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Business Enterprise Simulation q4 Module 9
Business Enterprise Simulation q4 Module 9
Simulation Quarter 4 -
Module 9: Enterprise Business
Plan (Manuscript)
What I Need to Know
This module was designed and written with you in mind. It is here to help you master
the crafting of Enterprise Business Plan. The scope of this module permits it to be used in
many different learning situations. The language used recognizes the diverse vocabulary
level of students. The lessons are arranged to follow the standard sequence of the course.
But the order in which you read them can be changed to correspond with the textbook you
are now using.
This module titled “Enterprise Business Plan (Manuscript) is composed of one lesson
with sub-topics, namely:
• Lesson 1 – Enterprise Business Plan (Manuscript)
o Background of the o Financial Plan
Enterprise o Implementation Plan
o Strategic Planning o Performance Report
o Environmental Analysis o Culminating Report
o Management Planning o Licenses and Permits
o Market Planning o Letters of
o Operations Plan Requests/Endorsements
After going through this module, you are expected to:
1. Craft a full business plan for review of mentors before actual execution.
What I
Know
Let us recall back and freshen up your head by identifying the type of analysis being
described based on the previous lesson.
As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learner’s progress while allowing them to manage
their own learning. Furthermore, you are expected encourage and assist the learners as
they do the tasks included in the module.
Have you ever wondered what
a planner does? Let’s try to
elevate your planning skills by
filling out the table below. Grab
What’s New a pen and let’s begin!
If you are going to be in charge of a business, you must know the people who you
are going to give your business plan. Identify the people who uses business plan by
putting X on the line below.
What is It
A business plan conveys your business goals, the strategies you'll use to meet them,
potential problems that may confront your business and ways to solve them, the
organizational structure of your business (including titles and responsibilities), and finally,
the amount of capital required to finance your venture and keep it going until it breaks even.
There are three primary parts to a business plan:
• The first is the business concept, where you discuss the industry, your business
structure, your particular product or service, and how you plan to make your business
a success.
• The second is the marketplace section, in which you describe and analyze potential
customers: who and where they are, what makes them buy and so on. Here, you also
describe the competition and how you'll position yourself to beat it.
• Finally, the financial section contains your income and cash flow statement, balance
sheet and other financial ratios, such as break-even analyses. This part may require
help from your accountant and a good spreadsheet software program.
Breaking these three major sections down even further, a business plan consists of
seven key components:
1. Executive summary
2. Business description
3. Market strategies
4. Competitive analysis
5. Design and development plan
6. Operations and management plan
7. Financial factors
In addition to these sections, a business plan should also have a cover, title page
and table of contents.
How Long Should Your Business Plan Be?
A typical business plan runs fifteen to twenty (15 - 20) pages; much will depend on
the nature of your business and may be able to express it in very few words. On the other
hand, if you're proposing a new kind of business, it may require quite a bit of explanation.
The purpose of your plan also determines its length.
Who Needs a Business Plan?
• Anybody beginning or extending a venture that will consume significant resources
of money, energy or time, and that is expected to return a profit, should take the
time to draft some kind of plan.
• An entrepreneur seeking funds to help start a new venture.
• Established firms seeking help.
Analyze carefully those ideas that can be interchange with your own ideas of
the dream business venture you have in mind by filling copying the activities below
in your paper and filling out the blanks with necessary data from your business.
STRATEGIC PLANNING
Independent Activity 1: Crafting of Company Summary
Company Summary
________________________________________ store brings out the _______________________
products which are ______________________________ by the ___________________
________________________ by customers themselves from and among the various design readily
made available to them. Storeowner ___________________________, better known as ___________
witness _______________________________ to _________________________________. The
owner/entrepreneur represent ___________________________ area while the
_____________________ will be handled by the __________________________.
The owner/entrepreneur will provide funding from __________________, which will cover
____________________ and provide a ___________________ for the _______________ of operation.
A ____________, _____________________________ loan will cover the rest of the required
financing. The company plans to build _______________________ in the town, due to the
_______________________________ and ________________________ attitude possessed.
Others
Total Start-up Expenses
Start-up Assets
Cash Required
Total Assets
Independent Activity 5: Preparation of Start-up Funding
Table 2: Start-up Funding
Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funds Required
Assets
Cash Requirement from Start-up
Additional Cash Raised
Total Assets
Liabilities and Capital
Liabilities
Current Borrowing
Long-term Liabilities
Total Liabilities
Capital
Owner
Loss at Start-up (Start-up Expense)
Total Capital
Total Capital and Liabilities
Total Funding
VISION:
_________________________________________________________________________________
______________________________________________.
MISSION:
_________________________________________________________________________________
______________________________________________.
CORE VALUES:
_________________________________________________________________________________
______________________________________________.
GOALS:
_________________________________________________________________________________
______________________________________________.
OBJECTIVES:
_________________________________________________________________________________
______________________________________________.
OPERATIONAL, TACTICAL and STRATEGIES
_________________________________________________________________________________
______________________________________________.
_________________________________________________________________________________
______________________________________________.
_________________________________________________________________________________
______________________________________________.
STANDARDS OF MEASUREMENT:
_________________________________________________________________________________
______________________________________________.
SWOT
_________________________________________________________________________________
______________________________________________.
Independent Activity 7: Keeping in mind your dream business venture, identify
what possible Macro-Environmental factors will be affecting it? Copy the table in your
paper and write in the space provided your answer.
Macro-Environmental Analysis
Economic factors
Sociological factors
Technological factors
Legal factors
Micro-Environmental Analysis
Rival Firms
Buyers
Entrants
Substitutes
Independent Activity 9: Keeping in mind your dream business venture, identify
what are its strengths and weakness? Copy the table in your paper and write in the
space provided your answer.
Strengths Weaknesses
Independent Activity 10: Keeping in mind your dream business venture, identify
what are the possible opportunities that will come to the business as well as the
threats it will encounter? Copy the table in your paper and write in the space provided
your answer.
Opportunities Threats
MANAGEMENT PLANS
Independent Activity 11: Crafting the Management Study
Total People
Total Payroll
Enterprise Form
The enterprise is owned by _______________ taking the ____________________ form.
INVESTOR-READY
PERSONNEL PLAN
Name
Owner/Proprietor
Name
Cashier
Name
Sales Clerk 1
Independent Activity 15: Crafting of the Personnel Duties and Responsibilities in the
Business
POSITIONS DUTIES AND RESPONSIBILITIES
Independent Activity 16: Crafting the Market Analysis and Market Segmentation
Market Analysis
_________________________________________ focus is __________________ of a
__________________ resident customer base, as well as a __________________ and
__________________ from ____________________.
Market Segmentation
__________________________________________ focuses on the ___________________ income
markets. These market segments consume __________________________ ranging from
______________, __________________, __________________ _______________.
Independent Activity 17: Crafting the Main and Additional Markets and Strategy
Used
Local Residents
__________________________________________ wants _______________ a _________________
customer base. This will launch a ____________, _____________ revenue base to
____________________ of the business.
Friends and Relatives from Nearby Communities
___________________ and ______________ from _________________________ comprises
approximately __________ of the revenues. ____________________, _____________________ and
_____________ are _____________ to ____________ this segment of the market.
Target Market Segment Strategy
The __________________ target market for _________________________________________ is a
_________________ of ______________________. _________________ and _____________ customer
service at a ____________________ is key to _________________ the _________________________ of
this target market.
Independent Activity 18: Crafting the Market Needs, Service Business Analysis and
Competition/Buying Patterns
Market Needs
Because _______________ has a ____________________ at its _________________,
__________________ especially _________________ who are into ____________________ are always
buying _______________________. In order ____________________ who are within
_________________ where the store is located, the owner would like to ____________________.
Much of the day's activity occurs in the _________________________, with a relatively steady
flow for the remainder of the day until __________________.
Service Business Analysis
The _____________________ in the locality has recently _________________________.
__________________________support to _______________________________________,
________________________ are booming ___________________________ which paves the way for
the owner to start the business venture.
Despite low competition in the immediate area, ___________________________________ will
position itself as a __________________customers can ________________________________ in a
relaxing environment.
Competition and Buying Patterns
Competition in the local area is somewhat ______________ and does not
______________________ the level of ____________________________________________ as
_____________________________________________. _________________________ customers are
looking for ____________________________ in a ____________________. They desire a
_____________, ______________________ in buying ______________________________.
Leading ___________________ purchase supplies to ____________________________, making
their prices ____________________than __________________________________.
• Target 2.
Describe.
• Target 3.
Describe.
Place picture here
Product 2
Product 3
Independent Activity 20: Crafting of the Pricing Strategies and Place Strategies
Pricing Strategies (choose what did you employ)
• Cost-oriented pricing – where a cost serves as a basis for pricing products
o Cost-plus pricing – where a specified amount is added to the unit cost
o Standard markup pricing – where a specific percentage is added to the unit
cost
___________________________________ will charge for the __________________. The
pricing is based on the _________________________________ plus __________ percentage mark-
up to cover up _______________ and ________________. A mark-up of ______of the cost will
suffice for the __________________________________.
Target profit pricing – where the desired profit is added to the unit cost
• Competition-based pricing – pricing strategy that utilizes prices of competitors, the
index for which same, higher or lower price is determined by the entrepreneur
Location or Place Strategies (choose what did you employ)
• Direct distribution – through house to house or stall setups
Korean Pop Collectibles Shopaholic store will be located
_____________________________.
OPERATIONAL PLANS
Independent Activity 22: Crafting of the Operational Objectives
FINANCIAL PLAN
Independent Activity 25: Crafting of the Expenses Items
Cash on Hand
Inventory
Total Current Assets
Equipment
Less Depreciation
Net Equipment
TOTAL ASSETS
LIABILITIES
Current Liabilities
Loans Payable
Income Tax Payable
Worker’s Compensation Payable
Total Current liabilities
Long-term Liabilities
Long-term Loans
Total Long-term Liabilities
TOTAL LIABILITIES
EQUITY EARNING
Owner’s Equity-Capital
Owner-Draws Retained Earnings
Current Earnings
Total Earnings
TOTAL EQUITY
LIABILITIES AND EQUITY
Income Statement for the 1st quarter Jan Feb Mar Total
of (year)
REVENUE
Products
Product 1
Product 2
Product 3
Product 4
Total Products
TOTAL REVENUE
EXPENSES
Direct Costs
Materials
Salary (Owner)
Wages
Workers' Compensation Expense
Telephone/Wifi
Utilities
Total G&A
TOTAL EXPENSES
NET INCOME BEFORE INCOME TAXES
INCOME TAXES
NET INCOME
Independent Activity 28: Crafting of the Cash Flow Projections
CASH REVENUE
CASH DISBURSEMENTS
Salary (Owner)
Benefits Paid
Rent/Mortgage Payments
Telecommunications Payment
Utilities Payments
Taxes
CASH FLOW
With all the many information you have learned and acquired in this module, let us
make an evaluation on how important the lesson will be for your future. Answer
concisely what is being asked.
1. Do you think having an investor-ready business plan is necessary for a business
venture to succeed? Why? Explain extensively
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
2. Considering your answer to number one, how will you apply these in your
future? Explain extensively
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
Assessment
CURRICULUM VITAE
Full name :
Address :
Contact No. :
Personal Information
Age :
Sex :
Height :
Weight :
Date of Birthday :
Religion :
Father’s Name :
Mother’s Name :
Educational Attainment
Senior High School :
Junior High School :
Elementary School :
Pre-Elementary :