Citizen watches

Product and brand information

Fueled by light.
Any light.
A watch that never needs a battery.

Be precise.
Be powerful.
Be UNSTOPPABLE.
 4 key points to know about Citizen:
1. REVOLUTIONARY TECHNOLOGY

Eco-Drive technology- powered by light. Any light.

Atomic timekeeping - The atomic timing signal is accurate to 1 second over 20 million years

Proximity – Eco-Drive technology with Bluetooth (iPhone compatible; Time/Date sync)
2. UNSURPASSED QUALITY

Citizen’s 5 +1 year Limited Warranty is the longest in the mid-price segment + 1 year additional (US, Canada, &
Caribbean only, other regions have one-year warranty)

If guest registers their purchased watch online, +1 additional year warranty in North America region (after Sept. 2013)

Less than 1% of watches returned during warranty period
3. EXCLUSIVES STYLES

Selected exclusive styles available only in Starboard stores - Eco-Drive cruise line exclusives

Citizen Signature collection - exclusive throughout the Caribbean

Signature Grand Touring two-tone world-wide exclusive
4. MAJOR INVESTMENT IN ADVERTISING AND SPORTS MARKETING

Creates high level of brand awareness (largest TV advertiser in watch industry)

Major sports sponsorships (U.S. Open Tennis Championship, Charlotte Motor Speedway)

+ 1 Our Duty Free savings gives the guest further discounts on the ticketed price, offering an even greater value
 What is Eco-Drive?
Citizen Eco-Drive watches start with a simple yet revolutionary concept: a watch
that never needs a battery. Citizen Eco-Drive technology harnesses the power of
light – from any natural or artificial light source – and converts it into energy which
is stored in a permanently rechargeable lithium-ion cell. It recharges continuously in
any kind of light to run forever.

Citizen Eco-Drive watches use the simplest, yet most

technically advanced power generating and storage
Natural and artificial
system in the Watch Manufacturing Industry. light is absorbed.

 A Solar conversion panel and energy cell are the

power provider for these Quartz Watches.
This light is converted
 Eco-Drive's ability to use light from any source
into energy.
to generate electrical power means that the
supply is limitless and free.

 The absence of any added complex power Enough energy is

generating machinery that would require stored to power the
watch for at least 6
additional upkeep is another big advantage. months, even in the
dark.
Advanced Technologies, Materials & Finishes

• Atomic Timekeeping
– The most accurate and maintenance free watches in the world!
– Eco-Drive technology partnered with radio-controlled accuracy. With radio towers in
North America, the UK, Europe, Japan and China.
– Radio signals are received both automatically and on-demand.
– Key collections include Skyhawk A-T, Perpetual Chrono A-T, and World Chronograph A-T.

• Titanium
– Used widely for its non corrosive finish and high “strength-to-weight” ratio
– Perfect material if you are looking for a rugged watch with a light weight feel
– Hypo-allergenic

• Ceramic
– Harder than gold and stainless steel
– Provides lightweight comfort and durable color
– Hypo-allergenic
ATOMIC TIMEKEEPING
SYNCHRONIZED TO THE ATOMIC CLOCK FOR SUPERIOR ACCURACY

• A generating tower transmits an

exceptionally accurate time signal
from a state-of-the-art atomic
clock
• The watch’s internal receiver
captures the signal and displays the
precise time
• The atomic timing signal is accurate
to 1 second over 20 million years
• Currently radio towers are located
in North America, the UK,
Germany, Japan and China
 Key Selling Points
Features
Never needs a battery.
Powered by any kind of light, so it can run
and recharge continuously.
Power reserve can last 6 months to 5 years
(depends on model).
Low charge warning; quick start function
(most models).
High quality metal components from solid
stainless steel or titanium bracelets and
cases.
Benefits
Eco-friendly and the ultimate convenience –
no battery to replace ever!
Under normal conditions indoor & outdoor,
there is ample exposure to light to keep the
watch running forever.
Keeps running reliably, even in the dark.
Instant feedback when charging is needed;
just seconds to start up after exposure to
light.
Steel is the metal of choice for many luxury
watches; titanium is light and stronger, plus
it’s hypo-allergenic.
 Brand Ambassadors

Kelly Clarkson
Three-Time Grammy Winner

Victoria Azarenka
Two-Time Grand Slam
Tennis Champion

Eli Manning
Two-Time MVP &
Two-Time Champion Quarterback

Matt Kenseth
Two-time Daytona 500
Race Car Champion
 Citizen watches Fall 2013 Collection
World Time A T

Rose Gold-Tone
Rose Gold-Tone Main features:

Synchronized to Atomic Clock for superior accuracy

Atomic timekeeping technology with synchronized time
adjustment available in 26 different time zones

Perpetual calendar

Dual Time (Second Time Zone)

12/24-hour time

Alarm

Power reserve indicator

Anti-Reflective Sapphire crystal
AT9013-03H AT9016-56H
Day / Date
SKU: 8556490 SKU: 8556482
Size: 43 mm

MSRP: $550.- MSRP: $625.-

Perpetual Chrono A T
Citizen Eco-Drive with atomic timekeeping

Rose Gold accents Rose Gold-Tone
Main features:

Atomic timekeeping technology with synchronized time
adjustment available in 5 different time zones

1-second chronograph measures up to 60 minutes

Perpetual calendar

12/24-hour time

Alarm

Power reserve indicator

Anti-Reflective Sapphire crystal

Day / Date
AT4006-06X AT4106-52X
Size: 42 mm
SKU: 8519563 SKU: 8519571

MSRP: $495.- MSRP: $625.-

 Citizen watches Fall 2013 Collection

Navihawk A T
Endorsed by Matt Kenseth – two-time Daytona 500® Champion

Main features:

Synchronized to atomic clock for superior accuracy

Atomic timekeeping technology with synchronized time
adjustment available in 43 World Cities

1/100-second chronograph measures up to 24 hours

Perpetual calendar

2 alarms

99-minute countdown timer

Digital backlight display

Universal coordinated time (UTC) display

Power reserve indicator
JY8035-04E JY8034-58E
Pilot’s rotating slide rule dial ring
SKU: 8556557 SKU: 8556540
Anti-Reflective crystal

Size: 48 mm
MSRP: $650.- MSRP: $750.-

Matt Kenseth
Two-Time DAYTONA 500® Champion (2009, 2012)

CA0530-41E
SKU: 8556565

MSRP: $575.-
 Citizen Marketing support
World Time A T

Navihawk A T


 Citizen watches Fall 2013 Collection
Ladies’ World Time A T

FC0000-59D FC0004-58D FC0003-18D

SKU: 8556516 SKU: 8556524 SKU: 8556532

MSRP: $595.- MSRP: $625.- MSRP: $550.-

Main features:

Synchronized to atomic clock for
12/24-hour Time
superior accuracy
Alarm

Atomic timekeeping technology with
Power reserve indicator
synchronized time adjustment
Anti-Reflective Sapphire Crystal
available in 26 time zones
Day/Date

Perpetual calendar
Size: 39 mm

Dual Time (Second time zone)
Citizen Marketing support
 Citizen watches Fall 2013 Collection

Starboard only Exclusive collection:

Citizen Eco-Drive Chronograph collection:
Limited Edition
World Time A T

AT9010-10A
SKU: 8556508
CA0368-56L
MSRP: $795.- CA0365-54L CA0367-59H
SKU: 8519712
SKU: 8519720 SKU: 8519704
Main features:

Stainless steel case MSRP: $375.-
MSRP: $395.- MSRP: $395.-

Radio controlled time

Dual time Main features: Main features: Main features:

Alarm
Eco-Drive technology
Eco-Drive technology
Eco-Drive technology

Perpetual Calendar
Black ion plated with
Grey ion plated with
Stainless steel with

Day feature blue dial Grey dial blue dial

Brown Crocodile Strap
Day feature
Day feature
Day feature

Sapphire crystal
Mineral glass crystal
Mineral glass crystal
Mineral glass crystal

200 m Water resistant
100 m water resistant
100 m water resistant
100 m water resistant
 Citizen watches Fall 2013 Collection

Nighthawk collection Titanium Chronograph Scuba Fin

Titanium Colored Luminous

CA0500-51L CA0525-50L BN0090-52E

SKU: 8519647 SKU: 8519654 SKU: 8519597

MSRP: $550.- MSRP: $595.- MSRP: $375.-

Main features: Main features: Main features:

Pilot’s Rotating Slide Rule Dial Ring
1/5 second Chronograph measures up
One-way Rotating Elapsed-time

Anti-reflective Crystal to 60 minutes Bezel

Dual Time (Second time zone)
12/24-hour Time
Screw-back Case and Screw-down

Screw-back Case
One-way Rotating Elapsed-time Bezel Crown

Date
Screw-back Case
200 meter Water Resistant

Size: 42 mm
Date
Luminescent Hand

Size: 46 mm
Date

Size: 46 mm
 Citizen watches Fall 2013 Collection
AVION

Mesh Chronograph

Rose gold-tone accents

AO9030-05E AO9030-21E
SKU: 8519514 SKU: 8519522
MSRP: $250.- MSRP: $250.-

Men’s Strap

CA0331-56L CA0336-52H
SKU: 8519621 SKU: 8519639
MSRP: $350.- MSRP: $350.-

BV1085-14E BV1085-22H
SKU: 8519605 SKU: 8519613
MSRP: $215.- MSRP: $215.-
 Citizen watches Fall 2013 Collection

Stiletto Blade Axiom

Men’s:
Rose gold-tone accents

AT2245-57E AU1060-51A
SKU: 8519555 SKU: 8519589
MSRP: $350.- MSRP: $225.-
Ladies:
AR3050-52B AR3055-59E
SKU: 8519530 SKU: 8519548
MSRP: $650.- MSRP: $650.-

Citizen Eco-Drive introduces the world thinnest light-

powered high-tech ceramic watch. Its modern aesthetic,
realized with elevated materials and Eco-Drive technology,
instantly creates and iconic design. The ultra-thin solid
ceramic case and bracelet provide a comfortable fit for GA1050-51A GA1055-57F GA1053-01A
any stylish man or woman. SKU: 8519670 SKU: 8519696 SKU: 8519688
MSRP: $225.- MSRP: $250.- MSRP: $195.-
 Citizen watches Top 10 best seller styles

#1. #2. #3. #4. #5.

Perpetual Chrono A-T Blue Angels World Chrono A-T Normandie Titanium Men’s bracelet

Model: AT4004-52E Model: AT8020-03L Model: EW9780-57E Model: BM7170-53L Model: BM6560-54H
SKU: 7877194 SKU: 8369209 SKU: 7144686 SKU: 8123630 SKU: 6312003
Retail: $ 595.- Retail: $ 575.- Retail: $ 300.- Retail: $ 350.- Retail: $ 325.-

#6. #7. #8. #9. #10.

Perpetual Chrono A-T Ladies Bracelet Silhouette Corso Blue Angels Skyhawk A-T

Model: AT4008-51E Model: EW3144-51A Model: EW8464-52D Model: BM8404-59L Model: JY0040-59L
SKU: 7877210 SKU: 521369 SKU: 4771887 SKU: 6000475 SKU: 521419
Retail: $ 595.- Retail: $ 215.- Retail: $ 265.- Retail: $ 275.- Retail: $ 695.-
Additional product information for Citizen watches :

 Everything You Need to Know brochure

 Starboard Knowledge Center:

200 – Category Training, Certification $ Brands

202: Watch

Starboard Brands

CITIZEN

 Online at www.citizenwatch.com

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