 31. CEO of HCL Infosystems. Our distribution business also experienced a significant decline with a leading telecom brand in our portfolio recording a dip in revenues. said "During the quarter the System Integration business was adversely impacted by the delays in the decision making in various governments and public sector undertaking led projects. initiatives and quarter analysis. 2011. In the event HCL displayed its key developments. Similarly. Friday. This quarter we also kick-started a companywide business excellence program with an objective to re-align the organization to drive cost and working capital efficiencies and to re-position it for future growth opportunities. our computer services. the office automation business recorded a 7 percent growth YoY for the quarter ended March 2011. These programs are expected to start showing results in terms of bottom-line as well as cash flow performance over the next 12-15months" 84 .HCL Infosystems gearing up for future growth opportunities By SiliconIndia. The Computer Services business continued to grow recording positive growth of 20 percent YoY for the quarter ended March 2011. However. 29 April 2011. office automation and education and learning business continued to register a healthy growth. Harsh Chitale.
HCL Cloud Services 'Ozone' added new offerings in the area of Infrastructure as a service. Future Plans The company has plans to target public sector projects to fuel future growth. which would be having high growth in the coming future. SI Business bagged various orders from leading banks like PNB. HCL Learning.The company aims to leverage its harmonious relationship with the government and target major government projects. As the company has a strong position in its conventional market. these plans will enable the company to propel itself for some exponential growth. The company is also evaluating certain sectors. HRM. publishing and utilities. It is the largest Indian employer in Northern Ireland (UK).The system integration business opened the quarter with a healthy backlog and added to the same as Rs 750 crore of additional orders (TCV) were booked during the quarter. SBI. During the quarter. the education and training division on the company recorded growth of over 233 percent YoY for the quarter ended March 2011 and a growth of 183 percent YoY over the last 9 months. SI Business also bagged orders across sectors like Indian Railways for a broadband deployment.The Board of Directors declared 100 percent quarterly Interim dividend. Some upcoming segments identified by the company are media. HCL provides large-scale employment in the UK market. Over 2200 classrooms have been signed up for the DigiSchool Solution of this business. PSB. over 138 crore RAPDRP project for deployment in Jharkhand. This has led to improved relations with the UK government. It has plans to target these segments with a priority to establish itself as a lead service provider. project from Indian Air Force over 300 crore to deploy the Wideband CDMA based Portable Wireless Network covering many Air Force Stations across India. 85 . Mail and Hospital information systems (HIS). This is the 31 continuous quarter for dividends. Canara Bank to undertake Financial Inclusion mandates. The company also introduced its range of HCL ME Tablets.
18. SWOT ANALYSIS OF HCL
HCL’s strengths are many, to mention a few :
• Its collaborations and joint ventures with international companies such as
Perot System, and partnership with world leaders like Ericsson, Toshiba, Nokia, Oracle and Microsoft, enable it to bring the best technology available world wide to its consumers.
• 24 locations in 16 countries. b)
Fast paced and flexible work culture which provides its employees autonomy to accomplish the task without much pressure from the higher authorities. Thus, employees are motivated to give their best to the organization.
The core strength of HCL is the talent and innovativeness of its people which enables it to provide the “right solution at the right time.” The mass markets handled through a chain of dealers, resellers and retailers which helps bring technology usage closer to the individual. It has very strong distribution network.
e) f) g) h) i)
Its pool of competencies : Hardware, Software, Training, Networking, Telecom and System Integration. Ability to understand customer's business and offer right technology. Long standing relationship with customers. Pan India support & service infrastructure. Best-value-for-money offerings.
WEAKNESSES: a) b)
After sales service. Less promotional campaigns.
a) b) c) d) e)
IT industry booming at a rate of 45% every year. Increasing consumer awareness about IT and its use. Tremendous untapped potential of IT products in India. Increasing competition. Tie ups with various MNCs enable to extract their core competencies.
a) b) c) d)
Local assemblers are biggest menace for the company. Entry of MNCs i.e. IBM, Compaq giving direct competition. Govt. instability has a long term repercussions affecting company’s policies & its growth. Technological shift as a result of research & development. Daily new technologies are emerging.
Concluding the S.W.O.T. analysis in words that prosperity lies ahead for HCL. In order to retain its position as India’s No. 1 IT conglomerate, it has to come out with the state of art as well as futuristic technologies to its consumers well before time.
Marketing is a very crucial activity in every business organization. Every product produced within an industry has to be marketed otherwise it will remain as unsold stock, which will be of no value. I have realized this fact after completion of my summer training project. Despite of various difficulties and limitations faced during my summer training project on the topic “Corporate Selling and Feedback”. I have tried my level best to find out the most relevant information for the organization to complete the assignment that was given to me. After completion of my summer training project I have gained several experiences in the field or sales marketing. I have got the opportunity to meet various people, which fluctuate in different situation and time. This summer training project has given me the opportunity to have first experience in the corporate world.
Theoretical knowledge of a person remains dormant until it is used and tested in the practical life. The training has given to me the chance to apply my theoretical knowledge that I have acquired in my classroom to the real business world. I have completed my summer training project in which are involved in its successful completion. In spite of few limitations and hindrance in the summer training project I found that the work was a challenge and fruitful. It gives enough knowledge about the computers market and the distribution process undertaken by an organization. This summer training project has enabled my capability in order to manage business effectively and in my career in future.
20. Company should make policy for fixed end user price for all dealers so that fair game will be played & dealer would not to compromise on their margin. Carnival. SUGGESTION AND RECOMMENDATIONS HCL is having large number of channel partners but it is not supporting & taking care all of them equally which results in increasing discontentment among new channel partners because its not possible for company to support all of them equally. Need to expend customer care center as the consumer base of HCL Infosystem is increasing with tremendously fast pace. Company executive should visit dealers on regular basis. Proper attention should be paid for advertisement planning otherwise it may lead to problem for dealer as well as for company. Company should tie up with some event management company to organize various promotional activities like canopy. They Should pay proper attention towards checking of various components of PC before end user delivery. 89 . Company should take some positive action against it. Otherwise it tends towards defame of brand name in comparison to rivals.
What type of computers do you use? a.) Yes b.) HP b.) Acer d.) Branded b. Do you use computers for your business purpose? a. What brand computers do you use? a.) Assembled 3.) No 2.ANNEXURE QUESTIONNAIRE Name Designation Address Contact No.21.) Others 90 .) HCL c. ____________________________________ ____________________________________ ____________________________________ ____________________________________ 1.
) <15 b.) 15-50 c.) 50-75 d. What is the number of installed desktops? a.) 75-200 e.4.) 200-500 91 .
5. What is the number of installed laptops? a.) Yes b.) 5-15 c.) 2 c.) No c.) HCL b. What is the brand used for laptops? a. What is the number of used servers? a.) No 9. What type of company is having the AMC? a.) 15-30 d.) >30 7. Do you have AMC? a.) Any other local player 10.) Regional office of the company b.) 1-5 b.) 3-5 d.) Yes b.) Toshiba c.) >5 6.) Others 8.) Not yet 92 . Are you facing any problem with current used product line? a.) Lenovo d.) 1 b.
) Outstanding e.) Good c.11.) Yes b.) No 93 . How do you find the HCL products? a.) Not tried yet 12. Do you want to know more about HCL products? a.) Satisfactory d.) OK b.
BIBLIOGRAPHY BOOK AUTHOR: TITLE: PLACE OF PUBLICATION: PUBLISHER: KOTLER PHILIP MARKETING MANAGEMENT DELHI TATA MC GRAW HILLS PUBLISHING CO.com ♦ www.com 94 .acer.in ♦ www.com ♦ www.google.com ♦ www.dell.ibm.com ♦ www.altavista.com ♦ www.saharacomputer.com ♦ www.in ♦ www.co.hclinfosystem.in ♦ www.hcl.indiainfoline.khoj.hp.com ♦ www. LTD MAGAZINES / JOURNALS / NEWSPAPERS ♦ Business World ♦ Business Today ♦ The Financial Express ♦ The Times of India ♦ The Hindu WEBSITES: ♦ www.22.