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The Psychology
ofPandemics
The Psychology
ofPandemics:
By
Steven Taylor
Cambridge
Scholars
Publishing
The Psychology ofPandemics:
Preparingfor the Next Global Outbreak of I n fectious Disease
BySteven Taylor
All rights for this book reserved. No part ofthis book may be reproduced,
stored in a retrieval system, or transmitted, in any fonn or by any means,
electronic, mechanical, photocopying, recording or otherwise, without
the prior pennission ofthe copyright owner.
Foreword.......................................................................................................................... xi
Preface .............................................................................................................................. xv
7. Conspiracy theories............................................................................................... 63
What are conspiracy theories?
Medical conspiracy theories
Causes and correlates of conspiratorial thinking
Methods for reducing conspiratorial thinking
Conclusion
The Psychology of Pandemics ix
There have been numerous pandemics over the past century and
earlier, typically arising from some form of influenza. Pandemic
influenza is widely considered to be one of the leading public health
threats facing the world today. Virologists predict that the next
influenza pandemic could arrive any time in the coming years, with
potentially devastating consequences. People do not have pre-existing
immunity to the pathogens causing pandemics. Effective drug
treatments are not always available. Vaccinations, if available, and
behavioral methods are first-line interventions for reducing morbidity
and mortality. Behavioral methods include hygienic practices (e.g.,
hand-washing) and social distancing methods (e.g., limiting large social
gatherings).
The question arises as to how best apportion healthcare resources
for managing pandemics. Such resources, by definition, are limited. It is
important that resources be apportioned to essential services and to
the development and distribution of vaccines and other methods for
halting or limiting the spread of infection. Remarkably, public health
agencies have devoted few resources for specifically dealing with the
psychological factors that influence pandemic-related emotional
reactions (e.g., fear, anxiety, distress) and behavioral problems (e.g.,
nonadherence, avoidance, stigmatization of out-groups). Healthcare
authorities neglect the role of psychological factors in pandemic
related infection even though these factors are important for many
reasons. They play a vital role, for example, in adherence to vaccination
and social distancing, both of which are vital for stemming the spread
of infection. Nonadherence to vaccination is a widespread problem
even during pandemics.
Psychological factors also play an important role in the way in which
people cope with the threat of pandemic infection and its sequelae, such
as the loss of loved ones. Although many people cope well under threat,
many other people experience high levels of distress or a worsening of
pre-existing psychological problems, such as anxiety disorders and
other clinical conditions. Psychological factors are further important
for understanding and managing broader societal problems associated
xvi Preface
WHAT IS A PANDEMIC?
Overview
Definition
Notable Pandemics
The most famous pandemic was the Bubonic Plague (e.g., 1346-
1 3 5 3), attributed to Yersinia pestis, which killed an estimated 50 million
people worldwide Oohnson & Mueller, 2002). Over the past century,
What is a pandemic? 3
Nomenclature
The notation system for influenza, HxNx (e.g., H1Nl, H3N8) refers
to the virus's hemagglutinin (H) and neuraminidase (N) membrane
proteins. Terms such as "Swine flu" and "Asian flu" have become
standard labels for pandemics. Such names are used here because
readers will likely be familiar with them. However, as we will see later,
such terms should be used with caution. The terms "flu" and "influenza"
also can be sources of confusion. With the exception of the established
names for pandemics (e.g., "Swine flu"), the term "influenza" rather
than "flu" will be used throughout this book because "flu" is a vague,
broad term used to describe symptoms and signs that may or may not
be caused by an influenza virus (e.g., fever, cough, runny nose, muscle
aches; Doshi, 2013).
Pandemic Influenza
It has been speculated that future pandemics will arise from some
strain of Avian influenza (e.g., H5Nl or H7N9) or from combinations of
4 Chapter 1
because of staff absenteeism and because shoppers were either too ill
or too frightened to venture out to the stores (Pettigrew, 1983). The
personal financial impact of a pandemic can be as severe and stressful
as the infection itself, especially for people who are already
experiencing financial hardship. This is illustrated by the following
account of one American family during the Spanish flu pandemic.
In December 1918 influenza struck, infecting Mr. D. and then his wife
and five children. By late December he had been out of work for three
weeks due to his own illness and then that of his family. For the first few
weeks the family had managed on their meager savings and on money
sent from a relative. After that, the family became frantic and
approached the Society of the Friendless for aid. Mr. D. was unable to go
to work because he dared not leave his sick family unattended. The
situation became increasingly desperate. They had run out of coal for
heating and there was no food in the house. Having no money, Mr. D.
attempted to get credit at the grocery store but was declined.
Compounding his problems, Mr. D. lost his job because of his absence
from work. (Bristow, 2010, pp. 139-140)
Writing from Coventry in 1973, Ethel Robson recalled how at the age of
nine she was suddenly thrust into the role of sole caretaker for her
family when her eight brothers and sisters, ranging in ages from 10
months to 15 years, contracted the flu together with her mother. For
some reason, Robson writes, "I was the only one out of all the family that
didn't have the virus." Although a doctor visited twice a day, no one else
was allowed into the house, "therefore I was doing my best to help the
others:· (Honigsbaum, 2009, p. 86)
The huskies (dogs) now began to eatthe dead bodies, and the child was
a spectator of this horrible incident. So mad did the beasts become,
upon taking human flesh, that they attacked the child herself, biting her
arm. ... It was thirty degrees below zero. The little girl had used the last
of the Christmas candles to melt snow for drinking water (Pettigrew,
1983, pp. 29-30).
Economic Costs
"These are the links in a long and very strong chain of gold
uniting the colonies with the Mother Country. Quite recently,
large quantities of German capital have been invested in
various industries. The Empire's capital in United States
railroads is put down at $180,000,000. In America, Germans
have undertaken manufacturing. They have used German money to
put up breweries, hat factories, spinning, weaving, and paper
mills, tanneries, soap-boiling establishments, candle mills,
dye houses, mineral-water works, iron foundries, machine
shops, dynamite mills, etc. Many of these mills use German
machinery, and not a few German help. The Liebig Company, the
Chilean saltpeter mines, the Chilean and Peruvian metal mines,
many of the mines of South Africa, etc., are in large part
controlled by German money and German forces. Two hundred
different kinds of foreign bonds or papers are on the Berlin,
Hamburg, and Frankfort exchanges. Germany has rapidly risen to
a very important place in the financial, industrial, and
mercantile world. Will she keep it? Much will depend on her
power to push herself on the sea."
{248}
GERMANY: A. D. 1899.
Military statistics.
GERMANY: A. D. 1900.
Military and naval expenditure.
GERMANY: A. D. 1900.
Naval strength.
R. Sohm,
The Civil Code of Germany
(Forum, October, 1800).
GERMANY: A. D. 1900 (January-March).
The outbreak of the "Boxers" in northern China.
{250}
W. C. Dreher,
A Letter from Germany
(Atlantic Monthly, March, 1901).
"The new Elbe and Trave Canal, which has been building five
years and has been completed at a cost of 24,500,000 marks
($5,831,000)—of which Prussia contributed 7,500,000 marks
($1,785,000) and the old Hansa town of Lübeck, which is now
reviving, 17,000,000 marks ($4,046,000)—was formally opened by
the German Emperor on the 16th [of June]. The length of the
new canal-which is the second to join the North Sea and the
Baltic, following the Kaiser Wilhelm Ship Canal, or Kiel
Canal, which was finished five years ago at a cost of
156,000,000 marks ($37,128,000)-is about 41 miles. The
available breadth of the new canal is 72 feet; breadth of the
lock gates, 46 feet; length of the locks, 87 yards; depth of
the locks, 8 feet 2 inches. The canal is crossed by
twenty-nine bridges, erected at a cost of $1,000,000. The span
of the bridges is in all cases not less than 30 yards and
their height above water level about 15 feet. There are seven
locks, five being between Lübeck and the Möllner See—the
highest point of the canal—and two between Möllner See and
Lauenburg-on-the-Elbe."
{251}
"Germany has lately taken a step to clear off the haze from
her financial horizon by calling in the outstanding thalers
which are full legal tender, and turning them into subsidiary
coins of limited legal tender—a process which will extend
over ten years. At the end of that time, if no misfortune
intervenes, she will be on the gold standard as surely and
safely as England is. Her banks can now tender silver to their
customers when they ask for gold, as the Bank of France can
and does occasionally. When this last measure is carried into
effect the only full legal-tender money in Germany will be
gold, or Government notes redeemable in gold."
W. C. Dreher,
A Letter from Germany
(Atlantic Monthly, March, 1901).
{252}
W. C. Dreher,
A Letter from Germany
(Atlantic Monthly, March, 1901).
"But though Germany has only one city of more than one
million, and one more of more than half a million, and the
United States has three of each class, Germany has, in
proportion to its population rather more cities of from 50,000
to 100,000 inhabitants, and decidedly more of from 100,000 to
500,000, than the United States. In the United States
8,000,000 people live in cities of over 500,000 inhabitants,
against some 3,000,000 in Germany; yet in the United States a
larger percentage of the population lives in places which have
under 50,000 inhabitants."