1.

Environmental Scanning

A. An analysis and evaluation process that businesses use to understand their current environment.
B. The physical and social characteristics of the population
C. The community of people living in a particular region and having shared customs, laws, and organizations
D. Consists of the beliefs, behaviors, objects, and other characteristics common to the members of a
particular group or society

2. Internal Analysis

A. The governing body of a nation, state, or community or the system by which a nation, state, or
community is governed
B. The application of scientific knowledge for practical purposes especially in industry
C. Environmental phenomenon that has adopted a structural character
D. A comprehensive evaluation of the internal environment's potential strengths and weaknesses

3. Reasons For Conducting An Environmental Scan

A. To identify a number of broad factors and issues that will have a significant impact on businesses and their
plans for the future
B. To take action in a more suitable and efficient manner
C. Provides you the capability to formulate essential adjustments in the organization's reaction to the factors
that can turn out to be the difference between success and failure.
D. All of the above

4. Which of the following SWOT elements are internal factors for a business?

A. Strengths and Weaknesses

B. Opportunities and Threats
C. Strengths and Opportunities
D. Weaknesses and Threats

5. Which of the following is false regarding why a SWOT Analysis is used?

A. To build on the strengths of a business

B. To minimize the weaknesses of a business
C. To reduce opportunities available to a business
D. To counteract threats to a business

6. Which of the following could be a strength?

A. Weather
B. A new international market
C. A price that is too high
D. The location of a business

7. Which of the following could be a weakness?

A. A developing market such as the Internet

B. Competitors with access to better channels of distribution
C. Poor quality of goods and services
D. Special marketing expertise

8. Which of the following could be an opportunity?

A. Having quality processes and procedures

B. Moving into new market segments that offer improved profits
C. Damaged reputation
D. A new competitor in your home market

9. Which of the following could be a threat?

A. Changes in technology
 B. A market vacated by an ineffective competitor
C. Location of your business
D. Lack of marketing expertise

10. Which of the following is true about preparing a SWOT Analysis?

A. It should focus on where the organization is today, not where it could be in the future.
B. A SWOT Analysis is objective
C. It should be specific and avoid grey areas
D. It should analyze the organization only and ignore the performance of competitors.

11. Who usually conducts a SWOT Analysis for a business?

A. Financial Institutions/Banks
B. Lawyers
C. Employees
D. Managers

12. Which of the following is an opportunity for an organization?

A. High labor turnover

B. Establishing Internet sales
C. Good product development
D. Good financial control

13. Which of the following is a strength for an organization?

A. Low labor turnover

B. Small competitors in the home market
C. New market opportunities in Papua New Guinea
D. Presence of non-price competition

14. Which one of the following is not a part of the external environment of an organization?

A. social factors
B. political factors
C. legal factors
D. organizational culture

15. The Bank of Philippine Islands mainly has which type of influence on organizations?

A. Political
B. Economic
C. Socio-cultural
D. Technological

16. Political influences on organisations include which of the following?

A. Legislation
B. Interest rates
C. Population age and structure
D. Marketplace trends