Introduction to

Engineering Design

Submission Form

Name: _______________________________________

PD: _______________

Activity 2.2.2 – Visual Analysis

Step #1 – Summarize important characteristics of each Visual Design Element

Line: Lines are marks that span a distance between two points. They can vary in width, length,
direction, and curvature, and are fundamental in dividing space and creating shapes.
Shape: Shapes are two-dimensional enclosed areas defined by other visual elements such as lines or
color. They can be geometric or organic and can convey various meanings or evoke different emotions.
Form: Form refers to the three-dimensional aspect of an object, often implying volume and mass. It
adds depth and realism to designs, making them more dynamic and engaging.
Color: Color is the visual perception resulting from the way an object reflects or emits light. It's a
powerful element that can evoke emotions, convey information, and create visual interest.
Texture: Texture refers to the surface quality or feel of an object, which can be physical or implied. It
adds richness and depth to designs, enhancing their visual appeal and making them more tactile.
Space: Space is the area or distance between, around, above, below, or within objects. It's a crucial
element for organizing and arranging visual elements, creating balance, harmony, and hierarchy.
Value: Value refers to the lightness or darkness of a color or tone. It adds contrast, depth, and
dimension to designs, helping to define shapes and create visual interest.

Step #4 – Summarize important characteristics of each Visual Design Principle

Balance: Distribution of visual weight. Can be symmetrical or asymmetrical.

Unity/Harmony: Coherence and consistency in design elements for a cohesive whole.
Contrast: Juxtaposition of different elements for visual interest and emphasis.
Emphasis/Focal Point: Technique to draw attention to specific elements.
Rhythm/Repetition: Regular recurrence of elements for visual flow.
Proportion/Scale: Relative size of elements for hierarchy and harmony.
Hierarchy: Organization and importance of elements for guiding the viewer.
Pattern: Repetition of visual elements for structure and unity.

Visual Elements and Principles of Design Matrix

Elements of Design
 Line Color Value Shape Form Space Texture

bright red cylindrical;

concave smooth plastic;
curved with black circles and solid forms
Use of surface creates soft mesh,
surfaces accents, ellipses created by
Design space for mug bumpy plastic
Element white mug ellipses

formal
formal balance
formal balance and
Balance balance and symmetry
and symmetry

symmetry

Red coffee
textured base
housing
Emphasis contrasts with
contrasts with
smooth sides
ceramic mug

textured base
Contrast contrasts with
smooth sides
Principles of Design

regular
rhythm in
repeated
Rhythm raised circles
on base top

shapes are
Proportio proportional
n

Consistent
use of
elliptical consistent
Unity
shapes ( flip smooth texture
top, shower
head, switch)

no
clean flowing
Economy extraneous
lines
elements
Provide a Visual Analysis of a Computer Mouse for Steps #7 - 11: take photos of your product to
include in your visual analysis. Use the Visual Analysis Example link in the activity as a
model.
Provide a Visual Analysis of a Computer Mouse for Steps #7 - 11: take photos of your product to
include in your visual analysis. Use the Visual Analysis Example link in the activity as a
model.

The computer mouse, presented in a sleek black color, embodies both functionality and style. In the
Front View, its face reveals the left and right buttons flanking a prominent scroll wheel, with a wire
extending from the bottom or back, achieving a balanced layout where all elements are centered.
Harmony is evident as the buttons, scroll wheel, and wire unite seamlessly into a cohesive unit. The
contrast between the buttons and the body enhances visual interest, while the scroll wheel acts as a
focal point, drawing attention to its position and functionality. Proportion and scale ensure usability and
aesthetic balance, with careful consideration given to the size of the scroll wheel and buttons in relation
to the overall mouse. In the Right-Side View, the contour of the mouse body, possibly featuring
ergonomic elements for comfortable use, is apparent. Proportion and scale, as well as texture on the
surface, contribute to usability and visual appeal. Balance is achieved through the distribution of visual
weight across the mouse body, ensuring overall stability. The Isometric View provides a three-
dimensional perspective, showcasing the mouse's clear form and layout. Space is utilized efficiently,
emphasizing usability and visual balance. Variations in color or texture add visual interest and contrast,
while the hierarchy of elements, such as the prominence of the scroll wheel compared to the buttons,
reinforces the overall design narrative.