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The American Society for Aesthetics and Wiley are collaborating with JSTOR to digitize,
preserve and extend access to The Journal of Aesthetics and Art Criticism
*Editor's note. This and the following two papers were read at the Pacific
Coast division meeting of the American Society for Aesthetics on April 24, 1943.
by signs which arise during the process. The man who orders the
furniture in his room according to customary formula is performing
a drudgery. The man who begins by changing the position of one
piece of furniture with the idea of discovering from this change clues,
signs, ideas for further changes, creates an order, and in doing so,
creates an aesthetic object. There is no essential difference between
this process and that involved in the writing of Paradise Lost or the
composition of a Bach fugue.
To be able to create the latter kind of aesthetic object, a work
of art, the artist must know a great deal about the structural properties
of his medium. Thus, a painter like Matisse, who uses color as a unify-
ing principle must have an extensive knowledge of the "spatial" pecul-
iarities of colors. Since so little is known about these matters by those
of us who are not artists, it is impossible here to give a detailed account
of the structural uses of color. We do, however, know perhaps some
of the elementary facts; namely, that certain shades of red tend to
overrun their boundaries, to expand and surge forward to the front
of the painting, while various shades of blue tend to recede and con-
tract. Other colors have similar spatial peculiarities. Certain shades
of yellow, for example, are spatially ambivalent. Suppose, for example,
that we have a patch of this yellow between a red and a blue patch.
When the yellow is perceived in relation to the red patch it seems to
share the "aggressive" character of the red. On the other hand when
it is perceived in relation to the blue patch, it seems to share the latter's
"cool reticence".
An artist begins a painting with a large body of such knowledge
funded in his painting habits. The situation is similar in many respects
to the beginning of a game of chess by an experienced player. The
latter has knowledge ( ) of the permissible moves (the structural
properties of the medium) and (2) of the characteristics of the various
openings in relation to further plans of action (the relation of certain
initial combinations of plastic elements to further possible combinations).
A painter begins then by searching for a combination of colors
which will be satisfactory, which will be a partial good. In his search
he may hit upon a vivid red which seems peculiarly exciting. He puts
a patch of this red upon the canvas, and then gives himself up to the
enjoyment of the warmth of this color. For some reason he feels that
this particular red patch is "just right;" "it hits the mark!" During
this phase of enjoyment he begins to realize vaguely "what he's after;"
that is, he begins to realize what kind of a painting he is trying
to ex-press. The feeling of direction becomes stronger and stronger
until he realizes that it will be a painting in which this red patch
will be restrained by a soft blue line. Somehow he feels that the
vigor of the red patch demands the restraint of a cool blue. He
puts the blue line on the canvas, and at once the combination "clicks".
He marvels anew at the fitness of the combination. Then out of this
marvelling phase comes a further clarification of the painting he is
trying to ex-press. He gains another hint about how to proceed. This
process continues until finally a certain patch or line completes the paint-
ing. Nothing more is demanded and nothing more can be added.
This description of the painter's procedure is intended to illustrate
the psychological process involved in the interaction between the artist
and his medium. Thus, we do not intend to overlook the fact that
there is a great deal of individual variation in the concrete ways in
which artists may set about their work. The main point is, however,
that the artist's impulses are always controlled by him in terms of their
consequences in a specific medium.
We may now describe the general structure of the aesthetic experi-
ence. It begins like any other experience, with a blind search for
value, for a color combination that will be satisfactory. The ensuing
process is continuous but contains two kinds of activity which succeed
each other in dominating the experience. First comes an exploration
of the stuff of the medium (a mixing of the pigments on the palette).
In this exploration some of the stuff is so formed that it is made to
satisfy some interest which is partially relevant to the impulse which
initiated the experience. This forming of the stuff of the medium (the
putting of the red patch on the canvas) has created a thing with value
which is a partial good. Succeeding and growing out of this phase
of active exploration comes one of enjoyment and contemplation, in
which the value (the exciting red patch) is scrutinized and studied.
First, it is studied in relation to the impulse or distortion (to whatever
made the painter feel that he had "a painting in him to ex-press").
In this manner the direction of the original impulse is made more
specific by viewing it in relation to the -value which has just been created.
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ing to direct the attention . . . from one part of the aesthetic sign-
vehicle to another". He adds that these signs are neither iconic nor
aesthetic. However, from what we have said thus far, it is clear that
formal signs as well as extra-formal signs are iconic of value. The
difference between them, and this difference is fundamental, is that
formal icons have within the aesthetic object other denotata than them-
selves. The painted flowers, on the other hand, when considered as
iconic of the value of flowers, can have no denotatum within the
aesthetic object other than themselves. Thus, the denotata of extra-
formal icons are external to the object in the sense that in order to
know what value is designated by painted flowers, we must at some
time have had direct enjoyment of the value of unpainted, botanical
flowers. On the other hand, we can know what value the red patch
designates merely by turning to and enjoying the value of the blue
line. Acquaintance with all other values is irrelevant.
At the beginning of this paper we made a rough distinction be-
tween formal and extra-formal values, by stating that a formal value
is one which satisfies some interest aroused by some aspect of the
aesthetic object, while an extra-formal value is one which satisfies an
interest which we bring ready-made to the object. This rough distinc-
tion can now be made more precise by stating that formal values are
the denotata of formal icons, while extra-formal values are identicab
with extra-formal icons.
Mr. Morris makes some very suggestive remarks about the pos-
sibility of aesthetic syntactics. In our terms, aesthetic syntactics would
be a study of the syntactical relations between formal icons of value.
From a study of the "structural" properties of any medium we ought
to be able to construct various syntactical systems. These systems would
be analogous to mathematical systems, or systems of logic. In each of
these systems certain sign-vehicles would be "primitive terms". "Forma-
tion rules" would determine the possible combinations of these sign-
vehicles, while "transformation rules" would determine the possible
transitions from one sign-vehicle combination to another. Consequently,
with an adequate knowledge of the structural properties of the various
media, we could describe any particular work of art as a certain kind
of syntactical system, and further, we could show the relation of this
system to certain wider and more general systems such as traditions.
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