Internationalization of LENOVO

made by:
 First,

Lenovo’s six • String of aggressive acquisitions

ways of • In 2005, for instance, Lenovo acquired the
becoming PC division of IBM for $1.75 billion

internationalized • In 2012, the company purchased of

DigibrasIndustria
and being a • IBM’s low-end server division in China for
successful MNE $2.3 billion
• Handset division of Google for close to $3
billion.
•
 • Second came the gradual elimination
of the shi, shi, shi, (yes, yes, yes)
business culture

Third came innovation;

• Recruitment and retention of foreign
Cont… talent

Fourth, the strengthening of the

company brand.
• Window Yoga Tablet with AnyPen
Technology, PC Magazine’s “The
Best of CES 2015 list,”
Cont..

Fifth came the listing

in the HK exchange, Six is a dual headquarters
which added —Beijing and North
transparency to Lenovo’s Carolina.
corporate image
THANK YOU!