EVOLVE BUSINESS SCHOOL

VASHI, Navi Mumbai-410218

(Affiliated to Annamalai University)

BATCH-2018-2019
A
Project Report on

“CUSTOMER BEHAVIOUR TOWARDS TIKONA

BROADBAND”
SUBMITTED IN FULFILLMENT OF REQUIREMENT

FOR THE DEGREE OF

BACHELOR OF BUSINESS ADMNISTRATION

SUBMITTED BY

KULDEEP SHARMA
UNDER THE GUIDANCE OF

Prof. Khushboo Varma

CERTIFICATE

This is to certify that the report of project entitled “Customer

Behaviour & Satisfaction Towards Tikona Broad Band” submitted by Mr.
Kuldeep Sharma of Bachelor of Business Administration to the Annamalai
University. In fulfillment of the requirement for the awarded degree of
Bachelor of Business Administration has been satisfactorily carried out
under the guidance of Prof. Khushboo Varma.

__________ __________

Project Guide Principal

DECLARATION
I hereby declare that the project was entitled
“CUSTOMER BEHAVIOUR TOWARDS TIKONA
BROADBAND” submitted to the Evolve Business School
is record of an original work done by me under the
guidance of Prof, Khushboo Varma , and this project work
in the partially fulfilment of the requirement for the
award od degree of Bachelor of Business Administration.
The results embodied in this thesis have not been
submitted to other university or institute for the award of
any degree or diploma.
INDEX
SR.NO DESCRIPTION PAGE NO.
.

1 Certificate
Acknowledgment
Company profile
History of Company
Achivement of Company
Mission
Value
Vision
Introduction of topic
Scope of the Study
Purpose of the Study
Objective of Study
Tikona Broadband Plans
Compatitors of Tikona Brodband
Data analysis and Interpritation
Summary
Bibliography
Questionnary
 ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people,

who directly or indirectly contributed in the development of
this work and who influenced my thinking, behaviour and act
during the course of study.
I express my sincere gratitude to Ms. Anshul Sharma,
worthy principle for providing me an opportunity to undergo
summer training at Tikona Broadband.
I am thankful to Mr. Gohar Siddique and Mr.
Varun Wadva for their support, co-operations, and
motivation provided to me during the training for constant
inspiration, presence and blessings.
I also extend my sincere appreciation to all faculty
of EVOLVE BUSINESS SCHOOL who provided me their valuable
suggestions and precious time in accomplishing my project
report.
 Lastly, I would like to thank the almighty and
my parents for their moral support and my friends with
whom I shared my day-to-day experience and received
lots of suggestions that improved my quality of work.

Tikona

Mr. Kuldeep Sharma

Type
Private

Industry Internet service provider

Founded 2008
COMPANY
Headquarters

Key people
Mumbai, Maharashtra, India

Prakash Bajpai(Co
PROFILE
founder, MD & CEO)

Founder & CEO Prakash

Services Wireless
broadband,Broadband
Bajpai
Services

Website

The history of
the internet in India began with the launch of the Educational
Research Network (ERNET) in 1986. The first publicly available
internet service in India was launched by state-owned Videsh
Sanchar Nigam Limited (VSNL) on 14 August 1995
As of May 2014, the Internet was delivered to India mainly
by 9 different undersea fibres, including SEA-ME-WE 3, Bay of
Bengal Gateway and Europe Indian Gateway, arriving at 5
different landing points. India also has one overland
internet connection, at the city of Agartala near the border
with Bangladesh.
As of December 2017, 481 million people (35% of the country's
total population) were Internet users.
The history of the internet in India began with the launch of
the Educational Research Network (ERNET) in 1986. The network
was only made available to educational and research
communities. ERNET was initiated by the Department of
Electronics (DoE), with funding support from the Government of
India and United Nations Development Program (UNDP),
involving eight premier institutions as participating agencies—
NCST Bombay, Indian Institute of Science, five Indian Institutes of
Technology at Delhi, Mumbai, Kanpur, Kharagpur and Chennai,
and the DoE in New Delhi. ERNET began as a multi protocol
network with both the TCP/IP and the OSI-IP protocol stacks
running over the leased-line portion of the backbone.
Since 1995, however, almost all traffic is carried over TCP/IP. The
first leased line of 9.6 kbit/s was installed in January 1991
between Delhi and Mumbai. ERNET was allotted Class B IP
address 144.16.0.0 by Inter NIC in 1990. Subsequently, Class C
addresses were allotted to ERNET by APNIC. All IITs, IISc
Bangalore, DOE Delhi and NCST Mumbai were connected by 9.6
kbit/s leased line by 1992. In the same year, 64 kbit/s Internet
gateway link was commissioned from NCST Mumbai
to UUNet in Virginia, United States.
NICNet was established in 1988 for communications
between government institutions. The network was operated by
the National Informatics Centre.
The first publicly available internet service in India was
launched by state-owned Videsh Sanchar Nigam Limited (VSNL)
on 14 August 1995. At the time, VSNL had a monopoly over
international communications in the country and private
enterprise was not permitted in the sector. The internet service,
known as the Gateway Internet Access Service (GIAS), provided
a speed of 9.6 kbit/s speed and was priced at $160 for 250 hours
for individuals, $500 for institutional dial-up SLIP/PPP accounts,
and higher for leased line services. GIAS was available
immediately from Mumbai, Delhi, Kolkata and Chennai. It was
made available in Pune and Bangalore by the end of 1995, while
users from other locations could connect through the Department
of Telecommunications' I-NET, an X.25 network accessed
through leased lines or at a concessional dial-up rate from almost
anywhere. The connection between VSNL and MCI Inc. in the
United States was made with multiple 64kbit/s links.
The service was plagued by several hardware and network
issues. B.K. Syngal, then chairman and managing director of
VSNL, publicly apologized and took responsibility for the issues.
Syngal stated that the company had not conducted any survey
of the potential demand for the service. The modems used by
VSNL were of poor quality, and often would make a beeping sound
every three minutes and subsequently disconnect. The
connections also faced junction issues when users attempted to
connect between internet exchanges. VSNL had designed each
line to handle 30 customers at a time, which would quickly swell
to full capacity. VSNL invested ₹2-2.5 crore on the launch.
Recalling the launch in 2015, Syngal described the amount as
"pathetic".
In 2004, the government formulated its broadband policy which
defined broadband as "an always-on Internet connection with
download speed of 256 kbit/s or above." From 2005 onward, the
growth of the broadband sector in the country accelerated, but
remained below the growth estimates of the government and
related agencies due to resource issues in last-mile access which
were predominantly wired-line technologies. This bottleneck was
removed in 2010 when the government auctioned 3G spectrum
followed by an equally high-profile auction of 4G spectrum that
set the scene for a competitive and invigorated wireless
broadband market. Today, internet access in India is provided by
both public and private companies using a variety of technologies
and media including dial-up (PSTN), xDSL, coaxial cable, Ethernet,
FTTH, ISDN, HSDPA (3G), WiFi, WiMAX, etc. at a wide range of
speeds and costs.

Country Wise rank of Internet Usages:

Internet Service Providers in India according to Usage :
HISTORY of company
 HISTORY of COMPANY

'Tikona Infinet Private Limited( TIPL), an all

India Unified
Innovation is License
Tikona’s (ISP, Category-A)
driving holder,
force and granted
that’s why
by the
the Dept.aims
company of to
Telecommunications,
create an environment Ministry of
for the
Communications, Govt. and
young talent to conceive of incubate
India, offers secured
fresh ideas to
wireless broadband
develop and deliver services
usefulto services
home and& enterprise
solutions;
customers
thereby in India’s
sustaining top 25 cities.
competitive advantages.
Established
The company in envisions
mid-2008 aby powerful
veterans Broadband-enabled
from the telecom
industry,
India and Tikona have
strive to built
make all some of contribution
possible the largest networks
to make
this happen.
By engaging with the best-in-class technology partners,
the company would be building a comprehensive services
framework that can deliver leading edge voice, video, IT
applications and multimedia content services over any
broadband or IP-centric network. Such a framework is
targeted towards global internet service providers, who
desire to offer next generation services to customers.
India for mobile, enterprise, broadband and DTH services. It is ade
 ACHIVEMENTS
OF COMPANY

Tikona Infinet Limited (TIL), referred to simply

as Tikona, is an Indian Internet service provider based
in Mumbai. Tikona has an all-India Class-A ISP license
granted by the Ministry of Communications, government
of India. The company started its operations as TDN in
2008 to provide home WIBRO services. Later the
company acquired HCL Infinet from HCL Infosystems to
expand its data services to Enterprises which is currently
operating as Tikona Infinet Limited. In March 2017 Bharti
Airtel acquire Tikona 4G business including wireless
broadband access spectrum. After announcement of this
deal the home WIBRO business of Tikona Digital Networks
Pvt Ltd was absorbed by the Tikona Infinet limited.
Tikona Infinet Private Limited shortlisted for
prestigious Global Procurement Leaders Awards 2013 in
EXCELLENCE category.
TPIL Lean Procurement & Lean Supply Chain Model has
been nominated in EXCELLENCE in Global Procurement
Leaders Awards 2013 which is scheduled on 22nd May
2013 at Hotel London Hilton, United Kingdom.
More than 500 entries from 150 companies across 30
countries have participated in 16 different categories.
Procurement Leaders awards is one of the world biggest
awards ceremony for procurement professionals where
more than 800 senior procurement leaders from different
companies participates during 2 days global conference &
award ceremony.
Tikona has won the prestigious Economic Times
Telecom Award 2013 in the category Innovative
product: Broadband.The award was in recognition of
Tikona’s effort in pioneering next generation
wireless broadband solution, by using ultra energy
efficient and eco friendly small cell network
 viable service that can be rolled out to millions of
unconnected households countrywide.
The ET Telecom Awards is a credible platform that
truly honours the primary stakeholders in the Telecom
sector, who have ventured into the unknown and
created products and services that are both innovative
and competitive to create their own distinct identity in
a cluttered market space. It seeks to recognise
performance and felicitate the innovators, movers and
shakers of the Telecom Industry. The felicitation
platform invites leading Telecom Operators, Telecom
Original Equipment Manufacturers (OEMs) and Telecom
Infrastructure organisations, to nominate themselves
under all relevant categories and showcase their
accomplishments to win an award that’s both, credible
Tikona Infinet Private Limited (TIPL) has won the
prestigious ‘2013 Red Herring Top 100 Asia’ award in
the ‘Internet/Online’ sector. The award recognizes
leading private companies from Asia, celebrating start-
ups, innovations and technologies across their respective
industries.
Red Herring announced its Top 100 award in recognition
of the leading private companies from Asia, celebrating
start-ups, innovations and technologies across their
respective industries.
The Red Herring’s editorial team analyzed hundreds of
cutting edge companies and technologies and selected
those who are positioned to grow at an explosive rate. The
nominees were evaluated on both quantitative and
qualitative criteria, such as Level of specialty,
technological advantage, number of customers and users,
growth rate and regional considerations into their
respective industries.
TIPL is excited to receive the top honours of the event, as
it serves as another beacon of what can be done with top-
notch teamwork and cooperation.
Global Telecoms Business(GTB) has presented its sixth
annual GTB Innovation Awards in London as a part of their
mission to celebrate the work that vendors and operators
in the industry are doing together to develop innovative
projects in order to better serve the industry’s end
customers.
This year GTB awarded the “2012 Broadband Wireless
Access Innovation” award to Tikona Infinet Private
Limited and Ruckus for building and powering the
world’s largest outdoor wireless mesh network in India.
Tikona Infinet Private Limited has achieved what was
previously considered impossible: By building the
world’s largest, self-organizing outdoor Wi-Fi mesh
network comprised of over 40,000 Ruckus ZoneFlex™
access points. Tikona’s Smart Wi-Fi network is being
used to offer tiered broadband services over Wi-Fi to
hundreds of thousands of subscribers across more than
30 cities in India.

About Global Telecom Business Awards:

The GTB Awards are distributed for projects that
involving a partnership between an operator and a vendor
— at least one of each.. The key intention is to celebrate
the work they are doing together to develop innovative
projects that would benefit end customers. The 2013
awards were presented at a glittering black-tie dinner in
London in six categories, including two special editor’s
awards. The dinner was attended by senior executives
from as far away as Brazil, Japan, China, South Africa and
New Zealand.
Tikona Infinet Private Limited (TIPL) has been
recognized as the "Emerging Company of the Year,
2012" by the Voice & Data telecom awards this year.
At an award ceremony held in New Delhi on December
6, 2012, Mr.
Prakash Bajpai, CEO and MD of Tikona Infinet Private
Limited, received "Emerging Company of the Year,
2012" award from Dr Farooq Abdullah. Tikona received
the award for its significant and growing impact in the
Indian Broadband space in the last three years. The award
recognized TDN's vision, achievement and growth in
terms of market reach, customer base, revenue and low
cost infrastructure. The innovation and demonstrated
resilience by Tikona had made it the best contender for
the award.

About Voice & Data Telecom Awards:

The Voice and Data Leadership Awards are India's most
credible and awaited Telecom awards each year. The
awards recognize upcoming and changing trends of
Indian telecom scenario and applaud the achievers of
industry on various fronts. The awards each year
qualifies the quantitative aspect of telecom players in
India and recognize the companies making a difference
through
their approach and innovation. The awards are instituted
with the purpose to define changing leadership in industry
and recognize excellence in the domain.
Tikona Infinet Private Limited (TIPL) was recognized
for its “Lean Supply Chain Model” under the
category Manufacturing Supply Chain Operational
Excellence in the Hi Tech Industry by the 2nd Asia
Manufacturing Supply Chain Summit, Mumbai in 2013.
Companies competing within the same category were Dell
India, Acer, Moser Baer, Tata Sky, Mahindra & Mahindra,
Tata motors, Britannia Industries, Cadila Healthcare,
Aditya Birla Group. Multiple companies from different
sectors participated in 13 different categories specific to
their supply chain excellence.
Tikona Lean Supply Chain Model was launched 3 years
ago based on the famous Japanese automobile concept
of Lean Manufacturing and is successfully implemented in
all areas of End to End Tikona Supply Chain be it
sourcing, procurement, delivery, quality, warehousing,
transportation, inventory or asset management. Tikona
team used 16 different sourcing strategies in order to
bring down the unit level costing and created a new cost
benchmark across service industry.
Tikona Infinet Private Limited (TIPL) has been
recognized for its “Lean Supply Chain Model” under
the
category Warehousing Excellence across all Industries by
the 2nd Asia Manufacturing Supply Chain Summit,
Mumbai this year. Companies competing for same
category were Dell India, Acer, Moser Baer, Tata Sky,
Mahindra & Mahindra, Tata motors, Britannia Industries,
Cadila Healthcare, Aditya Birla Group. Multiple companies
from different sectors participated in 13 different
categories specific to their supply chain excellence. An
independent research agency along with the advisory
council of the summit was accredited with the research to
decide the final set of winners.
In the last 3 years, Tikona Supply Chain has shown
excellence in handling material management at the
warehousing operations. All the processes adopted have
manual controls today (daily/weekly/monthly –
depending upon the criticality of the process control). The
5S model has been the key in speeding up the entire
material inflow and outflow process as well as asset
management at warehouse level. The major achievement
in last 3 years at warehousing level is maintaining the
stock control with Six Sigma level performance and the
Truck Turn Around Time for both inbound and outbound is
maintained within 20 minutes against the industry average
of 5-6 hours.
About the Asia Manufacturing Supply Chain Summit
(AMSCS):
The Asia Manufacturing Supply Chain Summit, is an
only dedicated and comprehensive manufacturing supply
chain event in Asia. The event brings together supply
chain leaders across verticals on a single platform
Tikona won the ‘Excellence in Improvement and
Innovation’ award at Asian outsourcing awards
presented by CMO Asia and Stars at Singapore on 1st
Aug 2013.
The Asian Outsourcing excellence awards
demonstrate best practices, create & sustain
competitive advantage, provide business
transformation, achieve value and
benefit both buyer and service provider. These awards
form the Industry benchmarks in terms of best practices
and business excellence.
Tikona Infinet Private Limited shortlisted for
prestigious Global Procurement Leaders Awards 2013 in
EXCELLENCE category.
TPIL Lean Procurement & Lean Supply Chain Model has
been nominated in EXCELLENCE in Global Procurement
Leaders Awards 2013 which is scheduled on 22nd May
2013 at Hotel London Hilton, United Kingdom.
More than 500 entries from 150 companies across 30
countries have participated in 16 different categories.
Procurement Leaders awards is one of the world biggest
awards ceremony for procurement professionals where
more than 800 senior procurement leaders from different
companies participates during 2 days global conference &
award ceremony.
Tikona Launches 4G Home Broadband Services In
Varanasi Tikona Digital Networks today started 4G Home
Broadband Services rollout 'Tikona Zabbardus' from Prime
Minister Constituency. Varanasi, October 1, 2015:
Tikona Digital Networks, engaged in building the next
generation wireless broadband services for home and
enterprise customers in India today announced the
launch of “ZabbarDus” 4G Home Broadband Services
in Varanasi. The launch was unveiled by Divya, Prashanti
and Pratima together popular as Singh Sisters, the
zabardus National Basketball Players from Varanasi.
Tikona Zabbardus provides consumers 10 Mbps
broadband for as low as at
Rs 700 per month with 10 GB of usage data to Rs 7,000
per month for 250 GB of usage. With Tikona Zabbardus
Broadband service, consumers can stream upto 6
concurrent videos, download content and e-mail. Even
calling apps which need voice support can run on Tikona
4G services. Tikona 4G Home broadband services will
cover entire Varanasi city. In Varanasi, Tikona will provide
excellent coverage in Sigra, Paharia, Durgakund, Nadesar,
Gadholiya, Kamaksha and others. The company has
already made investments to the tune of Rs 1,500 crores
for securing 20 MHz liberalized spectrum in the 2300 MHz
band during the auctions concluded in 2010 and is
planning to invest almost an equal amount to roll out 4G
home Broadband (ghar ka broadband) services across
more than 1,000 towns in the five circles of Uttar Pradesh
(East), Uttar Pradesh (West), Gujarat, Rajasthan and
Himachal Pradesh. Tikona has selected ZTE as their
technology partner to supply the end-to-end TD-LTE
equipment in all their 5 circles for building its high speed
broadband network. Under the contract with ZTE, which
covers Varanasi and selective cities in all other 4 circles, it
has deployed ZTE's state-of-the-art core and radio
platforms. The company has invested up to Rs 20 crores
in Varanasi for rolling out Tikona Zabbardus, 4G Home
Broadband Services. In Varanasi, the company has built
capacities to cater to more 50,000 broadband homes in
the city. Speaking on the occasion Prakash Bajpai,
Founder, MD and CEO said “ Varanasi is the first city
where 4G services has been launched and plans are to
launch 4G network in other cities and circles soon. We are
hopeful that subscribers in Varanasi will get to experience
world class home broadband services which they can use
conveniently for various reasons”. Tikona holds 4G
spectrum licences in 5 circles in North-West India,
covering Gujarat, Rajasthan, Uttar Pradesh East, Uttar
Pradesh West and Himachal Pradesh. Tikona Home
Broadband services is delivered through LTE Wireless
Customer Premises Equipment (CPE) which is mounted
on the rooftop of houses. From the outdoor CPE, the
connection is delivered over a CAT5 cable to the
customer’s Wi-Fi Router, laptop or PC. Through a Wi-Fi
router, consumers can connect any number of Wi-Fi
enabled devices (including PC, smartphones and tablet) to
access Tikona Broadband services. About Tikona Digital
Networks: Tikona Digital Networks (TDN) offers secured
wireless broadband services to home and enterprise
customers in top 25 cities of India. TDN possesses an all
India Class-A ISP license granted by the Ministry of
Communications, Govt. of India. TDN envisions a powerful
Broadband-enabled India and will make all possible
contribution to make this happen. TDN would also be
building a comprehensive services framework that can
deliver leading edge voice, video, IT applications and
multimedia content services over any broadband or IP-
centric network. Such a framework can be recreated by
us for global internet service providers, who desire to
offer
next generation services to their customers. We have
engaged the best-in-class technology partners to build
the required capability frameworks. Innovation is our
driving force and we create environment for the young
talent in our company to conceive and incubate new ideas
in order to develop and deliver useful services and
solutions for our customers, thereby sustaining our
competitive advantages. TDN was founded in mid 2008
by veterans from the telecom industry, who have built
some of the largest networks in India for mobile,
enterprise, broadband and DTH services. TDN is
adequately funded by top-end global investors and is
committed to comply with the highest standards of
corporate governance. For further information please
contact: Sameer Wanchoo Tikona Digital Networks +91
9820272520 sameer.wanchoo@tikona.in Website:
www.tikona.in

Tikona Digital Networks launches new customer

experience program for Broadband users Wireless
broadband is all set to become mainstream feature
among household segment Mumbai, November 1, 2011:
Tikona Digital Networks, the broadband service provider
having the largest outdoor Intelligent Wi-Fi Network in the
world announced the roll out of its new marketing
program centered around the theme of ‘Broadband,
Completely’. The campaign is targeted to home
segment and will run across 36 cities in India. The
campaign is
based on offering broadband users a complete package
of speed, service, savings and security. The campaign
will be supported by an integrated activation comprising
of outdoor, digital print and radio. Speaking about the
campaign , Heramb Ranade, Chief Marketing Officer,
Tikona Digital Networks said “Broadband is no longer a
‘nice to have’, but a ‘must have and must work’
utility in all homes and offices. It’s not just about speed
but a complete broadband experience in which the user
is able to enjoy – speed, service, savings and security.
Not having all these attributes together makes it an
incomplete broadband experience. Through this
campaign Tikona is promising to deliver a complete
package comprising of plans with 2 or 4 Mbps speed, a
complimentary antivirus that not only protects
customer data on PCs from virus and malware but also
saves them Rs 1500 or more annually. Every plan comes
with a bill limit guarantee, so customers no longer have
to worry about unexpected high bills. Further, Tikona is
possibly for the first time in the country, offering an on
call tech support hotline and is already seeing 3 out of
every 4 support issues being resolved on the first call
itself. Erstwhile such calls would have needed a physical
visit which would have taken several hours to attend
and resolve, but now all that is not required in majority
of the cases”. Tikona Secured Wireless broadband is by
far the first ISP to offer ‘First Demo Then Pay’ wherein
customers can see a demo in their home or office
before subscribing to the OFDM and
MIMO 4th generation technologies based service. About
Tikona Digital Networks: Tikona Digital Networks was
founded in 2008 by veterans from the telecom industry,
who have built and run some of the largest telecom
networks in India. With a vision to be a leading Broadband
and IT services company, offering innovative products and
solutions to home, enterprise and service provider
customers in India, Tikona Digital Networks believes that
the next generation services will change the way India
lives, transacts, and communicates. TDN is adequately
funded by top end global investors and is committed to
comply with the highest standards of corporate
governance. Tikona Digital Networks has a class A all india
ISP licence and it has also won the BWA (4G LTE)
spectrum license in the 5 circles of Gujarat, UP East, UP
West, Rajasthan and Himachal Pradesh. For further
information please log on to - http://www.tikona.in/ For
Media: Zeenat Lakdawalla Sashee Tikona Digital Networks
DGM-MarComm +91 41830107/ +91 982015372
Zeenat.lakdawalla@tikona.in Tarmac Affairs +91
9311019494 sashee@tarmacaffairs.com
TIKONA’S MISSION ,
vision and value

TIKONA MISSION IS :
Tikona Infinet Private Limited mission is to raise the
benchmarks of customer experience in the country for all
times to come. Tikona Infinet Private Limited will
endeavor
to de Tliver enhanced customer experience through
innovation, by use of cutting edge technology and by
extensive knowledge dissemination to members of its
customer support team.

Vision :

Tikona’s vision is:

Tikona’s vision is to be a leading Broadband and IT
services company, offering innovative products and
solutions to home, enterprise and other customers in
India and globally. We believe that our next generation
services will transform the way India lives, transacts,
and communicates and we believe that we can make a
significant contribution towards a powerful Broadband
enabled India.

Values:
Customer First : Our core business strategy is
guided by customer value, customer sensitivity and
customer convenience.
Respect for Talent : We will create and maintain
a transparent and respectful work environment that
helps in attracting, retaining and nurturing the best
talent. We encourage an open work culture that is
conducive to making work joyful.
Win-Win for All : We work for the success of our
customers, investors, employees and our ecosystem
partners. We believe in empowering, motivating,
appreciating and inculcating a sense of ownership
among the members of Tikona eco-system.

TIKONA BROADBAND PLANS

This summer training project report is based on telecom sector as
the telecom sector is growing at the very good speed.
The title of this project was TIKONA Broadband
Services.Here the candidate intend to do market research
about Tikona Broadband Services.

Also the occupation of customer play major role which was

asked at the last page of questionnaire. It shows the different
kind of people using Tikona broadband. The data clearly shows the
most of people are preferring the other broadband insted of using
Tikona broadband. This is probably lack of marketing and
promotion activities perform by the company. At the last page,
the products or services provided by Tikona broadband was
mention & also customer have to give his openion on those
services whether he aware of this services or not. If yes, from
how many years he/she was using it & how. The services which
listed was :
1) 1 mbps
2) 2 mbps
3) 5 mbps
4) 10 mbps
5) 20 mbps
At the end of last page personal information of customers has
to like mention his/her name, address along with mobile number,
the address provide the different area in which there product has
spread.

BROADBAND PLANS

Tikona Broadband Plans in Mumbai

1.Price: Rs 699 per month| Rs 1947 for 3 months |

Rs 3714 for 6 months | 7308 for 12 months

Details Benefits

Bandwidth
4 Mbps
(Download Speed)

Download/Upload
Unlimited
Limit per month

Broadband Data Unlimited

FUP Limit Unlimited

 2.Price: Rs 899 per month| Rs 2547 for 3 months |
Rs 4794 for 6 months | 9288 for 12 months

Details Benefits

Bandwidth (Download
10 Mbps
Speed)

Download/Upload
Unlimited
Limit per month

Broadband Data 80 GB

FUP Limit Unlimited

3.Price: Rs 749 per month| Rs 2097 for 3 months | Rs

 4074 for 6 months | 7788 for 12 months

Details Benefits

Bandwidth
10 Mbps
(Download Speed)

Download/Upload
Unlimited
Limit per month

Broadband Data 90 GB

Post FUP Speed 1 Mbps

4.Price: Rs 799 per month| Rs 2247 for 3 months |

Rs 4242 for 6 months | 8388 for 12 months

Details Benefits

Bandwidth 10 Mbps
(Download Speed)
Download/Upload
Unlimited
Limit per month

Broadband Data 150 GB

Post FUP Speed 1 Mbps

PLANS :
TIKONA BROADBAND PLANS
10 Mbps Speed Tikona
1 Mbps and lower speed Tikona

39
Tikona service available in-:

Tikona service available in-:

40
COMPATITORS OF
TIKONA BROADBAND

COMPATITORS OF TIKONA
BROADBAND
=

41
 iON

Type Private company

Industry Broadcasting

Founded 2008 (NEXTV

America)
2015 (iON)

Headquarters San Diego,

California

Products Ethnic TV, IPTV

Owner eMedia Network &

GSS Media

Website iON
iON is a United States-based IPTV provider that delivers digital
television services via broadband. It launched in 2015 as a joint
venture between eMedia Network and GSS Media, the
Broadcasters Representative for North America; responsible
for the overall Communication and Distribution Strategy of the
media offering.

42
 NEXTV America logo

It originally launched in 2008 as NEXTV America, a joint

venture between EuroWorld Network and Ethnic Channels
Group.
In 2015, EuroWorld Network underwent a corporate re-
branding, the company was renamed eMedia Network. As a
result of the corporate re-organization, the IPTV service was re
-launched as iON with eMedia Network taking over full control
alongside new broadcast partner GSS Media.

2. HATHWAY BROADBAND

Hathway Cable & Datacom Ltd (NSE: HATHWAY), initially

known as BITV Cable Networks (BSE: 533162), is a cable
televisionservice operator in India based in Mumbai. It was
acquired by Hathway Investments Pvt Ltd in 1999. In June
1993 Business India Television (BITV) Cable Networks Pvt Ltd
acquired and operated cable networks
in Mumbai, Delhi, Chennai, Ahmedabad, Indore, Pune, Bangal
ore and Hyderabad under the leadership of Pheroza Billimoria
and Roopesh Rao. It has large operations in many cities,
including Hyderabad, Mumbai, Pune, Bangalore, Indore and in
2013 Kolkata. It has diversified into providing Internet access
via cable and was one of the first to do so in Chennai in 1999–
2000. In India, it was the first company to provide Internet
using the CATV network. Hathway Broadband Internet was the
first cable ISP in India. The company has a 51 percent
43
stake in Divya Bhasker's Bhasker Multinet and in Gujarat
Telelinks P L. This gives it a strong position in Gujarat CATV. In
2006, Hathway was the first cable operator to launch a digital
[4]
platform in India.

Hathway Cable & Datacom Ltd

Type Public

Traded as NSE: HATHWAY

BSE: 533162
Industry Telecommunication
s
Broadcasting

Headquarters Mumbai,
Maharashtra
dhahtra, India

Area served India

Products
Cable television

Broadband Internet

Digital voice

Home networking
44
Owner Rajan Raheja
Group

Website www.hathway.com

JIO BROADBAND Reliance Jio Infocomm

Limited, d/b/a Jio, is an Indian mobile network operator.
Owned by Reliance Industries and headquartered in Navi
Mumbai, Maharashtra, it operates a national LTE network
with coverage across all 22 telecom circles. Jio does not

45
 offer 2G or 3Gservice, and instead uses voice over
LTE to provide voice service on its network.
Jio soft launched on 27 December 2015 (the eve of what
would have been the 83rd birthday of Reliance Industries
founder Dhirubhai Ambani), with a beta for partners and
employees, and became publicly available on 5 September
2016.
On 5 July 2018, fixed line broadband service named Gigafiber,
was launched by the Reliance Industries Limited's
chairman Mukesh Ambani, during the company's Annual
General Meeting.

Reliance Jio Infocomm Limited

Type Subsidiary of Relian

ce Industries

Industry Telecommunications

Founded 2010; 8 years ago

Founder Mukesh Ambani

Headquarters Navi Mumbai,

Maharashtra, India
46
Key people Sanjay
Mashruwala (Manag
ing Director)

Jyotindra
Thacker (Head of IT)

Akash
Ambani (Chief of
[1]
Strategy)
Products
Mobile telephony

Wireless broadband
Parent Reliance Industries

Subsidiaries LYF

Website www.jio.com

47
 AIRTEL BHARTI

Bharti Airtel Limited

Type Public

Traded as BSE: 532454

NSE: BHARTIARTL

BSE SENSEX
Constituent
ISIN INE397D01024

48
Industry Telecommunications

Founded 7 July 1995; 23 years

ago

Founder Sunil Mittal

Headquarter Bharti Crescent,

s 1, Nelson Mandela
Road, New
Delhi, India

Area served Worldwide

Key people
Sunil
Mittal (Chairman)

Gopal Vittal (MD &

CEO)
Products
Fixed line telephone

Mobile phone

Broadband

Satellite television

Digital television

Internet television

IPTV
Revenue ₹955.9
billion (US$13 billion)

49
 (2017)

Operating ₹354
income billion (US$4.9 billion)
(2017)

Net income ₹42.4

billion (US$590 millio
n) (2017)

Total assets ₹2,327

billion (US$32 billion)
(2017)

Total equity ₹743

billion (US$10 billion)
(2017)

Number of 25,400 (2016)

employees

Parent Bharti
Enterprises (64%)
SingTel (36%)

Subsidiaries List[show]

Website www.airtel.com
Bharti Airtel Limited (commonly shortened to Airtel and
stylised airtel) is an Indian global telecommunications services
company based in New Delhi, India. It operates in 20 countries
across South Asia and Africa. Airtel provides GSM, 3G, 4G
LTE and VoLTE mobile services, fixed line broadband and
voice services depending upon the country of operation. Airtel
had also rolled out its VoLTEtechnology across all telecom
50
circles except Himachal Pradesh and Jammu and Kashmir in
India and likely to launch soon in these states. It is the second
largest mobile network operator in India and the third largest
mobile network operator in the world with over 438.04 million
subscribers. Airtel was named India's second most valuable
brand in the first ever Brandz ranking by Millward
Brownand WPP plc.
Airtel is credited with pioneering the business strategy of
outsourcing all of its business operations except marketing,
sales and finance and building the 'minutes factory' model of
low cost and high volumes. The strategy has since been
[10]
adopted by several operators. Airtel's equipment is provided
and maintained by Ericsson, Huawei, and Nokia Solutions and
Networks. whereas IT support is provided by IBM. The
transmission towers are maintained by subsidiaries and joint
venture companies of Bharti including Bharti Infratel and Indus
Towers in India. Ericsson agreed for the first time to be paid by
the minute for installation and maintenance of their
equipment rather than being paid up front, which allowed
Airtel to provide
low call rates of ₹1 (1.4¢ US)/minute.

51
Data analysis
And interpretation

52
Current ISP (INTERNET SERVICE PROVIDER)

ISP Name I-On Airte Hathwa BSN Tikona Vodafon Othe

l y L e r Total

No. of 12 16 20 9 8 14 7 86
Respondent

I-On AirtelHathwayBSNTikonz Vodafone

18% 15%

10%
20%
12%

25%

Interpretation-

From the above chart it is seen that maximum 25% users use
Hathway services while 20% users use Vodafone services and 15 %
users are of Tikona.

Speed of ISP

Speed <1Mbp 1-2 2-4 Mbps >4 Total

s Mbps Mbps

No. of 26 31 24 5 86
Respondent

53
 Less Than 1 MBPS 1-2 MBPS 2-4MBPSMore Than 4 MBPS
6%

30%
28%

36%

Interpretation –

From the above chart it is seen that maximum companies are getting
0- 1 mbps, 1-2 mbps and 2-3 mbps while only 6% of the companies
getting more than 4 mbps Speed.

Monthly Billing

Amount (rs) 500- 800- 1500- 3000- 5000- Total

800 1500 3000 5000 10000

No. Of 38 25 11 4 8 86
Respondent

54
Interpretation-

From the above chart we can see that majority of the companies are
Paying 500-800rs Monthly for their Internet services...

Data Usage

Monthly Usage 0-2 GB 2-5 5-8 8-15 GB 15-50 Total

GB GB GB

No. of 5 29 26 15 11 86
Respondent

55
 1- GB 2- GB 5- GB 8- GB More Than 15 GB

13% 6%

17% 3%

3%

Interpretation –

Above chart shows that 34 % of Companies use the data between 2 -5

GB, While 30 % Of Companies use the data 5 – 8 GB. So we can say
that Majority of the companies are using approximate 1 To 8 GB data
monthly.

Problem

Problem With ISP YES No Total

No. Of Respondent 52 34 86

56
 YesNo

40%

60%

Interpretation –

As shows in the above Chart we can Say that Majority of the

companies are facing Problems with their current service Provider...

Types of Problem

Problems Less Network High After sale Service Total

speed Issue price is not good

No. Of 35 15 13 13 86
Respondent

57
Interpretation –

Companies who are having issues with their current service provider
maximum companies having issue in Speed which they are getting. Also
some companies are facing Network Issue.

Prospects of 4g

Prospects Yes No Total

No. of 68 18 86
Respondent

Yes

21%

79%

58
Interpretation- from the above chart we can see that 79%
companies are ready to use 4 G Services.

PERSONAL DETAILS

59
So, we have given different areas for the completion of our
60
project and duration for each areas was differ from another.
So, if we consider the total number of customer when we were
met, if we sum up their responses in brief , it will look like as
follow;
then, if we divided their responses into following categories
suppose ;
1. Unsatisfied
2.Some what satisfied
3. Neither satisfied nor dis-satisfied
4. Satisfied
5. Fully satisfied
If we take the customer who are all ready tie up
with tikona ;
Let total no. of customer be
100 No of Satisfied customer is
40.
No of Somewhat satisfied customer is 15.
No of Fully satisfied customer is 08.
• No of Neither satisfied nor dis-satisfied customer is 25.
• No of unsatisfied customer is 12.

Now, if we look at the promotional activity which suppose to we

had done, if we considered awareness factor, response of market

61
would look like as follow;
If we combine all customers let 1oo, than awareness level of
Tikona in market is as follow
Awareness level
1. High

2. Medium

3.Low

4. Unknown

LIMITATIONS
62
 While preparing the report I have faced some
limitations which are mentioned here;
1. There Was time constraint to me. If I get more
time then I could enrich my report more.
2. I have cover only Navi Mumbai, Mumbai West , Thane
it would be better if could cover the some more areas
in my report.
3. In the website there was lack of information. So I
have to go to everyone to fulfill my queries to
prepare my report.
4. Here decisions are changed so rapidly. That’s
why I had to change my desk several times which was
so disturbing for my works and also I cannot
concentrate on my work and also preparing my

reports .
If I had not to face these limitations then my
report could be more perfect.

63
 SUGGESTIONS
Certain suggestions can be followed they are given
below:
1. Employees need more training and development
program to gain more skills and help the company with
their different skills to expand.
2. Associates should be more sincere about their duties.
Customer satisfaction is a big but they should also keep
other activities in mind as well so that operational
lapses cannot be occurred.
3. To reduce the number of pending E-mail they can
use proper software for better contact with clients.
4. To reduce the work pressure they can increase the
associate of the sales department.
5. Should have stability in their decision making.
6. They have to more aware to deliver the products to
their clients on time.
If Tikona Broadband follows these recommendations, I
believe they can do better in future.

64
 CONCLUSION
In the last two months from above presentation
we can conclude that awareness level of Tikona
broadband is low as compare to the market. Market
want high speed with low price which is nor provided by
the company but if they provide reasonable price, surely
demand will increase. Company is new in the market, so
the price must be low for grasping the market.
Competitors are providing reasonable price 1900Rs.
With full installation. So, Tikona must provide its
package around 1900 to 2000rs to expand its market.
Plus point is that Tikona is providing high speed
internet service which is 25 mbps and if they charge
reasonable price , they sure capture the market and
increase the share.
To conclude I would like to say that this was a
great learning experience and has give us a peek into
how hardware and technology industry works. Right
from field work to and planning to strategizing and
client meetings the whole journey was enriching and
knowledgeable experience.

65
 summary
Tikona broadband is growing name in the internet
service provide sector. competition in the market is
huge so company must keep watch on the asic
strategies and plans which make it different from
other companies. If we talk about competitors , they
are Hathway , I-On , BSNL and the most important id
Reliance Jio which is enough capable of destroying
whole internet service industry.

66
 BIBLIOGRAPHY

1. https://www.tutorialspoint.com

2. https://www.creately.com

3. https://www.draw.io.com

4. https://www.teamgantt.com

5. Wikipedia

6. Google

7. You Tube

67
 QUSTIONNARIE
This questionnaire has been designed to give you an idea of Tikona broadband and your experience with your
current network provider. The questionnaire will take no more than 4-5 minutes of your time and results will be
shared post data collection.

To register your results, at the end of the questionnaire, you will see a short registration page to fill in. This is
to make sure your answer choices have been recorded on our system.

Thank you in advance for your time.

Q1.What is your company called?

Q2.Do you have a dedicated (separate) line for broadband?

Yes

No

Not
sure

Q3.Who is your line provider?

BT

Virgin

Other, please specify:

5. Page 5

Q4.Who is your broadband supplier e.g. XLN?

6. Page 6

Q5.What broadband package do you have?.

68
 Business one plan

Business broadband connect

Broadband starter collection

VIP collection

Broadband Home Pro

Other, please specify:

Q6.What is your maximum broadband speed?

Less than 5Mb

5Mb - 9Mb

10Mb - 14Mb

14Mb - 19Mb

20Mb or more

Unlimited

Other, please specify:

8. Page 8

Q7.How much is your package cost (inclusive of line rental and excluding calls) per month?

Less than
£30

£30 - £49

69
 £50 - £69

£70 - £89

£90 or
more

Q8.How do you rate the reliability of your service?

Very good

Good

Barely
acceptable

Poor

Very poor

Q9.Would you be interested to change your current provider within the next six months?

Yes, definitely

No, not within six months but I will search for

better monthly deals

No, I do not want to change any time soon

Q10.If you would like to change your broadband supplier, what would be your main reason of change?

Cheaper costs

Faster network

Improved customer service

More reliable connection

Other, please specify:

70
71
72