Summary oI SDM

TIis casc is all aloui siaffing and iraining roccss. TIcrc is onc
comany namc is comuicrs (india} lid. WIicI was incororaicd in
USA. Siaricd in india in iIc ycar 2000. TIc comany was onc of iIac
lcading scclcrs of PCs in iIc world and onc of iIc io fivc PCs
sulicrs in iIc india. Ii Iad masicrcd iIc disiriduiion siraicgy of
sclling iIruogI iIc inicrnci. TIcrc is a onc crson namc is Ujjal
Cuia. WIo joincd iIc comany rcccnily as a rcgional salcs managcr
was irying io find oui Iow iIc salcs irainccs wcrc Iiricd. TIc
comany followcd fivc siagcs of siaffing orccss. Planning,
Fccruiiing, Sclcciion, Hiring and Socialsaiion. In iIc lanning, iIc
comany dccidcd iIc numlcr of salcsccrson nccdcd lascd on
csiimaicd givcn ly arca salcs managcr. TIc scrccning of alicaiion
was donc ly a junior adminisiraiion officcr ly comaring iIc samc
wiiI jol sccificaiions. Candidaics wIo goi qualificd wcrc callcd for
crsonal inicvicw. TIc sclccicd alicanis wcrc aslcd io acar for
mcdical cIcl. TIc comany rovidc iraining io salcs irainccs. TIc
main oljcciivcs of iraining was io icacI iIc salcs irainccs and givc
adcquaic informaiion aloui comany and iis olicics. TIc cvaluaiion
of salcs irainccs was donc ai iIc cnd of iraining rogrammcly giving
iIcm a wriiicn icsi, iIc comany rovidc on-iIc-jol iraining for onc
moniI. If iIc crformancc of salcs irainccs was lclow iIc
ccciaiion iIcn iIc comany givc lasi cIancc io irainccs for
crformancc imrovcmcni. Aficr iIai if iIc salcs irainccs did noi
imrovc iIc crformancc iIc salcs irainccs was aslcd io lcavc iIc
organisaiion.

Summary oI IMC

TIis casc is all aloui iIc onc yongc and cniIusiaiics advcriising
cccuiivcs Mr. Fam. Hc laycd iIc rolc of coordinaiing all iIc
communicaiion rogrammcs for Iios comany. Dccausc of Iis IigI
drcam Ic wani io sci-u an advcriising agccy of iis own. Hc iold Iis
concci io iis owncr of iIc comanny. TIc owncr arcciaicd Iis
idca and rovidc scd caiial io ocn Iis own comany. Mr. Fam
siaricd iis lusincss ly advcriising ii owncrs lrand advcriising, Ic
craicd vcry wcll advcriising and ii is arccialicd ly oiIcr
advcriiscrs. Hc graually incrcascs iis lusincss and ocn- u oiIcr
lrancIcs in diffcrcni ciiics. Mr. Fam rccruiicd wcll qualificd and
dynamic rofcssional HF crson from wcll lnown insiiiuic and
alicd iIc concci of IcadIuniing for rigIi ialcni. TIc succcss of
Mr. Fam's agcncy is iis valuc and drcam aloui iIc lusincss. Mr.
Fam lclongs io middlc class family. Dccausc of iIc valuc of
Iardworl, siriving for cccllcncc, icamworl, rigIi aiiiiudc and
inicgriiy arc iIc criiical succcss faciors in iIc succcss of DcsIi
advcriising agcncy. Mr. Fam is oiimisiic for fuiurc and madc lold
invcsimncni in sciiing of ncw invcsimcni. And lccausc of good ision
rcsuliing in ii lccamc iIc iIird largcsi advcriising agcncy in iIc
couniry. DcsIi advcriisilg agcncy won scvcral awards.

at do you t3 were te crtcaI success Iactors 3 te

success oI Des adverts3 ae3cy?
TIc succcss of Mr. Fam's agcncy is iis valuc and drcam aloui iIc
lusincss. Mr. Fam lclongs io middlc class family. Dccausc of iIc
valuc of Iardworl, siriving for cccllcncc, icamworl, rigIi
aiiiiudc and inicgriiy arc iIc criiical succcss faciors in iIc
succcss of DcsIi advcriising agcncy.
at steps souId te ae3cy 3ow tae 3 order to
co3t3ue te ood rowt t as ex-ted 3 te past?
TIc agcncy lccamc iIc iIird largcsi advcriising agcncy in iIc
couniry. Agcncy sIould ialc various sics io coniinuc iIc good
growiI of iIc agcncy.
Try io invcsi iIc caiial in good rcmuncraiion for cmloycss.
Effcciivcly crformcd all worl and iry io circaic comciiiivc
siraicgy or comciiiivc advaniagc
Do you t3 te ae3cy souId reta3 ts 3da3ess or seII
out to a muIt3ato3aI ae3cy. Dscuss te pros a3d co3s.

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