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The Freelance Course


Now, at last, it’s available again… and it’s just a ridiculously-good deal,
too…
Stop: Before you do anything else with your career as a freelance writer,
make sure you check this out…
What if you could….

Learn the exact blueprint on setting up your freelance business


and knowing the exact tools and strategies you need to attract
clients, land clients and retain clients.

Turn your passion for writing into a profitable and sustainable


business. You'll have the confidence, skills, and support you need
to earn serious income as a freelance writer.

Finally get paid for your writing. You don't have to compete for
jobs against hundreds of people and in the end, earn pennies for
your hard work.

Know where to find high-paying clients. No more hustling ten


hours a day and no more sending pitches that go straight to the
trash and never see the light of day again.

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“How To Kick-Start Your Awesome


New Career As A Respected,
Sought-After, Outrageously-Paid
Freelance Copywriter.”
Whether you’re already taking on freelance jobs (and need some help
finding clients and increasing your fees)… or just beginning to dream
about the lifestyle freedom and Big Bucks of a sizzling freelance
career… this is your NEXT STEP in the process.

From: John Carlton

Howdy.

Over the past 30 years, I’ve been one of the most visible, most
respected, and most well-paid freelance copywriters in the game.

And, along the way, I’ve also helped a vast mob of folks finally start their
own freelance careers. (You can find testimonials to how effectively I’ve
kick-started these careers below. I’m talking about transforming the lives
of writers who came to me struggling, yet left with specific advice and
tactics that burst open the floodgates of cash, fun and global respect.)

But I cannot help just any writer who craves a successful freelance
career. You gotta want it. And you gotta be willing to do the things
necessary to make it happen.

That’s where I can help you. Almost immediately.

Listen: The business world is STARVED for writers who know how to sell…
and always will be. Creating sales messages and ads and websites and
video scripts that bring in results is the single most important element of a
successful business…

… and yet, most biz owners haven’t got a clue how to pull it off.

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That’s why a good freelance copywriter is so freaking valuable. In exchange


for piles of cash, you will create the words that fuel all marketing, advertising,
launches and profit-earning efforts.

Freelancers Are The Heroes of


the Biz World
And we are paid handsomely for the job. However… you got to know what
you’re doing. And how to do it.

It took me a long time to figure everything out – none of it was obvious, and
the really effective ways to keep a career sizzling are pretty well-hidden.

Now, however, you can shortcut your own path to becoming a respected,
well-paid freelancer… by letting me share these hard-won secrets of career
success with you.

Here’s what I’ve got for you: After privately mentoring a small mob of
freelance copywriters (helping them multiply their results, their client-base,
and their wealth many times over)…

… I decided to reach more wanna-be freelancers by cramming everything I


know about the gig into an info-packed course that lays out exactly what I
taught my private students.

So now, you can devour an entire mentoring process in a weekend, and start
using these transformative tactics, secrets and specific advice the following
Monday.

It really can happen that quickly.

All of my teaching falls into just 3 simple categories:

1. Get Good. (This package includes the “how to” bible of creating killer
ads and marketing: “Kick-Ass Copywriting Secrets of a Marketing
Rebel“… as well as detailed specifics on how to get as good at
copywriting as possible, quickly and without fuss.)

2. Get Connected. (I share every secret and strategy I’ve used over
the decades to climb directly into the jet-stream of the business world
– which is the key to creating a reputation that causes eager clients to
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seek you out. PLUS: There is a huge bonus section where a bunch of
my most successful students and colleagues share exactly how they
find new clients right now.)

3. Get Paid. (There are many ways to get paid as a freelancer… and
many other ways to get screwed. Once I lay out all the options – both
the easy ways like getting one up-front check, and the more elite ways
like getting monthly royalties – you’ll know EXACTLY how to price
yourself in the real world, and how to maximize the moolah you bring
in.)

This package is called “The Freelance Course“…

… and it really does contain every shred of advice I have for both rookies and
veteran writers wanting to move to the next level.

However, this course is not essential for you just because I’m one of the most
successful and respected freelancers who ever launched a career.

Nope. It kicks ass because I started


from scratch, with zero help from
anyone…
… and I made all the mistakes possible, learned my lessons, and figured out
the RIGHT way to tackle every step of the process.

Especially finding clients and doing a great job and earning the staggering
fees of a top writer. (My current fee is $30,000 up-front for writing an ad, plus a
healthy percentage of the profits as a royalty. And I turn down almost every
potential client who seeks me out, because I’ve got my lifestyle exactly where I
want it.)

For 30 years, I took detailed notes of my journey from


clueless rookie to celebrated “hall of fame” copywriter.

I’ve written for the biggest direct response outfits in the universe (like
Rodale and Boardroom), after they sought me out solely from my
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reputation as a freelancer…
I’ve been the “go-to freelancer” for huge advertising agencies (who
snuck me in the back door to do the jobs their staff writers couldn’t
manage, because I figured out how to make any ad work, in any
market)…
I’ve worked closely with legends like Gary Halbert, Jay
Abraham and Dan Kennedy (I was Halbert’s confidant and partner for
20 years, had free run of Abraham’s office, and was the keynote
speaker at Kennedy’s notorious Copywriting Bootcamp)…
and I’ve created my own hyper-successful marketing businesses (where
we’ve completed multiple Web-rattling launches, and mentored
thousands of entrepreneurs both off-line and online).
More: I’ve also been a featured speaker at major events hosted by
marketing luminaries like Frank Kern (who credits me with waking up
his Inner Copywriter), Rich Schefren (who admits his first breakthrough
ad happened from specific advice I gave him), James Schramko (who
is my #1 fan in Australia), Joe Polish (perhaps the savviest offline
marketer alive) and too many others to list here.

Basically, I’m the successful veteran who learned every tactic in the book
while figuring it all out in the real world, in real
time, with real clients…
… testing everything constantly, tossing the crap and doubling-down on
the stuff that worked…
… and…

I'm now offering to share it all with you


Every secret of dealing with clients. (Especially the stubborn,
aggressively-stupid Alpha-male types who insist on screwing up
your great copy). With my help, you’ll have them purring like pussy
cats, totally under your control.)
Every tactic for quickly discovering what needs to be done (even in a
brand-new market for a brand-new client), and completing the job
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with total confidence.


Every street-level psychological advantage you need to convince
skeptical prospects to buy. In every market you write for.
Every detail of negotiating stunningly-nice fees, and getting the client to
happily pay up.
In short… everything you need to know to kick-start your own totally-
awesome freelance career. Whether you’re a rookie, or a veteran
wanting to move up a level.
And it’s all straight from the brain, the “Bag O’ Tricks”, and the hard-won
experience of the dude with the world-wide, 30-years-deep reputation.

I know there are other options out there that claim to teach you how to
become a freelance copywriter. If those other options sound good to you, go
for it.

And good luck to you.

I’m not gonna blow smoke up your ass and tell you this is an easy career
choice that just anyone can do.

You don’t have to be a “good writer”, but you do need to understand what
is required of a professional freelance copywriter commanding huge fees.

Businesses depend on you to know what to do, and know how to do it. So
their investment in you pays off.

The gig isn’t for everyone. You will mostly work alone, or maybe with one
other colleague. If working FOR yourself, BY yourself is attractive…

… then this may be the right career choice.

Personally, I’ve been in a state of raw joy ever since I scored my first
freelance job. I hated working in the 9-to-5 rat-race, for power-hungry bosses
I had to deal with every day, wearing ties and commuting and following rules.

I mostly work alone now, but I’m not lonely. I have close colleagues all
over the world, friends who would take a bullet for me, and a waiting list of
folks wanting to chat about hot new projects. I’m constantly invited to speak
in front of hundreds of people (for big bucks, too), and I haven’t had to buy

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my own beer at a seminar bar in decades (because fans elbow each other
out of the way to buy one for me).

There is no "perfect" personality in freelance copywriting.

I’ve taught:

Criminally-shy introverts…

“Life of the party” extroverts…

Old-school veteran business owners...

And even still-living-at-home rookies...

Some are damn good writers. Others suck at writing, but allowed me to show
them how to cobble together excellent ads in a systematic way.

It doesn’t matter where you are right now, in fact, regarding your experience,
your skill set, or your history.

Heck, I got fired from nearly every “real” job I’d held, and was sleeping on a
friend’s couch (and living out of my freakin’ car) when I started my career.

Age – doesn’t matter.

Location – doesn’t matter (not with so much freelance work available online).

I’ve successfully mentored copywriters in Europe, Asia, Australia, the


Middle East and even Canada. And, of course, just about every state in
America. It’s a world-wide market for freelancers, with potential clients all
over the map.

What I’m offering you is the opportunity to learn the “inside” secrets, tricks,
tactics and skills behind a very successful freelance career.

If you’re the right fit, it will be the greatest adventure of your life. Meet
new people, create your own lifestyle, earn lots of money, get the behind-the-
scenes scoop on different businesses in different markets…

… and just generally bite off a huge mouthful of Life and gobble it down with
gusto.

I can’t even imagine a better gig. Writing is a great skill…

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… but learning to write persuasive copy that gets people to DO something


(like pay for a product or service) is the most powerful skill in the world.

And never forget that the process you use for creating killer ads is mostly a
cloaked mystery to the clients who will hire you. They simply haven’t got a
clue what to do.

That’s why they’re hiring you.

The ads and marketing you create is the FOUNDATION of getting results for
their business. Without it, they’re toast.

That makes you very, very valuable. And worth a lot.

If you handle it right.

Here’s your shot.

Wanna check this


package out right now, without risk?

Here’s how to do it: This is a physical package that we’ll ship to you.

It consists of…

“Kick-Ass Copywriting Secrets of a Marketing Rebel” (the best


“get it right” mini-course on how to create killer ads and great
marketing available)…
A fresh, hot-off-the-press copy of The Freelance Course – both in
written form, and recorded on mp3 (so you can listen to me talking
you through the course, if that’s your preferred way of learning)
(great for making a long commute pay off, by the way)…
My two most sought-after bonus reports: (a) “Power Words” (a
compendium of awesome words and phrases lifted from my best
ads… guaranteed to shock, delight and influence readers)… and
(b) “11 Marketing Quick Fixes” (essentially my own checklist for
solving biz problems when I consult with clients)…
Plus a scorchingly current bonus called “Uncensored Real-
World Advice From Top Freelancers“…

where a group of the hottest freelance copywriters in the game share


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… where a group of the hottest freelance copywriters in the game share
what they learned from me…

… and also how they keep their careers sizzling by bringing in new
clients, and earning massive fees.

This includes advice from the highest-paid copywriters now working with
clients like Boardroom, and authors of the highest-producing ads
on Clickbank, and with now-famous writers who have transitioned to
creating their own online businesses, and even rookies finishing up their
astonishingly-successful first year as a freelancer.

This “uncensored real-world advice” bonus may be the most


career-boosting freebie you ever read. These are copywriters who
have earned huge reputations, and who are still deep in the game… both
online and offline.

This kind of advice can ONLY be shared by actual successful


copywriters… and because details seem to change so often (especially
in online marketing), it’s critical to hear how they’re finding clients and
making their careers cook on high-heat…

… NOW.

In the current economy, in current markets.

Again: This includes the highest-paid freelancers now working, and also
first-year rookies.

The advice in The Freelance Course is timeless. The skills you pick up
from “Kick-Ass Copywriting Secrets of a Marketing Rebel” work in
every business environment – online, offline, in every market, to every
prospect worldwide. The bonuses are stuffed with “insider” secrets that
can only come from a veteran successful copywriter.

This is critical stuff.

And… there’s even more: I scored a hot new report from my biz partner
Stan Dahl that nails down the one thing too many freelancers get
confused about – namely, that while your main job is to provide writing
for your client…

… the way you actually provide maximum value is to operate as a hard-


core consultant. Stan’s career was as a high-end consultant for large
corporations like Wells Fargo and Cisco. This report is critical for any
freelancer wanting to increase your value to each client as you deliver
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freelancer wanting to increase your value to each client, as you deliver
not just copy but also good advice (in the right way).

This unique package covers everything.

And… it’s just a ridiculous bargain.

The Freelance Course has not been available for some time now. I
pulled it off the market, because I wanted to re-think how I allowed
writers to get it. At one point, the package was selling for $5,000, and
writers scooped it up.

And I’ll probably pull it off the market again at some point.

However, it’s available right now…

… and during this release, I’ve decided to make it as affordable as


possible (considering how much value I’m cramming into the package).

So you’re not going to pay $5,000, or even anything close to that.

For this release, you can get the entire package… The Freelance
Course, “Kick-Ass Copywriting Secrets of a Marketing Rebel“, the
“Uncensored Real-World Advice From Top Freelancers” bonus, the
“how to be a consultant” bonus, Power Words, 11 Quick Marketing
Fixes, and all the mp3 audios…

… for just $199.

My colleagues think I’m a lunatic for letting it out the door for such a low
price. Heck, the first time you find a client you wouldn’t have otherwise
found, and score a higher fee than you dared charge before…

… you’ll earn your $199 back many, many times over.

It’s not even an “investment”. It’s more like temporarily parting with a few
bucks, which will come roaring back to you bringing along a flood of
other bucks.

That is… if you’re “right” for a freelance copywriting career.

Here’s an easy way to find out: I’ll let you look over the entire
package… without risking one penny of your $199. With a…

3-Month Unconditional Money-Back Guarantee


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Here’s how it works: Order this package, and we’ll ship it to you as fast as
possible. You have 3 full months to check it out and decide if (a) it’s the real
thing after all… and (b) that what you learn really will help you be a
successful freelance copywriter.

If you’re not convinced, for any reason (or for no reason at all), you can
return the package (in any condition), and you’ll receive a prompt refund of
your $199 purchase price.

No strings attached.

I’m not releasing this amazing package to get rich. There aren’t enough
wannabe-freelancers out there to make The Freelance Course a best-seller
on any list. I expect to move a fairly small number of these packages. And I
expect to cover my costs, and make a small profit that, frankly, is well-earned.

My reputation is solid, and very important to me. I wouldn’t be making this


package available if it wasn’t the real thing.

I’ve poured myself into this course. I share everything, and I hold nothing
back. I love mentoring and teaching, and I really want to help other writers
become successful.

I had zero help from anyone when I started out. I know how hard it is to learn
the secrets of freelancing, and how long it can take with no shortcuts.

So, as one writer to another...


I'm making this opportunity available to you.
Again, you may be exactly right for a wildly-successful freelance career. Or,
you may not be a good “fit” at all.

Here’s your chance to find out both what the best in the biz know…

… and whether this is a career you want to follow.

No risk. Take 3 months to decide. But at least give yourself the best
possible “behind the scenes” examination, so you KNOW.

If you’re reading this, there’s a package available for you, right now. We’ll
ship it ASAP, and you’ll have it in your hands quickly.

Welcome to the most exciting adventure in business.

Here’s how to order now:


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Option 1:
You get everything described above, for just $199 plus shipping and
handling. I’ve even got a payment plan that will let you spread that out over
3-months, if you like.

This is important: If you SWEAR to me that you already have the “Kick-
Ass Copywriting Secrets of a Marketing Rebel” course, then I’ll let you
order this current Freelance package without it. And you’ll pay a discounted
price of just $149. (You can spread that out over 3-months, too.)

Warning: Do NOT use this option if you do NOT already have “Kick-
Ass Copywriting Secrets”, however.

Don’t even think about it – you’ll be cheating yourself out of an essential


element in a successful freelance career (and you risk going down in
flames).

If you’re not convinced, for any reason (or for no reason at all), you can
return the package (in any condition), and you’ll receive a prompt refund of
your $199 purchase price.

O p t io n 1 : Ye s , I w a n t t h e F re e la n c e C o u rs e Pa c k a g e
now

Option 2:
Your adventure as a hot freelance copywriter cannot get off the
ground if you do not have the necessary skills to BE a copywriter
good enough to earn jobs with clients.

You get there by learning WHAT to do and then you hone your chops
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You get there by learning WHAT to do, and then you hone your chops
through experience… but learning HOW to do it, BY doing it. And your
copy of “Kick-Ass Copywriting Secrets” is essential to this process.

Are we clear on this?

You must walk the walk, and talk the talk. What I offer you are shortcuts to
moving through the stages — from raw rookie, through the advanced
stages, all the way to expert level (where the money really gets good). But
you must actually go through these stages. You cannot just anoint yourself
as a freelancer, ready to tackle actual advertising and marketing jobs…
…because, unlike other professions, you actually have to PRODUCE good
advertising to earn your fees.

There’s no way to fake it.


So… again… IF the lifestyle, and the potential of being a professional
freelance copywriter appeals to you…

…then here is your chance to get the inside scoop on how your career can
be put on the fast-track to success. And you can give it a good look-see
without risking a penny of your purchase price.

Just click on the “order button” below


to get going.

Do it now.

O p t i o n 2 : I a lre a d y h a v e Ki c k - A s s
Co p y w ri t i n g Se c re t s , s o I w a n t t h e d i s c o u n t

O p t io n 1 : Ye s , I w a n t t h e F re e la n c e C o u rs e
Pa c k a g e n o w

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100% Satisfaction Guaranteed

Secure Payment

What People Are Saying About Our Solution

From Kevin Rogers (who is booked solid for 2017 with big clients. You can read
the entire framed email he mentions in the bonus package, too.)

”There’s an email John wrote me in March of 2009 that I printed, framed and have kept
at eye level since. It’s the single most important thing anyone has ever shared with me
and its message is the sole reason I am able to command high 5-figure fees for writing
sales copy.”

Kevin Rogers

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From David Deutsch (“A List” copywriter who’s had as many as SIX concurrent
controls for Boardroom):

”The best thing I learned from John was, as a writer, to be less easily satisfied: To push
myself-and my copy-further and never settle for just ‘good enough.’
I learned to go beyond copy that’s merely interesting and instead to create eye-opening
copy that wakes readers up and snaps them out of the trance most people live in.

I learned to go beyond copy that does an adequate job of connecting a product’s


benefits with a prospect’s desires, but instead to dig more deeply to find the prospect’s
deepest, even unspoken desires, and connect the product to their fulfillment. And I
learned from John that doing this is hard work, and not to shrink from it."

David Deutsch

From Jim Curley (the notorious, elite writer who took over my writing gig with OHP
Golf):

“I’m a busy writer with a rock-solid reputation for getting the job done on-time with zero
surprises. That didn’t come naturally. I got here with help. Much of it from the man
himself — John Carlton.”

Jim Curley

From Lorrie Morgan-Ferrero (copywriting veteran with a massive client list of


famous marketers):

“Seriously, I LOVE the copywriters Carlton attracts…even the gals like Rockstar and
Princess. We are a tight-knit fraternity of brothers (and sisters), supporting each other
and they are the most fun bunch ever. John treated me like a marketer first and a chick
second. Learning from Carlton was the first place I could really let my hair down and my
inner creative genius flow. I felt like one of the guys and it was cool.”

Lorrie Morgan-Ferrero

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From Chris Haddad (who went from obscurity to world-wide fame – including TV
appearances – by working the system for all it was worth.):

”Hi, my name is Chris ‘Mr. Moneyfingers’ Haddad… and as I write this in 2011 I’m richer
than I ever thought I’d be, happier than I have any right to be . . . and have somehow
become one of those ‘famous’ copywriters who gets talked about on message boards,
who’s building a information business of my own that should hit 7 figures next year, and
who’s every letter and sales video gets mercilessly ripped off. And it’s all John Carlton’s
fault.”

Chris Haddad

Testimonial Disclosure: Thanks, in part, to these folks first seeking my


advice, and then actually putting it to work, it would be fair to consider them
colleagues. All have been Simple Writing System coaches and were asked to
contribute bonus material to this course. They were not paid a cent to
contribute to this course or provide these testimonials. They helped me
because my advice has helped them and they, like me, would like this
information to help others who which to pursue this career.

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Get Access to
the Full Course!
If you’re not convinced, for any reason (or for no reason at all), you
can return the package (in any condition), and you’ll receive a prompt
refund of your $199 purchase price.

O p t io n 1 : Ye s , I w a n t t h e F re e la n c e C o u rs e
Pa c k a g e n o w

O p t i o n 2 : I a lre a d y h a v e Ki c k - A s s
Co p y w ri t i n g Se c re t s , s o I w a n t t h e d i s c o u n t

100% Satisfaction Guarantee


You are fully protected by our 100% Satisfaction-Guarantee. If you don't get
[a specific benefit that your product promises] by [a specific span of time in
which you guarantee your product to yield results], just let us know and we'll
send you a prompt refund.

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The testimonials and case studies on this website are, to the best of our ability to determine, all true
and accurate. They were provided willingly, without any compensation offered in return. These
testimonials and case studies do not represent typical or average results. Most customers do not
contact us or offer share their results, nor are they required or expected to do so. Therefore, we
have no way to determine what typical or average results have been. Many people do not implement
anything we show or teach them. We can't make anyone follow our advice, and we obviously can't
promise that our advice, as interpreted and implemented by everyone, is going to achieve for
everyone the kinds of results it's helped the folks on this website achieve. The income statements
and examples on this website are not intended to represent or guarantee that everyone will achieve
the same results. Each individual's success will be determined by his or her desire, dedication,
marketing background, product, effort and motivation to work and follow recommendations. There is
no guarantee you will duplicate the results stated here. You recognize any business endeavor has
inherent risk for loss of capital.

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