20

TikTok
Playbook

24
2024
The Insider's guide to TikTok

Novaon Ads
Table of Content
I. Staying ahead of TikTok III. TikTok Ads
market trends by industry 1. How can a brand explode revenue with TikTok Ads?
2. Content strategy drives revenue on TikTok Ads for businesses
1. User behavior trends on TikTok.
3. Build a useful Media Plan for advertisers
2. Analysis of TikTok trends in 2024-2025.
3. How effectively does TikTok develop businesses with
Brandformance? IV. TikTok Shopping
1. Shoppertainment
2. The secrets to creating creative purchasing content.

II. Building a TikTok Channel

1. The secret to building an attractive and unique profile.
V. Livestream on TikTok
2. Content strategy and viral creation. 1. The difference of livestreaming on TikTok

3. Tips to create trending videos on TikTok. 2. How to start a livestream and create an effective livestream script?
3. 5 engaging and interactive content ideas.
I. Stay ahead of TikTok
User behavior
market trends by industry trends on the TikTok

TikTok is one of the most popular apps on the market, the Chinese
video sharing app has been downloaded more than a billion times
and installed more than 738 million times in 2019 alone - 44% of all
downloads.​

TikTok's popularity has gone beyond the Gen Z audience it originally

500 Million 66%
served - 66% of active users worldwide are under the age of 30.​ monthly active users of users worldwide are under the age
worldwide of 30

When it comes to video app usage, highly active TikTok users spend
an average of 52 minutes a day on the platform and open the app an
average of 8 times.​

TikTok is currently one of the most engaging and versatile video-

based social media platforms on the web, full of fast-paced videos
that users are watching quickly and in large numbers. Simply put, Usage by country 52 minutes/day
India (466.8 million) is the average time users spend on the
advertising on TikTok works.
China (173.2 million) application
America (123.8 million)

Source: Digitalstand

TikTok Playbook 2024 Novaon Ads

I. Stay ahead of TikTok
5 TikTok Trends in
market trends by industry 2024-2025

Trend 1: Curiosity peaked

Viewers always crave to explore answers beyond
their comfort zones, constantly seeking more than
just one "correct answer".
Curiosity leads to diverse perspectives, new
discoveries, and tangible actions.

1.8x
Users are 1.8x more likely to agree that
TikTok introduces them to new topics
they didn't even know they liked.

People love exploring answers Small business Fishwife is constantly

Passion is not hindered by
outside their comfort zone—lean into sharing new ways to enjoy the revived
geography or language.
what makes you unique! #tinnedfish snack.
Source: TikTok Marketing Science Global - Entertaining ads study 2022

TikTok Playbook 2024 Novaon Ads

I. Staying ahead of TikTok
5 TikTok Trends in
market trends by industry 2024-2025

Trend 2. Storytelling unhinged

TikTok is a place where diverse voices, collaborative formats,
and subject matters have flipped everything we know about
traditional storytelling on its head.
Content on TikTok is designed to be reinterpreted and built
upon, so mobilize our community and give them an equal seat
at the table to shape your brand’s identity and narrative.

1.4x
Compelling storytelling structures make
users watch brand videos 1.4 times
longer than traditional messages.

Treat your audience by leaning Chipotle creates their own Target brings romanticized
into in-jokes and community- Choose Your Character format wattpad storylines, inspired my
specific references like Among Us based on common Chipotle digital web comics, to real life
did. customers. with creator @fannita

Source: TikTok Marketing Science Global - How to hook study 2022

TikTok Playbook 2024 Novaon Ads

I. Staying ahead of TikTok
5 TikTok Trends in
market trends by industry 2024-2025

Trend 3. Bridging the trust gap

On TikTok, brands have an open line of communication and
can easily leverage creators as a shortcut to achieving their
goals.
Each campaign and piece of content posted on TikTok is an
opportunity for brands to share, listen, and build trust with
users.

41% 31%

After watching ads on TikTok, 41% users trust the

Leverage current trends to jump into
brand. 31% users are more likely to be loyal. conversations around complicated
topics, like when these accountants
hilariously reacted to #girlmath.
Genesis partnered with with
@CindyChenDesigns to create a
makeup look that illustrated their
shared value of craftsmanship
through a different lens.
Creators on TikTok open new dialogue
about wellness through honest and
actionable solutions to overcoming
universal challenges, like building
routine.

Source: TikTok Drives Brand Trust Study 2022

TikTok Playbook 2024 Novaon Ads

I. Stay ahead of TikTok How effectively does TikTok develop
businesses with Brandformance?
market trends by industry
Brandformance works!
1. Uplift lower-funnel efficiency
Increasing app installs, conversion rates, and sales on TikTok Shop,
Reach
among other outcomes, can be achieved by combining brand-building
goals with performance. This integrated approach can enhance the
conversion rate of measured events compared to solely relying on
Upper funnel Video Views
performance advertising. (Branding objectives)

2. Reduce CPA and enhance ROAS Traffic

Strategies that combine Brand ads and Performance ads are also proven
to reduce CPA and improve ROAS, in comparison to running a campaign
with Performance ads alone. App Install
Lower funnel
(Performance objectives)

3. Expand the brand's audience Conversions

Byincorporating upper-funnel Brand objectives, advertisers can reach a
wider user base, which in turn enables you to connect with new users and

x4.3 36% 33%

expand your business.

Conversions Lower CPA Higher CVR

Source: TikTok

TikTok Playbook 2024 Novaon Ads

I. Stay ahead of TikTok How effectively does TikTok develop
market trends by industry businesses with Brandformance?

Brandformance
4.Brandformance TikTok solution
Brandformance is TikTok's advertising solution, combining Branding and
Performance.
Brandformance is key to promoting overall business growth by
expanding audience reach, resulting in an increase in purchase intention
in the short-term, while also boosting long-term sustainable demand.

5. Trend of shopping and entertainment

combined (Shoppertainment)
TikTok for Good Launchpad - TikTok's program to support content
creators to create entertaining videos that have a positive impact on the
community.

Source: TikTok

TikTok Playbook 2024 Novaon Ads

II. Building a TikTok Channel
The secret to building an attractive and unique profile.

1. Set clear goals 3. Create TikTok Bio link 5. Increase interaction on TikTok
Determine goals with 2 guiding questions Take advantage of the bio section to insert Constantly create new content, highlights
Who is the audience to attract? links to share important links, such as your and differences to retain and attract
What do you want them to remember personal website, Instagram page, or viewers.
after watching your video? introduce other business projects.

1 2 3 4 5 6

2. Impressive 4. Build personal branding 6. Privacy settings

representativeimage
A profile picture is also an important
personal mark, it needs a quality image
and represents a personal brand.
and product content
Choosing a suitable and interesting
name is also a way to create a strong
impression. TikTok ID needs to be easy
to remember and uniquely branded.
Make it public so anyone can send direct
messages. This helps create open
connections, makes it easier to keep in
touch and more conveniently care for the
community.

Source: TikTok

TikTok Playbook 2024 Novaon Ads

II. Building a TikTok Channel
Content strategy and viral creation.

74% 3,3x
Users say that videos created according to the
1. Build content unique advantages of TikTok platform will
Specificity compared to videos on other
platforms when brands do.
attract their attention more.
specific to the
TikTok platform Tips to make videos more compatible with the platform:
Prioritize spontaneity and spontaneity instead of perfection Highlight human images
Record videos in 9:16 format Transform existing UGC or content into a platform-appropriate format
Record high-resolution videos

Add text: the viewer is not able to hear sounds like walking on the road, in a noisy place or in a place that needs silence. Using text in videos will increase watch time
and improve viewers' brand awareness (according to a TikTok research).

Text overlay plays the role

of conveying the main
Vlogger Giang Oi content of the video,
chooses to tell about especially when viewers
daily life according to the cannot conveniently hear
tastes of TikTok viewers the sound

Source: Advertisingvietnam

TikTok Playbook 2024 Novaon Ads

II. Building a TikTok Channel
Content strategy and viral creation.

2. Turn trends into creative templates

TikTok classifies trends into three groups:

Moments Signals Forces

Unusual and viral moments of truth. These videos
may have music, hashtags, or some form of
content that people suddenly use (e.g. He/she got
10 points but...). The lifespan trend is only a few
days or weeks.
Trends that become a creative platform for
TikTokers within a few months to a few years such
as the "transformation" trend, storytelling videos,...
These videos can become popular again at any
time if a few videos suddenly go viral again.
Macro movements that can interest users for
several decades such as VR/AR, veganism,
body positivity,...

Source: Advertisingvietnam

TikTok Playbook 2024 Novaon Ads

II. Building a TikTok Channel
Content strategy and viral creation.

2. Turn trends into creative templates

Steps to make effective use of trends:

Step Step Step

1 2 3

Look for trends Relevance analysis Tell brand story

Some ways to help brands Evaluate the relevance products and trends Start the video with a catchy Hook and tell about
discover trending content: before deciding whether to "catch trend" or not. brand or product in a narrative voice. Video
storytelling often shows authenticity, creativity and
Browse the FYP (for you page).
Search topics by hashtags. helps trends "creep" naturally into the video.
Refer to Trends section on
Creative Center.
Interact with viewers.

Source: Advertisingvietnam

TikTok Playbook 2024 Novaon Ads

II. Building a TikTok Channel
Content strategy and viral creation.

3. Follow the exact platform's content production guideline

Make videos in standard size 9:16. Shooting angle should

be vertical, surrounding space should be expanded

Use high quality videos/images

Try to fill the screen space, but make sure the video content
is not obscured by elements such as like buttons, share
buttons, user avatars, etc.

Following content production principles on TikTok helps optimize video display and increase
marketing effectiveness. Brands need to monitor video performance, apply improvements, and
stay creative. TikTok also encourages getting ideas from Creative Exchange and other brands
to improve content quality.

Source: Advertisingvietnam

TikTok Playbook 2024 Novaon Ads

II. Building a TikTok Channel
Content strategy and viral creation.

4. Build the video according to a three-part structure: Body: Main content

Hook, main content and CTA
65% 25%
Introduction: “Hook”

Notable numbers on TikTok's report need to quickly convey the main TikTok surveys show product images appear clearly in
message and attract attention from the audience right from the first seconds. videos, it can increase users' brand preference by 65%
and brand recall by 25%.

90% of video memorization occurs in the first 6

90% 80% seconds, during which 80% of perceptual
changes about the subject take place. Conclusion: Call to specific action from customers

45% 19%
3 effective types of Hook:

16%
Watch time increases, with videos that create
suspenseful atmosphere right from the first seconds TikTok suggests that CTA tags assigned directly to videos
will increase users' ability to remember brand by 45%,
1.7x
The VTR index increases when the video has
unexpected details
thereby giving the brand 19% increased chance of being
liked.

1.7x
Brand awareness when adding
rich emotions. Source: Advertisingvietnam

TikTok Playbook 2024 Novaon Ads

II. Building a TikTok Channel
Content strategy and viral creation.

Product
5. Focus video editing techniques Suspenseful Background
Transition &
replacement
"Hook" with music
subtitles Product
Replacement
Ending
scene

Fast-paced music has been reported Fast and clear transitions will attract
to stimulate neural activity in video users from the first seconds and
CTA
memory ability in humans. increase the chance of making an
impression. Product
Transition

End
Attention
Solution to personify video content Movement effects play a role in & memory Hook
with emoji helps express attracting attention and keeping the abilities
personality and natural brand tone. story in the video "soulful" and lively.

Maintain high engagement by visualizing
information through the use of subtitle text,
inserting text, and some simple effects when
new to TikTok, such as having keywords
appear correspondingly in voiceover.
Narrative Flow
Inserting brand images and placing
products naturally in the first scenes will
improve advertising effectiveness and The diagram describes video structure and how to add effects that are
increase users' ability to remember and considered ideal according to TikTok
recall the brand.
Source: Advertisingvietnam

TikTok Playbook 2024 Novaon Ads

II. Building a TikTok Channel
Content strategy and viral creation.

6. Invest in sound Three main audio components:

Music: Decide tone & mood and rhythm of the video.

Music completes the look & feel of video content
50% 90% The fast or slow rhythm and loud or soft volume of the
music affect the energy that the video brings to viewers.

TikTok users said that Users claimed Voiceover: Detailed narration's story in video.
music made videos more sound was
Suitable for use in instructional videos (instructions
interesting and engaging. important to the
for use, registration instructions, etc.), reviews or
platform experience.
comments/narrations
The voiceover should be clear and concise

73% Background sound: Used in parallel with other types of

sound or to amplify the effects of actions in the video.
Suitable for ASMR videos, reality shows,...
Respondents said Note: background sound needs to be clear and of
they would “stop and high quality
look” at ads on
TikTok with audio
Source: Advertisingvietnam

TikTok Playbook 2024 Novaon Ads

II. Building a TikTok Channel
Tips for trending on TikTok channel.

1 2 3 4 5 6 7 8
Create an Use Treding Engage Increase TikTok Enhance the quality Use Trending Buy Views: If the number Choose a time to post:
attractive TikTok viewers views from other of content shared on Tiktok Sound of views increases, the 6-8h: people start their day
profile Hashtag social networks TikTok, including video will be given and scroll "News feed
account by linking or improvements to priority for displaying TikTok".
reuploading sound, imagery, recommendations (this 11-12h: lunch break
videos from content, delivery method is not 19-21h: dinner time
TikTok method, and more. recommended). 22-24h: "Night owls" are very
active and regular.

Source: Advertisingvietnam

TikTok Playbook 2024 Novaon Ads

II. Building a TikTok Channel
Channel building content script form

SCENES SCENARIOS

Scene 1: describes scene, what the character does

Scene Time Context Camera Content - Sound

Character's main activities and music

1 Seconds Scene + context Brief illustration image
insertion (if any)

The woodcutter was surprised to see a

giant tree that was so big, so tall, and
Ex 5s Morning - deep in forest - next to giant tree
emitted very magical light
Sound effect: surprise

Source: Ben.com compilation

TikTok Playbook 2024 Novaon Ads

 III. TikTok Ads
How will brands explode
their revenue with
TikTok Ads?

TikTok Ads is a form of advertising on TikTok,

presented as short videos under 15 seconds
with lively music and eye-catching visuals.

TikTok Ads forms

TopView
Brand Takeover
In-Feed Ads
Branded Hashtag Challenge
Branded Effects
TopView Brand In-Feed Ads Branded Branded
Branded Mission (Required use with Takeover Hashtag Effects
Branded # Challenge & Branded Effects) Challenge

Source: TikTok

TikTok Playbook 2024 Novaon Ads

III. TikTok Ads
How will brands explode
their revenue with
Goal Auction ads R&F Pre-order ads
TikTok Ads?
Increase awareness Reach Reach

Evaluate goals to
Video Views

Branded # Challenge
Video Views
choose the appropriate

Branded Mission
Branded Effect
TopView
TikTok Ads solution Traffic
Increase consideration Traffic

Community
Interaction

Instals
Increase conversions
Conversions

Increase loyalty
CREATOR MARKETING

BRANDED LIVESTREAM
Source: TikTok

TikTok Playbook 2024 Novaon Ads

III. TikTok Ads
How will brands explode 1 billion
their revenue with Consumers watch product review
TikTok Ads? videos before purchasing.

3 reasons why brands should

85%
use TikTok Ads to explode
their revenue:
Gen Z has an estimated spending power
of at least $140 billion, and their
1. Leveraging influence to drive high
purchasing power is still growing.
engagement

18% 4%

The average interaction level on TikTok is

17.96%, much higher than Instagram's only
3.86%.
Source: TikTok

TikTok Playbook 2024 Novaon Ads

III. TikTok Ads TikTok is an entertainment-focused social
media platform that attracts a wide range of
users. TikTok Ads suitable for various industries
How will brands explode and services, with some of the most commonly
advertised industries such as food, fashion,
their revenue with decor, technology appliances, furniture,...
TikTok Ads?
Big brands such as Adidas, Nike, and Coca-Cola
choose to advertise on TikTok.
More than 75% of business units use TikTok ads,
and they bring high efficiency.
Most users feel comfortable and excited when
watching advertising videos displayed on the app.

3 reasons why brands should

use TikTok Ads to explode
their revenue:

2. Suitable for all industries/services

Source: TikTok

TikTok Playbook 2024 Novaon Ads


III. TikTok Ads
How will brands explode
their revenue with
TikTok Ads?
Depending on budget, advertising campaign
and target audience, you can choose following
methods to achieve goals:
Video ads appear naturally - Native video ads
Advertise challenge videos as hashtags - Video
challenges
Brand advertising - Brand takeovers
Branded Lense - 2-way interactive advertising

3 reasons why brands should

use TikTok Ads to explode
their revenue:

3. Diverse advertising forms

Source: TikTok

TikTok Playbook 2024 Novaon Ads

III. TikTok Ads
How will brands explode
How to create and manage ad campaigns on TikTok Ads?
their revenue with
TikTok Ads?

Step Step Step Step

1 2 3 4

Log in Determine right goal Choose Set up campaign name

Sign in TikTok Business TikTok ads campaign goals: Awareness, appropriate object and budget
account. Then, click the Consideration, Conversions
“Campaign” button at the Each level has advertising options for 2 types: Custom Audience and Note: Campaign names support a maximum
top page and continue different goals. of 512 characters. 3 budget options:
Automatic Audience.
pressing the “Create” Unlimited (Unlimited ad delivery with spend
button to start creating a determined by ad group level budget).
campaign. Daily & lifetime budget - Daily or total ad
spend won't exceed the daily or total budget
limit at campaign level.

Source: TikTok

TikTok Playbook 2024 Novaon Ads

III. TikTok Ads
Content strategy to drive revenue 5 content ideas to explode revenue
on TikTok Ads for businesses

Challenge videos Review videos Tutorials Product showcase Comedy drama

TikTok Playbook 2024 Novaon Ads

III. TikTok Ads Media Plan template for advertisers

Phase 1: Build content and promote

Phase 2: Drive brand awareness Phase 3: Promote sales on TikTok
Phase brand awareness for the channel (1
and conversions (1-2 months) Shop (1 month)
month)

Share content, focus on demonstrating products

Product review content, promotions, hard
Content in real-life situations and integrate brand Product review content, promotions, USP
sell
messages into videos

Bidding Ads - Video Shopping Ads

Community interaction (Increase followers and Bidding Ads - Traffic
Media Product Link Single SKU vs Multi SKUs
Profile views) Bidding Ads - Conversion
Gift code card Count down sticker

Creator Solutions KOL/Influencer Content Creators (15-20 people) KOCs (5-10 KOCs)

Budget &
Performance

TikTok Playbook 2024 Novaon Ads

IV. TikTok Shopping
Shoppertainment

1. What is Shoppertainment? 2. Shoppertainment's influence

Shoppertainment is a compound word combining two

concepts "Shopping" and "Entertainment". It's a trend in
the field of e-commerce and marketing aiming at
85%
blending shopping with entertainment elements to create
a fun, interesting and engaging experience for
customers. Users often have to switch between apps during online shopping. With
TikTok Shop's appearance, shopping has become smoother and faster
than ever, as stated in the Future of Commerce 2022 study conducted by
TikTok and Boston Consulting Group (BCG).
1.7X Product discoverability is higher than
other platforms.

1.5X
Users are more likely to make a purchase
than the platform average. 80%

Users decide to do online shopping based on authentic content and

inspirational videos on TikTok.
Source: Tomorrowmarketers

TikTok Playbook 2024 Novaon Ads

IV. TikTok Shopping
Shoppertainment

3. Entertainment content 4. Commerce solution on TikTok

drives commercial activity

TikTok users in the Asia-Pacific region

admitted that video content on the
81% platform had influenced recent purchases.

A clear example of this phenomenon is the hashtag

Shoppertainment: Hashtag #TikTokMadeMeBuyIt

60 billion
#TikTokMadeMeBuyIt – a strong and popular cultural
trend during the pandemic. This hashtag has created a

2X
new way for users to discover products on TikTok, with Advertising profit margins are higher than
over 60 billion views. other media average.

790%
Maybelline Vietnam used the hashtag
#TikTokMadeMeBuyIt and achieved sales growth of
up to 790% for the Superstay product line.
Source: Tomorrowmarketers
1.7X
Users have a higher ability to discover products on
TikTok compared to other platforms.

TikTok Playbook 2024 Novaon Ads

IV. TikTok Shopping
The secrets to creating creative purchasing content.

1. Shoppable video

Storytelling: Use video to tell the product's story. Paint a picture for
viewers to understand why they must experience the product right away.
Call to action: Make sure to add a “shopping cart” button to the video to
motivate viewers to buy products. Add text and stickers or tell them yourself.
For example "Click now on the cart below" or "Click on the cart below to buy".
Create a sense of urgency: Start videos with exciting news like a sale or
product promotion, create a sense of urgency by mentioning when the
program starts and ends.
Audience engagement: Build relationships with the community by
interacting audience. Respond to comments and questions and show
audience business listens and cares about them.
3-Second Rule: The first 3 seconds are crucial in attracting viewers'
attention and retaining them. Using trending music, images or sounds
helps viewers watch the video longer.

Source: TikTok

TikTok Playbook 2024 Novaon Ads

IV. TikTok Shopping
The secrets to creating creative purchasing content.

2. Shoppable Livestream

Tutorials or Demonstrations: How-To livestreams can be both educational and

inspirational and can also interact with viewers through comments and instructions
directly on the livestream.

Behind-the-scenes: Behind-the-scenes tour will help them understand the

business's working culture. Businesses can take viewers to photoshoots or
production processes to show them the efforts the company puts into its products.
Livestreaming type doesn’t need studio quality, a phone is enough to do this.

Variety Program: Event audiences are exposed to all types of businesses in a

single livestream that can bring a lot of attention. For example, Walmart organized a
livestream event that combined a marketplace, video streaming center, music
venue, all in one building, and it was so successful that shortly after, this business
immediately ran a second similar event.

Introducing new products: Brands can use TikTok shopping to promote new
products, special collections, or giveaways.

Source: Brandsvietnam

TikTok Playbook 2024 Novaon Ads

IV. TikTok Shopping
3 differences on TikTok Livestream

TikTok LIVE is a feature that allows users to broadcast content and interact
directly with followers, with unlimited sharing time and with many differences
compared to other platforms.

1. Pay more attention to user safety

TikTok LIVE streamers can customize Keyword Filtering and block/Disable
inappropriate comments.
TikTok LIVE viewers can also proactively report content that violates Community
Standards. By combining the power technology and moderation teams, TikTok will
proactively handle violating information, even before receiving reports from users.

2. TikTok LIVE function for multiple

people at the same time (Co-host)
During the live session, users can invite up to 5 guests, the interface will be
displayed as a grid or table.
Users can also stir up the atmosphere and keep the audience engaged with
interesting activities such as: organizing cooking sessions, socializing, testing
new hairstyles, and testing new effects right on TikTok.

Source: TikTok

TikTok Playbook 2024 Novaon Ads

IV. TikTok Shopping
3 differences on TikTok Livestream

3. Increase business efficiency

right in Livestream

Through livestream gifts: Audience gifts

given during the live session will be converted
into coins (the creator to have a large enough
fan base).

Product link: Function that allows brands to

attach product information being mentioned
right in Livestream or above the channel
owner's personal information.

Source: TikTok

TikTok Playbook 2024 Novaon Ads

 How to start and plan an effective
V. TikTok
livestream?
Livestream
1. Elements to prepare for an effective livestream

Set up LIVE position

Live close-up Sit and shoot Stand and only the Stand and appear
portraits upper body appears full-bodied 6 important elements

Products will be prepared

Duration: 60 minutes or
and focused if Livestream Add products
more per LIVE (2-3 hours)
has no user interaction

Create LIVE event +

countdown icon + teasing Good health,
GIVEAWAY
video with advance notice strong voice
so buyers can save time

Example Example Example Example

Jewelry/accessories Jewelry/ accessories/ Textiles, home & clothing, Fashion, clothing, shoes,
cosmetics, etc. medium-sized electronics, etc. large-sized electronics
Source: TikTok

TikTok Playbook 2024 Novaon Ads

 How to start livestream and plan
V. TikTok
effective livestream?
Livestream
2. Tips to help start and plan an effective livestream

1. Before livestream:
Preamble:
Reveal a gift program or special offer.
Stir up the atmosphere by dancing/singing/playing
music and calling on viewers to interact.

Before going to LIVE

Product: Introducing uses/features -> Why should viewers buy
Today's offer: Discount code + FREESHIP + product only X
VND (remember regularly) + Limited quantity.
Each product listed must prompt the customer to click on the
Shopping Cart/“BUY” button on the screen.

2. During LIVE:
Volume: Don't shout/talk loud/too fast. Pronounce clearly, have a firm tone, internal
strength, and appropriate pauses.
Repetition is KEY: Customers come and go, so every 15 minutes, remind the audience
"What is Tiktok Shop?" and "How they can purchase".
Interaction: Welcome customers, express gratitude to each individual, read comments,
and interact by responding. Encourage everyone to share and make purchases.
Maintenance: After 30 minutes, you can introduce some sales stories, personal
experiences, perform a dance, Giveaways, flash sale products or reveal hot deals .
Source: TikTok

TikTok Playbook 2024 Novaon Ads

 How to start livestream and plan
V. TikTok
effective livestream?
Livestream
2. Tips to help start and plan an effective livestream

3. End Livestream:
Ask the audience, if they still want to see any products in the next LIVE (allowing
extra time to complete last-minute orders).
Direct LIVE viewers to the product gallery on your profile so they can buy more of
the products you've linked to.
Guide viewers to one of the short videos featuring the same product added to the
shopping cart on the TikTok Shop in case they missed the chance to purchase.
Important: You should remind buyers to check the cart and pay immediately.

4. After LIVE:
Review LIVE and analyze what happened during the traffic increase/decrease and
what could have positively/negatively affected the experience.
Use the Dashboard to check performance data (including core data, LIVE analytics,
dashboards, etc.).
Key: Make sure to incorporate feedback (answer questions) into the next LIVE.

Source: TikTok

TikTok Playbook 2024 Novaon Ads

 How to start livestream and plan
V. TikTok
effective livestream?
Livestream
5 Attractive Live Content Ideas

Dance Cook ASMR Exercise Show off talent

Source: TikTok

TikTok Playbook 2024 Novaon Ads

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