SUMMER TRAINING PROJECT REPORT

ON
“SALEAS PROMOTION REAL ESTATE MARKETING INDUSTRY
AT PHOTOSOP REAL ESTATE CONSULTANT IN GURUGRAM ”

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR

THE MASTER’S DEGREE IN BUSINESS ADMINISTRATION

SUBMITTED TO:

INTERNAL GUIDE EXTERNAL GUIDE

NAME : Mr. Jitendra Singh Chauhan NAME : Sunny Balloria

DESIGNATION : Professor, GEHU DESIGNATION : Area Manager

Graphic Era Hill University COMPANY NAME : Investors Clinic

Dehradun
LOCATION : Gurugram

SUBMITTED BY:

BRIJESH KUMAR SHARMA

22551173

GRAPHIC ERA HILL UNIVERSITY, DEHRADUN

BATCH 2022-24
 Acknowledgement

I express my sincere thanks to my project guide, Mr. Jitendra Singh Chauhan, Professor of Department of
Management Studies for the successful completion of the project.

I wish to record my sincere thanks to my parent, cousins and my friends. The University of Graphic Era students,
who were my respondents, deserve my appreciation for their support and willingness for providing the required
information during my study. My appreciation finally goes to my classmates, with whom I weathered through the
storms, giving each other encouragement and for their positive criticism.

(Signature of student)
 CERTIFICATE

I have the pleasure in certifying that Mr./Ms ......................................................... is a

bonafide student of 3th Trimester of the Master’s Degree in Business Administration (Batch 2022-2024), of
Graphic Era Hill University, Dehradun, Roll No. ………..……. .

He/She has completed his/her project work entitled ……………………………………

…………………………………………………………….. under my guidance.

I certify that this is his/her original effort & has not been copied from any other source. This project has also
not been submitted in any other Institute / University forthe purpose of award of any Degree.

This project fulfils the requirement of the curriculum prescribed by this University for the said course. I
recommend this project work for evaluation & consideration for theaward of Degree to the student.

Signature : ……………………………………
Name of the Guide : ……………………………………
Designation : ……………………………………
Date : ………………………………
 EXECUTIVE SUMMARY
Real estate investing is serious business where serious wealth is created. Creating that wealth is not
magic. It takes planning. Specifically a solid real estate investment business plan. Solid business plans can
easily run 50 pages or longer. Serious investors first read the executive summary before diving into the
full plan to determine if the person asking for money has a reasonable idea of how to make money in a
specific market place. This article provides a few short examples about how to write the executive
summary to a real estate investment businessplan that will be well received by potential investors. A
well-written executive summary is extremely condensed version of the key points of the overall plan.
The summary should never be more than two pages and a single page is preferred .The executive
summary is an overview of your entire business plan. It needs to convince the reader that you run a
competent business and have a bright future. Here is a short example. “West Real Estate is a
California based real estate company offering deluxe rental units for the San Diego, California
community. Our condo-style apartments combine security, cutting edge technology, desired
amenities, anda positive atmosphere for all tenants. These rentals come with unmatched levels of
customer service and attention to details. Profits are projected to be substantial over the next three years
.”Another important section of your business plan to be covered in the executive summary are
the details of market that you serve. After all, real estate is about location, location, location.
Here is another example. “West San Diego is expected to face a significant shortage of
apartments with in the next 18 months. As of the last financial quarter, the vacancy rate was a
mere3.5%. That’s an amount due strictly to turn over (very low turn over). Yet, population is
forecast to grow 1.2% over the same 18 months, with approximately half of the new population
becoming renters. ”“This is an exciting time for West Real Estate because the forecasted need is
for an additional 9,300 rental units but only 1,800 are currently being constructed. Western
Real Estate is convinced that our occupancy rate will remain well above 97%, while
simultaneously generating premium rents.”
3
CONTENT
CHAPTER -1
INTRODUCTION TO COMPANY
1.1 Brief profile of the industry
1.2 Introduction of the company
1.3 History of investors clinic
1.4 Achievements of the investors clinic
1.5 Vision & Mission of the company
1.6 Investors clinic subsidiaries
1.7 Size of the company
1.8 Service range of the company
1.9 Structure of the company
1.10 Projects of Investors clinic

CHAPTER -2
MARKET SHARE AND POSITION OF THE COMPANY IN THEINDUSTRY
2.1 Market share
2.2 Real estate market segment
2.3 Competitors of investors clinic
2.4 Major strategies for competitive advantages

CHAPTER - 3 PESTLE ANALYSIS OF INVESTORS CLINIC

CHAPTER - 4 SWOT ANALYSIS FOR THE ORGANISATION
CHAPTER - 5 FINDINGS
CHAPTER -6
RECOMMENDATIONDS
CHAPTER - 7 REFERENCES
CHAPTER - 8 ANNEXURE
CHAPTER – 10
QUESTIONNAIRE
4

CHAPTER -1

INDUSTRY SECTOR
➢ Real estate consulting is simply a better way to do business. A consultants a professional
who provides expert advice in a particular domain or area of expertise such as
accountancy, information technology, the law, human resources, marketing, medicine,
finance, real estate (1) or more esoteric areas of knowledge
➢ It’s not limited service, although it can include it.
➢ It’s not specifically flat fees or fee-for-service although it can include them.
➢ It’s not about commissions although it can include them.
➢ Most importantly, true consulting is not a gimmick. And it’s not simply title that an
agent puts on their business card because it sounds better. At it’s heart, consulting is
about offering quality, transparent choices, both in the types of services that you can
receive and how those services can be paid for. A true consultant is trained to provide a
thorough needs analysis and then offer responsible options in how those needs can be
addressed. Let’s look at the major differences between consulting and sales: The Real
Estate Consultant is compensated for their expertise, time and/or thetas. If they’re paid
contingent on a guaranteed outcome (a traditional commission), it is understood by the
consumer that will be paying a premium to have this guarantee. The Real Estate
Salesperson is only paid for a guaranteed outcome (one they can influence but not
control ).
➢ The Consultant is often retained and compensated the way other
professionals providing a service are, such as CPA’s or most Attorney’s. The Salesperson
is compensated the way other salespeople selling a product are.(By the way: this
doesn’t mean that a consultant can’t offer commissions if that’s what right for their
client – the essence of consulting is providing choices. It’s just essential that the
consumer understand what it is they’re paying for).
➢ Consulting covers a variety of skills and can be used to reach a variety of outcomes.
Selling has one single focus – to SELL something. Sometimes the best choice for a
consumer is not to buy or sell at all! (Or not now). The Consultant is retained to provide
the counsel to help them reach that decision .A Salesperson, when there’s no
transaction, has nothing to offer (and no way to get paid).The real estate salesperson
usually has only one way of being paid: contingent-on-a-sale commission. Consultants,
on the other hand, can offer a variety of compensation alternatives such as hourly
consulting, a flat fee, as well as traditional commissions, so that the consultant can tailor
their services based on what the consumer needs to reach their goals. By the
way, consultative service is not limited to transactions. As an example, wouldn’t it be
5

great to be able to receive (and pay for) just a couple of hours of objective counsel on
the real estate market when you’re not sure what you want to do? Who might be
interested in Real Estate Consulting?
➢ Any buyer Any homeowner who’s trying to decide whether to “move or improve “and
wishes they could who isn’t sure they’re ready to buy but would like some guidance on
the market…
➢ Any consumer who really doesn’t WANT to play Realtor but feels forced to go it alone if
they need to save money…
➢ Any consumer who’s ever resorted to a discount broker or a discount commission and
found out too late that they got discount service which didn’t get the job done, or didn’t
get it done right – thus losing money and valuable market time.

INTRODUCTION OF THE COMPANY

Investors Clinic is a real estate consulting company serving all over the globe ..Honeyy Katiyal,
Founder of the company has practically transformed the face of the real estate industry in India
by bringing professionalism in this sector. Investors Clinic has a proven track record of working
with more than 100leading developers. The company is committed to provide best-in-class
customer service through latest technology, processes and response mechanisms. We offer up-
to-the-minute updates of the Indian real estate starting from property value appreciation to
new launches. The strong and efficient customer care division and one-stop property helpline
number 8010101010 for all the realty needs has brought the real estate developers closer than
ever to our customers and that too on a single platform. Customers are readily provided with
relevant information, best options, enticing deals, practical solutions, as well as expert service
professionals to deal with their loan requirements. The company also help their clients in
answering their property related apprehensions with the help of efficient Vastu experts.

It is a known fact that Investors Clinic is a front settler amongst the professional real estate
consulting companies in India. As per the latest reports, Investors Clinic’s brand
value is reckoned at more than 2000 Cr with a turnover of Rs200 Cr annually. The
company is also known to be the highest tax payer in the primary real estate services industry.
6

HISTORY OF INVESTERS CLINIC:

On December 7, 2006, Honeyy Katiyal a sought-after name in reality today; entered into the
real estate retail arena with a full bang and launched Investors Clinic — a real estate
consultancy firm. With a 250 sq. ft. office, 25 professionals, Rs 60 lakh revenue, 3 developers
and 5 projects in hand, the stage was set to revolutionize the real estate arena. Whether the
customer is looking or searching for a property, Investors Clinic has completely entrenched
itself within this unique space of providing complete property related concerns. From more
than a decade, Investors Clinic has garnered an image to offer successful real estate solutions to
the prospects

.Today, with a strong network in 18 Indian cities and international presence in Dubai and
Singapore, Investors Clinic is strengthening its reach and presence very rapidly.

ACHIEVEMENTS OF INVESTORSCLINIC:
➢ Investors Clinic has been conferred with the prestigious
➢ “Glory of India Award, Certificate of Excellence”
➢ Thecompanyhaswonseveralotherawardsforitsachievementsthatinclude
➢ Most Innovative Broker of the Year Award(North India),
➢ Best Real Estate Agent, Entrepreneur of the Year,
➢ Indian Property Broker of the Year(North& East)
➢ Best Real EstateConsultant of theyear.
7

➢ Later in 2015, Investors Clinic was also conferred with The World Greatest Brands 2015 Asia and
GCC’ by URS International Asia One
➢ In 2018, Investors Clinic bagged Real Estate Broker of the Year Award in ‘Realty India Expo
held in Dubai.

VISION AND MISSION OF THECOMPANY:

VISION:-
➢ With its focus towards enabling availability of real estate solutions, Investors Clinic was
established, keeping in mind the need to create trustworthy partner in wealth creation.
➢ Being India's largest real estate services organization, at Investors Clinic, our vision is to
facilitate asset creation for our end customers and enable peace & prosperity for them.

MISSION:-

➢ Our mission is to enable wealth creation for our customers and help them benefit from
burgeoning opportunities in the real estate segment. In continuation to our effort in this
direction, Investors Clinic offer distinctive experience to the clients for making real
estate investments. We are deeply engaged towards driving our customer priorities in
the right direction.
➢ In order to realize our vision and mission, we are equipped with more than 1,00,000 sq.
ft. of office space. This includes 30,000 sq. ft. in Noida with a seating capacity of 700
people and an additional 10,000 sq. ft. in Gurgaon. Rest of 60,000 sq ft. is situated in
Mumbai / Bangalore /Chandigarh etc.

INVESTERS CLINIC SUBSIDIERIES:-

Loan Clinic, a subsidiary of Investors Clinic, is a team of Home Loan professionals who assist
customers on their home loan queries as well as help them to get competitive deals on loan
requirements. Loan Clinic is associated with all leading banks and financial institutions like Axis
Bank, ICICI Bank, HDFC Bank, LIC HFL, PNB HFL, India Bulls, DHFL, Tata Capital etc.

Vastu Clinic a joint venture by Investors Clinic and “Panchtatwa - the law of creation”, is a
super specialty entity offering Vastu solutions and remedies to property buyers, be it
residential or commercial.
8

Investors Clinic’s Prop fest is a property carnival organized by Investors Clinic across the
country as well as in Singapore and Dubai . One of the
biggest property show, Propfest comprises of reputed and accredited real estatedevelopers
that showcase their residential and commercial projects under one roof’s

Investment Guide:-

Investors Clinic lists some of the important guiding steps for those who are interested in making real estate
investment that will increase their chance of building wealth and lessen the risk of failure.

Be Patient

Property Buying is a time-consuming process. Many real estate firms promise to complete
formalities overnight but you must not fall in the trap as patience can help you bag a good deal.

Property research

A real estate investment involves lots of homework as well as proper research. With a number
of projects coming up in the property market, it can sometimes become confusing to choose
the right one. For example, amenities on offer, history of the developer, construction quality,
and location of the property are some of the important factors that play a key role in determining the
returnsyouget on yourinvestment. Failing to do properresearchcouldletyouregretlater.

Important papers

With RERA, these days a developer has to get different types of certification in order to register
their project before presenting it to the buyer. Also, buying a property without clear titles
can even nullify the investment. So, it’s important that a buyer must give a check to all the
necessary papers and certifications beforehand and get it to authenticate by legal experts
so that the property must not fall into any controversy in later stages.

Check Property Rates

Almost all the local governments provide a guidance value/circle rate to help investors know
the rate of a property. Knowing this can help you track local trends so that you cannot fall prey
to property dealers. Researching property rates and working out developments could help you
generalize the returns you could expect in the future.
9

Communication with locals

Before Zeroing in on any property, it’s important that you must talk to the locales living nearby
so as to get an idea and perspective of various pros and cons related to it. It will also help you in
getting a clear picture of various other things like property rates and trend, infrastructural
developments, etc.

Calculate Finances

Whether you want to buy a property through a loan or by paying full price, it’s important to
have proper calculations of the finances so that you must not face any problem in future. While
it is easy to get loans from banks, calculating the interest and EMI plan is also crucial.

Negotiate before paying

In Indian real estate, negotiation plays a key role before finalizing any property deal. It can help
you save a lot of money and get additional offers like parking spaces, GST cut, furnishing etc.

The Risk Factor

Finally, before investing in any kind of property may be commercial or residential, it’s important
to consider any risk factor attached to it. Hence one must ensure that the property must be
clear of all the obstacles so as to avoid last minute hassles.
10

SIZE OF THE ORGANIZATION:-

Investors clinic Infrastructure Pvt ltd.

INVESTORS CLINIC is a real estate consulting company serving all over the globe. It´s our
efficient and effective solution that has given us domestic and global giants as satisfied clients.
Investors Clinic has earned a strong reputation in the real estate industry as we strongly work
for the satisfaction of our customers. We have catered to numerous national and international
clients belonging to various business domains. As a real estate company we have been
redefining the standards of real estate and with our years of experience, we offer a wide range
of services to fulfill our clients need. We make it our business to understand your financial
requirements. We have already served the premier corporate houses in both domestic and
international arena. We have 12 years of collective experience in this industry. We have more
than 2100 man power strength globally. Our expertise is to make your money work for you and
manage your investment portfolio .Our motto is customer satisfaction at any cost

.
SERVICE RANGE OF THECOMPANY:-
Established in the year 2006, by its visionary founder Honeyy Katiyal, Investors Clinic Infract
Private Limited is the largest real estate services company of India. With a strong network of 34
offices across India, over 1.5 lac sq ft of office space and international presence in Dubai and
Singapore, the company is strengthening its reach year-on-year. Backed by more than 2100
professionals ,Investors Clinic is known for its best-in-class customer service through hi-
techresponse mechanism. Investors Clinic is counted among the first few companies that
transformed the real estate industry of India and shaped it into a more professional and
organized market. Mr. Katiyal apprehended the need for are liable professional channel
between builders and buyers and stepped into the arena with Investors Clinic which later
came to revolutionize the entire real estate market. The company now has an influential
presence in offline as well as online real estate space. With a turnover of 200+ Cr, it is the
highest tax payer in the primary real estate services industry of India. Investors Clinic’s brand
value is reckoned at 2000 Cr. The company has touched the lives of over 3million families and
helped them find the home of their dreams. The company is also a one stop destination for
home loan facilities, documentation formalities etc. Investors Clinic has made home buying
easier for the people of India. For its exemplary contribution to the real estate industry,
Investors Clinic has also received several awards and recognitions. Some of them are Best Real
Estate Agent Award by Builders Council of India (2012), Best Real Estate Agent

Award in Delhi/NCR by Big Brands Research (2011), Most Innovative Broker of the Year Award
(North India) by Estate World (2011) and The World's Greatest Brands 2015 Asia and GCC’
11

Award by URS International Asia One (2015), Real Estate Broker of the Year (2018, Dubai).To be
digital, companies today must have organizational velocity approaching light speed while
serving up individualized offerings that result in fanatical levels of customer satisfaction—all
with laser-focused cost control. And from applications to infrastructure, processes to
operational models and interfaces to experiences, there are digital forces driving change in
every part of your organization .At Cognizant, our consultants orchestrate the capabilities to
truly change the game—across strategy, design, technology and industry/functional

knowledge —to deliver insight at speed and solutions at scale. Our approach is built around
elevating business understanding of the aspirations and unique abilities of customers and
employees and by building these relationships based on trust and value .Our diverse team of
deep digital and industry experts focus on:

Insight:

We put real, direct, live research of the target audiences at the center of every project and
engagement. This starts with ethnographic and anthropological research, and takes those
insights as the north star for any project.

Customer Experience

: We ensure that our approaches, products and deliverables all use human-centered design
principles. This starts with Design Thinking as core process to everything we do.

Employee Experience

: We are helping clients understand how to build the right teams, encourage the right skill sets
and make the necessary organizational adjustments to make human ability a cornerstone for a
 12

PROJECTS OF INVESTORS CLICNIC

RERA Registration : RC/REP/HARERA/GGM/645/377/2022/120

Promoter Name : Nourish Developers Pvt. Ltd.
RERA Website : www.haryanarera.gov.in

S MA R T CI T Y D E LH I A I R P O R T
S E C 11 3, GU R U G R A M
ARTisTic IMPRession
 13

INTRODUCING THE MOST

Premium
LANDMARK OF DWARKA EXPRESSWAY

ARTisTic IMPRession

STRATEGICALLY LOCATED, FIRST ADDRESS OF DWARKA EXPRESSWAY

MESMERIZING VIEWS OVERLOOKING LAGOONS IN CENTRAL VISTA
24X7 CO-WORKING SPACE, FIRST TIME IN DELHI NCR
24X7 GYM OVERLOOKING CENTRAL GREENS
SPECIAL DECK HOMES FOR SUPER PREMIUM LIFESTYLE SEEKERS AQUA
AND TERRA AMUSEMENT AREAS FOR KIDS
 14
Architecture: UHA London + CPKA, Landscape themed and designed by Element Design Studio, Singapore
15

A Loc‡ion THAT IS UNMATCHED

* *
*

* *
*
16
 17

& SMART Homes

POWERED BY SCHNEIDER

EXCLUSIVE INTERIORS

ARTisTic IMPRession
HIGHLY EFFICIENT HOMES

HOMES OPENING TO CENTRAL GREENS

MAGNIFICENT BALCONIES

ARTisTic IMPRession
 18

Lagoon
IN CENTRAL VISTA
ARTisTic IMPRession
 19

Pamper YOURSELF
THE ONE DXP WAY
ENJOY INFINITE JOYS OFLIVING

INCLUDING A

CLUB THAT HAS SOCIAL, SPORTS

AND SATELLITE CLUBBING ZONES,

PLUS A HOST OF

LIFESTYLE AMENITIES

ARTisTic IMPRession

GYMNASIUM
 20

LIVING AND DINING ROOMKITCHEN

 21

UTILITY SPACE
LIVING AND DINING ROOMKITCHEN
 22

UTILITY SPACE
LIVING AND DINING ROOMKITCHEN
 23

UTILITY SPACE
LIVING AND DINING ROOMKITCHEN
24

THE FUTURE OF REAL ESTATE

OUR ONGOING PROJECTS

NOURISH DEVELOPERS PRIVATE LIMITED

Regd. Address: 12A Floor, Tower-2, M3M International Financial Center, Sec-66, Gurugram
Project Address: Smart City Delhi Airport, Sec-113, Gurugram
Sales Gallery Address: Gallery 113, Smart City Delhi Airport, Sec-113, Gurugram
CIN: U70109HR2020PTC091616
Website: SmartWorldDevelopers.Com| Email: care@smartworlddevelopers.com
25

CHAPTER -2

MARKET SHARE AND POSITIONOF THE COMPANY IN

THEINDUSTRY:-

MARKET SHARE :-

The urban sector of Indian contributes more than 60% of India’s total GDP. Rapid
urbanization in the country is the link between the economic performance of cities and the
national economy, which is an important factor for the growth of Indian property market.
Moreover, the trend towards greater organization and transparency in the policies has
significantly contributed to the development of reliable indicators of organized investment in
the real estate sector by domestic

and international financial institutions and investors and has also pushed
theg reate r av a i la bi l i t y of f i nan c ing f or re a l es tate dev e l ope rs . In p as t y ea
rs , fav o ra bl e reg u la t ory c hang es hav e perm i t te d f ore i g n inv es tme nt, wh i c
h is expected to further increase investment in Indian real estate sector. G ol ds tei n
Res ear ch a na l y s t f or ecas t th e I n dia p ro pe r t y ma rket to g row at a CAGR of
11.1% during the forecast period 2016-2024. Further, the market is anticipated to reach USD
272.0 Billion by the end of forecast period owing to favorable government policies and rising
number of startups in India. The report covers the present ground scenario and the future
growth prospects of the India property market for 2016-2024 along with the total revenue of
real estate sector in every region. We calculated the market size and revenue share on the basis
of revenue generated per segment and region on the country level.
The revenue forecast is given on the basis of the number of real estatedevelopers and current
growth rate of the market. REAL STATE MARKET SEGMENTS

By Property Type

➢ Residential Land
➢ Apartment
➢ Hotel
➢ Industrial
➢ Office
➢ Retail
26

By Ownership Type

➢ Buy
➢ Rental

By Investor Type

➢ Equity / Institutional funds Private

➢ Unlisted companies
➢ REITs / Listed companies
➢ Occupier
➢ Unknown
➢ Cross-Border

By Geography

➢ Tier- I Cities Electric Vehicle Market

➢ Tier- II Cities Electric Vehicle Market
➢ Tier- III Cities Electric Vehicle Market

COMPETITORS OF INVESTORS CLINIC

STARTUPS INDUSTRY DESCRIPTION

Mashvisor delivers an automated
MASHVISOR platform that analyzes and
- compares real estate and Airbnb
rental income to provide nationwide
high return on investment rental
properties

ABODO
- ABODO is a better way for
renters and property managers to
connect online
27

SIMPLIFY Simplifyem is afriendlycustomer

focusedcompanythat is obsessedwith
- property management software

DRAWBOTICS

The market place for real estate

Professional service marketing drowbotics is the first
and only stop shop market

WEROOM
- Weroom is a community platform
to find roommates everywhere

MY PROPERTY LESOTHO
Real Estate and construction Buy, sell and rent property in
Zambia

Based on property type, residential landandapartments accountedforthe largest marketshare of 40%

in 2016, while office space segment is anticipated to be the fastest growing segment over the forecast
period attributed to high demand for office space by IT and Its, retail, consulting and e-
commerce sectors .India property Market Outlook 2016-2024, has been prepared based on an in-
depth market analysis from industry experts. The report covers the competitive landscape and current
position of majorplayers in the India propertymarket. Thereportalsoincludes Porter's five forcemodel,
SWOT analysis, company profiling, business strategies of market players and their business
models. India property market report also recognizes value chain analysis to understand
the cost differentiation to provide a competitive advantage to the existing and new entry players. Our
India property market report comprises of the following companies as the key players in the India
property market: DLF, Unites Real Estate, Super tech, Omaxe, Oberon Realty, Nasal API, Jayvee Infract,
Godrej Properties, Housing Development & Infrastructure Limited, Sundeck Realty Ltd, Kolte - Patil
28

Developers Ltd, SRS Real Infrastructure Ltd, Puravankara, Prestige Group, Brigade Group, Sabah
Developerand Hiranandani Developers

CHAPTER -3
PESTLE ANALYSIS OF INVESTERS CLINIC:-
INTRODUCTION

➢ It is estimated that the size of the real estate sector increase five fold to reach USD676
Billion by 2025.
➢ Real estate firm DLF Ltd. Spartech Ltd. Jayvee infract developers Ltd., Unites, Omaxe Ltd., and so on has
beenplayingasignificantrole in shaping up the real estate since inception.
➢ The Make in India initiative has helped to accelerated leasing of commercialproperty by the
manufacturingsector.
➢ India’s Prime Minister Mr. Narendra Modi approved the launch of Housing for all by 2022.SOURCE-
https//:www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/Indian-real-estate-
Opening-doors.pdf

Political Analysis

➢ The smart city project.

➢ The Make in India initiative.
➢ Brihanmumbai Municipal Corporation (BMC) has introduce a single window clearance for
construction.
➢ The securities and exchange board of India (SEBI) has proposed easier regulation for real estate
investment trusts. (REITS)
➢ The Raja sabra or the government of India has brought into forces the real estate ( REGULATION
AND DEVELOPMENT) Act,2016

SOURCE:-

http://www.ibef.org/industry/real-estate-india.aspx

Environmental Analysis

OKHLA BIRD SANCTUARYAs per the new draft notification, no new commercial Activity will
bellowed within the eco sensitive zone. The local economy had lost about Rs 2000 core in several months of the ruling.
Projects of 45 developers including Jaypee, Amravati, ATS, Logic, Ajanta etc. were impacted .Panic among
consumers. Sales Of inventories andprogress of several projects drastically effected.
29

Sociological Environment

➢ Demographic:
India represents 17.5% of the global population

➢ Education:
The adult literacy rate in 2006 was 62.8%

➢ Health:
In India, 29.8% population lives below the national poverty line in 2010.

➢ Jobs in India
The employment rate in 2011 for the population aged 15 and above is53.6%.The
unemployment rate of labor force is of 3.6%

Technological Environment:-

➢ Usage of internet for booking, renting and buying property online. Some of the top
players of web based real estate companies are 99acres,Housing.com and
commonfloor.com
➢ Change in construction pattern over the years which resulted in high raised earthquake
resistant buildings
➢ Usage of pre fabricated constructions and dry wall technology have been introduced to
India Malaysia, Thailand and China
➢ Studio apartments are in trend for fully automated functioning

Legal Environment:-

Depreciation
Consolidated Financial Statement (CFS)Dividend Financial statements authentication and board’s report
Corporate Social Responsibility (CSR)Restrictions on non-cash transactions involving directors Loans and
investments by company.

Sources-

https://indiacode.nic.in>2016>201616

Economical Environment:-

New investments proposed by the government such as Rs 7,060 core to build 100 smart cities.
Investment friendly tax reforms can act as an economical tool to revive almost dead India economy. Ease of
30

availability of financiers will aid the government in achieving its ‘home to all by 2022’ program. FDI norms have
beenmodified to attract foreignplayers in Real Estate sector

Conclusion:-

The smart city project and the make in India campaign has created a positive image of India at
international level The rapid urbanization has played a key role in growth of real estate which is
not just pushing the building blocks but also introducing western technology and machinery
usage for providing the dream home to consumers. Now looking overall analysis and
introduction of real estate bill is a big milestone achieved by government which would be
building the gap between consumers and developers which would result in increased GDP
contribution of real estate industry into Indian economy.

CHAPTER- 4
SWOT Analysis For The Organization
Strengths

➢ Solid understanding of real estate taxation

➢ Access to an affluent natural market
➢ Live in a desirable community with generally high real estate prices
➢ Well respected in the neighborhood/community/church/synagogue
➢ Connections with a good hard-money lender
➢ Expert on condominium association rules
➢ Willingness to do shoe-leather prospecting
➢ Fluent in Mandarin Chinese
➢ Good mentor
➢ Low monthly expense

Weaknesses

➢ Substantial economic uncertainty in local area

➢ Lousycomputerskills
➢ Overweight
➢ Limitedsavings
➢ No interest in property management
➢ No family money to speak of
➢ Limitedbudgetformarketing/directmail
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➢ Poor Spanishskills (butlots of Spanish-speakingpeople in my market)

➢ Weak back office/poor systems in place
➢ Managingbroker is new at thejob
➢ Mine is theonlyincomecomingintothehousehold.

Opportunities

➢ Local area is gentrifying

➢ Localcommunitymagazinegiving me adeal on advertising
➢ New factory opening in area, attracting many jobs
➢ Military base means lots of people move in and out every three years, boosting
transactions/turnover
➢ Become eligible for broker’s license this year

Threats

➢ Interest rates on the rise

➢ Overpriced stock market could implode, reducing the “wealth effect”
➢ Major storms in South Florida have been known to impact demand
➢ Agencies are recruiting heavily in my area, resulting in more competition
➢ Cash flow problems could possibly force me out of the business if I go more than a
couple of months without a sale.

CHAPTER -5

FINDINGS
➢ The real estate industries of Lucknow have growing during the past few years. Major
factors thatcontributing in to thegrowthare.
➢ Luck now is the s tate ca pit a l c i t y of Utta r P ra des h , an d Uttar
Prad es h having biggest population of country. Lucknow city is the largest urbanity of
state and surrounded by many towns, by these reason Lucknow city make
attractive.
32

➢ It is ad ded f act ors that s h ow g rowt h of in f r as t r uct ura l fa c i l i t ies a nd

development in term of public transport, drinking water supply, retail sector
andsanitation.
➢ Affordable prices of land as compared to metro cities attracted the privet player to
come into market cause the prices are affordable they opted the for the market for the low
costprojects.
➢ In Lucknow real estate market many market leaders are presented like DLF,
OMAX, Perth, Unites, Ansal and Sahara and they are running many real estate
projects in variouspricelistand in various locations.
➢ Public transport system is the main factors of Lucknow city, recently metro
projectwork is started in city.
➢ The personal selling is the effective way of selling real estate products. The direct
marketinghelpssignificantly in personalselling.
➢ Sometimes it was very difficult to get sufficient help from the employees due to their
limitedexecutivehours.
➢ Theydidnotgive me exactinformationformaintainingtheirsecrecy.
➢ Unavailability of previousresearchwork in Lucknow.
➢ Limitation of time.

CHAPTER – 6

RECOMMENDATIONS
➢ This is meant for foreign project managers who are not familiar with real estate and
building practices in China / Asia. It is meant as a brief reference and individual
circumstances may differ immensely from what is described here .Readers / investors
contemplating pursue of real estate related project management are advised to seek
professional assistance or opinions where required.
➢ First, apart from technical competence, project managers need to be skilled in managing
people and processes
➢ Second, project managers may need to work in and deal with an environment involving
multi- cultures and even at times multi-languages and dialects
➢ Third, building procedures, materials, equipment and documentation etc. can be
vastly different from what foreign project managers are used to. For instance, while
steel frame construction is quite popular in the US as far as office construction goes,
reinforced concrete may be more popular for most projects. Another example, while
many projects in the US focus on keeping the ‘warmth / heat’ inside the premises in
33

terms of energy conservation (in particular the northern states), keeping the heat out is
the focus in many parts of Asia including South East Asia and the southern portion of
China
➢ Fourth, the common law (based on the British legal system) system may not be as
widely applied in some Asian countries than in Europe or North America. For instance,
building contractual disputes may be settled via international arbitration rather than
through the local legal system
➢ Fifth, the sources, breadth and depth of project financing may not be as established as
Europe or North America. Notwithstanding a trend to catch up in this aspect, project
managers may be better off in allowing for fall-back financing strategies / options to be
on the safe side.
➢ Sixth, pay attention to ergonomics, i.e. the study of human scales (heights, hand to hand
width etc) relative to the building components including the interior fixtures and fittings.
Using North American or European ones may not be entirely suitable as generally Asian
people are comparatively are not as taller big.
➢ Seventh, project managers contemplating working abroad may need to have an
outgoing character, empathy for different practices flexibility, and exceptional
communication / people skills. This does not imply giving up one’s assertiveness where
required but an understanding or even an appreciation of other cultures may help
➢ Eighth, as with all expatriates, one needs to look hard into not only the career \ job
opportunity, but also the impact on one’s immediate family and loved ones.
Nonetheless, in terms of creature comfort and enjoyment of life China /Asia have much
to offer these days, especially in the major urban centers.

Conclusion:-

Own house is the basic human needs. The right to lives is one of thefundamental rights
of human and this is internationally recognized. The demand of housing in urban areas in
developing cities like Lucknow is dramatically. Change due to natural increase and
its growth rate. Rural and other backward peoples are migrating for finding jobs and
many wealthy people are moving to capital of state Lucknow city for the fulfillment of their
expectations of better l i fes t y le , an d fo r e njoy ing the mo de rn cu l t ures of t he
c i t y l i fe . Due to th i s increases a serious crisis all over the metro cities especially in the
major cities of Lucknow. From few years, many real estate firms have taken initiatives by
ensuring maximum utilization of land in a planned way. In this system real estate
firms try to provide residences to more people in a comparatively small place .The real estate
industry is growing and expected future growing. The growth in Eighth, as with all expatriates, one
needs to look hard into not only the career \ job opportunity, but also the impact on one’s immediate family
andlovedones. Nonetheless,in terms of creaturecomfort andenjoyment of life,
34

GDP a nd ho u s ing ind u s t r ie s co nst r uct io n wo r k is gr o w ing. T hes e fact o r s in

dicate the best future of real estate industries. Rise in house rent, demand for o wn ho us e ,
la ck of sa n it a t io n, la ck of dr ink ing w a t er , eas y ho me lo a n a nd availabilities of
housing financing institutions creating huge demand of houses. Due to these total demands
of flats, villas, plots and others type’s property demands are increasingly. Though
inadequate, supply of apartments with the number of real estate firms also has shown
rising trend and suggests for future growth. Regulatory body of environment has pass
Real estate management ordinance 2008, and this is very important for protection of buyers
in real estate sector. Financing policies maker easier than earlier. Strengthening the policy
for protection of buyer’s rights against the real estate developers and builders. Cost of flats and
villas are varying in different location and sizes. One time charges are also implied on the basis of
facilities those are provided by builders

CHAPTER- 7
REFERENCES

http://www.investors-clinic.com/•https://www.youtube.com/• Amin S., 2008, REHAB in the Development of

Society, Paper Presented at the REHAB Week-2008

Seminar.• http://www.statejournal.com/story/25618255/investors-clinic- crosses-75000-active-

customers-mark-in-india-and-abroad•http://www.icicihfc.com/property_pdfs/lucknow-res-report-
July2012.pdf •http://www.assignmentpoint.com/•http://www.asaub.edu.bd/data/asaubreview/v4n1sl18.pdf
35

CHAPTER – 10
QUESTIONNAIRE

Name:- Address : - - -

Date :- Phone :- - Email:- -

General :-
Are you currently working with an agent or broker? If yes, who? ------------------------------------------

How long have you been looking for a house? -

How many people will be moving with you?

Do you have children? If yes, how many? -

What is your preferred move in date and why? -

Which days of the week and time are best for you to view house? Days:--------------Time:-----------

Rank your communication preference- Phone Call:--------------Text: ----------Email:---------------------

Social Media:

Have you purchased a house before? If yes, where and when?---------------------------------------------

Do you need to sell a property before you can purchase a new one?

If yes, what's its status?

Your New Home

Would you rather purchase a resale , New home

What is your budget? -

36

Are you looking for 1bhk , 2bhk ,3bhk or 4bhk ?

What's your squarefoot (sq. ft) preferenc 890 1100 1240 1500 1660

Which floor do you prefer to have? Below 5 Between 5-10 Above 10

Do you have any other home in the same city? If yes, where? ---------------------------------------------

When you can plan for visit: Date: ---------------------- Day: Time:-