Tangible

Debt High Debt

Assets

Equity

Growth Invest In Assets

opportunity Cost
Investors Intangible
High equity
Assets

Market Risk Expectation of Return

Firm risk

Corporate Finance
lower the risk , lower the CoC Cost of Capital

Amount

Bonds
Cash Flow Timing
Financial Markets
Equity Share

Raising the Money Risk

Banks
Financial Institutions
Venture Capitalist

See an example