JSS MAHAVIDYAPEETHA

JSS SCIENCE AND TECHNOLOGY UNIVERSITY

SRI JAYACHAMARAJENDRA COLLEGE OF ENGINEERING
 Constituent College of JSS Science and Technology University
 Approved by A.I.C.T.E
 Governed by the Grant-in-Aid Rules of Government of Karnataka
 Identified as lead institution for World Bank Assistance under TEQIP Scheme

Course Title: Innovation, Entrepreneurship and Course Code: 20EC710

Management
Credits: 4 Total Contact Hours (L:T:P): 52:0:0
Type of Course: Theory Category: Humanities
CIE Marks: 50 SEE Marks: 100
Prerequisite: We welcome students from all over the world and consider all applicants on an
individual basis.
Course Objective: The Management Core provides a broad business overview and the
Innovation and Entrepreneurship core teaches you how to create, deliver and capture value
from innovation.

Course Outcomes: After completing this course, students should be able to:
CO1 Identify the outcomes of innovation with respect to IPR and patents in technology-oriented
business.
CO2 Explain entrepreneurship, Management and Innovation with an emphasis on their evolution.
CO3 Analyze the importance of technology management with respect to organization, finance,
ethics, team work and project planning.
CO4 Investigate techno-economic feasibility of a project.
CO5 Develop a business plan and exhibit various successful entrepreneurial profiles
Unit Course Content No. of
No. Hours

1 Introduction to Innovation: Creativity, Invention and innovation, Types of 10

Innovation, Relevance of Technology for Innovation, The Indian innovations and
opportunities, Strategy for Commercializing Innovation: Innovation Process,
Risks and barriers for introducing products and services, selecting a Strategy,
setting up the Investment and establishing organization, Evaluating the Costs and
impact of the Project.
2 Entrepreneurship: Concept, meaning, need and competencies/qualities/traits of 10
an entrepreneur, Technopreneurship. Innovation: Introduction, motivating to
innovate, introduce core ideas about how to think about innovation, including key
theories about factors that affect innovation. An in-depth review of how
companies’ structure to encourage and develop innovation. Product development
and design.
3 Role of financial institutions: Role of financial institutions in entrepreneurship 10
development and support Institutes: District Industry Centres (DICs), State
Financial Corporations, Small Industries Service Institutes (SISIs), Small
Industries Development Bank of India (SIDBI), National Small Industries
Corporation (NSIC) and other relevant institutions.
Market Survey and Opportunity Identification: start-up industry, procedures for
 JSS MAHAVIDYAPEETHA
JSS SCIENCE AND TECHNOLOGY UNIVERSITY
SRI JAYACHAMARAJENDRA COLLEGE OF ENGINEERING
 Constituent College of JSS Science and Technology University
 Approved by A.I.C.T.E
 Governed by the Grant-in-Aid Rules of Government of Karnataka
 Identified as lead institution for World Bank Assistance under TEQIP Scheme

registration of industry. assessment of demand and supply in potential areas of

growth, understanding business opportunity, considerations in product selection
and development, data collection for setting up new ventures.
4 Engineering Management: Introduction to Engineering Management: 10
Engineering and Management, historical development of engineering
management. Functions of management: planning and forecasting, decision
making, organizing, motivating and leading technical people, controlling.
Technology management: Managing projects: Project planning and acquisition,
organization and types, leadership and control. Case Studies
5 Project Report Preparation: Preliminary report, Techno-economic feasibility 12
report, Project viability. Case studies examples
Text Books:
1. Peter Duckers, “Innovation and Entrepreneurship Practice and Principles”,
Heinnemann, 1985.
2. Morse and Babcock, “Managing Engineering and Technology”, 4th edition, PHI
Learning Private Limited, New Delhi, 2009.
3. Rabindra N. Kanungo “Entrepreneurship and innovation”, Sage Publications, New
Delhi, 1998.
4. Peter F. Drucker, “Innovation and Entrepreneurship”
Reference Books:
1. Barringer, Duane, “Entrepreneurship Successfully Launching New Ventures”, 4th
edition,
Prentice Hall, 2009.
2. Weihrich, Cannice, Koontz, “Management: A Global, Innovative and Entrepreneurial
Perspective”, 14 e, McGraw Hill Education (India) Private Limited, New Delhi, 2013.

3. Ulrich, Eppinger, Goyal, “Product Design and Development”, 4th edition, Tata
McGraw Hill
Education (India) Private Limited, New Delhi, 2008.

4. Vasant Desai, “The dynamics of Entrepreneurial Development and Management”,

Himalaya Publishing House, 2012.
5. J. Tidd, J. Bessant and K. Pavitt, “Managing Innovation: Integrating Technical”,
Market and Organizational Change, Wiley, 3rd edition, 2005.

ESSENTIAL READING:
1. Robin Lowe and Sue Marriott, Enterprise: Entrepreneurship and Innovation Concepts,
Contexts and Commercialization
2. John Bessant and Joe Tidd, Innovation and Entrepreneurship
Mapping - Course Outcomes with Program outcomes & Program Specific outcomes
 JSS MAHAVIDYAPEETHA
JSS SCIENCE AND TECHNOLOGY UNIVERSITY
SRI JAYACHAMARAJENDRA COLLEGE OF ENGINEERING
 Constituent College of JSS Science and Technology University
 Approved by A.I.C.T.E
 Governed by the Grant-in-Aid Rules of Government of Karnataka
 Identified as lead institution for World Bank Assistance under TEQIP Scheme

Program specific
Program outcomes
outcomes
20EC71 PO PO PO PO PO PO PO PO PO PO1 PO1 PO1 PSO PSO PSO
0 1 2 3 4 5 6 7 8 9 0 1 2 1 2 3
CO1 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0
CO2 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0
CO3 0 0 3 0 0 0 0 0 0 0 0 0 3 0 0
CO4 0 0 0 3 0 0 0 0 0 0 0 0 0 3 0
CO5 3 3 3 3 3 3 2 3 3 3 3 3 0 0 2
0---No association, 1---Low association, 2--- Moderate association, 3---High association