Burkhard Berger in

Documenting my journey from $0 to $10M with organic marketing.

Old SEO

vs.

New SEO
Old SEO New SEO
 OLD SEO 1
I don’t mind how my site looks as long
asI’m getting that traffic.

NEW SEO
I focus on a holistic user experience and
make sure my site is mobile-friendly, has
fast load times, and provides genuinely
valuable content.
 OLD SEO 2
As long as the keyword is in my niche, I
create an article for it, even though I
know the user is looking for something
else.

NEW SEO
I consider the intent behind every search
query. If I can’t satisfy search intent, I
don’t create the content
 OLD SEO 3

I summarize the top 3 ranking articles

and that becomes my post.

NEW LinkedIn
Every article is unique. I always bring
something new to the table with the user
in mind. For example, new perspectives,
fresh data, own experiences.

Unique Element Added?

Did you add at least one

unique element? Did you
bring something new to the
table? A fresh perspective,
new data, a unique approach,
etc.?
 OLD SEO 4
I write long intros and generic
information about the topic to hit my
word count and provide the good stuff
only at the bottom of the post.

NEW SEO
In every article, I frontload critical
information to make sure my readers get
what they came for as quickly as
humanly possible.
 OLD SEO 5
I create and publish only text-based
content.

NEW SEO
I create many different content types
and embed them into my articles:
videos, infographics, tools, calculators,
quizzes.
 OLD SEO 6
I try to squeeze in my main keyword as
much as possible.

NEW SEO
I focus on semantic search and entity
based SEO. I let tools like SurferSEO and
Frase help my with that.
 OLD SEO 7
I only focus on ranking in the traditional
list of search results.

NEW SEO
I also target a variety of SERP features
like featured snippets, local packs, and
knowledge graphs.
 OLD SEO 8

Paid guest posts are my primarily link-

building strategy.

NEW SEO
My backlink acquisition is diversified. I
use digital PR, organic guest posts,
natural link inserts, HARO, and scalable
link-building methods.
Content and Outreach 89%

Guest Posts 75%

Competitor Analysis 54%

Unlinked Mentions 50%

Journalist Requests 49%

Broken Link Building 48%

Resource Pages 44%

Paid Backlinks
Free Products 38%
40%
14 diversified link
Digital PR 35% building strategies
Newsjacking
Link Exchanges 24%
34%
(sureoak.com)
Skyrscraper Tactic 28%

Black-hat PBNs 7%
 OLD SEO 9
Link-Building is always a manual
effort.For every link I have to put in work
in a 1:1 ratio.

NEW SEO
I create content that attracts links
naturally and on autopilot. I build free
tools and statistic posts.
 OLD SEO 10
The more backlinks, the better. There is
no such thing as a bad link.

NEW SEO
I only acquire backlinks from high
authority and relevant websites. Quality
over quantity. Always.
Backlinks: Quanitity Vs Quality

1998 2002 2006 2010 2014 2024

Quantity Quality
 OLD SEO 11
I create each article individually.

NEW SEO
I try to find recurring content themes,
e.g. “{industry} business name ideas” to
100X my content development and
reduce costs. (programmatic SEO)
 OLD SEO 12
Google doesn’t like AI content. I do
everything manually.

NEW SEO
I leverage AI for outline creation, topical
map, topical research, writing, data
aggregation, proofreading.
 OLD SEO 13
The only ranking factor I care about is
backlinks.

NEW SEO
I pay attention to user engagement
metrics like dwell time and bounce
rate.These are also critical ranking
factors.
 OLD SEO 14
I rely solely on external links to increase
the strength and visibility of my site.

NEW SEO
I interlink relevant pages a lot to build
topical hubs. This allows me to rank
higher for that topic.
 OLD SEO 15
I only create new content. Google loves
that.

NEW SEO
I monitor my existing content and
optimize pages regularly to get them to
the top, step-by-step.

Become Obsessed with

Content Updates
Identify your pages that rank
between #4 and #20 regularly.
Compare them to the top 3.
Identify content gaps and close
them. Bring something new to
the table and watch those pages
climb.
 OLD SEO 16
I go for quick gains even if it’s a little bit
black-hat.

NEW SEO
I focus on white-hat practices,
sustainable strategies, and long-term
growth. Putting my site at risk is a no-no.
Found this valuable?

e w it h you r
o st & s h ar
Re p r k !
net w o

Burkhard Berger
@burkhardberger