Fish

Albumin
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Awareness of Fish
Albumin
Public awareness of the benefits
and uses of fish albumin is low,
requiring thorough explanation
efforts.
Lack of Supporting
Data for Fish
Albumin Research
The scarcity of supporting
data for research on fish
albumin, especially concerning
C Striata, hinders research
progress.

Need for Further Product Preferences

Discussion on STP Acceptable to the
(Segmentation,
Targeting, and
Public
Research
Research is required to
Positioning) determine public preferences
for fish albumin products,
Problems
Further discussion with
including aspects such as
researchers is needed to
packaging and product form.
develop effective segmentation,
targeting, and positioning
strategies.
 Demographic
Variables
the objective is to understand
the basic attributes of the target
market, which can influence
purchasing behavior, product
preferences, and communication
strategies
Behavioral Variables
The objective is to segment
the market based on actual
consumer behaviors and
actions, such as purchase
frequency, brand preferences,
product usage, and responses
to marketing stimuli

Question Psychographic

and Variables

Objectives
The objective is to segment the
market based on actual
consumer behaviors and actions,
such as purchase frequency,
brand preferences, product
usage, and responses to
marketing stimuli
 Name

Age

Demographic
General Question
Gender

Outcome : Education
Occupation
Identify our potential customers by
targeting markets focused on consumer
areas

Income
Marital Status
 Psychographic
Value and Interest
Product Interest Outcome :
Knowledge About Fish Albumin
Q1. Are you interested in beauty Identify our customers based on the value and also
products containing natural the interest they they have, we also want to know Q4. What Brand of Fish Albumin
ingredients? (Yes/No) have you ever used?
how further their knowledge about our product
Never used
Q2. Would you be interested in (fish albumin)
Albusmin
trying a beauty product containing
Harubee
fish albumin, which is known for its
antioxidant and wound-healing
Others ….
benefits? (Yes/No)
Q3. What forms of beauty products Q5. How much you used for Fish
incorporating fish albumin would Albumin product?
you most likely use? (Select all that Every Day
apply) Once a month
Facial serum Once a year
Moisturizer
Spot treatment
Sheet mask
Other (Please specify)
 Psychographic
Value and Interest

Q6. How much do you spend your money to buy

Fish Albumin product?
<500.000
500.000-1.000.000
1.000.000-2.000.000
Knowledge About >2.000.000
Fish Albumin

Q7. What is your experience by using Fish Albumin

product?
Satisfied
Disatisfied
 Behavioral
usage patterns and buying behavior
Outcome :
Behavioral questions in market research aim to unlock consumer psychology by
understanding their decision-making, motivations, habits, campaign response, and
broader behavioral trends.

Beauty Clinic Experience

Q8. How often do you visit beauty clinics for Q9. What types of treatments do you usually
treatments? receive at beauty clinics? (Select all that apply)
Weekly Facials
Monthly Chemical peels
A few times per year Injections (e.g., Botox, fillers)
Only for special occasions Laser treatments
Never Other (Please specify)
 Behavioral
usage patterns and buying behavior

Skin Concern

Q10. What are your primary skin concerns? (Select Q11. Have you ever experienced any adverse
all that apply) reactions or prolonged healing after beauty
Wrinkles & Fine lines treatments? (Yes/No)
Acne
Dark Spots
Dryness
Sensitivity
Other (Please specify)
Population
All Bandung city residents who are/have
had treatment at beauty clinics.

Sample
Random Sampling

1,450 98.2%
Happy Customers Positive Feedbacks
Target
Market

30
Beauty Clinic in
Bandung City
Thank You