Management: Introduction, Meaning, Characteristics, Need & Importance.

Elements/Functions and Scope of Managem

F.W. Taylor's Scientific Management: Features, Principles & Techniques

Henry Fayol's 14 Principles of Management

Types of firms (ownership) with merits & demerits

Types of Organisation with merits & demerits

Finance – Meaning, Nature & Classification of Funds

Sources of Finance: Retained Earnings, Trade credit & Factoring

Sources of Finance: Lease Financing, Public Deposits, Commercial papers

Sources of Finance: Issue of shares – Equity shares and preference shares and Debentures

Production function: Meaning, Definition & Features

Types of production system - (Unit/job and Batch) (Mass/Flow and Continuous/ Process)

Production Process: Planning, Routing, Scheduling, Inspection and Despatching

Productivity: Concepts and Measurement of Productivity

Core concepts of Marketing: First four concepts (1. Need; 2. Wants; 3. Demand; & 4. Product.)

Core concepts of Marketing: Next four concepts (5. Utility (value), Cost, and Satisfaction; 6. Exchange, Transaction, an

Marketing vs. Selling & Market Research Vs.Marketing Research

Market Research Vs. Marketing Research

Distribution channels – first half

Distribution channels – second half