Business plan

Name:Ruksana Parvin(李静)
Student ID: 202322240314
Subject: Entrepreneurship
Department: Software Engineering

Executive Summary:
IntelliTech Solutions is a burgeoning software development company that specializes in
crafting bespoke software solutions, mobile applications, and providing IT consulting services
tailored specifically for small to medium-sized businesses (SMBs). Our core mission is to
engineer innovative and superior technology solutions that enhance operational efficiency and
foster growth for our clients.

Differentiation Strategy:
Our competitive edge is derived from our profound technical expertise, agile
development methodologies, and a deep commitment to understanding and addressing the
unique needs of each client. We are strategically positioned to serve SMBs in
Dhaka,Bangladesh, focusing on sectors such as finance, healthcare, and professional services.

Financial Projections and Funding Goals:

We project a revenue of $2.1 million by the end of year three, with a net profit margin of
18%. To kickstart our operations and establish our product and marketing teams, we are
seeking an initial seed funding of $500,000.

Products and Services:

 Custom Software Development: We offer customized solutions including web,
desktop, and server applications, meticulously tailored to meet specific client
requirements.
 Mobile App Development: Our services include the design and development of native
applications for iOS and Android platforms.
 IT Consulting: We provide strategic technology planning, system integrations, and
cloud migration services, ensuring that our clients are well-equipped for the digital age.
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Market Opportunity:
The demand for custom software development services is on a significant rise, driven by
businesses' needs to undergo digital transformations. The global market for custom software
is anticipated to reach $63 billion by 2025. Despite the growing demand, SMBs have often
been overlooked by large IT consultancies, presenting a substantial opportunity for
IntelliTech to deliver affordable, high-quality services to this segment.

Management Team:
IntelliTech was co-founded by:
 Ruksana Parvin , CEO: Brings over 12 years of experience in software engineering and
product management.
 MD Rukunuzzaman, CTO: Offers a decade of expertise in mobile app development and
cloud architecture.
Starting with a team of six developers/engineers, we plan to expand our workforce to 15 by
the second year.

Financial Highlights:
IntelliTech Solutions has outlined key financial projections and requirements to guide its
growth strategy:
 Seed Funding: The company seeks an initial investment of $500,000 to kickstart
operations and fuel growth initiatives.
 Revenue Projections: IntelliTech Solutions anticipates a steady increase in revenue over
the first three years of operation, with projections as follows:

 Year 1: $450,000
 Year 2: $950,000
 Year 3: $2.1 million

 Profitability: The company aims for a robust net profit margin of 18% by the end of
year 3, reflecting its commitment to financial sustainability and efficiency.
 Cash Flow: Anticipated cash flow is expected to turn positive starting from year 2,
indicating the company's ability to generate sufficient revenue to cover expenses and
sustain operations.
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These financial highlights underscore IntelliTech Solutions prudent financial planning and
ambitious growth trajectory, positioning the company for long-term success and profitability
in the competitive landscape of custom software develop.

SWOT Analysis:
Strengths:
 Experienced Technical Leadership: IntelliTech Solutions has a team with lots of
experience in making software and managing products, which helps them create new and
innovative solutions.
 Agile and Customer-friendly Processes: The company can quickly change and adapt to
what their customers need, making sure they're happy with the service they get.
 High-quality, Affordable Services for Small Businesses: IntelliTech Solutions offers
really good software that doesn't cost a lot, perfect for small and medium-sized
businesses (SMBs).

Weaknesses:
 Not Well Known Yet: Since IntelliTech Solutions is new, not many people know about
them, which can make it harder to get new customers.
 Depends on a Small Group of Customers at First: IntelliTech Solutions relies on only
a few customers, which might not be enough to keep the business going strong.
 Needs to Hire More People Fast: As more people want IntelliTech Solutions' services,
they'll need to hire more staff quickly, but finding good people might be hard.

Opportunities:
 More Small Businesses Wanting Custom Software: As more small businesses realize
they need new technology, IntelliTech Solutions has a big chance to grow because
they're good at making custom software.
 Can Grow to Other Places with Lots of Technology Companies: IntelliTech
Solutions could expand their business to other places where there are lots of technology
companies, which means more potential customers.
 Can Offer New Services Like AI and Machine Learning: By adding new things like
AI and machine learning to their services, IntelliTech Solutions can attract even more
customers who want the latest technology.

Threats:
 Big Competition from Other Big Companies: IntelliTech Solutions has to compete
with bigger companies that have more money and are better known, which might make it
tough to get customers.
 More Companies Overseas Offering Cheap Services: There are lots of companies in
other countries that offer similar services for cheaper, which might make it hard for
IntelliTech Solutions to compete on price.
 Economic Problems Might Mean Less Spending by Small Businesses: If the
economy gets worse, small businesses might not spend as much on things like software,
which could hurt IntelliTech Solutions' business.

PEST Analysis
Political Factors:
 Laws and Regulations: Government policies affecting the software development
industry, such as taxes and data privacy laws.
 Stability: How stable the political situation is in Dhaka, where IntelliTech operates.
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 Support: Government programs or incentives that help small tech businesses like
IntelliTech.
Economic Factors:
 Growth: Economic growth rates and investment trends in the capital Area.
 Costs: Factors like interest rates and inflation that can impact IntelliTech's expenses and
pricing.
 Employment and Income: Unemployment levels and the disposable income of small
businesses, which influence their spending on technology.
Social Factors:
 Demographics: Changes in the population, including the growth of a tech-savvy
workforce in the Bay Area.
 Attitudes: Evolving attitudes towards technology and digital transformation among
small business owners.
 Work-life Balance: Societal emphasis on work flexibility and remote work
arrangements.
Technological Factors:
 Tools: Advances in software development tools, cloud computing, and mobile
technologies that IntelliTech can leverage.
 Pace of Change: The speed of technological advancements and the need for IntelliTech
to stay innovative and competitive.
 Talent: Availability and cost of skilled technical talent in the local job market.

7Ps Analysis
Service Offerings: IntelliTech offers a diverse range of services including custom software
solutions, web and mobile app development, and IT consulting services, all customized to
meet the unique needs of each client.
Pricing Strategy: IntelliTech is committed to offering competitively priced services while
maintaining high quality, ensuring that clients receive excellent value compared to larger IT
firms.
Location Strategy: While IntelliTech primarily operates online, it may explore the option of
establishing local offices in strategic locations within the capital Area to enhance accessibility
and client support.
Marketing Approach: IntelliTech must develop a comprehensive marketing strategy to
increase brand recognition among SMBs in the area, employing a mix of digital and
traditional marketing channels to reach its target audience effectively.
Team Expertise: The expertise of IntelliTech's founding team, combined with its ability to
attract and retain top talent in the industry, plays a critical role in the company's success and
ability to deliver high-quality services.

Conclusion:
With a strong founding team, tailored service offerings, and strategic seed funding,
IntelliTech Solutions is poised to capture a significant market share in the lucrative field of
custom software development.