Nama: Rayhan Ariq Purnama

Group: 2G1
Npm: 22430006

Business Plan

Aerodynamics clothing

Executive Summary:
Aerodynamics Clothing aims to revolutionize the sportswear industry by introducing cutting-edge
apparel designed to enhance athletic performance through advanced aerodynamic principles. Our
mission is to empower athletes to reach their full potential by providing them with high-performance
clothing that reduces drag, maximizes speed, and optimizes comfort. With a focus on innovation,
quality, and sustainability, Aerodynamics Clothing is poised to become a leader in the athletic apparel
market.

1. Vision
The vision for aerodynamic sports clothing is to minimize air resistance and maximize
efficiency during movement.

2. Mission
The mission of aerodynamics in sports clothing is to minimize the air resistance experienced
by athletes, which can significantly affect their performance, especially in high-speed sports.
Our mission is to enhance performance and comfort for athletes and fitness enthusiasts
through innovative fabric technology and streamlined designs. With a focus on functionality,
style, and sustainability, Aerodynamics Clothing seeks to become a leading brand in the
athletic apparel market.

3. Goals
 Minimize Drag: Aerodynamically optimized clothing aims to reduce the drag force
that opposes an athlete’s motion, allowing them to move faster with the same effort.
 Improve Efficiency: By reducing drag, athletes can conserve energy, which is
especially beneficial in endurance sports where energy management is crucial.
 Enhance Comfort and Mobility: Clothing should not only be aerodynamic but also
comfortable, allowing for full range of motion without compromising on the
aerodynamic benefits.
 Optimize Body Position: The design of sports garments can influence an athlete’s
body position to adopt a more aerodynamic posture, further reducing drag.
 Material and Construction: The properties of the fabric and the construction of the
garment play a significant role in its aerodynamic characteristics. This includes the
 texture, fitting, and overall design that align with the airflow around the athlete’s
body.

4. SWOT Analysis
Strengths:
 Performance Enhancement: Aerodynamic clothing is designed to reduce drag and
improve the performance of athletes, which can be a major selling point.
 Technological Innovation: The use of advanced materials and design techniques can
set these products apart from standard sports apparel.
 Brand Endorsements: Partnerships with professional athletes can enhance brand
credibility and visibility.

Weaknesses:
 High Costs: The research and development required for aerodynamic clothing can
lead to higher retail prices, potentially limiting the customer base. Specialization: A
focus on aerodynamics may limit the appeal to a broader audience who prioritize
comfort or style over performance.

Opportunities:
 Growing Sports Industry: An increasing interest in personal fitness and professional
sports can lead to a higher demand for performance-enhancing apparel.
Market Expansion: There’s potential for growth in new markets where awareness and
popularity of such specialized sports clothing are on the rise.

Threats:
 Competition: The market may have established players with strong brand loyalty,
making it challenging for new entrants to gain a foothold.
Technological Obsolescence: Rapid advancements in technology could render current
aerodynamic clothing designs obsolete quickly.

5. Strategies
Aerodynamics Clothing will implement a multi-channel marketing strategy to build brand
awareness and drive sales:

 Online presence: Establishing an e-commerce platform for direct-to-consumer sales,

supported by social media marketing and influencer partnerships.
 Retail partnerships: Collaborating with sports retailers and specialty stores to
distribute our products in physical retail locations.
 Sponsorships and events: Partnering with athletes, sports teams, and fitness events to
showcase our products and reach target audiences.

6. Strategic Goals
 Advanced fabric technology for moisture-wicking, breathability, and temperature
regulation.
 Streamlined designs to minimize drag and enhance speed for athletes.
 Ergonomic construction for enhanced comfort and mobility during physical activity.
 Sustainable materials and manufacturing processes to minimize environmental
impact.

7. Product Description
 Aerodynamic sports clothing is designed to reduce drag and enhance the performance of
athletes. These garments are typically made from advanced fabrics and are engineered to fit
snugly to the body, minimizing air resistance. Here’s a general description of such products:

Materials and Design:

- Fabrics: The materials used are often speed-specific, with different fabrics optimized for
various speed ranges. For instance, one fabric might be suited for speeds of 48-53kph,
developed for top time trialists and road racers, while another might be aimed at pro road
sprinters operating at speeds of 60-73kph.
- Body-Position Specific: The design also takes into account the different airflow
requirements of various body parts. For example, smoother fabrics might be used on the
leading edges of the body, like the front of the upper arm or shoulder, where the air is cleaner.

Functionality:

- Drag Reduction: The primary goal is to reduce the retarding force of air as an athlete moves
through it, thereby allowing for “free speed” — speed gains without additional effort.
- Wind Tunnel Testing: Many aerodynamic sports garments are tested in wind tunnels to
ensure they effectively reduce drag and are tailored to the specific needs of the sport and
athlete.
Innovation:

- Expertise: The development of these garments often involves experts in aerosports and sport
aerodynamics, who apply principles of fluid dynamics to human motion.
- Collaboration: Companies may collaborate with researchers and designers who have
experience in related fields, such as motorcycle clothing manufacturing, to innovate and
create effective aerodynamic sports apparel.
Examples:

Nike Swift Suit: A notable example is the Nike Swift Suit, a tight-fitting full-body suit with a
hood, developed for the 2000 Sydney Olympics. It was designed to improve the performance
of track athletes by reducing aerodynamic drag.

8. Market Analysis
The global sportswear market is experiencing steady growth, driven by increasing health
awareness, rising participation in sports and fitness activities, and a growing demand for high-
performance apparel. According to industry reports, the market is expected to reach a value of
$230 billion by 2025.

Aerodynamics Clothing will differentiate itself from competitors by offering innovative

aerodynamic designs that provide tangible performance benefits to athletes. While there are
existing players in the sportswear market, few specialize in aerodynamics-focused apparel,
giving us a unique advantage.

9. Competitors
Aerodynamics plays a significant role in sports, particularly in competitions where
performance clothing can greatly impact an athlete’s speed and efficiency. In sports like
 cycling, speed skating, and skiing, the design of clothing is optimized to reduce drag and
enhance the athlete’s movement through the air.
For instance, in competitive cycling, every aspect from the riding position to the equipment
design, race tactics, and even the velodromes are influenced by aerodynamics1. Athletes and
teams spend considerable time in wind tunnels and with computational fluid dynamics to find
the most aerodynamic positions and equipment.
Similarly, experts in aerosports, like Len Brownlie, have worked with Olympic teams and
companies like Nike to develop clothing that reduces aerodynamic drag, thereby giving
athletes what’s often referred to as "free speed"2. The development of such aerodynamic
clothing is highly competitive, and the technology behind it is closely guarded to maintain a
competitive edge.
This focus on aerodynamics has led to significant advancements in sports apparel,
contributing to record-breaking performances in various sports disciplines.

10. Target Market/Customer

The target market for aerodynamic sports clothing is quite diverse, encompassing a broad
range of consumers who are interested in athletic apparel for various reasons. Here are some
key segments of this market:

Professional and Amateur Athletes: These individuals seek performance-enhancing apparel

that can improve their speed and efficiency in sports where aerodynamics play a crucial role,
such as cycling, running, and skiing.
Fitness Enthusiasts: People who are focused on health and fitness may choose aerodynamic
sports clothing for its functional benefits, such as moisture-wicking properties, breathability,
and comfort during intense workouts.
Fashion-Conscious Consumers: With the rise of athleisure, many purchase sports apparel
for its stylish appearance and the ability to transition from workout gear to casual wear.
Lifestyle Users: Some consumers buy sports clothing as a lifestyle choice, preferring the
comfort and versatility of these garments for everyday use.

11. Marketing and Sales Strategy

Aerodynamics Clothing will employ a multi-channel marketing approach to reach our target
audience effectively. Our strategies will include:

 Digital marketing campaigns leveraging social media, influencer partnerships, and

targeted advertising.
 Participation in trade shows, sporting events, and athletic competitions to showcase
our products and engage with customers.
 Collaborations with professional athletes and sports teams to build brand credibility
and visibility.
 Online sales through our e-commerce platform, supplemented by partnerships with
retail outlets and specialty sports stores.

12. Technology and R&D

 The research and development in the field of aerodynamics for sports clothing is quite
fascinating. It involves the use of wind tunnels and computational fluid dynamics to optimize
the design and materials of sportswear for reducing drag and improving performance. For
instance, in competitive cycling, every detail from the rider’s position to the clothing fabric is
analyzed for aerodynamic efficiency.

In sports like running, cycling, and skiing, where time and speed are crucial, aerodynamic
clothing can make a significant difference. The goal is to minimize the air resistance
experienced by athletes, which can be achieved through streamlined clothing designs that
conform closely to the body’s shape and reduce turbulence. Moreover, the development of
aerodynamic models helps coaches and athletes understand the impact of different postures
and equipment designs on performance. This allows for real-time adjustments during training
and competitions. Overall, the technology and R&D in aerodynamics for sports clothing are
integral to enhancing athletic performance by focusing on the principles of fluid dynamics
and material science to create apparel that reduces drag and maximizes speed and efficiency.

13. Operational Plan:

Aerodynamics Clothing will focus on efficient manufacturing processes and supply chain
management to ensure timely delivery of high-quality products:

- Manufacturing: Partnering with experienced garment manufacturers with expertise in

advanced fabric technologies and sustainable practices.
- Quality control: Implementing rigorous quality control measures to maintain product
standards and customer satisfaction.
- Inventory management: Utilizing inventory management software to optimize stock levels
and minimize excess inventory.

14. Management & Administration

Management:
The management of aerodynamics in sports clothing is a crucial aspect of athletic
performance, especially in sports where air resistance significantly impacts the athlete’s speed
and efficiency. Here are some key points to consider:

 Material and Design: The choice of materials and the design of sports garments play a
significant role in reducing aerodynamic drag. Lightweight and breathable fabrics that
enhance sweat evaporation and comfort are essential for performance during exercise
in the heat.
 Aerodynamic Efficiency: Factors such as the athlete’s body position, the fitting of the
garments, and the properties of the fabric can affect the aerodynamic characteristics
of sports clothing. For high-speed sports, it’s important to minimize the detrimental
effects of clothing on performance.
 Performance Improvement: Even small reductions in aerodynamic drag can lead to
significant performance increases. This can be achieved by optimizing clothing,
accessories, and even hair management to lower wind resistance.
 Quantitative Analysis: Detailed information on fabric and surface physics is required
for engineering modeling and design of sports garments to ensure they meet the
aerodynamic requirements of the sport.
  Gender Considerations: Future research should consider the effect of sports clothing
on thermal, physiological, perceptual, and performance measures between males and
females.

Administration:
1. Office Infrastructure:
Aerodynamics Clothing will establish a central office equipped with the necessary
infrastructure to support day-to-day operations, collaboration among team members, and
communication with external stakeholders.

2. Administrative Policies and Procedures:

Aerodynamics Clothing will develop and implement clear administrative policies and
procedures to ensure efficiency, compliance, and consistency across various aspects of our
operations.

3. Administrative Personnel:
Aerodynamics Clothing will hire administrative personnel to oversee various administrative
functions and support the day-to-day operations of the business.

4. Legal and Compliance:

Aerodynamics Clothing will engage legal counsel to provide guidance on legal and regulatory
matters relevant to our business operations.

15. Financial Projection

Initial funding for Aerodynamics Clothing will be sourced through a combination of equity
investment, loans, and crowdfunding. We anticipate steady revenue growth as we establish
our brand presence and expand our product line.

Financial projections for the first three years include:

 Year 1: Revenue of $500,000 with a net loss due to initial startup costs.
 Year 2: Revenue of $1.5 million with a gradual increase in profit margins.
 Year 3: Revenue of $3 million with further growth driven by market expansion and
product diversification.

16. Funding Requirements and Proposal:

Funding Requirements:
Aerodynamics Clothing requires funding to support various aspects of our business operations,
including product development, manufacturing, marketing, sales, and administrative expenses.
The funding requirements are as follows:

 Product Development: Investment in research and development to design and prototype

innovative aerodynamic apparel that meets the needs of athletes - $300,000.
 Manufacturing: Capital expenditure for equipment, materials, and production facilities to
manufacture high-quality, aerodynamic garments at scale - $500,000.
  Marketing and Sales: Budget for marketing campaigns, advertising, trade shows,
sponsorships, and sales initiatives to promote Aerodynamics Clothing and drive revenue -
$200,000.
 Administrative Expenses: Funding for office infrastructure, administrative personnel,
legal fees, insurance, and other administrative costs to support day-to-day operations -
$100,000.
 Contingency: Additional funds set aside for unexpected expenses, fluctuations in demand,
or other unforeseen circumstances - $100,000.
Total Funding Required: $1,200,000.

Funding Proposal:
Aerodynamics Clothing is seeking investment to fuel our growth and capitalize on the opportunity
to disrupt the sportswear industry with innovative, performance-driven apparel. We invite
potential investors who share our vision and believe in the potential of our business to participate
in our funding round.
Investment Offer:

 Funding Round: We are conducting a Series A funding round to raise $1,200,000 in

equity investment.
 Equity Stake: Investors will receive an ownership stake in Aerodynamics Clothing
proportional to their investment amount.
 Valuation: The company's valuation for this funding round is $5,000,000, based on
market analysis, growth projections, and the potential of our innovative products.
 Investment Terms: The investment will be structured as equity financing, with terms
negotiated based on the investor's preferences and the company's financial needs.
Use of Funds:

 Product Development: Investment in research and development to innovate and enhance

our product offerings, including new designs, materials, and technologies.
 Manufacturing: Capital expenditure to scale up production capacity and optimize
manufacturing processes for efficiency, quality, and scalability.
 Marketing and Sales: Allocation of funds for marketing campaigns, brand building, and
sales initiatives to drive customer acquisition and revenue growth.
 Administrative Expenses: Budget for office infrastructure, administrative personnel, legal
fees, and other overhead costs to support ongoing operations and business growth.
Investment Criteria:

 Strategic Fit: We seek investors who align with our vision, values, and strategic
objectives for Aerodynamics Clothing.
 Industry Expertise: Investors with experience in the sportswear industry, fashion, retail, or
related sectors can provide valuable insights, networks, and guidance.
 Long-Term Partnership: We value investors who are committed to supporting our growth
journey, contributing expertise, resources, and networks to help Aerodynamics Clothing
succeed.
  Financial Return: While our primary focus is on building a sustainable, profitable
business, we recognize the importance of delivering a competitive return on investment
for our shareholders.

17. Conclusion
Aerodynamics Clothing aims to disrupt the athletic apparel market with its innovative
approach to clothing design and commitment to performance, style, and sustainability. By
delivering high-quality products that enhance athletic performance and meet the needs of
modern consumers, we anticipate significant growth and success in the competitive
sportswear industry.